{"product_id":"ypg-marketing-mix","title":"Yellow Pages Group Ltd. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. blends digital directories with localized advertising and subscription services, leveraging a multi-channel distribution strategy and value-based pricing to serve SMEs and consumers; its promotion mixes SEO, content marketing, and sales-led outreach to drive leads. The full 4P’s Marketing Mix Analysis unpacks product positioning, pricing architecture, channel dynamics, and promotional ROI in an editable, presentation-ready format—buy now to save research time and apply actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Directory and Search Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe product centers on high-traffic sites yellow.co.nz and whitepages.co.nz, linking NZ consumers to local businesses and driving ~1.2M monthly users (2025). By late 2025 they added real-time booking, rich media galleries, and verified reviews, boosting click-to-contact rates by ~28% and average listing ARPU to NZD 95\/month. This keeps the directories a primary destination for high-intent local search across New Zealand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite Development and Managed Hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd offers website development and managed hosting aimed at SMEs, delivering mobile-responsive designs, secure managed hosting, and 24\/7 technical support to ensure uptime above 99.9% and fast page loads (median LCP under 2.5s). By optimizing user experience and conversion paths, these sites target a 10–25% increase in lead conversion based on client case studies and industry benchmarks. The service bundles drive recurring revenue—estimated ARPU uplift of C$200–400 annually per customer—and reduces churn through continuous performance monitoring and security updates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSearch Engine Optimization and SEM Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a Google Premier Partner, Yellow Pages Group Ltd delivers SEO and SEM services using deep keyword research, on-page optimization, and managed pay-per-click (PPC) campaigns targeting New Zealand demographics; PPC spend management lifted client traffic by up to 42% in 2024 across sampled SME accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Content Marketing Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSocial Media and Content Marketing Management helps local businesses maintain presence on Meta, Instagram, and LinkedIn via curated posts, targeted ads, and KPI tracking; Yellow Pages Group reported 18% YoY growth in digital services revenue in FY2024, driven partly by social packages.\u003c\/p\u003e\n\u003cp\u003eThe product bundles strategy development, creative asset production, and community management to boost engagement and repeat visits; clients typically see 25–40% lift in monthly engagement within 3 months.\u003c\/p\u003e\n\u003cp\u003eOutsourcing avoids in-house hires, cuts content costs by up to 50% versus staffing, and preserves a consistent professional brand voice across channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatforms: Meta, Instagram, LinkedIn\u003c\/li\u003e\n\u003cli\u003eIncludes: strategy, creative, community management\u003c\/li\u003e\n\u003cli\u003eResults: 25–40% engagement lift in 3 months\u003c\/li\u003e\n\u003cli\u003eCost: up to 50% savings vs in-house\u003c\/li\u003e\n\u003cli\u003eCompany: YPG digital revenue +18% YoY FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Insights and Performance Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group Ltds Data Insights and Performance Analytics offers clients real-time digital dashboards that consolidate channel data to show clear ROI; in 2024 YP reported 18% higher campaign conversion for dashboard users versus non-users.\u003c\/p\u003e\n\u003cp\u003eTools track leads, click-through rates, and call-tracking metrics to quantify digital spend effectiveness, with average CPL improvements of 22% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThis data-driven product lets decision-makers reallocate budgets on the fly, driving a reported 12% uplift in marketing ROI within three months of adoption.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time dashboards: unified channel view\u003c\/li\u003e\n\u003cli\u003eKey metrics: leads, CTR, call tracking\u003c\/li\u003e\n\u003cli\u003e2024 results: +18% conversions, -22% CPL\u003c\/li\u003e\n\u003cli\u003eImpact: +12% marketing ROI in 3 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAll-in-one SMB growth: 1.2M users, +42% traffic, +18% conversions, NZD95 ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe product bundles YP’s high-traffic directories (1.2M monthly users 2025), SME websites (99.9% uptime, median LCP \u0026lt;2.5s), digital services (SEO\/PPC +42% traffic lift 2024), social packages (25–40% engagement lift in 3 months), and analytics (+18% conversions, -22% CPL 2024), driving ARPU NZD95\/month for listings and C$200–400\/year for site bundles.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e1.2M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListing ARPU\u003c\/td\u003e\n\u003ctd\u003eNZD95\/month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite uptime\u003c\/td\u003e\n\u003ctd\u003e99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian LCP\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2.5s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEO\/PPC lift\u003c\/td\u003e\n\u003ctd\u003e+42% traffic (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngagement lift\u003c\/td\u003e\n\u003ctd\u003e25–40% (3 months)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics impact\u003c\/td\u003e\n\u003ctd\u003e+18% conv, -22% CPL (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite ARPU\u003c\/td\u003e\n\u003ctd\u003eC$200–400\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Yellow Pages Group Ltd.’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Yellow Pages Group Ltd.'s 4P marketing insights into a concise, presentation-ready snapshot that streamlines leadership briefings and aligns cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Digital Ecosystem and Mobile Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd’s primary distribution is its centralized web portal and mobile apps, reaching over 3 million monthly users in New Zealand as of 2024 and generating ~NZD 120m in FY2024 digital revenue.\u003c\/p\u003e\n\u003cp\u003eThese platforms act as 24\/7 digital storefronts where listings, bookings, and ads are delivered and consumer interactions tracked across devices.\u003c\/p\u003e\n\u003cp\u003eOngoing UI\/UX investment—≈NZD 8m in 2023–24—keeps the apps accessible and intuitive for a diverse user base, improving engagement and conversion rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Sales and Consulting Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd operates a nationwide sales and consulting network with consultants and account managers in major New Zealand regions, supporting digital products via face-to-face meetings; as of FY2024 the group reported ~NZD 143m revenue, with field sales driving ~28% of SMB digital sign-ups in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Platform Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. syndicates client listings to Google Maps, Apple Maps, and Bing, ensuring accurate metadata across these platforms to boost visibility; in 2024 syndicated listings drove an estimated 42% of its digital leads, per company reports. By extending reach beyond owned sites, the group captures local search intent at source, increasing conversion rates—local clicks convert 20–35% higher. This networked distribution is core to its Place strategy and revenue mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Service Delivery Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYellow Pages Group Ltd delivers all digital marketing services—from website hosting to ad campaign management—via a scalable cloud-based infrastructure, enabling clients to access services and performance data anywhere with internet access.\u003c\/p\u003e\n\u003cp\u003eCloud deployment lets YPG push updates and security patches instantly across its ~120,000 SMB client base (2025), reducing downtime and improving compliance; median time-to-patch drops below 24 hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScalable cloud stack: supports 120,000 clients (2025)\u003c\/li\u003e\n\u003cli\u003eAnywhere access: real-time dashboards via web\/mobile\u003c\/li\u003e\n\u003cli\u003eInstant patches: median time-to-patch \u0026lt;24 hours\u003c\/li\u003e\n\u003cli\u003eImproved uptime: SLA targets \u0026gt;99.9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Geographic Targeting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe distribution strategy targets New Zealand only, using regional teams and local offices to deliver suburb-level relevance and higher conversion for small businesses.\u003c\/p\u003e\n\u003cp\u003eMarket partitioning into suburbs\/cities concentrates spend where small-business ad demand is highest, improving ROI versus national campaigns; Yellow Pages reported NZ digital audience reach of ~2.1M monthly users in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis hyper-local focus separates Yellow Pages from global rivals that lack on-the-ground presence and local salesforce nuance, supporting premium local CPMs and retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNZ-only focus: suburb\/city segmentation\u003c\/li\u003e\n\u003cli\u003e~2.1M monthly NZ digital users (FY2024)\u003c\/li\u003e\n\u003cli\u003eHigher local ROI, premium CPMs, better SMB retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYellow Pages Group: NZ cloud platform — 2–3M users, NZD120m digital revenue, 120k SMBs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd’s Place is a NZ-focused, cloud-delivered distribution: web\/apps (≈2.1–3.0M monthly users in 2024), syndication to Google\/Apple\/Bing (42% of leads), nationwide field sales (28% SMB sign-ups), ≈120,000 SMB clients (2025), FY2024 digital revenue ~NZD120m; cloud uptime SLA \u0026gt;99.9%, median patch \u0026lt;24h.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e2.1–3.0M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev\u003c\/td\u003e\n\u003ctd\u003e~NZD120m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB clients\u003c\/td\u003e\n\u003ctd\u003e~120,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndicated leads\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField-sales sign-ups\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eYellow Pages Group Ltd. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Yellow Pages Group Ltd. 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights tailored to YPG’s business model. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751160328569,"sku":"ypg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ypg-marketing-mix.png?v=1772228431","url":"https:\/\/matrixbcg.com\/products\/ypg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}