{"product_id":"woolworthsgroup-marketing-mix","title":"Woolworths Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWoolworths blends a customer-centric product range, value-driven pricing, widespread store and online distribution, and targeted promotions to dominate grocery retail; this snapshot hints at strategy but the full 4P’s analysis reveals the tactics behind market share and margin management. Get the complete, editable report for data-backed insights, presentation-ready slides, and practical recommendations to apply in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Food and Groceries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoolworths keeps market leadership by prioritising high-quality fresh produce, meat and seafood sourced mainly from Australian farmers, supporting 10,000+ supplier contracts and representing ~45% of total fresh sales in FY2024. By end-2025 the retailer integrated seasonal sourcing data across 1,100+ stores to lift on-shelf freshness and cut wastage by an estimated 8–12%. This core range is backed by 12,000+ international and local grocery SKUs serving diverse shopper segments and sustaining grocery sales of AUD 42.3bn in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Portfolio Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoolworths Group has expanded own-brand lines—Woolworths, Macro, Essentials—raising private-label sales to about 18% of group grocery revenue in FY2024, offering value alternatives across price tiers while holding quality to rival premium brands.\u003c\/p\u003e\n\u003cp\u003eMacro received targeted investment in 2023–24, driving a 22% year-on-year sales rise by focusing on organic, free-from, and diet-specific items, matching rising consumer demand for healthier options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Services and Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoolworths’ digital services, led by the Everyday Extra subscription, bundle priority delivery, meal-planning tools, and exclusive content to boost frequency; by Dec 2025 Everyday Extra had over 1.2 million subscribers, contributing an estimated AU$140m in annual recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig W General Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig W General Merchandise supplies apparel, homewares and electronics that complement Woolworths’ grocery reach, driving cross-category basket growth; Big W reported A$3.9bn sales in FY2024, about 8% of Woolworths Group revenue.\u003c\/p\u003e\n\u003cp\u003eThe product strategy targets affordability and trend-led designs for families and budget shoppers, with a median item price ~A$22 and private-label penetration near 45% in 2024.\u003c\/p\u003e\n\u003cp\u003eIntegration across Woolworths’ ecosystem enables online click-and-collect, unified returns and consistent service standards across 300+ Big W stores and Woolworths online channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 sales A$3.9bn\u003c\/li\u003e\n\u003cli\u003e~45% private-label share\u003c\/li\u003e\n\u003cli\u003eMedian item price ~A$22\u003c\/li\u003e\n\u003cli\u003e300+ stores plus Woolworths online\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwoolworths has expanded health and wellness offerings by adding in-store pharmacies curated vitamins supplements personal-care lines driving a uplift in category sales fy2024 contributing to same-store rise through\u003e\n\u003cpusing pos and loyalty data assortments are tailored by store stores with targeted ranges saw turnover improve shrinkage fall year-on-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.8% health category sales growth (FY2024)\u003c\/li\u003e\n\u003cli\u003e2.1% same-store sales increase through 2025\u003c\/li\u003e\n\u003cli\u003e18% higher turnover where assortments localized\u003c\/li\u003e\n\u003cli\u003e1.3% reduction in shrinkage via data-led ranges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pusing\u003e\u003c\/pwoolworths\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoolworths: AUD42.3bn groceries, 18% private label, 1.2m Everyday Extra subs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoolworths’ product mix centres on fresh Australian-sourced produce and 12,000+ grocery SKUs, with private-label at ~18% of grocery revenue (45% penetration in some ranges) and FY2024 grocery sales AUD 42.3bn; Everyday Extra hit 1.2m subscribers by Dec 2025 (~AUD 140m ARR).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 grocery sales\u003c\/td\u003e\n\u003ctd\u003eAUD 42.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label grocery share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores with integrated sourcing\u003c\/td\u003e\n\u003ctd\u003e1,100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEveryday Extra subs (Dec 2025)\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Woolworths’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Woolworths' 4Ps in a concise, leadership-ready snapshot to streamline marketing decisions and fast-track alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Supermarket Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWoolworths operates over 1,000 supermarkets across Australia, placing more than 85% of Australians within a 30‑minute drive of a store (2025 company report).\u003c\/p\u003e\n\u003cp\u003eStore placement balances dense urban catchments and remote regional towns, with ~28% of outlets in regional areas to protect market share and accessibility.\u003c\/p\u003e\n\u003cp\u003eLocations act as retail points and logistics nodes—about 60% of online click‑and‑collect orders and last‑mile fulfillment route through supermarkets, reducing delivery costs and stockouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoolworths Metro Urban Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Woolworths Metro urban format targets high-traffic CBDs and transit hubs with small footprints prioritising speed; stores average 180–350 m² to fit constrained city sites. By end-2025 the network grew to ~320 Metro stores, lifting Metro channel sales ~12% year-on-year and capturing an estimated 8–10% share of daily top-up grocery trips in major metros. Offerings focus on curated ready-to-eat meals, premium grab-and-go, and a 300–600 SKU essential range tailored for time-poor professionals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-Channel Distribution Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoolworths Group has integrated 1,000+ supermarkets with an online platform handling ~20% of sales; omni-channel options include home delivery, 30–60 minute rapid delivery in metro areas, and Click and Collect at ~930 locations, boosting basket size by ~12% and online gross merchandise value to AUD 13.4bn in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWoolworths has spent about A$1.2bn from 2020–2024 on automated distribution and micro-fulfillment centers near major cities, using robotics to cut pick times by ~40% and boost accuracy to \u0026gt;99.5%, shortening order-to-delivery windows for online groceries.\u003c\/p\u003e\n\u003cp\u003eThese hubs sustain \u0026gt;95% store fill rates nationally and reduce last-mile costs, crucial for handling continent-wide logistics and peak-season surges.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eA$1.2bn investment (2020–2024)\u003c\/li\u003e\n\u003cli\u003e~40% faster picking\u003c\/li\u003e\n\u003cli\u003e\u0026gt;99.5% picking accuracy\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% national store fill rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Zealand Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating as Woolworths New Zealand, the group runs about 600 modern supermarkets across New Zealand, serving ~2.3 million weekly customers as of FY2025 and completing the Countdown-to-Woolworths rebrand in 2025 to unify identity and streamline supply chains.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification drives group purchasing power and helped reduce COGS by ~1.2% in FY2025 while local assortments and Māori engagement programs adapt to NZ cultural and economic differences.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~600 stores nationwide\u003c\/li\u003e\n\u003cli\u003e~2.3M weekly customers (FY2025)\u003c\/li\u003e\n\u003cli\u003eRebrand completed: 2025\u003c\/li\u003e\n\u003cli\u003eCOGS improvement: ~1.2% (FY2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoolworths: 1,900+ stores, 85% reach, AUD13.4bn online, A$1.2bn logistics boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWoolworths' place strategy: 1,000+ AU supermarkets (85% population within 30 min), ~320 Metro stores (avg 180–350 m²) and ~600 NZ stores, omni-channel (online ~20% sales; AUD13.4bn GMV FY2024), ~930 Click \u0026amp; Collect sites, A$1.2bn logistics investment (2020–24) delivering ~40% faster picks and \u0026gt;99.5% accuracy, \u0026gt;95% store fill rate.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAU stores\u003c\/td\u003e\n\u003ctd\u003e1,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePopulation reach\u003c\/td\u003e\n\u003ctd\u003e85% within 30 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetro stores\u003c\/td\u003e\n\u003ctd\u003e~320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ stores\u003c\/td\u003e\n\u003ctd\u003e~600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline GMV FY2024\u003c\/td\u003e\n\u003ctd\u003eAUD13.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics spend (2020–24)\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePick speed gain\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePick accuracy\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStore fill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eWoolworths 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Woolworths 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eIt covers Product, Price, Place, and Promotion with actionable insights and is fully editable for immediate use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact final version included in your purchase, ready to download and implement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751121662329,"sku":"woolworthsgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/woolworthsgroup-marketing-mix.png?v=1772227975","url":"https:\/\/matrixbcg.com\/products\/woolworthsgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}