What is Sales and Marketing Strategy of Military Commercial Joint Stock Bank Company?

MB heavily emphasizes digital tactics, reflecting a strong commitment to its digital transformation. The bank actively promotes its utility ecosystem through the MBBank App for individuals and BIZ MBBank for corporate clients.

Content marketing is a cornerstone, showcasing the integrated services within the MBBank App and BIZ MBBank. These platforms facilitate cashless payments and connect over 200 distinct services via a mini-app model.

The bank leverages social media and digital advertising to accelerate growth in its digital business. This is supported by a multi-channel marketing approach and sophisticated customer data analytics.

MB's strategy is deeply rooted in data analytics to understand customer needs and deliver personalized services across all customer segments. This customer-centric approach is vital for its success.

Significant investments in IT infrastructure and a culture of data-driven decision-making empower MB's marketing efforts. Thousands of staff are trained in digital thinking to enhance customer experiences.

The bank aims to integrate Artificial Intelligence into its banking operations. This initiative is designed to further enhance customer experiences and diversify its sustainable financial product offerings.

MB prioritizes a seamless digital experience, making banking accessible and efficient for its customers through advanced applications.

The bank integrates sustainable development and social responsibility into its operations, aligning with national green growth initiatives.

Consistent investment in brand development has led to significant growth in brand value and market recognition, as evidenced by its rankings.

Achieving a customer base of 26 million in 2023 demonstrates MB's success in capturing a substantial segment of the market.

MB's strategy includes adapting to consumer sentiment by enhancing customer experience and offering value-added services through its digital platforms.

The refreshed brand identity, featuring a forward-moving star and sleek 'MB' logo, symbolizes progress and readiness for future advancements.

MB's sales and marketing strategy heavily emphasizes digital channels, supporting 99.5% of financial transactions digitally. This focus is crucial for achieving its ambitious customer acquisition targets.

By the end of 2023, MB served 26.5 million customers, with this number growing to 28 million by August 4, 2024. The bank's consistent annual growth of over 6 million customers highlights the effectiveness of its acquisition campaigns.

The 2019 rebrand was instrumental in shifting MB's perception from a traditional institution to a modern, digital-first bank. This strategic marketing effort directly impacted its recognition and awards in subsequent years.

The 'Hi-Green Campaign' demonstrates MB's commitment to ESG principles, integrating sustainability into its marketing narrative. This aligns with growing consumer demand for environmentally conscious financial services.

As part of its sustainability focus, MB's green credit portfolio reached VND 56.829 trillion by the end of 2023. This growth reflects successful product promotion strategies within its ESG framework.

MB's strategic objective to reach 30 million customers by its 30th anniversary in late 2024 showcases a clear, long-term vision for customer acquisition and market penetration through its digital-first approach.