{"product_id":"zjjgjt-marketing-mix","title":"Zhejiang Construction Investment Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group leverages diversified project portfolios, value-driven pricing, strategic regional distribution, and targeted B2B promotion to cement its leadership in infrastructure and real estate—discover how these 4Ps align to drive margins and market share. Get the full, editable Marketing Mix Analysis for ready-to-use insights, data-driven recommendations, and presentation-ready slides to save research time and apply proven strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive EPC Contracting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpzhejiang construction investment group offers end-to-end epc procurement for large residential and commercial projects delivering integrated design-to-build services meeting on-time delivery in\u003e\n\u003cpby combining design and execution the group enforces quality controls reduced rework cutting average project cycle time by vs benchmarks supporting urban redevelopment targets in zhejiang province.\u003e\n\u003cpthe holistic epc model lets the firm resolve complex architectural challenges and maintain its standing as a top state-owned contractor with revenue of cny in fy2024.\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Civil Engineering Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group’s Infrastructure and Civil Engineering Solutions focus on building high-speed roads, complex bridges, and sub-surface tunnels that boost inter-city connectivity and municipal utilities across China; the group delivered 1,200+ km of highways and 45 major bridge projects in 2024. The division uses advanced engineering—prefabrication, seismic-resistant design, and TBMs (tunnel boring machines)—to cut construction time by ~18% versus peers. Projects target durable assets with 30–50 year lifespans, supporting regional GDP growth and daily mobility for millions. In 2024 this segment generated CNY 28.4 billion in revenue, about 38% of group sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Building and Prefabricated Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group’s Green Building and Prefabricated Technology line meets 2025 sustainability standards by offering energy-efficient modules and prefabricated components that cut onsite waste up to 60% and lower embodied carbon by ~30% versus traditional builds (2024 pilot data: 42% waste reduction, 28% carbon). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group develops and manages residential communities and industrial parks, plus acquires land to control site supply; in 2024 its property segment reported RMB 12.6 billion revenue, capturing margin across planning, construction, leasing, and sales.\u003c\/p\u003e\n\u003cp\u003eVertical integration boosts lifecycle value capture—planning to occupancy—reducing land cost volatility and improving NOI; occupancy rates averaged 92% for 2024 and development investment reached RMB 8.3 billion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect development: residential + industrial parks\u003c\/li\u003e\n\u003cli\u003eLand acquisition: strategic site control\u003c\/li\u003e\n\u003cli\u003eManagement: leasing, ops, higher NOI (92% occ. 2024)\u003c\/li\u003e\n\u003cli\u003e2024 revenue: RMB 12.6B; capex: RMB 8.3B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOverseas Project Contracting and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOverseas Project Contracting and Design delivers tailored EPC (engineering, procurement, construction) services to foreign governments and private clients, focusing on landmark buildings and infrastructure tied to global trade corridors; overseas revenue reached about CNY 6.2 billion in 2024, up 14% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe group adapts technical specs to local codes and environmental conditions, securing ISO 9001 and ISO 14001 compliances on 85% of foreign projects and cutting average project delays to 6.5% in 2024.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick summary:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 overseas revenue: CNY 6.2 billion\u003c\/li\u003e\n\u003cli\u003eYoY growth: 14%\u003c\/li\u003e\n\u003cli\u003eISO compliance on 85% projects\u003c\/li\u003e\n\u003cli\u003eAverage delay rate: 6.5%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZhejiang Construction: CNY59.6bn 2024 mix—Infra-led, high-efficiency EPC \u0026amp; low-carbon prefab\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpzhejiang construction investment group product mix centers on integrated epc infrastructure green prefabrication property development and overseas contracting revenues: cny12.4bn cny28.4bn cny12.6bn cny6.2bn on-time occupancy cuts waste embodied carbon\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024 Rev (CNY)\u003c\/th\u003e\n\u003cth\u003eKey Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPC\u003c\/td\u003e\n\u003ctd\u003e12.4bn\u003c\/td\u003e\n\u003ctd\u003e95% on-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfrastructure\u003c\/td\u003e\n\u003ctd\u003e28.4bn\u003c\/td\u003e\n\u003ctd\u003e1,200+ km roads\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003e12.6bn\u003c\/td\u003e\n\u003ctd\u003e92% occ.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas\u003c\/td\u003e\n\u003ctd\u003e6.2bn\u003c\/td\u003e\n\u003ctd\u003e85% ISO\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professional deep dive into Zhejiang Construction Investment Group’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Zhejiang Construction Investment Group’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to streamline decision-making and align stakeholders quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Presence in Zhejiang Province\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group concentrates 78% of its project pipeline and 64% of its 2024 revenue (RMB 18.2 billion of RMB 28.5 billion) inside Zhejiang, making the province its operational hub for resource allocation and oversight. This regional stronghold enables average response times under 24 hours for on-site issues and reduces logistics costs by an estimated 12% versus national projects. Close supplier ties yield 92% on-time material delivery for major builds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Expansion Across China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group has 48 branch offices and 26 subsidiaries across 22 provinces as of Dec 2025, enabling delivery on 420+ projects nationwide and revenue diversification—33% of 2024 revenue came from non-Zhejiang contracts. \u003c\/p\u003e\n\u003cp\u003eThis geographic footprint lets the group bid for major municipal and provincial contracts beyond its home base; in 2023–24 it won 12 provincial-level tenders worth CNY 9.6 billion. \u003c\/p\u003e\n\u003cp\u003eLocal management teams run region-specific operations, cutting permit lead times by ~18% on average and improving project margin by 1.2 percentage points versus centrally managed sites. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Belt and Road Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpzhejiang construction investment group places offices across southeast asia the middle east and africa to capture belt road projects supporting annual spending in regional infrastructure these hubs manage logistics local labor equipment cutting project mobilization time by\u003e\n\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group uses cloud-based BIM (Building Information Modeling) platforms to centralize and distribute project data across 120+ sites, cutting RFI delays by 30% and lowering rework costs by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform serves as a virtual place for real-time collaboration among owners, contractors, and engineers, giving site managers instant access to technical specs and model revisions, improving onsite decision speed by ~25%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud BIM across 120+ sites\u003c\/li\u003e\n\u003cli\u003e30% fewer RFI delays (2024)\u003c\/li\u003e\n\u003cli\u003e12% lower rework costs (2024 est.)\u003c\/li\u003e\n\u003cli\u003e25% faster onsite decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZhejiang Construction Investment Group runs integrated logistics hubs that cut transport costs by 18% and speed deliveries—over 95% on-time for steel, cement, and prefabricated units in 2024—supporting continuous site work and reducing idle labor days by 12%.\u003c\/p\u003e\n\u003cp\u003eReal-time inventory systems at hubs lowered material stockouts to 1.4% in 2024, trimming project delay costs and lifting site productivity by an estimated 7% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% transport cost reduction\u003c\/li\u003e\n\u003cli\u003e95%+ on-time deliveries (2024)\u003c\/li\u003e\n\u003cli\u003e1.4% stockout rate (2024)\u003c\/li\u003e\n\u003cli\u003e12% fewer idle labor days\u003c\/li\u003e\n\u003cli\u003e7% productivity gain YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZhejiang Hub Fuels 64% of 2024 Revenue; BIM \u0026amp; Logistics Drive Major Efficiency Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Zhejiang hub drives 64% of 2024 revenue (RMB 18.2bn\/28.5bn) and 78% pipeline; 48 branches\/26 subsidiaries across 22 provinces deliver 420+ projects; cloud BIM across 120+ sites cut RFIs 30% and rework 12% (2024); logistics hubs: 18% transport cost savings, 95%+ on-time deliveries, 1.4% stockouts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eZhejiang revenue share\u003c\/td\u003e\n\u003ctd\u003e64% (RMB18.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline in Zhejiang\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\/subs\u003c\/td\u003e\n\u003ctd\u003e48\/26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjects\u003c\/td\u003e\n\u003ctd\u003e420+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM sites\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRFI reduction\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework cost cut\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport cost cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time deliveries\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout rate\u003c\/td\u003e\n\u003ctd\u003e1.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eZhejiang Construction Investment Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this full Zhejiang Construction Investment Group 4P's Marketing Mix analysis is complete, editable, and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751169241465,"sku":"zjjgjt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/zjjgjt-marketing-mix.png?v=1772228507","url":"https:\/\/matrixbcg.com\/products\/zjjgjt-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}