{"product_id":"whitehavencoal-marketing-mix","title":"Whitehaven Coal Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Whitehaven Coal’s product portfolio, pricing structure, distribution channels, and promotional tactics combine to support its market position—this concise preview hints at strategy, but the full 4Ps Marketing Mix Analysis delivers detailed data, case examples, and an editable presentation-ready report to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Calorific Value Thermal Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhitehaven Coal’s high-calorific thermal coal from the Gunnedah Basin delivers ~6,200–6,500 kcal\/kg and sulphur \u0026lt;0.8%, making it preferred fuel for high-efficiency, low-emission power plants in North Asia.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Whitehaven sold ~12 Mt of thermal coal, earning A$1.1 billion revenue H1 2025, and uses this quality edge to command 10–20% premium prices versus lower-grade regional coal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHard Coking Coal for Steelmaking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing integration of Blackwater and Daunia in 2024, Whitehaven Coal added ~6.5 Mtpa of hard coking coal (HCC), raising metallurgical mix to ~40% of total portfolio and revenue share to ~35% in FY2025.\u003c\/p\u003e\n\u003cp\u003eHCC is critical for blast furnace steelmaking, serving markets like India (2024 crude steel 1220 Mt) and Japan; Whitehaven’s HCC grades target premium FOB prices—~US$240–280\/t in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSemi-Soft Coking and PCI Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe product mix includes semi-soft coking coal and PCI (Pulverized Coal Injection) grades used to boost steelmaking efficiency; Whitehaven sold ~5.2 Mt of metallurgical coal in FY2024, with PCI demand rising as blast-furnace operators cut coke use by up to 20%. These grades provide a lower-cost carbon injection option, lowering coke consumption and COGS for steelmakers, and are marketed to industrial customers valuing tight chemical specs (Ash, VM, Sulfur) and consistent sizing for process reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Asset Portfolio Mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWhitehaven Coal supplies thermal and coking coals from open-cut and underground mines in NSW and QLD, blending grades to meet specs; in FY2024 it produced ~30 Mt ROM, supporting steady exports to Asia.\u003c\/p\u003e\n\u003cp\u003eGeographic spread and varied mine lives (reserves across 10+ sites) stabilise logistics and pricing, enabling multi-year contracts and predictable long-term off-taker roadmaps.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30 Mt ROM production FY2024\u003c\/li\u003e\n\u003cli\u003eMines in NSW and QLD; open-cut + underground\u003c\/li\u003e\n\u003cli\u003eBlend capability for thermal and coking grades\u003c\/li\u003e\n\u003cli\u003e10+ site reserve base supports multi-year contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWhitehaven Coal supplies detailed technical data and quality-assurance certificates with every shipment, meeting clients’ specs for moisture, ash, and volatility to ensure consistent performance in power turbines and steel furnaces.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Whitehaven reported 22.4 Mt ROM (run-of-mine) sales and uses ISO-certified lab testing; this reduced shipment nonconformances to under 0.8% and supported premium pricing to industrial buyers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eComprehensive QA certificates per shipment\u003c\/li\u003e\n\u003cli\u003eTests: moisture, ash, volatility\u003c\/li\u003e\n\u003cli\u003e2024 sales: 22.4 Mt ROM\u003c\/li\u003e\n\u003cli\u003eNonconformance \u0026lt; 0.8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhitehaven: Robust FY25 mix—60\/40 thermal\/met; H1 2025 coal revenue A$1.1bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhitehaven’s product mix (thermal ~60%, metallurgical ~40% FY2025) delivers 6,200–6,500 kcal\/kg thermal coal (\u0026lt;0.8% S) and HCC grades selling ~US$240–280\/t in 2025; FY2024 ROM ~30 Mt, sales 22.4 Mt, nonconformance \u0026lt;0.8%, H1 2025 coal revenue A$1.1bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eROM production FY2024\u003c\/td\u003e\n\u003ctd\u003e~30 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales FY2024\u003c\/td\u003e\n\u003ctd\u003e22.4 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct split FY2025\u003c\/td\u003e\n\u003ctd\u003eThermal 60% \/ Metallurgical 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThermal quality\u003c\/td\u003e\n\u003ctd\u003e6,200–6,500 kcal\/kg; S \u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHCC price 2025\u003c\/td\u003e\n\u003ctd\u003eUS$240–280\/t FOB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNonconformance 2024\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eH1 2025 coal revenue\u003c\/td\u003e\n\u003ctd\u003eA$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Whitehaven Coal’s Product, Price, Place, and Promotion strategies, grounded in real operations and market context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Whitehaven Coal’s 4P insights into a concise, leadership-friendly snapshot that eases decision-making and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGunnedah Basin Operational Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Gunnedah Basin is Whitehaven Coal’s primary production hub, hosting Maules Creek and Narrabri which produced ~21.4 Mt ROM coal in FY2024, roughly 68% of group output. Local roads, grid power and a skilled workforce sustain steady operations and lower unit costs; FY2024 COGS per tonne for NSW assets was about A$42. Proximity to rail links enables efficient pit-to-port logistics, cutting export turnaround times by ~20% versus road haulage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBowen Basin Expansion Zone\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwith the acquisition of major queensland assets bowen basin expansion zone has become a core geographic pillar for whitehaven coal metallurgical division adding mtpa coking capacity and lifting total group met to by with operations now spanning new south wales company reduced single-state exposure from output diversifying risk. integration into corporate systems cut logistics lead times about improved contract fulfillment global steel market supporting fy25 sales revenue roughly\u003e\n\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNewcastle Port Access and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhitehaven Coal ships via the Port of Newcastle, the world’s largest coal export port, using Port Waratah Coal Services and NCIG terminals to access Pacific markets; Newcastle handled 154 Mt coal exports in 2024, supporting large Capesize and Panamax loads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGladstone and Hay Point Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhitehaven’s move into Queensland gives access to Gladstone and Bowen Basin corridors, adding metallurgical-coal-capable terminals that cut sea time to India by ~10–20% versus Newcastle; in 2024 Gladstone throughput hit 175 Mtpa across terminals, favouring coking coal exports.\u003c\/p\u003e\n\u003cp\u003eThese hubs need tight rail haulage contracts and port allocations—Whitehaven must coordinate genesis-era rail slots and pay terminal charges (Gladstone average WH charge ~US$6–9\/t in 2024) to keep vesselloading efficient.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick summary:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccess: Gladstone + Bowen corridors\u003c\/li\u003e\n\u003cli\u003eMarket: shorter routes to India (10–20% time saved)\u003c\/li\u003e\n\u003cli\u003eCapacity: Gladstone ~175 Mtpa (2024)\u003c\/li\u003e\n\u003cli\u003eCosts: terminal charges ~US$6–9\/t (2024)\u003c\/li\u003e\n\u003cli\u003eNeed: rail agreements + port allocations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsian Market Export Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhitehaven places most coal into high-growth Asian markets—Japan, South Korea, Taiwan, and India—which in 2024 accounted for roughly 65–70% of seaborne thermal coal demand, anchoring long-term government priorities on energy security and industrial growth.\u003c\/p\u003e\n\u003cp\u003ePositioned as a reliable Australian exporter, Whitehaven leverages 3,000–6,000 km proximity and Australia–Asia trade ties; in FY2024 Australia exported ~150 Mt coal to Asia, supporting Whitehaven’s market access and pricing power.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e65–70% of seaborne thermal demand from target Asia (2024)\u003c\/li\u003e\n\u003cli\u003eAustralia exported ~150 Mt coal to Asia (2024)\u003c\/li\u003e\n\u003cli\u003eProximity 3,000–6,000 km reduces freight\/time\u003c\/li\u003e\n\u003cli\u003eFY2024 pricing and contracts favor reliable suppliers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhitehaven: NSW Gunnedah 21.4Mt, Bowen 8.5Mt, Ports 154–175Mt, COGS A$42\/t\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhitehaven’s place centers on NSW Gunnedah (Maules Creek, Narrabri: ~21.4 Mt ROM FY2024) and Bowen\/Gladstone (added ~8.5 Mtpa met coal by 2025); ports: Newcastle (154 Mt exports 2024) and Gladstone (175 Mtpa 2024); key stats: NSW COGS A$42\/t (FY2024), terminal charges US$6–9\/t (2024), Asia demand 65–70% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eHub\u003c\/th\u003e\n\u003cth\u003eQty\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGunnedah (NSW)\u003c\/td\u003e\n\u003ctd\u003e21.4 Mt\u003c\/td\u003e\n\u003ctd\u003eCOGS A$42\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBowen\/Gladstone\u003c\/td\u003e\n\u003ctd\u003e8.5 Mtpa\u003c\/td\u003e\n\u003ctd\u003eGladstone 175 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePorts\u003c\/td\u003e\n\u003ctd\u003eNewcastle 154 Mt\u003c\/td\u003e\n\u003ctd\u003eCharges US$6–9\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eWhitehaven Coal 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s the complete Whitehaven Coal 4P’s Marketing Mix analysis, fully editable and ready for immediate use. You’re viewing the exact file included with your order, not a sample or mockup. Buy with confidence—this is the final, high-quality document you’ll download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750617002361,"sku":"whitehavencoal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/whitehavencoal-marketing-mix.png?v=1772225566","url":"https:\/\/matrixbcg.com\/products\/whitehavencoal-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}