{"product_id":"yelp-bcg-matrix","title":"Yelp Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eYelp sits at a crossroads between network-driven Stars and mature Cash Cows as local search, reviews, and ad monetization face fierce competition and shifting consumer behavior; this snapshot highlights where its services gain traction and where margins may be under pressure. Dive deeper into the company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Local Services Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYelp has shifted toward high-margin Home and Local Services, which drove roughly 28% of revenue growth in 2024 and grew ~22% YoY through Q3 2025 as consumers increasingly book vetted pros on-platform.\u003c\/p\u003e\n\u003cp\u003eThis segment attracts high-intent leads—average ticket sizes are ~3x display ads—and Yelp reports services bookings surpassing $1.2B annualized in 2025, boosting ARPU for service advertisers.\u003c\/p\u003e\n\u003cp\u003eTo defend share vs. Angi and Thumbtack, Yelp is investing in lead-generation AI and verified-license badges; continuing CAPEX of ~$60–80M annually is needed to sustain growth and reduce CPL.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYelp Guest Manager and Reservations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Yelp Guest Manager and Reservations suite has become a leader in restaurant tech by embedding waitlists and bookings into Yelp search, driving a seamless diner path; Yelp reported in Q4 2024 that Listings with reservations saw a 28% higher conversion to bookings.\u003c\/p\u003e\n\u003cp\u003eAs dining shifts digital, the product holds strong share among independent and mid-sized venues—Yelp estimates 42% penetration in US single-unit restaurants as of Dec 2024—making it a BCG Star that fuels engagement and revenue.\u003c\/p\u003e\n\u003cp\u003eIt converts casual browsers into diners, contributing to Yelp’s Platform revenue growth (Platform revenue up 15% YoY in 2024), but must keep investing in R\u0026amp;D to match features from OpenTable and Resy for table management and POS integrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Discovery and Search\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rollout of generative AI review summaries and personalized recommendations in late 2025 boosted Yelp monthly active users by 9% and increased time-on-site by 18%, signaling strong growth potential as conversational search reshapes local discovery.\u003c\/p\u003e\n\u003cp\u003eThese AI features shift user behavior from list-based search to chat-like interactions, keeping Yelp relevant against Google and Apple Maps and supporting a star in the BCG matrix—high growth, high share.\u003c\/p\u003e\n\u003cp\u003eHowever, GPU cloud costs rose an estimated $45–60 million in 2025 for inference and model tuning, so sustaining this position requires continued capital investment and monetization through promoted responses and subscription tiers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Location Ad Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYelp’s Multi-Location Ad Solutions are a star: enterprise tools for national brands managing thousands of local profiles and campaigns have \u0026gt;40% share of local-review-ad spend among competitors as of 2025 and drove roughly $420M in revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese platforms let corporations run unified bidding, reporting, and creative across 10K+ locations from one dashboard, and rising local digital ad budgets (estimated +12% CAGR through 2026) keep revenue high but force continual investment in attribution and granular reporting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share: \u0026gt;40% local-review ad spend (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue: ≈$420M from enterprise ads (FY2024)\u003c\/li\u003e\n\u003cli\u003eScale: supports 10K+ locations per client\u003c\/li\u003e\n\u003cli\u003ePressure: needs improved attribution, real-time reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Intent Mobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYelp’s mobile app is a Star: over 75% of sessions came from mobile in 2025 and monthly active users exceeded 190 million, showing strong purchase intent for local services and restaurants.\u003c\/p\u003e\n\u003cp\u003eWith app-driven bookings and orders rising ~22% YoY in 2024, mobile is Yelp’s primary commerce gateway; keeping this lead needs heavy promotion, frequent UX updates, and feature investment to outpace Google and Apple Maps.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e75%+ sessions mobile (2025)\u003c\/li\u003e\n\u003cli\u003e190M+ MAU (2025)\u003c\/li\u003e\n\u003cli\u003eBookings\/orders +22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRequires sustained marketing and rapid UX releases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYelp’s High-Growth Units Fuel $1.2B Services, $420M Ads \u0026amp; 190M+ MAUs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYelp’s Stars: high-growth, high-share units—Home \u0026amp; Local Services, Reservations, Multi-Location Ads, and Mobile—drive platform engagement and Platform revenue; bookings\/services ~$1.2B annualized (2025), enterprise ads ≈$420M (FY2024), MAU 190M+, mobile sessions 75%+, Platform rev +15% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices bookings\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ad rev\u003c\/td\u003e\n\u003ctd\u003e$420M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e190M+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile sessions\u003c\/td\u003e\n\u003ctd\u003e75%+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform rev growth\u003c\/td\u003e\n\u003ctd\u003e+15% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Yelp: strategic moves for Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Yelp BCG Matrix placing each business unit in a quadrant for fast strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Restaurant and Nightlife Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe restaurant and nightlife category is Yelp’s cash cow, driving 2024 ad revenue of about $1.05B—roughly 57% of total ad sales—thanks to \u0026gt;220M monthly visits and 200M+ reviews in the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Advertising Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe automated self-serve ad platform lets small businesses launch and run campaigns without Yelp sales help, scaling to \u0026gt;400k active advertisers by Q4 2024 and driving ~60% of Yelp’s ad bookings; its low support costs produce gross margins above 70% and steady free cash flow of ~$200M in 2024, funding R\u0026amp;D for newer units like Reservations and Virtual Services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Profile Subscription Upgrades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYelp’s Business Profile subscription upgrades—removing competitor ads and adding call-to-action buttons—are high-adoption, established products; as of FY2024 they helped services \u0026amp; other revenue reach $927M, driving predictable ARPU per advertiser. \u003c\/p\u003e\n\u003cp\u003eThese recurring fees scale cheaply because they reuse Yelp’s platform; gross margin on monetized profiles exceeds core ad margins, making them a steady cash source funding growth and product R\u0026amp;D. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Click Revenue Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe shift to a cost-per-click (CPC) model has matured into Yelp’s primary monetization, generating predictable revenue from local search; in 2024 Yelp reported $1.6B in revenue, with ads (mostly CPC) driving roughly 80% of ad revenue, keeping cash flow steady despite slower overall search growth.\u003c\/p\u003e\n\u003cp\u003eCPC is familiar to advertisers, yields stable ROI, and funded $150M+ of share repurchases and M\u0026amp;A funding in 2024, making it Yelp’s chief cash cow for reserves and strategic moves.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCPC drives ~80% of Yelp ad revenue\u003c\/li\u003e\n\u003cli\u003eYelp 2024 revenue: $1.6B\u003c\/li\u003e\n\u003cli\u003e2024 repurchases\/M\u0026amp;A funding: $150M+\u003c\/li\u003e\n\u003cli\u003eProvides predictable advertiser ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Equity in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYelp's established brand equity in North America drives high organic reach: as of FY2024 Yelp reported 103 million MAUs in the US and Canada, and brand awareness surveys show ~70% aided awareness among urban consumers, letting Yelp acquire users and advertisers with lower incremental marketing spend than newer entrants.\u003c\/p\u003e\n\u003cp\u003eThis strong reputation raises competitor entry costs and secures steady organic traffic—search referrals accounted for ~55% of Yelp visits in 2024—supporting stable monetization in the mature market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e103M MAUs (US\/CA, FY2024)\u003c\/li\u003e\n\u003cli\u003e~70% aided brand awareness (urban, 2024)\u003c\/li\u003e\n\u003cli\u003eSearch referrals ~55% of traffic (2024)\u003c\/li\u003e\n\u003cli\u003eLower incremental marketing spend vs. newcomers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYelp’s Restaurant Cash Cow: $1.05B Ads, 400k Advertisers, $200M FCF in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYelp’s restaurant\/nightlife segment is the cash cow: ~57% of 2024 ad revenue (~$1.05B) from 220M+ monthly visits and 200M+ reviews; 400k+ advertisers via self-serve ads driving ~60% of bookings; gross margins \u0026gt;70% and ~$200M free cash flow in 2024; CPC ads ~80% of ad revenue; FY2024 revenue $1.6B; $150M+ used for buybacks\/M\u0026amp;A.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd rev (rest\/night)\u003c\/td\u003e\n\u003ctd\u003e$1.05B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYelp rev\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs (US\/CA)\u003c\/td\u003e\n\u003ctd\u003e103M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree cash flow\u003c\/td\u003e\n\u003ctd\u003e$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eYelp BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Yelp BCG Matrix report you'll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo content.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final document available for download, crafted with market-backed insights and strategic clarity so there are no surprises when it hits your inbox.\u003c\/p\u003e\n\u003cp\u003eOnce purchased, you'll get the same editable, print-ready file shown here, suitable for presentations, client deliverables, or internal strategy sessions.\u003c\/p\u003e\n\u003cp\u003eNo mockups or placeholders—just a professionally designed BCG Matrix report, ready to plug into your planning and decision-making workflow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748477710713,"sku":"yelp-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yelp-bcg-matrix.png?v=1772208586","url":"https:\/\/matrixbcg.com\/products\/yelp-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}