{"product_id":"xmbank-marketing-mix","title":"Xiamen Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eXiamen Bank’s 4P profile reveals a customer-centric product suite, tiered pricing, a hybrid digital-and-branch distribution model, and targeted local promotion tactics—yet the preview only scratches the surface; get the full, editable 4Ps Marketing Mix Analysis to see detailed tactics, data-backed recommendations, and ready-to-use slides for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Bank’s retail suite covers savings, personal loans, and credit cards tailored to Fujian consumers, holding a local retail deposit share of ~6.3% in 2025. By late 2025, AI-driven personalized planning and automated wealth tracking serve ~420,000 users, improving retention by an estimated 12%. The product mix prioritizes stable, secure deposit options and UX upgrades that cut onboarding time from 10 to 4 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored SME and Corporate Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Bank offers tailored SME and corporate financing—supply chain finance, trade credit, and green loans—supporting over 18,000 SMEs in Fujian, which account for roughly 62% of regional employment (2024). It provides sector-specific credit lines for seasonal liquidity in the Xiamen Special Economic Zone, with typical facility sizes from CNY 1m–50m and a 2024 average green-loan tenor of 3.8 years to finance decarbonization upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Cross-Strait Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a leader in cross-strait finance, Xiamen Bank serves over 4,200 Taiwan-funded enterprises and 180,000 individual Taiwan residents with dedicated accounts and trade credit lines, easing trade and investment across the Taiwan Strait.\u003c\/p\u003e\n\u003cp\u003eIts specialized remittance corridor processed RMB 42.7 billion in 2025, cutting settlement times to under 24 hours for 78% of transactions through API-enabled channels.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these services linked to regional trade policies and pilot digital currency rails, supporting three cross-border CBDC trial corridors and reducing FX hedging costs by an estimated 12% for corporate clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investment Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWealth management is a core pillar at Xiamen Bank, offering mutual funds, insurance, and structured notes; AUM reached RMB 128.4 billion in 2025 Q1.\u003c\/p\u003e\n\u003cp\u003eThe bank applies a rigorous risk-assessment framework to match products to client risk bands; \u0026lt;10% of portfolios are allocated to high-risk structured products.\u003c\/p\u003e\n\u003cp\u003eLaunched ESG-focused vehicles in 2024; ESG funds amassed RMB 6.2 billion by Mar 2025 to serve retail and institutional demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCore AUM: RMB 128.4bn (2025 Q1)\u003c\/li\u003e\n\u003cli\u003eESG AUM: RMB 6.2bn (Mar 2025)\u003c\/li\u003e\n\u003cli\u003eHigh-risk allocation: \u0026lt;10%\u003c\/li\u003e\n\u003cli\u003eProduct mix: funds, insurance, structured notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXiamen Bank’s digital and mobile banking ecosystem offers 24\/7 access via a unified app and online portal with biometric login, instant transfers, and real-time portfolio tracking; as of 2025 the app handles 62% of retail transactions and supports over 8 million MAUs (monthly active users).\u003c\/p\u003e\n\u003cp\u003eThe bank updates infrastructure quarterly to maintain PCI DSS-aligned security and API connections with Alipay and WeChat Pay, enabling 95% uptime and sub-2s payment authorization in peak hours.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e24\/7 access via app + portal\u003c\/li\u003e\n\u003cli\u003eBiometric auth, instant transfers, real-time tracking\u003c\/li\u003e\n\u003cli\u003e8M+ MAUs; 62% retail transaction share (2025)\u003c\/li\u003e\n\u003cli\u003ePCI DSS-aligned, 95% uptime, \u0026lt;2s auth\u003c\/li\u003e\n\u003cli\u003eIntegrated with Alipay and WeChat Pay\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiamen Bank: Digital-first growth—RMB128.4bn AUM, 8M+ MAUs, AI onboarding 4 days\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiamen Bank’s product mix centers on retail deposits, SME\/corporate finance, cross-strait trade services, wealth management (AUM RMB 128.4bn, ESG RMB 6.2bn Mar 2025) and digital banking (8M+ MAUs, 62% retail txn share, 2025); AI personalization serves ~420k users and reduced onboarding to 4 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore AUM (Q1 2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 128.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG AUM (Mar 2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposit share (Fujian 2025)\u003c\/td\u003e\n\u003ctd\u003e~6.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs (2025)\u003c\/td\u003e\n\u003ctd\u003e8M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail txn app share (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI users (late 2025)\u003c\/td\u003e\n\u003ctd\u003e~420,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Xiamen Bank’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the bank’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Xiamen Bank’s 4P insights into a concise, leadership-ready summary that’s easy to present, customize, and deploy as a one-pager for meetings, decks, or cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Network in Fujian\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXiamen Bank maintains over 120 branches and 210 service outlets across Xiamen and Fujian as of 2025, concentrating locations in high-traffic urban and commercial districts to maximize accessibility to retail and SME clients.\u003c\/p\u003e\n\u003cp\u003eThese branches act as primary touchpoints for high-touch services—complex financial consultations, wealth management, and corporate account management—handling roughly 35% of the bank’s corporate onboarding volume in 2024.\u003c\/p\u003e\n\u003cp\u003eStrategic placement near business hubs and transit nodes keeps average customer walk-in rates high and supports cross-sell: branches accounted for about 58% of new loan originations in Fujian in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Major Economic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeyond Fujian, Xiamen Bank expanded into major hubs like Chongqing in 2023, raising branch count to 178 nationwide by end-2024 and boosting non-Fujian loans to 42% of the portfolio; this inland push targets 5–7% CAGR GDP corridors and reduces coastal concentration risk. Each branch follows centralized risk and IT standards while tailoring products—SME loans, supply-chain finance—to local sectors, lowering regional default correlation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital channels now handle over 72% of Xiamen Bank’s retail transactions, with the mobile app acting as a virtual branch that supports deposits, loans, payments, and wealth services; monthly active users rose 34% to 3.2 million in 2024. Cloud integration completed by 2025 cut transaction latency by 45% and raised platform uptime to 99.98%, reducing digital servicing costs per customer by ~28% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Strait Financial Service Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCross-Strait Financial Service Hubs serve as physical centers for clients moving capital or setting up businesses between Taiwan and mainland China, handling ~4,200 annual cross-border transactions for Xiamen Bank in 2024 and facilitating RMB\/TWD liquidity solutions.\u003c\/p\u003e\n\u003cp\u003eStaffed by experts versed in both jurisdictions’ rules, these hubs reduce onboarding time to ~7 days and lower compliance-related deal failures by 18% versus branch average.\u003c\/p\u003e\n\u003cp\u003eThis niche placement strengthens Xiamen Bank’s competitive edge in cross-border services, supporting a 12% year-on-year growth in cross-strait fee income in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4,200 cross-border transactions (2024)\u003c\/li\u003e\n\u003cli\u003e7-day average onboarding\u003c\/li\u003e\n\u003cli\u003e18% fewer compliance failures\u003c\/li\u003e\n\u003cli\u003e12% YoY fee income growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Self-Service Banking Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXiamen Bank operates 1,200+ smart self-service terminals and ATMs across Xiamen's residential and commercial zones, giving 24\/7 cash and basic banking access and cutting branch footfall by ~28% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese terminals now issue cards, scan documents, and process account updates—handling ~18% of total transactions in 2025—so the bank shrinks teller staffing while keeping a wide service footprint.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: 1,200 machines × average 150 transactions\/month = 21.6M annual self-service transactions; lowers branch operating costs and boosts accessibility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ terminals (2025)\u003c\/li\u003e\n\u003cli\u003e~18% of transactions handled by machines (2025)\u003c\/li\u003e\n\u003cli\u003eBranch footfall down ~28% (2024)\u003c\/li\u003e\n\u003cli\u003e~21.6M annual self-service transactions (estimate)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXiamen Bank: Omnichannel reach—178 branches, 3.2M app MAU, 72% digital transactions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXiamen Bank’s place strategy mixes 178 branches (end-2024) and 120+ Fujian outlets with 1,200+ smart terminals and a mobile app (3.2m MAU, 72% digital transactions in 2024), supporting 35% corporate onboarding, 58% Fujian loan originations, 42% non-Fujian loans, and 4,200 cross-border transactions (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2024)\u003c\/td\u003e\n\u003ctd\u003e178\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFujian outlets (2025)\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart terminals (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAU (2024)\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx share (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border tx (2024)\u003c\/td\u003e\n\u003ctd\u003e4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eXiamen Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Xiamen Bank 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750153204089,"sku":"xmbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/xmbank-marketing-mix.png?v=1772222739","url":"https:\/\/matrixbcg.com\/products\/xmbank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}