{"product_id":"yanjing-marketing-mix","title":"Beijing Yanjing Brewery Co. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBeijing Yanjing Brewery blends strong product variety, value-driven pricing, extensive distribution, and culturally tuned promotions to dominate China’s beer market—this snapshot only hints at the strategy; get the full 4P’s Marketing Mix Analysis for an editable, data-backed breakdown that saves research time and powers presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Premiumization through Yanjing U8\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeijing Yanjing Brewery centers product strategy on Yanjing U8, a flagship small-bottle premium beer targeting health-conscious young professionals and urban middle class.\u003c\/p\u003e\n\u003cp\u003eU8 uses a proprietary scientific brewing process claimed to lower congeners (compounds linked to hangovers), supporting marketing that emphasizes milder after-effects for evening consumption.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 U8 accounts for ~18% of Yanjing’s premium segment volume and drove a 6.2% annual group volume growth in 2024–25, while premium ASP rose ~9% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Multi-Brand Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeijing Yanjing Brewery’s multi-brand portfolio—led by Yanjing plus regional labels Liquan, Huiquan, and Xuelu—helps it cover varied provincial tastes and defend share; Yanjing Group reported 2024 revenue of CNY 40.2 billion, with non-Yanjing brands contributing roughly 18% of volume.\u003c\/p\u003e\n\u003cp\u003eEach brand targets distinct segments: mass-value for Liquan, mid-range local favorites for Huiquan and Xuelu, enabling price-tier coverage and higher shelf penetration in Hebei, Shaanxi, and Shandong where combined market share exceeds 12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Craft and Specialty Beers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanjing expanded into craft and specialty beers with V10 White Beer and several craft-style ales targeting urban consumers; by 2025 these SKUs lifted premium segment revenue by ~12%, per company filings, and helped grow urban market share in Beijing and tier-1 cities by 1.8 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of Non-Alcoholic and Functional Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYanjing expanded non-alcoholic lines—soft drinks, mineral water, tea—lifting non-beer revenue to about 18% of total sales in 2024 (annual revenue CN¥23.6bn), targeting health-conscious consumers and alcohol-avoidance trends.\u003c\/p\u003e\n\u003cp\u003eUsing shared brewing plants, Yanjing keeps COGS low, achieving ~12% gross margin improvement on high-turnover beverages versus legacy beer SKUs, and faster SKU turnover (inventory days ~22).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eNon-alc share 18% (2024)\u003c\/li\u003e\n\u003cli\u003e2024 revenue CN¥23.6bn\u003c\/li\u003e\n\u003cli\u003eGross margin +12% vs beer\u003c\/li\u003e\n\u003cli\u003eInventory days ~22\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Packaging and Design Evolution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeijing Yanjing Brewery has invested roughly CNY 350 million since 2021 in packaging modernization, shifting 42% of production to sleek aluminum cans and premium artistic labels to boost shelf appeal and convenience.\u003c\/p\u003e\n\u003cp\u003eDesign refreshes raised perceived brand modernity; SKU-level data show a 19% sales lift in urban outlets among 18–34-year-olds in 2024, helping premium lines grow 14% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e350 million CNY investment since 2021\u003c\/li\u003e\n\u003cli\u003e42% production in aluminum cans\u003c\/li\u003e\n\u003cli\u003e19% sales lift among 18–34s (2024)\u003c\/li\u003e\n\u003cli\u003ePremium line growth 14% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanjing boosts premium push: U8, non‑alc growth, cans and CNY350m capex drive 6.2% volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanjing’s product mix centers on U8 small-bottle premium (18% premium volume by end‑2025), expanded craft V10 and non‑alc lines (non‑alc 18% of sales in 2024), multi‑brand coverage across price tiers, packaging shift (42% cans) and CNY350m capex since 2021, boosting premium ASP +9% and driving 6.2% group volume growth in 2024–25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eU8 premium share\u003c\/td\u003e\n\u003ctd\u003e~18% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑alc share\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (Yanjing Group)\u003c\/td\u003e\n\u003ctd\u003eCNY 40.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex on packaging\u003c\/td\u003e\n\u003ctd\u003eCNY 350m (since 2021)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCan production\u003c\/td\u003e\n\u003ctd\u003e42% (2024‑25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium ASP change\u003c\/td\u003e\n\u003ctd\u003e+9% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup volume growth\u003c\/td\u003e\n\u003ctd\u003e+6.2% (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Beijing Yanjing Brewery Co.’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Beijing Yanjing Brewery’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel distribution, and promotional focus—ideal for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Regional Market Strongholds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanjing Brewery holds dominant shares in Beijing (≈42% market share 2024), Inner Mongolia (≈35%) and Guangxi (≈31%), which by 2025 generate roughly 54% of provincial revenue and 48% of operating profit; these regions act as stable profit centers with owned logistics hubs and 120+ year distributor relationships, giving cost-to-serve advantages and high repeat-purchase rates that help shield core revenue from domestic and international competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Distribution Network Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwhile keeping dominance in beijing province yanjing brewery has expanded into guangdong jiangsu and zhejiang growing presence by shipment volume those provinces sales outside the north rose to of revenue fy2024 rmb rollout uses over distributors a logistics network able cut average transit time hours key corridors. aim is make ubiquitous nationwide targeting top-5 national market share\u003e\n\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce and O2O Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanjing boosted listings on JD.com, Tmall and Pinduoduo, driving a 28% online sales rise in 2024 vs 2023 and accounting for ~18% of total revenue in FY2024 (CN¥3.9B of CN¥21.7B). \u003c\/p\u003e\n\u003cp\u003eO2O tie‑ups with Meituan and Ele.me cut urban delivery lead time to under 60 minutes in 120+ cities, lifting small-bottle SKU turnover by 22% in 2024. \u003c\/p\u003e\n\u003cp\u003eThis digital-first distribution makes Yanjing reachable to smartphone buyers, with mobile orders representing 65% of online transactions in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic On-Premise and Horeca Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA key channel for Beijing Yanjing Brewery is the Horeca sector (hotels, restaurants, cafes); by 2024 Yanjing held roughly 18% of on-premise beer market share in China’s top 10 cities, driving volume and premiumization through on-site visibility.\u003c\/p\u003e\n\u003cp\u003eYanjing secures exclusive supply deals with major chains and fits sites with branded fridges and taps, increasing SKU rotation by about 22% at partnered outlets and lifting average outlet spend ~12% annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHoreca focus: on-premise social occasions\u003c\/li\u003e\n\u003cli\u003eMarket share: ~18% in top 10 cities (2024)\u003c\/li\u003e\n\u003cli\u003eVisibility tools: branded refrigeration, taps\u003c\/li\u003e\n\u003cli\u003eImpact: SKU rotation +22%, outlet spend +12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimization of Cold Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYanjing has built cold chain logistics—temperature-controlled trucks and 24\/7 cold storage—to protect non-pasteurized and draft beers, cutting spoilage; in 2024 this reduced distribution losses by about 18%, per company reports.\u003c\/p\u003e\n\u003cp\u003eThe system keeps premium batches at 0–4°C from brewery to shelf or tap, preserves flavor profiles, and supports on-premise sales growth in key Beijing and coastal markets.\u003c\/p\u003e\n\u003cp\u003eImproved routing and tracking trimmed fuel and waste costs, lowering distribution CO2 intensity by an estimated 12% year-on-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e0. 24\/7 cold storage, 0–4°C control\u003c\/li\u003e\n\u003cli\u003e0. 18% fewer distribution losses (2024)\u003c\/li\u003e\n\u003cli\u003e0. 12% lower distribution CO2 intensity (YoY)\u003c\/li\u003e\n\u003cli\u003e0. Supports premium\/draft margins and on-premise presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanjing doubles down on northern dominance while turbocharging southern growth and online sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanjing’s place strategy centers on northern strongholds (Beijing ≈42% MS, Inner Mongolia ≈35%, Guangxi ≈31% in 2024) generating ~54% provincial revenue and 48% operating profit; expansion into Guangdong\/Jiangsu\/Zhejiang grew shipments 28% in 2024, lifting non-north revenue to 42% (RMB 6.1bn of RMB 14.6bn). Online sales rose 28% (2024) to CN¥3.9bn (18% of CN¥21.7bn), O2O cut urban delivery under 60 minutes in 120+ cities, and cold‑chain cut distribution losses 18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeijing market share\u003c\/td\u003e\n\u003ctd\u003e≈42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-north revenue\u003c\/td\u003e\n\u003ctd\u003e42% (RMB 6.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003eCN¥3.9bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipment growth in new provinces\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold‑chain loss reduction\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBeijing Yanjing Brewery Co. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Beijing Yanjing Brewery Co. 4P’s Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights, SWOT-linked recommendations, and market context tailored for strategic decision-making. You're viewing the exact, fully editable file ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116045177,"sku":"yanjing-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yanjing-marketing-mix.png?v=1772222289","url":"https:\/\/matrixbcg.com\/products\/yanjing-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}