{"product_id":"yueyuen-marketing-mix","title":"Yue Yuen Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Yue Yuen’s product range, competitive pricing, distribution reach, and targeted promotions combine to secure market leadership—this snapshot highlights key strengths and opportunities. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, channel maps, pricing frameworks, and promotional playbooks. Save time and get a practical template to apply directly to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Athletic Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYue Yuen, the dominant OEM for Nike and Adidas, produced about 260 million pairs in 2024 and by late 2025 integrated advanced cushioning and support tech across 60% of lines, lifting average ASP (average selling price) for high-performance models by ~8% and protecting gross margins near 12.5%; this keeps products aligned with pro-athlete standards and maintains strong demand from fitness consumers worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-Friendly Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYue Yuen has converted about 45% of its footwear production to recycled plastics and bio-based foams as of FY2024, cutting scope 3 emissions by an estimated 12% versus 2019 levels; this shift meets major brand partners’ targets for carbon-neutral supply chains and supports orders that grew 8% YoY for sustainable lines in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive OEM and ODM Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYue Yuen’s Comprehensive OEM and ODM services go beyond assembly by investing in R\u0026amp;D and prototyping, enabling original design manufacturing that captured about 22% of its FY2024 revenue (approx. US$1.1bn) and secured multi-year contracts with major brands. This early-stage value creation raises switching costs and supports gross-margin resilience—ODM orders showed a 7% CAGR from 2021–24. Digital prototyping cut average design-to-production time from 14 to 7 weeks in 2023, speeding time-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Sports Apparel and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpyue yuen while footwear remains core has expanded into high-performance apparel and accessories boosting pou sheng retail sales reported hkd billion revenue in fy2024 up yoy with contributing an estimated of mix.\u003e\n\u003cpthis product diversification jerseys compression wear and specialized equipment yue yuen capture more of the sports market aligning manufacturing scale with pou sheng retail stores across greater china.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eFootwear core; apparel growth\u003c\/li\u003e\n\u003cli\u003ePou Sheng revenue HKD 27.6B (FY2024)\u003c\/li\u003e\n\u003cli\u003eApparel ~18% retail mix\u003c\/li\u003e\n\u003cli\u003e2,500+ Pou Sheng stores\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/pyue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Manufacturing and Innovative Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYue Yuen uses automated lines and AI quality control to keep defect rates near 0.8% versus industry ~2.5%, producing over 200 million pairs annually and cutting per-pair labor costs by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eSmart processes enable complex designs—3D-knitted uppers and multi-density soles—previously unscalable, giving Yue Yuen a pricing premium and higher OEM wins in 2023–24.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200M pairs produced (2024)\u003c\/li\u003e\n\u003cli\u003e0.8% defect rate vs 2.5% industry\u003c\/li\u003e\n\u003cli\u003e~18% lower per-pair labor cost (2024)\u003c\/li\u003e\n\u003cli\u003eExpanded complex-design capacity (3D knit, multi-density soles)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYue Yuen: 200–260M Pairs, 60% Tech Lines, 45% Recycled, US$1.1B ODM, 12.5% Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYue Yuen’s product mix centers on high-performance footwear (200–260M pairs\/year), 60% lines with advanced cushioning (2025), 45% recycled materials (FY2024), ODM revenue ~US$1.1B (22% FY2024), Pou Sheng apparel ~18% of HKD27.6B retail (FY2024); defect rate 0.8%, ASP +8% for performance models, gross margin ~12.5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePairs produced (2024)\u003c\/td\u003e\n\u003ctd\u003e200–260M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced-tech lines (2025)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content (FY2024)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eODM revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003eUS$1.1B (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePou Sheng revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003eHKD27.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate\u003c\/td\u003e\n\u003ctd\u003e0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance ASP lift\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Yue Yuen’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Yue Yuen’s 4P marketing strategy into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion choices to speed alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Global Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYue Yuen shifted 28% of production capacity to Vietnam, Indonesia, and Myanmar by 2024 to cut China concentration, reducing tariff exposure and labor-cost risk; these hubs accounted for 34% of group output in 2025.\u003c\/p\u003e\n\u003cp\u003eGeographic spread let the company absorb Southeast Asian wage inflation—average hourly labor costs rose 6% in Vietnam 2024—while keeping factory utilization at 87% across sites.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, capital investments of US$210 million upgraded lines for high-complexity tasks, raising high-skill assembly share to 22% and trimming lead times by 12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Network via Pou Sheng\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough subsidiary Pou Sheng, Yue Yuen runs about 6,200 YY Sports stores across Greater China (2024), reaching ~1.4 billion consumers and supporting 2024 retail revenue of NT$42.7 billion for the group; these stores boost product accessibility in urban and lower-tier cities. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Integration in Greater China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpyue yuen has merged greater china stores with e-commerce sites and wechat storefronts letting customers browse online pick up in-store boosting foot traffic by in\u003e\n\u003c\/pyue\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to Key Raw Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYue Yuen locates manufacturing hubs within 50–150 km of major chemical and textile suppliers, cutting inbound transport costs by about 12% and trimming lead times to 3–7 days, so production can quickly match demand shifts.\u003c\/p\u003e\n\u003cp\u003eLocalized sourcing supports a steady input flow—inventory turnover improved to 6.8x in 2024—and lowers distribution CO2 by an estimated 8% versus centralized plants.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% lower inbound transport costs\u003c\/li\u003e\n\u003cli\u003e3–7 day lead times\u003c\/li\u003e\n\u003cli\u003e6.8x inventory turnover (2024)\u003c\/li\u003e\n\u003cli\u003e≈8% reduction in distribution CO2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYue Yuen runs advanced logistics and distribution centers using WMS (warehouse management systems) and RFID tracking to move stock across 1,200+ retail points, cutting order-to-shelf time to 48 hours in 2024.\u003c\/p\u003e\n\u003cp\u003eThe centers have automated sorters that boosted replenishment speed 35% vs 2020, supporting a 12% same-store turnover increase in sports-fashion SKUs in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eWMS + RFID: 1,200+ stores covered\u003c\/li\u003e\n\u003cli\u003eOrder-to-shelf: 48 hours (2024)\u003c\/li\u003e\n\u003cli\u003eReplenishment speed: +35% vs 2020\u003c\/li\u003e\n\u003cli\u003eSKU turnover: +12% same-store (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYue Yuen shifts 34% to SE Asia, $210M capex lifts high‑skill to 22%, trims lead times 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYue Yuen diversified production to SE Asia (34% output in 2025), cut China concentration, kept utilization at 87%, and invested US$210m to raise high-skill assembly to 22%, trimming lead times 12% and inbound costs ~12%; retail reach: 6,200 YY Sports stores, NT$42.7bn retail revenue (2024), omnichannel boosted pickup traffic +18% and order-to-shelf 48h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSE Asia share (2025)\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e87%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (to 2025)\u003c\/td\u003e\n\u003ctd\u003eUS$210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-skill assembly\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInbound cost cut\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYY Sports stores\u003c\/td\u003e\n\u003ctd\u003e6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eNT$42.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-shelf (2024)\u003c\/td\u003e\n\u003ctd\u003e48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eYue Yuen 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Yue Yuen 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete and ready to use with product, price, place, and promotion insights tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749989855609,"sku":"yueyuen-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yueyuen-marketing-mix.png?v=1772221245","url":"https:\/\/matrixbcg.com\/products\/yueyuen-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}