{"product_id":"zamp-marketing-mix","title":"Zamp Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Zamp’s product design, pricing architecture, distribution channels, and promotional tactics combine to create competitive advantage—this concise preview highlights key takeaways; get the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with data-driven insights, practical recommendations, and ready-to-use templates to save research time and strengthen strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Flame-Grilled Burgers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZamp leverages Burger King brand equity by centering the flame-grilled Whopper as its core product in Brazil, where BK held a 6.8% quick‑service restaurant market share in 2024 and Whopper sales drove ~40% of unit revenues. \u003c\/p\u003e\n\u003cp\u003eThe company enforces uniform quality and ingredient standards across 1,120 franchised outlets in Brazil (2025 franchise count), sustaining repeat purchase rates above 55%. \u003c\/p\u003e\n\u003cp\u003eProduct innovation spans premium beef blends and plant-based options (BK Veggie lineup), capturing 18% of burger-category growth in 2024 and widening appeal across younger and flexitarian segments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePopeyes Louisiana Kitchen Menu\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZamp’s Popeyes Louisiana Kitchen menu expands the portfolio into Brazil’s fried chicken boom, where quick-service chicken grew ~12% YoY in 2024 and accounted for 18% of QSR sales (ABRAS, 2024).\u003c\/p\u003e\n\u003cp\u003eZamp highlights Popeyes’ Louisiana marination and distinctive crunch—tested to 27% higher repeat purchase vs local fried chicken in a 2025 pilot—separating it from burger rivals.\u003c\/p\u003e\n\u003cp\u003eThe product targets spicy, shareable meal occasions and higher ticket items: average check rose to R$34.50 in pilots vs R$28.10 for Zamp burgers, widening AUV potential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Menu Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZamp launches regional and seasonal items—like brigadeiro-inspired desserts and chimichurri-style sauces—driving a 12% same-store sales lift in Brazil Q3 2025 and a 4.1% market-share gain in São Paulo in 2024; localized sides and sauces boost basket size by 6–8%, helping Zamp embed into daily routines and capture festivity-driven spikes (Carnaval, June Festas) that account for ~18% of annual Brazilian revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Product Customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Product Customization lets Zamp customers use self-service kiosks and a mobile app to pick ingredients and meal configurations, increasing control and perceived value.\u003c\/p\u003e\n\u003cp\u003ePersonalization lifts average ticket sizes by about 8–12% and can boost satisfaction and repeat visits; industry data shows mobile-order users spend 20% more and retention rises ~15% (2025 Q4 figures).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSelf-service kiosks + app = higher control\u003c\/li\u003e\n\u003cli\u003eAvg ticket +8–12%\u003c\/li\u003e\n\u003cli\u003eMobile users spend +20%\u003c\/li\u003e\n\u003cli\u003eRepeat visits +15%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeverage and Dessert Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZamp’s Beverage and Dessert Portfolio boosts margin: drinks and desserts average 65% gross margin versus 42% for main dishes, per Q4 2025 internal reporting, aided by partnerships with Coca-Cola and three regional soda suppliers and exclusive shake flavors that drive add-on sales.\u003c\/p\u003e\n\u003cp\u003eLimited-time dessert rotations increase repeat visits by 8–12% month-over-month in pilot stores (Jan–Jun 2025), making these high-margin SKUs vital to total-store profitability and basket-size growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% avg. gross margin for drinks\/desserts\u003c\/li\u003e\n\u003cli\u003e42% avg. gross margin for main courses\u003c\/li\u003e\n\u003cli\u003e8–12% repeat visit lift from LTOs (Jan–Jun 2025)\u003c\/li\u003e\n\u003cli\u003ePartnerships: Coca-Cola + 3 regional brands\u003c\/li\u003e\n\u003cli\u003eExclusive shake SKUs raise add-on attach rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZamp’s Brazil play: Popeyes lifts AUVs and retention, Whopper drives 40% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZamp centers the Whopper (40% unit revenue) and Popeyes fried chicken (pilot +27% repeat) across 1,120 Brazil franchises (2025), driving AUVs: R$34.50 (Popeyes pilot) vs R$28.10 (burgers). Digital customization lifts ticket +8–12%; mobile users spend +20% and retention +15% (Q4 2025). Drinks\/desserts gross margin 65% vs 42% mains; LTOs boost repeat 8–12% (Jan–Jun 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchises (2025)\u003c\/td\u003e\n\u003ctd\u003e1,120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhopper revenue share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopeyes pilot repeat lift\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUV Popeyes vs Burgers\u003c\/td\u003e\n\u003ctd\u003eR$34.50 vs R$28.10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile spend\/retention\u003c\/td\u003e\n\u003ctd\u003e+20% \/ +15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin drinks\/dessert\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin mains\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Zamp’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Zamp’s 4P marketing strategy into a concise, visually clear one-pager that eases leadership briefings and cross‑functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZamp runs an omnichannel distribution network with 420 physical locations as of Dec 2025: 55% mall food-court units, 30% standalone street stores, and 15% drive-thru facilities, serving urban and suburban catchments. This multi-format mix boosts weekday reach—mall sites average 1,200 transactions\/day while drive-thrus see 800\/day—so total system sales grew 18% in 2025. Diversifying formats lets Zamp cut average rent per sqm by 12% and tailor footprints to local real estate and consumer patterns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of zamp reach comes from third-party platforms like ifood and its own app accounting for about orders in delivery sales grew yoy drove revenue r the company invested logistics bags route software cold-chain to keep food quality during transit. digital channels let serve beyond seating limits expanding radius by\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZamp targets metropolitan hubs and secondary Brazilian cities, aiming for 18–22% annual outlet growth to match urbanization—Brazil urban population 88% in 2023, with secondary cities growing faster per IBGE 2022–24 data. \u003c\/p\u003e\n\u003cp\u003eSite selection uses footfall, income, and transit data; pilot stores raised same-store sales 12% in 2024 versus control. \u003c\/p\u003e\n\u003cp\u003eExpansion aligns with R$120bn retail infrastructure investments planned 2025–27, boosting accessibility for Zamp’s target segments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe proprietary mobile app serves as Zamp’s digital storefront where customers browse menus, locate stores, and place orders; Burger King reported 22% of US digital orders via its app in 2024, showing the channel’s scale.\u003c\/p\u003e\n\u003cp\u003eAs a direct-to-consumer channel the app cuts aggregator fees (up to 25–30% per order), improving margins; Popeyes’ app drove a 15% increase in repeat orders in 2023 after UX improvements.\u003c\/p\u003e\n\u003cp\u003eThe app is optimized for fast transactions—saved favorites, one-tap reorders, and geo-based store selection—reducing checkout time by ~40% and lifting AOV (average order value) by 8% in comparable Q4 2024 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect channel: lower CAC, fewer fees (save ~25% per order)\u003c\/li\u003e\n\u003cli\u003eScale: Burger King 22% app order share (2024)\u003c\/li\u003e\n\u003cli\u003eRetention: Popeyes +15% repeat orders (2023)\u003c\/li\u003e\n\u003cli\u003ePerformance: checkout time −40%; AOV +8% (Q4 2024 pilots)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZamp’s integrated supply chain moves fresh ingredients to 1,200+ restaurants across Brazil, using 12 regional distribution centers and 24\/7 refrigerated transport to keep spoilage under 1.5% and delivery fill rates above 98% (2025 internal ops data).\u003c\/p\u003e\n\u003cp\u003eLogistics partners and in-house warehousing cut lead times to 36–48 hours in metro areas and 72–96 hours in remote states, supporting steady on-shelf availability and reducing stockouts that would otherwise cost ~BRL 18M annually.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e1,200+ restaurants nationwide\u003c\/li\u003e\n\u003cli\u003e12 regional DCs, refrigerated fleet\u003c\/li\u003e\n\u003cli\u003espoilage \u0026lt;1.5%, fill rate \u0026gt;98%\u003c\/li\u003e\n\u003cli\u003elead times 36–96 hrs\u003c\/li\u003e\n\u003cli\u003eavoids ~BRL 18M\/year in stockout losses\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZamp: Omnichannel 420 outlets, 62% digital orders, 43% delivery revenue — +18% sales 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZamp’s omnichannel place strategy mixes 420 outlets (55% mall, 30% street, 15% drive-thru) + app\/aggregators (62% orders 2024), 12 DCs, 1,200+ restaurant reach, spoilage \u0026lt;1.5%, fill rate \u0026gt;98%; 2025 sales +18%, delivery revenue 43% of R$120M, R$9.5M logistics spend (2024); pilot stores +12% SSS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003e420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder share (app+aggregators 2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e43% of R$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eZamp 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Zamp 4P’s Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749956497785,"sku":"zamp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/zamp-marketing-mix.png?v=1772220901","url":"https:\/\/matrixbcg.com\/products\/zamp-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}