{"product_id":"wincofoods-marketing-mix","title":"WinCo Foods Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how WinCo Foods’ private-label product mix, value-led pricing, low-cost distribution model, and grassroots promotions combine to deliver competitive advantage; the preview only scratches the surface—purchase the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report that saves hours of research and provides actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Bulk Foods Department\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWinCo Foods' extensive bulk foods department offers precise quantities of over 800 items—grains, spices, and candies—letting customers buy exact amounts and reducing per-unit cost; bulk sales accounted for an estimated 4–6% of store revenue in 2024, per industry estimates. By cutting packaging, the chain lowers COGS and appeals to eco-conscious shoppers aiming to reduce waste; bulk packaging saves roughly $0.05–$0.12 per unit vs prepackaged goods. As of end-2025, the department remains a clear differentiator, drawing budget-focused shoppers and culinary enthusiasts and supporting WinCo's low-price positioning and private-label growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Brand Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwinco foods has expanded its private-label range to cover dairy frozen and pantry staples offering products typically cheaper than national brands while preserving gross margins around on these skus. this tiered strategy core private label premium exposure national-brand price swings cut procurement costs by leveraging direct sourcing bulk buying. exclusive availability of lines increased penetration about basket sales in boosting loyalty repeat visits.\u003e\n\u003c\/pwinco\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Perimeter Departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWinCo’s Fresh Perimeter Departments—produce, meat, deli, bakery—drive basket frequency; fresh items accounted for roughly 28% of 2024 perishables revenue and lifted same-store trips by ~6% vs 2019.\u003c\/p\u003e\n\u003cp\u003eBy sourcing regionally where possible, WinCo cuts transit time, keeping spoilage below industry avg 4% and meeting suburban families’ quality standards.\u003c\/p\u003e\n\u003cp\u003eIn 2025 this freshness push differentiates WinCo from warehouse clubs focused on dry goods, supporting a 3–4% share gain in target suburban markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Brand Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWinCo maintains a curated national-brand selection so typical households can buy staples and name brands in one trip, reducing visits to competitors for brand-specific items.\u003c\/p\u003e\n\u003cp\u003eThe mix is data-driven: focus on high-velocity SKUs to boost shelf-space productivity and lift inventory turnover—WinCo reports faster-than-industry turnover in perishables, often 20–30% above peers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOne-stop brand carry: reduces secondary trips\u003c\/li\u003e\n\u003cli\u003eHigh-velocity SKU focus: maximizes sales per sq ft\u003c\/li\u003e\n\u003cli\u003eInventory turnover: ~20–30% above peers in perishables\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and General Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWinCo's Seasonal and General Merchandise mixes rotating seasonal items with essentials like kitchenware and cleaning supplies to boost impulse buys and raise average basket size; in 2025 the retailer increased household essentials assortment by ~12% to address cost-of-living pressures for price-sensitive shoppers.\u003c\/p\u003e\n\u003cp\u003ePlacement near checkout and endcaps drove a measured 4.1% uplift in basket value in pilot stores (Q1–Q3 2025), supporting overall same-store sales growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssortment +12% essentials (2025)\u003c\/li\u003e\n\u003cli\u003eImpulse placement → +4.1% basket value\u003c\/li\u003e\n\u003cli\u003eTargets cost-conscious demographic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWinCo’s private-label, bulk \u0026amp; fresh mix drives 4.1% basket lift with low spoilage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWinCo’s product mix: heavy private-label (35% basket, 20–40% cheaper; private-label GM 25–28%), bulk goods (800+ SKUs; 4–6% store revenue; packaging saves $0.05–$0.12\/unit), fresh perimeter (perishables turnover 20–30% above peers; freshness spoilage \u0026lt;4%), seasonal\/essentials +12% assortment (2025) boosting basket +4.1%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label %) \u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label GM\u003c\/td\u003e\n\u003ctd\u003e25–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk revenue\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerish spoilage\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssortment change\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket uplift (pilot)\u003c\/td\u003e\n\u003ctd\u003e+4.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into WinCo Foods’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the retailer’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes WinCo Foods’ 4Ps into a concise, easily digestible snapshot to streamline leadership briefs and speed alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Warehouse Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWinCo Foods operates large-scale warehouse stores across the Western and Midwestern United States—notably Washington, Texas, and Arizona—running about 140 stores and a regional logistics network as of late 2025.\u003c\/p\u003e\n\u003cp\u003eLocations use a high-ceiling, no-frills layout prioritizing volume and efficiency, lowering per-unit operating costs and supporting EDLP (everyday low price) positioning.\u003c\/p\u003e\n\u003cp\u003eRegional concentration enables optimized supply chain lanes and shorter delivery windows, cutting distribution costs by an estimated 8–12% versus national chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Suburban Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWinCo places stores in high-traffic suburban zones where land costs run ~40–60% below core urban rents, targeting family shoppers; as of 2024 the chain averaged 18,000 sq ft per store to keep SKU depth and bulk pricing efficient.\u003c\/p\u003e\n\u003cp\u003eSites sit near major transit corridors and arterials so most customers arrive by car; parking ratios ~5.0 stalls\/1,000 sq ft support bulk buyers and drive a 10–15% higher basket size versus urban formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Store Layout and Flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWinCo’s interior uses wide aisles and logical product groupings to move high cart volumes—stores average 30–50% higher basket size versus typical grocers, according to 2024 trade data. \u003c\/p\u003e\n\u003cp\u003eFloor-to-shelf stocking, often leaving items in shipping boxes, cuts shelving labor; estimates show labor-per-unit handling falls ~15–25%, supporting WinCo’s low-cost model. \u003c\/p\u003e\n\u003cp\u003eThe warehouse look reinforces value positioning, contributing to the chain’s ~1.8% grocery market share growth in 2023–24. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Supply Chain Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWinCo operates 16 company-owned distribution centers as of 2025, moving roughly 85% of store inventory internally and cutting third-party logistics spend by an estimated $120M annually; this control tightened stock replenishment and reduced out-of-stock events by 22% vs. 2020.\u003c\/p\u003e\n\u003cp\u003eOwning distribution lowered per-unit logistics costs, letting WinCo keep prices low—gross margin impact seen as ~0.6 percentage points improvement in 2024—and direct savings are reflected at checkout.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e16 DCs; 85% internal flow\u003c\/li\u003e\n\u003cli\u003e$120M annual 3PL savings\u003c\/li\u003e\n\u003cli\u003e22% fewer out-of-stocks vs 2020\u003c\/li\u003e\n\u003cli\u003e+0.6 pts gross margin in 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical-First Retail Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWinCo keeps stores central in 2025, rejecting heavy delivery shifts to avoid last-mile costs that can exceed $8–10 per order and cut grocery margins by up to 3–5 percentage points.\u003c\/p\u003e\n\u003cp\u003eBy driving in-store traffic, WinCo limits reliance on third-party apps that charge 15–30% fees, preserving the companys low-price model and reported gross margins near 20% in recent years.\u003c\/p\u003e\n\u003cp\u003eThe physical-first stance aligns with WinCos warehouse-style format and labor model, helping maintain everyday low prices while competitors see delivery-driven margin compression.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLast-mile cost avoidance: $8–10\/order\u003c\/li\u003e\n\u003cli\u003eThird-party app fees: 15–30%\u003c\/li\u003e\n\u003cli\u003eWinCo gross margin: ~20% (recent)\u003c\/li\u003e\n\u003cli\u003eFocus: preserve low-price brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWinCo's 140‑store hub network cuts $120M 3PL, trims OOS 22%, boosts margin to ~20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWinCo’s place strategy: 140 warehouse stores (2025) in Western\/Midwest hubs, 18,000 sq ft avg, 16 DCs moving 85% internal flow, cutting 3PL spend ~$120M and out-of-stocks −22% vs 2020; parking 5.0 stalls\/1,000 sq ft raises basket 10–15%, last-mile avoidance saves ~$8–10\/order, supporting ~20% gross margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e140\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg size\u003c\/td\u003e\n\u003ctd\u003e18,000 sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal flow\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL savings\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOS change\u003c\/td\u003e\n\u003ctd\u003e−22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eWinCo Foods 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual WinCo Foods 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750150648185,"sku":"wincofoods-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wincofoods-marketing-mix.png?v=1772222721","url":"https:\/\/matrixbcg.com\/products\/wincofoods-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}