{"product_id":"ypf-business-model-canvas","title":"YPF Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPF Business Model Canvas: Fast, Actionable Blueprint for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock YPF’s strategic blueprint with our concise Business Model Canvas: a clear breakdown of its value propositions, customer segments, key partners, revenue streams and cost structure—designed for investors, strategists and entrepreneurs who need actionable insight fast; download the full Word\/Excel canvas for detailed, section-by-section analysis and ready-to-use templates. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with Global Energy Majors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYPF runs joint ventures with Chevron, Shell and Petronas to share the high capex and tech risk of Vaca Muerta unconventional drilling, cutting development costs per well by ~30% and speeding rigs deployment to 85 active rigs by Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState and Provincial Government Relations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a state-controlled energy firm, YPF coordinates closely with Argentina’s national government and Neuquén province to secure concession renewals, set royalties (Neuquén royalties rose to 12.5% for Vaca Muerta in 2024) and finalize regs that enable multi-decade investments; this alignment supports YPF’s 2024 capex plan of US$2.2 billion and national energy security targets to boost gas output 20% by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePetronas LNG Export Project Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Petronas LNG export project, a cornerstone of YPF’s 2025 strategy, pairs YPF’s Vaca Muerta gas reserves with Petronas’ liquefaction tech and global offtake channels; planned capex exceeds US$6.5 billion for two liquefaction trains and midstream links, targeting 6–8 mtpa LNG and raising Argentina toward net energy exporter status.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Oilfield Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYPF relies on local and international oilfield service firms for drilling, completion and maintenance, supplying rigs, hydraulic fracturing crews and tech needed for efficient Vaca Muerta shale operations; in 2024 YPF contracted ~120 well pads and reduced lifting costs by ~6% vs 2022 through service-negotiation and optimization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 well pads contracted (2024)\u003c\/li\u003e\n\u003cli\u003eLifting cost reduction ≈6% vs 2022\u003c\/li\u003e\n\u003cli\u003eCritical: rigs, frac crews, digital monitoring\u003c\/li\u003e\n\u003cli\u003eSupports 2025–2029 drilling cadence and cost targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and International Creditors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSecuring capital markets and major-bank ties funds YPF’s heavy CAPEX via structured finance, credit lines, and bond issuances that help manage its debt while investing in upstream and midstream projects.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, sustaining investor confidence—critical after YPF’s 2024-25 bond activity that included roughly USD 1.2 billion in debt placements—remains key to ensuring liquidity for large infrastructure builds.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStructured finance, credit facilities, bonds\u003c\/li\u003e\n\u003cli\u003eManage debt profile; enable CAPEX\u003c\/li\u003e\n\u003cli\u003eUSD 1.2B debt placements in 2024-25\u003c\/li\u003e\n\u003cli\u003eInvestor confidence vital for 2026+ projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPF cuts well costs 30%, scales to 85 rigs; Petronas LNG $6.5B, $1.2B debt raised\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPF’s key partners: Chevron, Shell, Petronas JVs cut Vaca Muerta well costs ~30% and lifted rigs to 85 by Dec 2025; Neuquén royalties 12.5% (2024) support YPF’s US$2.2B 2024 capex; Petronas LNG project capex \u0026gt;US$6.5B targeting 6–8 mtpa; ~120 well pads contracted in 2024; USD 1.2B debt placed 2024–25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChevron\/Shell\/Petronas\u003c\/td\u003e\n\u003ctd\u003eJVs\u003c\/td\u003e\n\u003ctd\u003e−30% cost per well; 85 rigs (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNeuquén govt\u003c\/td\u003e\n\u003ctd\u003eReg\/royalties\u003c\/td\u003e\n\u003ctd\u003e12.5% royalty (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePetronas\u003c\/td\u003e\n\u003ctd\u003eLNG capex\u003c\/td\u003e\n\u003ctd\u003eUS$6.5B; 6–8 mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService firms\u003c\/td\u003e\n\u003ctd\u003eOps\u003c\/td\u003e\n\u003ctd\u003e~120 pads (2024); −6% lifting cost vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\/Markets\u003c\/td\u003e\n\u003ctd\u003eFinance\u003c\/td\u003e\n\u003ctd\u003eUS$1.2B debt placed (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA tailored Business Model Canvas for YPF outlining its nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting real operations and strategic plans to support presentations, funding discussions, and analytical decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of YPF’s business model with editable cells to quickly pinpoint how upstream\/downstream operations, government relations, and fuel retailing relieve strategic pain points like supply gaps, margin pressures, and regulatory shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUpstream Exploration and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUpstream exploration and production centers on extracting crude oil and gas, led by Vaca Muerta shale where YPF reported 2025 production of ~150 kbpd oil-equivalent and 65% of drilling activity in horizontal wells; the company uses horizontal drilling plus multi-stage hydraulic fracturing to lift recovery and reduce unit costs. This segment drove 2025 upstream revenue of about US$6.2bn and is key to Argentina’s push for energy self-sufficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownstream Refining and Petrochemical Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYPF runs refiners at La Plata and Lujan de Cuyo that in 2024 processed about 220 kbpd (thousand barrels per day) of crude into gasoline, diesel and jet, with ongoing upgrades to handle lighter Vaca Muerta shale crude and cut sulfur to \u0026lt;10 ppm to meet Euro 5-like specs.\u003c\/p\u003e\n\u003cp\u003eThe firm also converts feedstock into petrochemicals—producing aromatics and polymers—generating roughly US$420M in downstream sales in 2024 and improving margin capture across the hydrocarbon chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMidstream Infrastructure and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPF builds and runs pipelines, storage terminals and pumping stations to move hydrocarbons; in 2025 it is prioritizing the Vaca Muerta Sur pipeline expansion and related evacuation routes to lift export capacity and cut lift-time bottlenecks. Ensuring steady flow from wellhead to refinery or export—critical to avoid flaring and preserve $\/bbl realized prices—supported YPF’s 2024 midstream capex of ~$430 million and targets a 20% increase in evacuation capacity by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Marketing and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYPF operates Argentina’s largest service-station network—over 1,500 points of sale—selling gasoline, diesel and lubricants via direct and franchised outlets, generating roughly ARS 1.2 trillion revenue in 2024 from downstream and retail segments.\u003c\/p\u003e\n\u003cp\u003eThis requires tight supply-chain orchestration (fuel logistics, storage, inventory) and digital upgrades: mobile payments, a loyalty program with ~4.5 million members, and in-station retailing to protect market share.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,500+ service stations nationwide\u003c\/li\u003e\n\u003cli\u003e~ARS 1.2 trillion downstream\/retail revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~4.5 million loyalty members\u003c\/li\u003e\n\u003cli\u003edirect + franchised sales model\u003c\/li\u003e\n\u003cli\u003esophisticated logistics and inventory management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Generation and Renewable Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough YPF Luz, YPF operates thermal plants and a growing renewables portfolio—about 420 MW wind and solar capacity by end-2025—diversifying revenue and cutting scope 1+2 emissions across the group.\u003c\/p\u003e\n\u003cp\u003eIntegrating power generation as a strategic vertical lets YPF monetize ~0.5–0.8 bcm\/year of associated gas, improve margin capture, and target lower carbon intensity per boe.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420 MW renewables capacity (end-2025)\u003c\/li\u003e\n\u003cli\u003eYPF Luz: thermal + wind + solar\u003c\/li\u003e\n\u003cli\u003eCaptures 0.5–0.8 bcm gas\/year\u003c\/li\u003e\n\u003cli\u003eReduces group scope 1+2 carbon intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYPF: Integrated energy player — Vaca Muerta growth, refining, retail scale \u0026amp; renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYPF’s key activities: upstream oil \u0026amp; gas extraction (Vaca Muerta ~150 kbpd oil‑eq in 2025; US$6.2bn upstream revenue 2025), refining (~220 kbpd crude processed in 2024), midstream pipelines\/storage (2024 capex ~$430M; +20% evacuation target by 2026), retail (1,500+ stations; ARS 1.2T downstream revenue 2024; 4.5M loyalty members), power (YPF Luz 420 MW renewables end‑2025; 0.5–0.8 bcm gas\/year captured).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eActivity\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream\u003c\/td\u003e\n\u003ctd\u003e150 kbpd; US$6.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining\u003c\/td\u003e\n\u003ctd\u003e220 kbpd (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream\u003c\/td\u003e\n\u003ctd\u003e$430M capex (2024); +20% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e1,500+ stations; ARS 1.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003e420 MW renewables; 0.5–0.8 bcm\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual YPF Business Model Canvas—not a mockup or sample—and reflects the exact structure and content you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get the same professional, ready-to-use file, formatted for immediate editing, presenting, and sharing.\u003c\/p\u003e\n\u003cp\u003eNo fillers or surprises: this preview is a direct snapshot of the final deliverable, available instantly in full upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749679706489,"sku":"ypf-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ypf-business-model-canvas.png?v=1772216824","url":"https:\/\/matrixbcg.com\/products\/ypf-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}