{"product_id":"yanghe-marketing-mix","title":"Jiangsu Yanghe Brewery Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJiangsu Yanghe Brewery blends heritage product craftsmanship with segmented pricing and extensive channel reach to dominate premium baijiu markets; its targeted promotions leverage heritage storytelling and celebrity endorsements to build affinity. The preview highlights key tactics—get the full 4Ps Marketing Mix Analysis for editable slides, data-driven insights, and ready-to-use strategy templates to save time and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Blue Classic Series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Dream Blue, Sky Blue, and Ocean Blue lines form Yanghe's Premium Blue Classic Series, using M6+ and M9 variants to target China's luxury Baijiu market and accounting for roughly 18% of Yanghe's 2025 premium sales; average SRP ranges ¥980–¥3,600 per bottle. These bottles emphasize a mellow, soft-style palate—lower fusel oils and controlled ester profile—positioning them against harsher high-ABV competitors. By end-2025 they are staple gifts and banquet choices, driving a 12% year-on-year channel revenue lift in upscale hotel and corporate segments. The series boosts Yanghe's premium brand margin by about 3.4 percentage points versus core portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDual-Brand Strategy with Shuanggou\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanghe uses Shuanggou to win traditional-liquor shoppers: Shuanggou sales grew 18% in 2024, helping Jiangsu Yanghe Brewery lift blended-channel volume by 6% and secure 12% share in heritage baijiu segments vs Yanghe’s 22% in premium lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Low-Alcohol and Health Spirits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanghe expanded into low-alcohol and health-focused baijiu—launching 2023-25 SKUs with 30–40% ABV down from 52%—targeting 25–40-year-olds and professionals; these SKUs grew segment sales 12% YoY in 2024 versus flat core baijiu.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExquisite Packaging and Cultural Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe product design emphasizes aesthetic elegance with iconic blue teardrop bottles that anchor Yanghe’s brand identity and drove a 12% price-premium versus category average in 2024, reinforcing premium signaling.\u003c\/p\u003e\n\u003cp\u003ePackaging integrates anti-counterfeiting tech—QR codes and NFC—plus Chinese cultural motifs, boosting perceived authenticity and supporting flagship gross margins of ~48% in FY2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eBlue teardrop bottle = brand cue; 12% price premium (2024)\u003c\/li\u003e\n\u003cli\u003eAnti-counterfeit: QR\/NFC adoption across 100% flagship SKUs (2024)\u003c\/li\u003e\n\u003cli\u003eCultural motifs increase willingness-to-pay; flagship GM ~48% (FY2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Aging Processes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYanghe maintains over 200,000 cubic meters of underground cellar capacity to age base liquors, supporting its soft-style flavor profile and consistent quality.\u003c\/p\u003e\n\u003cp\u003eStrict QC covers selected sorghum and wheat, controlled fermentation and continuous sensory testing; defect rates fell to 0.6% in 2024 per company reports.\u003c\/p\u003e\n\u003cp\u003eThis production excellence underpins strong brand loyalty: Yanghe reported 2024 revenue of RMB 30.8 billion, with premium segment growth of 12% YoY.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200,000+ m3 cellar capacity\u003c\/li\u003e\n\u003cli\u003e0.6% defect rate (2024)\u003c\/li\u003e\n\u003cli\u003eRMB 30.8B revenue (2024)\u003c\/li\u003e\n\u003cli\u003ePremium growth +12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanghe: Premium-led growth—18% premium share, ¥980–¥3,600 SRP, 48% GM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanghe’s product mix centers on Premium Blue Classic (M6+\/M9) driving 18% of 2025 premium sales (SRP ¥980–¥3,600), Shuanggou grew 18% in 2024, low‑ABV SKUs (+12% YoY 2024), flagship GM ~48%, cellar 200,000+ m3, defect rate 0.6% (2024), 2024 revenue RMB 30.8B, premium +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium share (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSRP range\u003c\/td\u003e\n\u003ctd\u003e¥980–¥3,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship GM (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCellar\u003c\/td\u003e\n\u003ctd\u003e200,000+ m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Jiangsu Yanghe Brewery’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of brand positioning, distribution, pricing tiers, and marketing tactics grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Jiangsu Yanghe Brewery’s 4Ps into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel choices, and promotional priorities—ideal for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Cultivation in the Jiangsu Base Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYanghe holds ~42% market share in Jiangsu (2024 provincial sales), supported by 12,500+ retail and township-level outlets—dense distribution keeps Yanghe as consumers’ default choice in both on- and off-premise channels.\u003c\/p\u003e\n\u003cp\u003eThis base market generated ~RMB 7.8 billion in revenue for Yanghe in 2024, providing stable cash flow used to fund national expansion, including 18 new regional depots opened in 2024 to push into central and western China.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Expansion and New High-Ground Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond Jiangsu, Yanghe has built strongholds in Beijing, Shanghai, Guangzhou and nearby provinces; national retail coverage rose to ~72% of prefectures by end-2024, up from 58% in 2020.\u003c\/p\u003e\n\u003cp\u003eBy targeting high-potential markets, Yanghe deploys dedicated sales teams and invested RMB 420 million in local distribution and cold-chain infrastructure in 2023–24.\u003c\/p\u003e\n\u003cp\u003eThis geographic diversification cut Jiangsu revenue share to 34% in FY2024 (was 48% in 2019) and supported a 6.2% CAGR in national volume since 2019, reducing single-province risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanghe integrates sales on Tmall, JD.com and liquor apps, with online revenue hitting about 18% of total sales in 2024 and rising toward a 24% target by end-2025; storefronts double as data engines, tracking SKU-level buys, repeat rates and regional preferences to refine SKUs and pricing; digital campaigns drove a 32% year-on-year boost in 25–39 urban customers in 2024, making online channels crucial to reaching younger, tech-savvy professionals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Retail and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYanghe has opened over 60 flagship stores and experience centers across China by end-2024, with premium-tasting rooms and brand exhibits that raised in-store conversion rates to 12% versus 4% in standard retail in 2023.\u003c\/p\u003e\n\u003cp\u003eThese sites act as retail plus marketing hubs, hosting 1,200+ events in 2024 and increasing Yanghe’s high-end SKU sales by 18% year-on-year, reinforcing a lifestyle positioning beyond commodity baijiu.\u003c\/p\u003e\n\u003cp\u003eNew retail blends traditional distribution with experiential marketing, cutting average customer acquisition cost by an estimated 22% where centers operate, and boosting repeat purchase rates among visitors to 34%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ stores (end-2024)\u003c\/li\u003e\n\u003cli\u003e12% in-store conversion vs 4%\u003c\/li\u003e\n\u003cli\u003e1,200+ events in 2024\u003c\/li\u003e\n\u003cli\u003e18% premium SKU sales growth\u003c\/li\u003e\n\u003cli\u003e22% lower CAC; 34% repeat rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Tier-1 Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eYanghe uses a distributor management system that ties wholesaler margins and KPIs to corporate targets, boosting on-time fill rates to 96% in 2024 and cutting stockouts by 28% year-over-year.\u003c\/p\u003e\n\u003cp\u003eIt grants regional exclusivity and co-funds trade marketing—distributors receive up to 40% of local promo budgets—lifting SKU turnover and loyalty across 12 tier-1 partners.\u003c\/p\u003e\n\u003cp\u003eThis network handles complex cold-chain and multi-channel logistics across 31 provinces, lowering distribution cost per case by 14% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e96% on-time fill rate (2024)\u003c\/li\u003e\n\u003cli\u003e28% fewer stockouts YoY\u003c\/li\u003e\n\u003cli\u003e40% co-funded local promo budgets\u003c\/li\u003e\n\u003cli\u003e14% lower distribution cost per case (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYanghe’s Jiangsu stronghold fuels national expansion: online growth, lower costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eYanghe’s dense Jiangsu base (42% share; RMB 7.8bn revenue in 2024) plus 12,500+ outlets and 96% fill rate keep it default choice; national reach rose to ~72% of prefectures (34% revenue from Jiangsu in FY2024) while online hit 18% of sales; 60+ flagship stores and 1,200+ events lifted premium SKU sales 18% and cut CAC ~22%, lowering distribution cost per case 14% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eJiangsu share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJiangsu revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 7.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNational prefectures covered\u003c\/td\u003e\n\u003ctd\u003e~72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship stores\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time fill rate\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution cost\/case\u003c\/td\u003e\n\u003ctd\u003e-14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eJiangsu Yanghe Brewery 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the Jiangsu Yanghe Brewery 4P’s Marketing Mix Analysis that’s fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or demo; the file displayed is the final, high-quality analysis included with your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750281982329,"sku":"yanghe-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/yanghe-marketing-mix.png?v=1772223922","url":"https:\/\/matrixbcg.com\/products\/yanghe-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}