{"product_id":"yext-pestle-analysis","title":"Yext PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlan Smarter. Present Sharper. Compete Stronger.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how political shifts, economic trends, and tech disruption are reshaping Yext’s market position with our concise PESTLE snapshot—perfect for investors and strategists who need fast, actionable context. Purchase the full PESTLE to get the complete, expertly sourced breakdown and ready-to-use insights for decision-making and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Sovereignty and Localization Laws\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernments increasingly mandate domestic storage for citizen data—over 60 countries had data localization laws by 2024—forcing Yext to deploy localized data centers and build regional compliance teams, raising infrastructure CAPEX and OPEX; Gartner estimated global sovereign data spending exceeded $30 billion in 2024. Failure to comply risks market access restrictions and fines that can reach millions, jeopardizing Yext’s international revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Tech Decoupling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeopolitical tech decoupling shapes Yext’s market access and hardware choices as US-China trade tensions and export controls—affecting $600bn in annual tech trade in 2023—raise compliance costs and restrict cloud\/hardware suppliers.\u003c\/p\u003e\n\u003cp\u003eYext faces risks of region-specific service limits or partner exclusions that could impact its 2024 revenue mix—44% of SaaS revenue from international customers in 2023—necessitating contingency planning.\u003c\/p\u003e\n\u003cp\u003eThe company must maintain flexible supply chains and a diversified footprint—regional redundancies and multi-cloud strategies—to mitigate sudden policy shifts and potential client churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Digital Transformation Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMany governments are investing in digital public services; global public sector IT spending hit about $548B in 2024, with digital transformation a top priority—driving demand for knowledge management tools that boost citizen engagement. Yext can capture share as agencies seek software to ensure accurate info on maps and search engines, supporting compliance and service delivery. Winning contracts requires passing strict vetting and meeting government-grade security certifications (FedRAMP, ISO 27001).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Trade and Tariff Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFluctuations in trade agreements and tariffs on software services can raise Yext’s cross-border delivery costs; for example, 2024 digital service taxes affected pricing in EU markets where Yext derives an estimated 30% of revenue (2023 revenue $354.5M). \u003c\/p\u003e\n\u003cp\u003eChanges in tax treaties or new digital levies—several EU countries applied DSTs around 2–3% in 2024—directly compress margins and force pricing or localization strategies.\u003c\/p\u003e\n\u003cp\u003eOngoing monitoring of international commerce and tariff negotiations is essential to protect margins and sustain global competitiveness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% of revenue from EU\/ROW (2023)\u003c\/li\u003e\n\u003cli\u003eDSTs 2–3% in affected countries (2024)\u003c\/li\u003e\n\u003cli\u003eTariff\/tax shifts can reduce margins, prompt price\/localization changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulation of AI Ethics and Governance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs Yext integrates advanced AI, it faces mounting political pressure to meet emerging ethics and transparency mandates—US federal guidance and EU AI Act drafts target explainability and bias mitigation for platforms handling public information.\u003c\/p\u003e\n\u003cp\u003ePolicymakers focus on AI’s role in preventing misinformation; in 2024 over 60% of US lawmakers supported stricter AI disclosure rules, affecting SaaS providers like Yext that surface public-facing answers.\u003c\/p\u003e\n\u003cp\u003eProactive engagement with regulators is necessary to shape rules that protect users without stifling Yext’s innovation in automated data management; noncompliance risks fines and loss of market access in key regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory focus: EU AI Act, US disclosure proposals\u003c\/li\u003e\n\u003cli\u003e2024 datapoint: 60%+ US lawmakers backing stricter AI rules\u003c\/li\u003e\n\u003cli\u003eRisk: fines, restricted market access, reputational damage\u003c\/li\u003e\n\u003cli\u003eAction: engage policymakers, document transparency and bias controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYext braces for rising compliance costs, data localization and AI rules squeezing margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical risks drive Yext to invest in regional data centers and compliance—60+ countries had data localization by 2024; sovereign data spending \u0026gt;$30B (2024)—raising CAPEX\/OPEX and risking fines\/market loss; geopolitical tech decoupling and DSTs (2–3% in some EU states, 2024) compress margins; AI regulation (EU AI Act, US proposals) demands transparency and increases compliance costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023\/2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue share\u003c\/td\u003e\n\u003ctd\u003e~44% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData localization laws\u003c\/td\u003e\n\u003ctd\u003e60+ countries (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSovereign data spend\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$30B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDST impact\u003c\/td\u003e\n\u003ctd\u003e2–3% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Yext across six dimensions—Political, Economic, Social, Technological, Environmental, and Legal—backed by current data and trends to identify threats and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA succinct, visually segmented PESTLE summary of Yext that eases stakeholder briefings and can be dropped into presentations or shared across teams for rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise IT Spending Rationalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 many enterprises cut software spend, with 48% prioritizing ROI-driven tools per Gartner 2024; Yext must demonstrate measurable traffic and sales lift to justify subscription fees.\u003c\/p\u003e\n\u003cp\u003eQ4 2024 showed enterprise IT budgets grew only 1.8% YoY (IDC), making Yext's growth contingent on firms reallocating spend to digital CX over legacy ops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency Exchange Rate Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a US-based SaaS provider with growing international revenue (Yext reported 28% of revenue from outside the US in 2024), currency exchange rate volatility exposes margins when the dollar strengthens against the euro, pound and yen. A stronger dollar makes Yext services pricier for foreign customers, risking slower international adoption and dampening the reported international ARR growth. In 2024 FX moved revenue by an estimated low-single-digit percentage points, highlighting material impact. Effective hedging and natural offsets in multi-currency contracts are therefore essential to stabilize reported revenue and protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressure on Labor Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe high demand for software engineers and AI specialists pushed tech wage inflation: median US software engineer pay rose about 6–8% in 2023–2024, and AI specialist salaries often exceed $200k; this sustains upward pressure on Yext’s payroll and R\u0026amp;D costs.\u003c\/p\u003e\n\u003cp\u003eYext must manage rising personnel expenses—SaaS peers reported 2024 labor cost increases of ~5–10%—while protecting margins and pricing competitiveness. Balancing top-tier hires with operational efficiency and automation is a key economic hurdle for the firm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvolution of the Digital Advertising Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShifts in brand budget allocation between paid search and organic presence directly affect Yext’s market position, as global digital ad spend slowed to 6.4% growth in 2024 (IAB\/WARC) while organic search investments rose with SEO services demand up ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDuring downturns, companies pivot to organic optimization for cost savings; 2023 surveys show 58% of marketers prioritized organic channels to reduce CAC.\u003c\/p\u003e\n\u003cp\u003eYext can capture this shift if it proves platform efficiency—clients report average local search traffic lifts of 20–30% after Yext deployments, bolstering ROI claims.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal ad spend growth 6.4% (2024)\u003c\/li\u003e\n\u003cli\u003eSEO demand +12% YoY\u003c\/li\u003e\n\u003cli\u003e58% marketers favored organic in 2023\u003c\/li\u003e\n\u003cli\u003eYext clients see 20–30% local search lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Infrastructure Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rising costs of cloud compute and data-center energy directly raise SaaS delivery expenses; global data center electricity demand grew ~6% in 2023 and hyperscalers hiked prices—AWS\/GCP pass-throughs contributed to industry margin pressure in 2023–24.\u003c\/p\u003e\n\u003cp\u003eYext must negotiate capacity and pricing with AWS\/Google Cloud to shield margins as natural gas and electricity spikes (EU power up ~20% in 2022–23) raise unit costs.\u003c\/p\u003e\n\u003cp\u003eInvesting in efficient code, model pruning, and batch processing can cut cloud spend 10–30% per industry benchmarks, offsetting rising infrastructure bills.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData-center power +6% (2023) increases unit costs\u003c\/li\u003e\n\u003cli\u003eEnergy price volatility (EU +20% 2022–23) pressures margins\u003c\/li\u003e\n\u003cli\u003eCloud spend optimization can save 10–30%\u003c\/li\u003e\n\u003cli\u003eStrategic deals with AWS\/GCP crucial to protect profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYext must slash cloud costs, hedge FX and prove ROI as IT spend stalls and wages rise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEconomic headwinds—sluggish IT budget growth (IDC Q4 2024 +1.8% YoY), FX-driven low-single-digit revenue swings (2024), cloud energy demand +6% (2023) and tech wage inflation ~6–8%—force Yext to prove ROI, hedge currency, cut cloud costs 10–30%, and balance hiring vs. efficiency to protect margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023–24\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIT budget growth\u003c\/td\u003e\n\u003ctd\u003e+1.8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX revenue impact\u003c\/td\u003e\n\u003ctd\u003elow-single-digit %\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData-center power\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineer pay\u003c\/td\u003e\n\u003ctd\u003e+6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eYext PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Yext PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers: the content, layout, and analysis visible in the preview are exactly what you’ll download immediately after payment.\u003c\/p\u003e\n\u003cp\u003eThis final file delivers the complete political, economic, social, technological, legal, and environmental assessment for Yext as presented here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751654044025,"sku":"yext-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yext-pestle-analysis.png?v=1772233798","url":"https:\/\/matrixbcg.com\/products\/yext-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}