{"product_id":"willi-food-business-model-canvas","title":"Willi-Food Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWilli-Food Business Model Canvas: Strategic Blueprint for Value, Ops \u0026amp; Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Willi-Food’s business model—this concise Business Model Canvas exposes how the company creates customer value, optimizes operations, and monetizes growth in a competitive food-tech landscape; perfect for entrepreneurs, analysts, and investors seeking actionable insights to replicate or challenge its success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Food Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwilli holds exclusive distribution agreements with over international producers across europe asia and the americas securing product lines that are not made in israel driving of import sku growth. by end partnerships expanded to include certified organic sustainably sourced supporting a target boost sustainable sales revenue.\u003e\n\u003c\/pwilli\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKosher Certification Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaboration with Rabbinical organizations like the Chief Rabbinate of Israel and Badatz is essential to ensure imported products meet halacha (Jewish law); these authorities perform on-site audits—over 1,200 inspections in 2024 for major importers—granting certifications that unlock access to ~25% of Israel’s food market tied to religious consumers. Maintaining these ties preserves market access and trust among 1.5–2 million observant and traditional households, reducing recall risk and supporting a 5–8% price premium for certified goods.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Forwarders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpwilli-food depends on international shipping lines and local logistics providers to handle customs clearance sea freight refrigerated transport preserving the cold chain for dairy frozen goods in these partners cut average lead times by lowered spoilage-related losses from efficient alliances lcl temperature-controlled last-mile essential reduce exposure global disruptions that raised rates\u003e\n\u003c\/pwilli-food\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Israeli Retail Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic cooperation with Shufersal and Rami Levy secures premium shelf placement and inclusion in national campaigns, driving roughly 60–70% of Willi-Food’s retail volume in 2025 and supporting monthly sell-through rates above 40% for core SKUs.\u003c\/p\u003e\n\u003cp\u003ePartnerships include joint marketing, POS funding, and near real-time data sharing to cut stockouts by ~25% and reduce inventory days from 45 to 34, making these retailers central to Willi-Food’s high-volume distribution model.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60–70% retail volume via Shufersal\/Rami Levy\u003c\/li\u003e\n\u003cli\u003e40%+ monthly sell-through on core SKUs\u003c\/li\u003e\n\u003cli\u003e25% fewer stockouts through data sharing\u003c\/li\u003e\n\u003cli\u003eInventory days down 11 days (45→34)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Insurance Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWilli-Food partners with banks and insurers to hedge currency swings and finance bulk imports; in 2025 trade-credit lines cover up to $5M per shipment and FX hedges cut volatility by ~40% versus unhedged flows.\u003c\/p\u003e\n\u003cp\u003eMarine insurance policies (average coverage 110% of cargo value) and trade finance let Willi-Food lock multi-year supplier contracts, giving the cash runway for steady procurement in volatile markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrade credit lines: up to $5,000,000 per shipment\u003c\/li\u003e\n\u003cli\u003eFX hedging reduces volatility ~40%\u003c\/li\u003e\n\u003cli\u003eMarine insurance typical coverage: 110% of cargo value\u003c\/li\u003e\n\u003cli\u003eSupports multi-year procurement and price stability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWilli-Food: 42% SKU Growth, 300+ Suppliers, 28% Sustainable Revenue by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWilli-Food’s 300+ global supplier agreements drove 42% SKU import growth in 2024; 65 organic and 120 sustainable suppliers target 28% sustainable revenue by 2025. Rabbinical certifications (1,200+ audits in 2024) secure ~25% market access; Shufersal\/Rami Levy deliver 60–70% retail volume. Trade credit up to $5M\/shipment, FX hedges cut volatility ~40%, marine insurance ~110% cargo value.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic\/sustainable\u003c\/td\u003e\n\u003ctd\u003e65 \/ 120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU growth\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRabbinical audits\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail volume\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade credit\u003c\/td\u003e\n\u003ctd\u003e$5,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX hedge impact\u003c\/td\u003e\n\u003ctd\u003e−40% vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine insurance\u003c\/td\u003e\n\u003ctd\u003e110% cargo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Willi-Food outlining customer segments, channels, value propositions, revenue streams, cost structure, key activities, resources, partners, and customer relationships with practical insights and competitive analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that condenses Willi-Food’s strategy into a shareable one-page snapshot, saving hours of structuring while enabling fast comparison, team collaboration, and boardroom-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Sourcing and Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProcurement scouts source high-margin international food items—snack, plant-based, and specialty ingredients—targeting 15–25% gross-margin uplift vs local SKUs; teams used trade data and supplier audits to sign 28 exclusive contracts in 2025, securing 12 months of supply at an average landed cost reduction of 8.4%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Regulatory Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvery imported product undergoes mandatory testing to meet Israeli Ministry of Health and religious (kashrut) standards; in 2024 Willi-Food tested 100% of 2,400 shipments with lab assays and document checks, costing ~₪420 per shipment (₪1.0M total). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Distribution and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe firm runs a nationwide distribution network from three centralized warehouses serving 3,200+ retail points, using 180 temperature-controlled vehicles and dynamic route planning software; in 2025 on-time delivery hit 94.2%, and logistics costs were 8.7% of revenue (€24.5m on €282m sales). Timely delivery is the primary KPI shaping retail reliability and contract renewal rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWilli-Food invests ~6–8% of revenue in marketing to build house brands and imported labels via TV, print, digital ads, and in-store promos, driving a 12% average uplift in SKU sales per campaign in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the firm shifts toward digital: +40% budget to social and influencer campaigns to capture shoppers aged 18–34 and boost online conversion rates from 1.8% to ~2.6%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketing spend: 6–8% of revenue\u003c\/li\u003e\n\u003cli\u003eCampaign sales uplift: ~12%\u003c\/li\u003e\n\u003cli\u003e2025 digital budget increase: +40%\u003c\/li\u003e\n\u003cli\u003eTarget online CR rise: 1.8% → 2.6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and Warehouse Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEfficient stock control balances high availability with spoilage and holding-cost risks; Willi-Food cuts waste 18% year-on-year (2025 pilot) using expiration-aware replenishment and FIFO-based slotting in climate-controlled warehouses.\u003c\/p\u003e\n\u003cp\u003eThe company uses cloud inventory systems with SKU-level tracking and automated reorders, keeping average days of inventory at 7–10 to stay lean yet absorb demand spikes up to 40% during promos.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% waste reduction (2025 pilot)\u003c\/li\u003e\n\u003cli\u003eSKU-level expiration tracking\u003c\/li\u003e\n\u003cli\u003e7–10 days inventory\u003c\/li\u003e\n\u003cli\u003eHandles 40% demand surge\u003c\/li\u003e\n\u003cli\u003eClimate-controlled, FIFO slotting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProcurement exclusives cut landed costs 8.4%, lift gross margins 15–25%; logistics 94.2% OT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProcurement secured 28 exclusives (2025), cutting landed costs 8.4% and boosting gross margins 15–25%; 2,400 shipments tested in 2024 at ~₪420 each (₪1.0M). Nationwide logistics: 3 warehouses, 180 vehicles, 3,200 retail points, 94.2% on-time, logistics 8.7% of revenue (€24.5m\/€282m). Marketing 6–8% revenue, +40% digital (2025), campaign uplift 12%; inventory 7–10 days, waste −18% (pilot).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExclusive contracts\u003c\/td\u003e\n\u003ctd\u003e28 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments tested\u003c\/td\u003e\n\u003ctd\u003e2,400 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTesting cost\u003c\/td\u003e\n\u003ctd\u003e₪420\/shipment (₪1.0M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e94.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e8.7% of revenue (€24.5m\/€282m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e6–8% rev; +40% digital (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e7–10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste reduction\u003c\/td\u003e\n\u003ctd\u003e18% (pilot 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Willi-Food Business Model Canvas shown here is the actual deliverable, not a mockup or sample; it’s a true snapshot of the file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-edit document in its full form—no hidden pages, no filler—formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749639893369,"sku":"willi-food-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/willi-food-business-model-canvas.png?v=1772216289","url":"https:\/\/matrixbcg.com\/products\/willi-food-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}