{"product_id":"yili-business-model-canvas","title":"Inner Mongolia Yili Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYili Business Model Canvas: Strategic Blueprint for Dominating China’s Dairy Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Inner Mongolia Yili’s business model—this concise Business Model Canvas exposes how Yili crafts value through product innovation, expansive distribution, and strategic partnerships to dominate China’s dairy market; ideal for investors, consultants, and entrepreneurs seeking actionable, ready-to-use insights. Download the complete Word and Excel files to access all nine blocks with company-specific analysis and financial implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Upstream Dairy Farmers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili holds long-term contracts and equity stakes with large cooperatives—covering ~40% of its raw milk in 2024—ensuring stable, high-quality supply for premium lines and meeting national safety\/nutrition standards.\u003c\/p\u003e\n\u003cp\u003eYili provides technical training and low-interest loans to farmers, locking volumes and cutting procurement volatility; in 2024 these programs helped cap raw milk cost swings to ±3% versus industry ±9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Research and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili partners with top European and Oceanian research centers, including Wageningen University, funding joint projects—€12m allocated 2021–2025—to develop probiotics, sugar-reduction tech, and sustainable packaging that cut sugar by up to 30% in pilots. These collaborations support Yili’s compliance with international safety protocols and helped raise R\u0026amp;D-linked product launches to 18 items in 2024–2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Retail and E-commerce Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with Alibaba, JD.com, and Pinduoduo let Yili capture ~28% of China’s dairy e‑commerce sales (2024), using platform data to tailor SKUs and pricing for \u0026gt;150m+ digital members and boost online revenue 22% year‑over‑year. These partners power flash sales, membership promotions, targeted ads, and integrated logistics—cutting average delivery time for fresh\/frozen dairy to under 24 hours in 120+ cities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Subsidiaries and Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough acquiring Westland Milk Products (2019), Inner Mongolia Yili built an Oceania production base, securing ~150,000 tonnes\/year of high-quality milk and boosting overseas revenue to about RMB 9.2 billion in 2024.\u003c\/p\u003e\n\u003cp\u003eThese subsidiaries and JVs expand Yili’s reach in Southeast Asia, reduce domestic supply risks, and diversify products—overseas assets now account for roughly 7% of group revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWestland buy (2019): ~150,000 t\/year milk\u003c\/li\u003e\n\u003cli\u003eOverseas revenue 2024: RMB 9.2 bn\u003c\/li\u003e\n\u003cli\u003eForeign assets share: ~7% of group revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCold Chain Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYili contracts specialized cold-chain logistics firms to operate a nationwide refrigerated transport network, preserving yogurt and fresh milk quality from plant to shelf and cutting spoilage—cold-chain partners helped reduce distribution losses by ~1.2 percentage points in 2024 versus 2019.\u003c\/p\u003e\n\u003cp\u003eThis network underpins expansion into lower-tier cities, where chilled coverage rose to 78% of targeted county-level markets by end-2024, lowering stockouts and supporting a 6% CAGR in fresh dairy sales 2020–2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNationwide refrigerated fleet via 3PLs\u003c\/li\u003e\n\u003cli\u003eDistribution losses down ~1.2 pp since 2019\u003c\/li\u003e\n\u003cli\u003eChilled coverage 78% of county markets (2024)\u003c\/li\u003e\n\u003cli\u003eFresh dairy sales CAGR 6% (2020–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYili locks 40% milk, trims volatility to ±3%, boosts R\u0026amp;D, online share \u0026amp; overseas revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili secures ~40% of raw milk via long-term contracts\/equity with cooperatives, caps procurement volatility to ±3% (2024), and runs €12m R\u0026amp;D partnerships (2021–25) plus e‑commerce alliances capturing ~28% of China dairy online sales (2024); overseas assets (Westland) supply ~150,000 t\/year and drove RMB 9.2bn revenue (2024), while cold‑chain partners cut distribution losses by ~1.2pp since 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw milk via cooperatives\u003c\/td\u003e\n\u003ctd\u003e~40% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement volatility\u003c\/td\u003e\n\u003ctd\u003e±3% (Yili) vs ±9% industry (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D funding\u003c\/td\u003e\n\u003ctd\u003e€12m (2021–2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWestland milk supply\u003c\/td\u003e\n\u003ctd\u003e~150,000 t\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 9.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution loss reduction\u003c\/td\u003e\n\u003ctd\u003e~1.2 pp since 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Inner Mongolia Yili detailing nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with its dairy-focused operations and growth strategy for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Inner Mongolia Yili’s dairy-focused business model with editable cells to quickly pinpoint value chain efficiencies and margin drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Dairy Processing and Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili runs a national network of smart factories using automation and IoT to boost yield and cut downtime; in 2024 Yili processed 18.4 million tonnes of raw milk and its manufacturing segment grew revenue 12.6% to RMB 85.3 billion, converting milk into liquid, powder, and cheese at scalable lines. Continuous capex—RMB 4.2 billion in 2024—funds faster ramp-up to match shifting consumer demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYili's R\u0026amp;D targets value-added lines—immunity-boosting and low-glycemic dairy—driving product premiumization; R\u0026amp;D spend reached RMB 1.12 billion in 2024, supporting 320+ new SKU trials that year. The firm regularly reforms formulations with probiotics, collagen, and low-GI sweeteners to serve aging consumers and health-focused youth, a continuous innovation loop that underpinned 8.7% volume growth in high-end segments in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStringent Quality Control and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili runs a farm-to-fork quality management system that tests every milk batch for 200+ contaminants and verifies proteins, fat and vitamins; in 2024 Yili reported 99.98% product safety pass rate across 2.4 billion liters processed, supporting brand trust built over 30+ years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Consumer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYili runs massive marketing—sponsoring events like the 2022 Winter Olympics and hiring A-list celebrities—to keep top-of-mind and lift brand equity; marketing spend was about RMB 8.2 billion in 2023 (≈3.4% of revenue) showing scale.\u003c\/p\u003e\n\u003cp\u003eYili prioritizes digital reach on Douyin and WeChat to target young buyers, with short-video campaigns achieving millions of views and driving single-digit percentage volume growth in urban youth segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 8.2B marketing spend 2023\u003c\/li\u003e\n\u003cli\u003eSponsor: 2022 Winter Olympics\u003c\/li\u003e\n\u003cli\u003eFocus: Douyin, WeChat short-video ads\u003c\/li\u003e\n\u003cli\u003eResult: millions views, single-digit youth volume growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpyili manages raw-materials and finished-goods flows using ai-driven demand forecasting to align production with seasonal peaks like lunar new year cutting stockouts overstocks in yili reported a inventory turnover improvement after ai rollout trimming spoilage-related losses by an estimated cny million. efficient control keeps fresher products available supports national distribution across cold-chain nodes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI forecasting reduced stockouts by ~18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pyili\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYili: 18.4M t milk, RMB85.3B revenue, AI cuts stockouts 18% driving 8.7% premium growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYili operates 18.4M t raw-milk processing (2024), 2,000+ cold-chain nodes, RMB 85.3B manufacturing revenue (2024), RMB 4.2B capex (2024), RMB 1.12B R\u0026amp;D (2024) and RMB 8.2B marketing (2023); AI forecasting cut stockouts ~18% and improved inventory turnover 12% (2024), supporting 8.7% premium-volume growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw milk processed (2024)\u003c\/td\u003e\n\u003ctd\u003e18.4M tonnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing rev (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 85.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 1.12B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing (2023)\u003c\/td\u003e\n\u003ctd\u003eRMB 8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain nodes\u003c\/td\u003e\n\u003ctd\u003e2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI stockout reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium-volume growth (2024)\u003c\/td\u003e\n\u003ctd\u003e8.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Inner Mongolia Yili Business Model Canvas — not a mockup or sample — and it reflects the exact content and structure you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional file in editable formats, fully intact and ready for use with no hidden pages or altered layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748828295545,"sku":"yili-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yili-business-model-canvas.png?v=1772211447","url":"https:\/\/matrixbcg.com\/products\/yili-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}