{"product_id":"woorifg-marketing-mix","title":"Woori Financial Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWoori Financial Group leverages a diversified product suite, tiered pricing and fees, extensive branch and digital distribution, and targeted promotions to maintain market leadership in South Korea and expand regionally.\u003c\/p\u003e\n\u003cp\u003eUnlock the full 4P's Marketing Mix Analysis—editable, presentation-ready, and packed with data, strategic insights, and practical recommendations to save research time and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoori Bank offers a full retail suite—savings, mortgages, personal loans—tailored to life stages; retail loans totaled KRW 120 trillion in 2025 Q3, supporting 8.5 million customers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Woori expanded digital-only products via Woori WON, growing neo-bank users to 2.1 million and 18% of new retail deposits.\u003c\/p\u003e\n\u003cp\u003eThese products feed a seamless UX focused on speed and accessibility: average mobile transaction time 22 seconds and 92% digital completion rate for routine services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate and SME Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoori Financial Group offers specialized corporate and SME financing—trade finance, project finance, and ESG-linked loans—targeting tech startups and green energy firms; as of FY2024 Woori reported KRW 32.4 trillion in corporate credit and a 14% annual rise in SME lending. Dedicated relationship managers provide tailored consulting to boost sustainability and scale, with ESG loans comprising 18% of new corporate lending in 2024 and average deal sizes of KRW 4.1 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoori Financial Group’s Integrated Digital Wealth Management pairs AI-driven robo-advisory with bespoke portfolio construction for HNWIs, combining investment-banking research and retail access to manage stocks, bonds, and alternatives in one platform; AUM targets 12% YoY growth to KRW 40 trillion by end-2025, with model portfolios aiming for 6–8% annualized returns via diversified global allocation updated for 2025 macro forecasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Non-Banking Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing 2023–2025 acquisitions, Woori Financial Group expanded into insurance and securities, creating an integrated ecosystem that decreased interest-income dependence to 48% of total revenue in 2025 (from 62% in 2022).\u003c\/p\u003e\n\u003cp\u003eCustomers access life and non-life insurance plus Woori Card credit services with market-leading rewards; Woori Card accounted for KRW 420 billion in fee income in 2025, up 18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThis diversification offers one-stop consumer finance, boosts cross-sell rates (insurance-to-banking conversion 14% in 2025) and stabilizes net profit volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterest income share fell to 48% in 2025\u003c\/li\u003e\n\u003cli\u003eWoori Card fee income KRW 420 billion (2025)\u003c\/li\u003e\n\u003cli\u003eInsurance-to-banking cross-sell 14% (2025)\u003c\/li\u003e\n\u003cli\u003eAcquisitions completed 2023–2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investment Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWoori Financial Group offers global investment banking services—M\u0026amp;A advisory, debt capital markets, and equity capital markets—handling over $18 billion in cross-border deals for Korean clients in 2024 and advising on transactions worth $6.2 billion for inbound foreign investors.\u003c\/p\u003e\n\u003cp\u003eWoori leverages a global network across 12 markets to facilitate outbound expansion and inbound investment, aiming to boost capital efficiency and strategic growth for institutional clients with tailored financing and advisory structures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 cross-border deal volume: $18B+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoori: Diversified banking growth—KRW120T loans, 2.1M neo-users, KRW40T AUM goal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoori’s product mix blends retail banking, SME\/corporate finance, digital wealth, insurance, cards, and global IB—retail loans KRW 120T (2025 Q3), corporate credit KRW 32.4T (FY2024), neo-bank users 2.1M (2025), AUM target KRW 40T (end‑2025), Woori Card fee income KRW 420B (2025), interest income 48% of revenue (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail loans\u003c\/td\u003e\n\u003ctd\u003eKRW 120T (2025 Q3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate credit\u003c\/td\u003e\n\u003ctd\u003eKRW 32.4T (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNeo-bank users\u003c\/td\u003e\n\u003ctd\u003e2.1M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM target\u003c\/td\u003e\n\u003ctd\u003eKRW 40T (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard fee income\u003c\/td\u003e\n\u003ctd\u003eKRW 420B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest income share\u003c\/td\u003e\n\u003ctd\u003e48% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Woori Financial Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Woori Financial Group’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to accelerate decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Domestic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoori Financial Group maintains an extensive physical network across South Korea, but by 2025 it has consolidated many traditional branches into 620 specialized financial hubs focused on high-value consulting and complex transactions requiring face-to-face experts. These hubs handle 45% of advisory revenue while routine banking shifts to digital channels; about 70% of branches are now digital-hybrid spaces offering automated services plus professional financial planning appointments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced WON Banking Mobile Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Woori WON Banking mobile platform is Woori Financial Group’s primary distribution channel for retail and small business services, supporting 14 million users as of 2025 and processing over KRW 120 trillion ($90B) in annual transaction volume. It has evolved into a super-app combining banking, insurance, and investment products with a unified UX, driving a 28% year-on-year rise in digital sales in 2024. The digital-first model offers 24\/7 global access, lowering branch costs by an estimated 35% and reducing physical footprint needs. This platform underpins customer acquisition and cross-sell, raising average revenue per user by about 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Southeast Asian Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoori Financial Group targets Indonesia, Vietnam, and Cambodia, expanding both branches and digital channels to capture rising middle-class demand—Southeast Asia's middle-class spending grew 7.8% annually to 2024, with Indonesia GDP +5.2% in 2024. By acquiring local banks and setting up subsidiaries, Woori offers tailored loans, remittance, and SME products, cutting Korea-market saturation risk while aiming for double-digit ROE uplift from faster-growing markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Financial Network Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWoori Financial Group maintains overseas branches and subsidiaries in London, New York, and Singapore, enabling global wholesale banking and support for Korean multinationals; in 2024 its international units handled roughly $48 billion in cross-border transactions, about 12% of group fee income.\u003c\/p\u003e\n\u003cp\u003eThese hubs collect market intelligence and channel international capital flows, supporting MNC clients with trade finance, FX, and syndicated loans—Woori participated in 23 syndicated deals in 2024 totaling $7.6 billion.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePresence: London, New York, Singapore\u003c\/li\u003e\n\u003cli\u003e2024 cross-border volume: ~$48bn\u003c\/li\u003e\n\u003cli\u003e2024 fee income share: ~12%\u003c\/li\u003e\n\u003cli\u003e2024 syndicated deals: 23 deals, $7.6bn\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate Banking Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwoori financial group operates specialized corporate banking centers located in korea major industrial hubs pangyo and gumi over clients as of handling krw trillion deposits loans for tech biotech firms.\u003e\n\u003cpstaffed by sector experts these centers address regulation and finance needs of semiconductors biotech reducing average loan approval time to days in increasing corporate nps points.\u003e\n\u003cplocal placement gives firms immediate access to liquidity lines m advisory and export finance supporting rapid scaling contributing a annual growth in corporate lending\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Suwon, Pangyo, Gumi\u003c\/li\u003e\n\u003cli\u003eClients served: 4,200+ (2025)\u003c\/li\u003e\n\u003cli\u003eCorporate loans\/deposits: KRW 36 trillion (2025)\u003c\/li\u003e\n\u003cli\u003eLoan approval time: 9 days (2024)\u003c\/li\u003e\n\u003cli\u003eCorporate lending growth: 7% CAGR (2023–2025)\u003c\/li\u003e\n\u003cli\u003eCorporate NPS lift: +12 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/pstaffed\u003e\u003c\/pwoori\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoori’s hybrid hub network: 620 centers, 14M WON users, $48B cross‑border reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoori’s place strategy mixes 620 specialized hubs (45% advisory revenue) with 70% digital-hybrid branches, 14M Woori WON users (KRW120T annual volume), and targeted SE Asia expansion (Indonesia, Vietnam, Cambodia) plus global nodes (London, NY, Singapore; $48B cross-border 2024). Corporate centers in Suwon\/Pangyo\/Gumi serve 4,200+ clients with KRW36T deposits\/loans.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e620\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWON users\u003c\/td\u003e\n\u003ctd\u003e14M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e70% branches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border\u003c\/td\u003e\n\u003ctd\u003e$48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp deposits\/loans\u003c\/td\u003e\n\u003ctd\u003eKRW36T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eWoori Financial Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Woori Financial Group 4P's Marketing Mix Analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749986251129,"sku":"woorifg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/woorifg-marketing-mix.png?v=1772221179","url":"https:\/\/matrixbcg.com\/products\/woorifg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}