What is Sales and Marketing Strategy of Altus Midstream Company?

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What is the Sales and Marketing Strategy of Kinetik Holdings Inc.?

The energy sector demands sharp sales and marketing to succeed. Kinetik Holdings Inc.'s strategy for its integrated natural gas super-system in the Delaware Basin highlights this need, offering unique access to various downstream markets.

Kinetik, formed in 2022 from the merger of Altus Midstream Company and EagleClaw Midstream, now boasts a comprehensive midstream network. This network provides essential services for natural gas, NGLs, and crude oil producers, primarily within the Delaware Basin, solidifying its position as a key player.

Kinetik's approach as Altus Midstream initially focused on Permian Basin assets. Post-merger, the company has seen a significant 58% increase in processed gas volumes since 2021. This growth reflects its expanded infrastructure and market reach.

The company's strategy involves reaching customers through its extensive gathering, processing, and transportation services. Its marketing tactics emphasize its integrated system and access to multiple downstream markets. A key aspect of its positioning is its role as a leading midstream provider in the Permian Basin, supported by its Altus Midstream BCG Matrix analysis.

The sales channels for midstream services are primarily B2B, focusing on direct relationships with oil and gas producers. This approach emphasizes long-term agreements and strategic partnerships rather than broad consumer outreach.

Direct Sales Teams

The company utilizes dedicated sales teams to engage directly with oil and gas producers. These teams are crucial for building and maintaining relationships within the industry, which is fundamental to securing long-term contracts for gathering, processing, and transportation services.

Strategic Partnerships & Acquisitions

A key element of the sales strategy involves forming strategic partnerships and pursuing acquisitions. These moves expand the company's operational footprint and customer base, often through long-term, fixed-fee agreements.

Long-Term Agreements & Dedicated Acreage

Securing long-term, fixed-fee agreements is a core sales tactic. This provides predictable revenue streams and demonstrates a commitment to serving specific production areas, such as the Delaware Basin.

Customer Acquisition Through Expansion

Customer acquisition is often driven by strategic acquisitions of existing gathering and processing systems. These transactions not only add infrastructure but also bring on new customers under existing contracts, bolstering market share.

Key Sales and Marketing Initiatives

The company's business strategy heavily relies on inorganic growth and securing dedicated acreage through acquisitions and new agreements. This approach is central to its market positioning and revenue growth.

• Acquisition of Permian Resources Corp. gathering systems for $180 million in December 2024, expected to close in Q1 2025, adding dedicated acreage.
• Agreement in May 2024 to acquire Durango Permian LLC for approximately $785.7 million, significantly expanding processing capacity and pipeline mileage.
• Securing a new 15-year agreement for gas gathering and processing in Eddy County, New Mexico, requiring an approximate $200 million capital investment by 2026.
• These moves enhance the company's Marketing Strategy of Altus Midstream by expanding its service offerings and customer base.

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The marketing tactics employed by the company are designed to build awareness and generate interest within the energy infrastructure sector. These strategies focus on direct engagement and digital outreach to oil and gas producers, its primary clientele.

Digital Content for Stakeholder Engagement

The company leverages digital platforms to disseminate crucial information. Investor presentations and sustainability reports are key components of its communication strategy.

Sustainability Reporting as a Marketing Tool

The 2024 Sustainability Report, released in July 2025, details significant environmental achievements. These include a 14% reduction in Scope 1 and Scope 2 greenhouse gas emissions intensities.

Methane Emission Reduction Success

Furthermore, the report highlights a 50% reduction in methane emissions intensities from a 2021 baseline. This achievement surpasses its 2030 target six years early, enhancing its environmental credentials.

Data-Driven Investor Communications

Investor presentations, such as those in May 2025 and March 2025, offer detailed operational and financial data. These presentations underscore a reliance on performance metrics to communicate value.

Centralized Investor Information Hub

The company's website serves as a primary resource for investors, providing access to news, SEC filings, and operational updates. This platform is vital for direct stakeholder communication.

Enhanced Market Accessibility

The recent dual listing of its common stock on NYSE Texas, effective July 18, 2025, aims to broaden market access. This move is intended to increase investor engagement and overall visibility.

Key Marketing Channels and Performance Metrics

While specific digital marketing tactics like SEO or paid advertising are not extensively detailed, the company's approach suggests a focus on transparent reporting and performance metrics. This aligns with a data-driven Altus Midstream sales strategy focused on demonstrating value to potential clients and investors.

• Investor Relations Website: A central hub for all company disclosures and performance data.
• Sustainability Reports: Used to highlight environmental, social, and governance (ESG) achievements.
• Investor Presentations: Detailed operational and financial updates, including processed gas volumes and Adjusted EBITDA.
• SEC Filings: Providing transparent financial and operational information to the market.
• Dual Stock Listing: Enhancing market accessibility and investor engagement on a new exchange.

These elements collectively contribute to the company's Altus Midstream business strategy by reinforcing its market position and attracting investment. Understanding the Growth Strategy of Altus Midstream provides further insight into these marketing efforts.

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The company positions itself as a premier, integrated midstream energy infrastructure provider, primarily focused on the Permian Basin and its connection to the Gulf Coast. Its core brand message centers on strategic expansion, operational efficiency, and a strong commitment to environmental stewardship within the energy sector.

Integrated Permian-to-Gulf Coast Focus

The company operates as a pure-play C-corporation, emphasizing its comprehensive infrastructure network. This network spans over 4,800 miles of pipelines, serving approximately 90 clients across key energy-producing regions.

Commitment to Sustainability

A significant aspect of its brand is its dedication to sustainability, highlighted by substantial reductions in greenhouse gas and methane emissions. This focus appeals to stakeholders prioritizing environmentally responsible energy solutions.

Financial Strength and Growth Prospects

The company consistently communicates robust financial performance, including a 16% year-over-year Adjusted EBITDA growth to $971.1 million in 2024. Projections for 2025 indicate a further 15% growth, targeting an Adjusted EBITDA between $1.09 billion and $1.15 billion.

Strategic Partnerships and Market Expansion

The brand emphasizes strategic alliances, such as its collaboration with Permian Resources. These partnerships are crucial for expanding market reach and reinforcing its status as a leading midstream service provider.

The company's brand positioning is reinforced through consistent messaging across all communication channels, including investor relations materials, press releases, and regulatory filings. This ensures a unified narrative of its strategic objectives and operational achievements. The company actively addresses evolving market sentiment, particularly concerning environmental impact, through initiatives like its sustainability reporting and agreements for CO2 supply for low-carbon electrofuels. This proactive approach demonstrates a commitment to aligning its business strategy with broader societal and environmental expectations, thereby enhancing its appeal to a diverse range of stakeholders, including those interested in the Target Market of Altus Midstream.

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The sales and marketing strategy for Altus Midstream, now Kinetik Holdings Inc., is deeply rooted in its business-to-business model within the midstream energy sector. Rather than traditional consumer campaigns, the focus is on strategic development, investor relations, and building robust infrastructure to serve energy producers.

Strategic Merger and Integration

A pivotal 'campaign' was the 2022 merger forming Kinetik, integrating Altus Midstream and EagleClaw Midstream. This strategic move established Kinetik as a fully integrated, pure-play Permian-to-Gulf Coast midstream C-corporation, significantly expanding its infrastructure and service capabilities.

Kings Landing Complex Development

The ongoing development of the Kings Landing Complex in Eddy County, New Mexico, is a key growth initiative. With a 220 Mmcf/d processing capacity, its projected commissioning in early Q3 2025 aims to unlock curtailed volumes and support customer growth, targeting an annualized Adjusted EBITDA of approximately $1.2 billion by Q4 2025.

Delaware Basin Expansion Through Acquisitions

Kinetik has pursued bolt-on acquisitions to strengthen its Delaware Basin presence. The December 2024 agreement to acquire natural gas and crude oil gathering systems from Permian Resources Corp. for $180 million, closing in January 2025, added significant acreage and volumes, reinforcing a key partnership.

Sustainability as a Strategic Pillar

The 2024 Sustainability Report, released in July 2025, highlights Kinetik's commitment to environmental responsibility. It details achievements such as a 14% reduction in Scope 1 and 2 greenhouse gas emissions and a 50% reduction in methane emissions from 2021 baselines, positioning the company as a leader in cleaner energy transition.

These strategic initiatives are directly linked to the company's financial performance and market positioning. Kinetik reported a record full-year 2024 Adjusted EBITDA of $971.1 million, a 16% year-over-year increase, and processed gas volumes of 1.80 Bcf/d in Q1 2025, up 17% year-over-year. The company's consistent affirmation of its 2025 Adjusted EBITDA guidance between $1.09 billion and $1.15 billion underscores the effectiveness of its business strategy and its approach to Revenue Streams & Business Model of Altus Midstream.

Kings Landing Progress

The Kings Landing Complex is on track for early Q3 2025 commissioning. This project is crucial for unlocking over 100 million cubic feet per day of currently curtailed volumes.

Delaware Basin Acquisition Impact

The acquisition of Durango Permian LLC in May 2024 for approximately $785.7 million significantly expands processing capacity and pipeline mileage. This move adds over 60 new customers to Kinetik's portfolio.

Sustainability Metrics

Kinetik's sustainability efforts include a 14% reduction in Scope 1 and 2 GHG emissions and a 50% reduction in methane emissions from 2021 baselines. A long-term agreement with Infinium for CO2 supply further demonstrates this commitment.

Financial Performance Indicators

Full-year 2024 Adjusted EBITDA reached $971.1 million, marking a 16% year-over-year growth. Gas volumes processed in Q1 2025 increased to 1.80 Bcf/d, a 17% rise compared to the previous year.

Customer Acquisition Strategy

The business strategy focuses on acquiring and integrating midstream assets to serve producers, as seen with the Permian Resources Corp. gathering systems acquisition. This approach enhances Kinetik's market share and customer base in key basins.

Market Positioning

Kinetik positions itself as a premier midstream provider in the Permian Basin and along the Gulf Coast. Its integrated infrastructure and commitment to growth initiatives are central to its market positioning.

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