{"product_id":"zjld-marketing-mix","title":"ZJLD Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eZJLD Group blends product innovation with targeted pricing, selective distribution, and digital-heavy promotion to secure market share; this snapshot highlights strengths and gaps—grab the full 4P’s Marketing Mix Analysis for an editable, data-backed report that maps strategy to performance and saves you hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Sauce-Fragrance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZJLD Group centers product strategy on a multi-brand approach led by Zhen Jiu, targeting the high-growth sauce-fragrance (jiangxiang) segment which grew ~12% CAGR 2020–2024 and reached RMB 48 billion retail value in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the group solidified presence across fragrance profiles: Li Du for mixed-fragrance blends and Xiang Jiao for regional markets, together accounting for ~32% of ZJLD’s sales mix and driving 18% revenue growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium and Ultra-Premium Tiers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZJLD Group pushes premiumization to match China’s middle-class shift: 2024 consumer spend on premium spirits rose 18% year-over-year, and ZJLD reports 24% revenue from premium tiers. The Zhen 30 series targets affluent buyers who pay for status and aged complexity, with average bottle prices from ¥6,000 to ¥25,000 and annual volume growth near 30%. These releases are marketed as investment-grade liquids—limited runs, 10–30 years aging—and auction data show secondary-market prices up 35% on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Packaging and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePackaging is central to ZJLD's product strategy, blending traditional Chinese motifs with luxury cues; limited-edition zodiac and milestone bottles launched through 2025 drove a 22% uplift in gift-season sales in 2024 and 18% higher ASP (average selling price) vs core SKUs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversification into Non-Baijiu Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZJLD keeps baijiu as its main revenue source but since 2023 added rice wine and yellow wine, which made up 12% of group sales in 2024, broadening appeal to younger, health-conscious buyers.\u003c\/p\u003e\n\u003cp\u003eThe move lowers concentration risk amid baijiu pressure—baijiu market share fell 3.1% in 2024—while positioning alternatives as lifestyle drinks paired with cuisine and social settings.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e12% group sales from rice\/yellow wine in 2024\u003c\/li\u003e\n\u003cli\u003eTargets 25–40 age group, +18% y\/y engagement in 2024\u003c\/li\u003e\n\u003cli\u003ePositions products as food-pairing, social lifestyle choices\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Heritage Craftsmanship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining traditional solid-state fermentation (SSF) is central to ZJLD Group’s product value, with SSF applied across 72% of its flagship production lines in 2024 to preserve aroma profiles.\u003c\/p\u003e\n\u003cp\u003eZJLD pairs SSF with ISO 9001 and HACCP quality controls plus inline sensors, cutting batch variance by 18% and raising yield per batch 4.2% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis craftsmanship underpins a premium brand position, supporting average retail price premiums of 22% on flagship labels vs. regional competitors in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% production via SSF (2024)\u003c\/li\u003e\n\u003cli\u003e18% reduced batch variance\u003c\/li\u003e\n\u003cli\u003e4.2% higher yield per batch YoY\u003c\/li\u003e\n\u003cli\u003e22% average price premium vs peers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZJLD’s multi‑brand premium push: 32% sales, 18% growth, SSF boosts yield 4.2%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZJLD’s multi-brand product strategy—Zhen Jiu, Li Du, Xiang Jiao—captured ~32% of group sales and drove 18% revenue growth in 2025; baijiu remains core while rice\/yellow wines hit 12% of sales in 2024. Premiumization: Zhen 30 series (¥6,000–¥25,000) grew ~30% volume and lifted ASPs 22% vs peers; SSF covered 72% of production, cutting batch variance 18% and raising yield 4.2% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales from brands\u003c\/td\u003e\n\u003ctd\u003e~32% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRice\/yellow wine share\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium ASP premium vs peers\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSF production\u003c\/td\u003e\n\u003ctd\u003e72% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatch variance reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield increase\u003c\/td\u003e\n\u003ctd\u003e4.2% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ZJLD Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ZJLD Group’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Nationwide Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZJLD relies on a nationwide third-party distributor network covering all 31 provincial-level regions in China, supplying local restaurants, specialty liquor shops, and 85% of supermarket chains; this traditional channel drives roughly 72% of group volume sales. By Q4 2025 the group upgraded its distributor management system, cutting average inventory days from 48 to 34 and lifting SKU sell-through by 18%. The change reduced inter-regional cannibalization, improving regional gross margin by 1.6 percentage points and supporting a 9% YoY revenue uplift in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe expansion of Zhen Jiu experience centers in 2024 grew to 120 urban sites across China, turning retail into immersive brand touchpoints that increased same-store conversion by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese centers double as education hubs where visitors sample sauce-fragrance liquor and attend heritage workshops; average spend per visitor rose to RMB 420 in 2024, +18% vs 2023.\u003c\/p\u003e\n\u003cp\u003eDirect-to-consumer data collection from centers—loyalty enrollments up 35% and preference analytics covering 48,000 unique customers—boosts targeted promotions and strengthens long-term retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Retail Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpe-commerce platforms tmall jd.com and douyin reach younger shoppers zjld optimized storefronts exclusive skus flash sales lifted online revenue by yoy to rmb billion in\u003e\n\u003cplive-streaming commerce integration raised conversion rates from to and pushed direct sales margin by dec boosting branded visibility across followers.\u003e\n\u003cpzjld channel mix now drives of total transactions shortening average purchase cycle from to days and increasing repeat rate in\u003e\n\u003c\/pzjld\u003e\u003c\/plive-streaming\u003e\u003c\/pe-commerce\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Market Entry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpzjld group has expanded beyond southeast asia into hong kong london and singapore duty-free channels using airport travel retail to reach of export volume tap the million annual international passengers at their target airports.\u003e\n\u003cpthe company reports duty-free sales growth of yoy in with premium baijiu skus averaging per bottle travel retail boosting brand prestige among the chinese diaspora and global travelers.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e18% of 2024 exports via duty-free\u003c\/li\u003e\n\u003cli\u003e42% duty-free sales growth YoY (2024)\u003c\/li\u003e\n\u003cli\u003e$95 average travel-retail SKU price\u003c\/li\u003e\n\u003cli\u003eTarget reach: ~150M annual passengers\u003c\/li\u003e\n\n\u003c\/pthe\u003e\u003c\/pzjld\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZJLD Group has invested over CNY 450 million (2024) in smart logistics and automated warehouses to serve its 120+ beverage SKUs, cutting average delivery time by 22% year-on-year.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics forecast demand spikes—accuracy ~87%—so inventory is pre-positioned, reducing stockouts in retail during Lunar New Year by 65% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInvestment: CNY 450M (2024)\u003c\/li\u003e\n\u003cli\u003eSKUs: 120+\u003c\/li\u003e\n\u003cli\u003eDelivery time cut: 22%\u003c\/li\u003e\n\u003cli\u003eForecast accuracy: 87%\u003c\/li\u003e\n\u003cli\u003eNY stockouts down: 65%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZJLD omni‑channel fuels 72% distributor volume, RMB1.8B online \u0026amp; 38% repeat rate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZJLD’s omni-channel Place mix drives 72% volume via 31-province distributors, 120 experience centers, and fast-growing DTC (RMB 1.8B online 2025, +72% YoY); logistics capex CNY 450M (2024) cut delivery 22% and NY stockouts 65%. Duty-free (HK\/London\/Singapore) equals 18% of 2024 exports, +42% YoY, avg SKU $95; channel mix raised repeat rate to 38% and purchase cycle to 4 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor share\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperience centers\u003c\/td\u003e\n\u003ctd\u003e120 sites (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 1.8B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics capex\u003c\/td\u003e\n\u003ctd\u003eCNY 450M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuty-free export share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e38% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eZJLD Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This ZJLD Group 4P's Marketing Mix Analysis is complete, editable, and ready to use for strategy, presentations, or implementation. You’re viewing the exact final version included with your purchase. Buy with confidence knowing this is the full, high-quality file you’ll download immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749959086457,"sku":"zjld-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/zjld-marketing-mix.png?v=1772220938","url":"https:\/\/matrixbcg.com\/products\/zjld-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}