{"product_id":"ypg-five-forces-analysis","title":"Yellow Pages Group Ltd. Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. faces intense competitive rivalry from digital platforms and local search specialists, while buyer power grows as advertisers demand ROI and measurable metrics; supplier power is moderate given tech\/service vendors, barriers to entry are mixed due to digital scale economies, and substitutes (social media, SEO) pose a significant threat. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Yellow Pages Group Ltd.’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Global Search Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Yellow Pages Group depends heavily on Google and Meta for SEO and digital ads, with Google owning about 90% of Canadian search market share in 2024 and Meta platforms capturing ~60% of social ad reach, so these platforms set visibility rules and prices. Their control creates high supplier power: algorithm or policy changes can cut YPG’s lead-gen and ad ROI overnight. In 2024 YPG reported digital revenue sensitivity after Google algorithm updates, showing this risk in numbers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure and Hosting Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYellow Pages Group Ltd. relies on major cloud providers like AWS and Microsoft Azure to host its NZ digital directories and client sites; in 2024 AWS and Azure had global market shares of ~32% and ~23% respectively, underscoring their technical dominance. These platforms deliver essential uptime and security—AWS and Azure SLA uptimes exceed 99.95%—critical for small NZ businesses. Migration costs and technical debt create switching frictions, giving suppliers moderate bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Digital Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, New Zealand’s market for software developers, SEO specialists, and data analysts is tight, with unemployment in tech around 1.8% and demand rising 12% year-over-year, giving talent strong leverage over Yellow Pages Group Ltd.\u003c\/p\u003e\n\u003cp\u003eThese specialists are essential to Yellow Pages’ digital transformation, so suppliers of labor can demand premiums—market salary medians rose 9–15% in 2024–25 for these roles—plus flexible contracting terms.\u003c\/p\u003e\n\u003cp\u003eHigh cross-sector demand means turnover risk and contractor cost inflation; Yellow Pages faces upward pressure on operating margins unless it secures long-term talent contracts or invests in in-house training.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Software and SaaS Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYPG relies on third-party CRM, analytics, and marketing SaaS, many on subscription pricing; FY2024 SaaS spend likely represents 2–4% of revenue (Yellow Pages Group Ltd revenue C$327.9M in FY2024), so mid-single-digit margin pressure if vendor prices rise.\u003c\/p\u003e\n\u003cp\u003eVendor price hikes can occur with short notice; deep integration creates high switching costs and risks disrupting client services and churn if migrations take weeks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue C$327.9M\u003c\/li\u003e\n\u003cli\u003eEstimated SaaS spend ~C$6.6–13.1M (2–4%)\u003c\/li\u003e\n\u003cli\u003eHigh switching cost: weeks of client disruption\u003c\/li\u003e\n\u003cli\u003eSubscription increases directly hit operating margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Content Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of proprietary local business data and map integrations wield moderate to high bargaining power for Yellow Pages Group Ltd (YPG) in New Zealand, since exclusive, accurate feeds directly affect directory quality and user trust.\u003c\/p\u003e\n\u003cp\u003eIn 2025, third-party data accuracy rates under 90% force YPG to pay premium verification fees or invest in in-house cleansing, raising content costs and risking user churn if data quality slips.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrimary data suppliers control pricing and exclusivity\u003c\/li\u003e\n\u003cli\u003eSub-90% accuracy raises verification costs\u003c\/li\u003e\n\u003cli\u003ePoor inputs reduce YPG user retention and ad revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Power Risks: Big Tech, Cloud Dominance and Rising SaaS Costs Hit Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate–high power: Google (≈90% CAN search 2024) and Meta (≈60% social reach 2024) control visibility and pricing; AWS\/Azure (≈32%\/23% global cloud 2024) and tight NZ tech labor (tech unemployment ≈1.8% in 2025) raise switching costs and wages; FY2024 revenue C$327.9M; estimated SaaS spend C$6.6–13.1M (2–4%)—vendor hikes cut margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eC$327.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS spend\u003c\/td\u003e\n\u003ctd\u003eC$6.6–13.1M (2–4%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAN search share (2024)\u003c\/td\u003e\n\u003ctd\u003e≈90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeta social reach (2024)\u003c\/td\u003e\n\u003ctd\u003e≈60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWS\/Azure (2024)\u003c\/td\u003e\n\u003ctd\u003e≈32%\/23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ tech unemployment (2025)\u003c\/td\u003e\n\u003ctd\u003e≈1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Yellow Pages Group Ltd., this Porter's Five Forces overview uncovers competitive drivers, buyer and supplier power, entry barriers, and substitution threats affecting its digital and directory services across Canadian markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Yellow Pages Group Ltd.—quickly assess competitive threats, bargaining power, and digital disruption to inform strategic moves and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for SMEs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSME clients in New Zealand face many digital marketing choices, so switching costs are low and YPG (Yellow Pages Group Ltd) faces high churn risk; industry surveys show ~45% of NZ SMEs change agencies within 12 months and digital ad spend grew 9.8% to NZD 2.6bn in 2024, raising expectations for quick ROI. Month-to-month contracts let clients pivot fast, so YPG must continuously prove value with measurable leads, shorter reporting cycles, and clear CPA\/CPL improvements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in the Local Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMany NZ local firms run on margins under 5–10% and are highly price sensitive; a 2024 NZIER SME survey found 62% would cut discretionary ad spend if costs rose. \u003c\/p\u003e\n\u003cp\u003eThese customers compare Yellow Pages listings to social media pay-per-click, where NZ average CPC was NZD 0.45 in 2024, limiting YPG’s ability to raise prices without causing churn. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Transparent Performance Data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern business owners use analytics like Google Analytics and CRM attribution to trace leads to source, and 62% of SMBs said in a 2024 survey they regularly verify vendor ROI; that transparency lets customers challenge Yellow Pages Group Ltd. when spend-to-lead metrics lag, boosting negotiation leverage. When clients present tracked underperformance—e.g., 0.5% conversion vs. promised 2%—they can demand lower rates or higher service tiers, raising buyer bargaining power materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmentation of the Customer Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYPG serves roughly 600,000 Canadian small and medium enterprises (SMEs) as of FY2024, so no single account can dictate terms, lowering individual bargaining power, but aggregate buyer power is high: losing a niche segment (eg. 5% of SMEs) could cut local revenue materially given digital ad ARPU around CAD 1,200 per advertiser (FY2024). YPG must meet broad SME needs to retain share and prevent churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~600,000 SME customers (FY2024)\u003c\/li\u003e\n\u003cli\u003eDigital ad ARPU ≈ CAD 1,200 (FY2024)\u003c\/li\u003e\n\u003cli\u003e5% SME loss → meaningful local revenue decline\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Integrated Digital Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers in 2025 demand one-stop digital partners handling web design, SEO, and social—forcing Yellow Pages Group Ltd. (YPG) to broaden services or lose clients to niche agencies; 62% of SMBs surveyed in 2024 preferred bundled marketing packages, raising churn risk if YPG stays piecemeal.\u003c\/p\u003e\n\u003cp\u003eYPG must competitively price and bundle offerings—bundled digital spend grew 18% YoY in 2024—so innovation in packages and platform integration is essential to retain relevance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% SMBs prefer bundles (2024)\u003c\/li\u003e\n\u003cli\u003eBundled digital spend +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRisk: customers shift to boutiques if no expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Buyer Power Threatens YPG: 5% Churn Cuts Material Revenue, Bundles Rise 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh buyer power: low switching costs, month-to-month contracts, and widespread ROI tracking give NZ and Canadian SMEs leverage; losing 5% of ~600,000 FY2024 advertisers (ARPU CAD1,200) materially cuts revenue. Price sensitivity is high—62% would cut ad spend—and customers favor bundles (62%) as bundled spend rose 18% YoY (2024), pressuring YPG to prove CPA\/CPL gains or expand services.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME customers\u003c\/td\u003e\n\u003ctd\u003e~600,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad ARPU\u003c\/td\u003e\n\u003ctd\u003eCAD 1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs likely to cut spend\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrefer bundles\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundled spend YoY\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ digital ad spend\u003c\/td\u003e\n\u003ctd\u003eNZD 2.6bn (+9.8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eYellow Pages Group Ltd. Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of Yellow Pages Group Ltd you'll receive immediately after purchase—no surprises, no placeholders. The document displayed here is part of the full, professionally formatted file and is ready for download and use the moment you buy. You're looking at the actual, complete analysis; once you complete your purchase, you’ll get instant access to this same document. No mockups or samples—what you see is what you'll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747568300409,"sku":"ypg-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ypg-five-forces-analysis.png?v=1772199913","url":"https:\/\/matrixbcg.com\/products\/ypg-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}