{"product_id":"xero-swot-analysis","title":"Xero SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eXero’s strong cloud-native platform and loyal SME customer base position it well against legacy incumbents, but regulatory fragmentation and rising competition pose execution risks; our full SWOT unpacks revenue drivers, margin levers, and strategic gaps to inform investments or partnerships. Purchase the complete SWOT analysis for a professionally formatted Word report and editable Excel model—ready to support pitches, planning, and confident decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position in ANZ\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXero holds a commanding lead in Australia and New Zealand, serving ~1.1 million subscribers there as of FY2025 and benefiting from a strong network effect among accountants and small businesses.\u003c\/p\u003e\n\u003cp\u003eThis regional dominance delivers stable recurring revenue—ANZ contributed ~40% of group revenue in FY2025—and high brand loyalty hard for global rivals to penetrate.\u003c\/p\u003e\n\u003cp\u003eDeep integrations with local banks, ATO systems, and payroll platforms create a durable competitive moat across financial ecosystems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Third-Party App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Xero App Store hosts over 1,000 integrations, letting firms add inventory, CRM, payments and vertical-specific tools to their accounting stack. This extensibility makes Xero vital for niche industries—retail, construction and nonprofits—that need more than basic bookkeeping. Acting as a central ops hub raises switching costs and drove Xero’s reported 2025 global connected app installs growth, supporting higher retention and recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntuitive User Experience and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXero’s user-centric interface simplifies accounting for non-financial owners, cutting onboarding time—Xero reported a 21% increase in small-business customer activation in FY2024 (year to March 31, 2024).\u003c\/p\u003e\n\u003cp\u003eDesign-led development lowers the learning curve and lifts feature engagement; monthly active users grew to 4.1 million by March 2024, showing stickiness versus legacy rivals.\u003c\/p\u003e\n\u003cp\u003eSuperior UX is a clear differentiator against clunky incumbents, helping Xero keep net revenue retention above peers at ~110% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Quality Recurring Revenue Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXero’s subscription SaaS model delivered NZD 1.82bn revenue for FY2025 (year to March 31, 2025) and gross margins around 80%, giving predictable cash flow as global subscribers grew to 4.9m small-business users.\u003c\/p\u003e\n\u003cp\u003eCore churn stayed low at ~1.3% monthly among key segments in 2024–25, showing sticky, essential services and enabling steady R\u0026amp;D and market expansion funding.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2025 revenue NZD 1.82bn\u003c\/li\u003e\n\u003cli\u003eGross margin ~80%\u003c\/li\u003e\n\u003cli\u003e4.9m subscribers (Mar 31, 2025)\u003c\/li\u003e\n\u003cli\u003eCore churn ~1.3% monthly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Global Accountant Partnership Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXero reaches over 2.7 million subscribers globally (FY2025), driven by a partner channel of 200,000+ accountants and bookkeepers who act as the primary distribution route.\u003c\/p\u003e\n\u003cp\u003eDedicated advisor tools—practice dashboards, client workflows and commission-aligned pricing—encourage professionals to recommend Xero, lifting organic ARR growth and reducing direct sales costs.\u003c\/p\u003e\n\u003cp\u003eUsers gain expert support: partners deliver onboarding, advisory and tax services, improving retention and product proficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.7M subscribers (FY2025)\u003c\/li\u003e\n\u003cli\u003e200k+ accounting\/bookkeeping partners\u003c\/li\u003e\n\u003cli\u003eAdvisor tools: dashboards, workflows, pricing\u003c\/li\u003e\n\u003cli\u003eHigher retention via partner-led onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXero: NZD1.82bn SaaS powerhouse — 4.9M users, 200k partners, 110% NRR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXero’s ANZ leadership (≈1.1m subscribers FY2025) and 200k+ accounting partners drive strong network effects, sticky UX (4.9m global users Mar 31, 2025) and high retention (NRR ~110%, core churn ~1.3% monthly), producing NZD 1.82bn FY2025 revenue and ~80% gross margin via a scalable SaaS model with 1,000+ app integrations that raise switching costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 Revenue\u003c\/td\u003e\n\u003ctd\u003eNZD 1.82bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal subscribers (Mar 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e4.9m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eANZ subscribers\u003c\/td\u003e\n\u003ctd\u003e~1.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccounting partners\u003c\/td\u003e\n\u003ctd\u003e200k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp integrations\u003c\/td\u003e\n\u003ctd\u003e1,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNRR\u003c\/td\u003e\n\u003ctd\u003e~110%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore churn\u003c\/td\u003e\n\u003ctd\u003e~1.3% monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework for analyzing Xero’s business strategy, highlighting internal capabilities, market strengths, growth drivers, operational gaps, and external opportunities and threats shaping its competitive position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Xero’s strengths, weaknesses, opportunities, and threats in a compact matrix for quick strategic alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Penetration in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpdespite cumulative us marketing and sales investments since xero holds under market share in north american small-business accounting versus intuit quickbooks limited local brand awareness fewer us-tailored integrations slow customer adoption. breaking through would likely need doubled spend the region reported operating expenses of nz margins delaying global growth targets.\u003e\n\u003c\/pdespite\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Pricing Relative to Local Rivals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXero’s plans start around NZD 39\/month (Standard US$25–30 equivalent in 2025), notably above many local\/entry rivals; that gap deters micro-businesses and startups who prioritize cost. In price-sensitive markets, 2024 SMB surveys show 42% would switch to cheaper software, raising churn risk for higher-tier users. The premium stance narrows Xero’s addressable market in developing economies where average monthly SME IT spend often under US$10.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on the Vulnerable SMB Sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXero relies heavily on small and medium-sized enterprises (SMBs), a segment that saw global insolvencies rise 12% in 2023 and faced average annual revenue declines of 6% in high-inflation markets; such shocks raise churn and lower new sign-ups. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaps in Advanced Inventory and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhile Xero excels at core accounting, it lacks depth in advanced multi-entity reporting and inventory features, limiting use for complex operations.\u003c\/p\u003e\n\u003cp\u003eMany fast-growing SMEs migrate: 2024 IDC data shows ~28% of midmarket firms adopt ERP within 3 years of scaling beyond 250 employees.\u003c\/p\u003e\n\u003cp\u003eClosing these gaps is essential for Xero to capture enterprise clients and raise ARPU above its current AUD 28.3 monthly average in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeak advanced inventory\u003c\/li\u003e\n\u003cli\u003eLimited multi-entity consolidation\u003c\/li\u003e\n\u003cli\u003eCustomers migrate to ERP at ~250+ employees\u003c\/li\u003e\n\u003cli\u003eNeed to boost ARPU to enter enterprise market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHistorical Focus on Growth Over Profit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXero historically prioritized reinvestment and expansion over profit, reporting statutory net losses in FY20–FY23 (eg, NZD 164m loss in FY22) as it scaled global distribution.\u003c\/p\u003e\n\u003cp\u003eThe company shifted toward efficiency in 2024, cutting costs and targeting positive operating cash flow; FY25 H1 showed cash flow improvement but slim EBITDA margins under pressure.\u003c\/p\u003e\n\u003cp\u003eInvestors stay sensitive: with global rates elevated in 2025, any slip from the path to sustainable, high‑margin profitability could trigger valuation downside.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY22 net loss ~NZD 164m\u003c\/li\u003e\n\u003cli\u003eFY25 cost cuts improved cash flow\u003c\/li\u003e\n\u003cli\u003eEBITDA margins remain narrow in 2025\u003c\/li\u003e\n\u003cli\u003eHigh rates raise investor scrutiny\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXero’s uphill US fight: \u0026lt;5% share vs QuickBooks ~80%, costly growth and thinning margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpxero us share vs quickbooks breaking in needs doubled marketing pressuring margins opex nz pricing deters micro-smbs would switch to cheaper tools survey weak advanced inventory limited multi-entity consolidation midmarket shift erp by employees. fy22 net loss nzd164m fy25 slim.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS market share (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuickBooks share (2025)\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpex (2024)\u003c\/td\u003e\n\u003ctd\u003eNZ$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice (Std)\u003c\/td\u003e\n\u003ctd\u003eNZD39\/mo (US$25–30)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY22 net loss\u003c\/td\u003e\n\u003ctd\u003eNZD164m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pxero\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eXero SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the file shown is not a sample but the real analysis you'll download post-purchase. Once purchased, you’ll receive the complete, editable version immediately, ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752450535801,"sku":"xero-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/xero-swot-analysis.png?v=1772241106","url":"https:\/\/matrixbcg.com\/products\/xero-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}