{"product_id":"wharfholdings-marketing-mix","title":"Wharf (Holdings) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Wharf (Holdings) integrates premium property, retail and logistics offerings with targeted pricing, strategic Hong Kong-centric distribution, and multi-channel promotion to reinforce its integrated real-estate ecosystem—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready report to save hours and apply actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Residential Development Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWharf (Holdings) develops luxury residences in prime locations like The Peak, Hong Kong, and Tier 1 Chinese cities, targeting HNWIs with limited supply — Hong Kong luxury home prices rose ~12% in 2024, boosting margins on scarce sites.\u003c\/p\u003e\n\u003cp\u003eProjects feature award-winning architecture, premium finishes, and exclusive amenities; average saleable price per sq ft for Wharf’s prime units hit HKD 45,000–70,000 in 2024, reflecting prestige pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Commercial and Retail Complexes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWharf (Holdings) owns prime commercial and retail complexes like the IFS series, totaling over 1.5 million sq m GFA in Mainland China by end-2024, offering Grade A offices and c.300,000 sq m of luxury retail podiums that host Gucci, Louis Vuitton and 120+ F\u0026amp;B outlets.\u003c\/p\u003e\n\u003cp\u003eThese integrated hubs target multinational tenants and affluent consumers; office rents averaged HKD 98\/sq ft\/month in 2024 for key IFS towers, and retail sales density exceeded RMB 45,000\/sq m in top malls, driving stable recurring rental income and NAV uplift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Port Infrastructure Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Modern Terminals Limited, Wharf Holdings runs key container handling and warehousing across Hong Kong and the Pearl River Delta, handling about 3.2 million TEU annual capacity in 2024 and supporting \u0026gt;25% of the city’s container throughput.\u003c\/p\u003e\n\u003cp\u003eServices target supply-chain efficiency using automated yard systems, real-time terminal operating software, and IoT sensors to cut dwell time by ~18% versus 2019 levels.\u003c\/p\u003e\n\u003cp\u003eThe segment underpins regional trade with high-capacity berths and reliability, generating HKD 1.05 billion in 2024 segmental revenue and serving major international shipping lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Luxury Hotel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwharf manages niccolo and marco polo hotels across asia targeting luxury premium segments with high-standard rooms business facilities bespoke guest services in the hospitality arm contributed about hkd billion revenue reflecting post-covid recovery.\u003e\n\u003cpthese hotels are integrated into wharf mixed-use assets and offices cross-sales higher occupancy in revpar growth brand visibility is boosted by joint marketing loyalty tie-ins.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio: Niccolo (luxury), Marco Polo (premium)\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~HKD 1.2bn\u003c\/li\u003e\n\u003cli\u003eAvg occupancy 2024: ~72%\u003c\/li\u003e\n\u003cli\u003eStrategy: asset integration, loyalty cross-sell, events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pwharf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Long-term Investment Holdings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwharf maintains strategic long-term holdings in blue-chip firms and infrastructure generating steady dividends capital gains that buffered group ebitda income contributed hkd billion fy2024 cash flow beyond property cycles.\u003e\n\u003cpthese investments are chosen to match wharf growth targets and value-creation plan with a strategic allocation roughly of total assets under management as dec reducing volatility exposure.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHKD 2.1b dividends FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pwharf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWharf 2024 Snapshot: High‑end residential, 1.5m m² retail\/offices, 3.2m TEU terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWharf’s product mix: luxury\/residential (peak pricing HKD45–70k\/sq ft 2024), Grade-A offices\/IFS retail (1.5m sq m GFA; retail sales density RMB45,000\/sq m), terminals (3.2m TEU capacity; HKD1.05bn revenue 2024), hotels (Niccolo\/Marco Polo; HKD1.2bn revenue; 72% occupancy 2024), strategic investments (HKD2.1bn dividends 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003eHKD45–70k\/sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/Office\u003c\/td\u003e\n\u003ctd\u003e1.5m sq m; RMB45k\/sq m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals\u003c\/td\u003e\n\u003ctd\u003e3.2m TEU; HKD1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003eHKD1.2bn; 72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestments\u003c\/td\u003e\n\u003ctd\u003eHKD2.1bn divs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Wharf (Holdings)’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground insights; ideal for managers, consultants, and marketers needing a structured, editable summary for reports, workshops, or benchmarking against best-in-class examples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wharf (Holdings) 4P’s into a concise, leadership-friendly snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHong Kong Core Property Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpwharf holds landmark assets across hong kong prime districts peak and kowloon core or controlling over million sq ft of high-end retail mixed-use gfa as which supports recurring rental income a hk billion property valuation backbone.\u003e\n\u003cpthese high-barrier-to-entry locations attract global tourists and wealth clients sustaining\u003e90% occupancy in flagship malls and premium offices in 2024, so Wharf preserves pricing power and a durable competitive moat in the local market.\n\u003c\/pthese\u003e\u003c\/pwharf\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainland China IFS Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWharf has pushed IFS (International Finance Square) into Mainland China cities—Chengdu, Chongqing, Changsha, and Suzhou—capturing rising middle\/upper-class spending as urban retail sales in these cities grew 6–9% in 2024. The IFS complexes act as mixed-use anchors—retail, offices, luxury hotels—helping Wharf record Mainland rental revenue up ~18% year-on-year in 2024. This geographic spread reduces reliance on Hong Kong, where retail footfall declined ~4% in 2024, and targets faster-growing inland markets with higher consumption elasticity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Terminal Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWharf (Holdings) concentrates logistics and terminal hubs at the Port of Hong Kong and Greater Bay Area nodes—Shekou, Nansha and Yantian—positioning within 100–300 km of major Southern China manufacturing clusters and direct access to Asia-Europe and Asia-US shipping lanes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Leasing and Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwharf holdings uses digital leasing and management platforms to complement sq ft of retail office space enabling online lease renewals maintenance requests virtual viewings for international investors cutting turnaround time by in\u003e\n\u003cpthese channels support portfolio-wide data analytics improving occupancy management and reducing operating cost per sqm by an estimated year-on-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline lease renewals: faster by ~30% (2024)\u003c\/li\u003e\n\u003cli\u003eVirtual viewings: reach global investors, reduce vacancy days\u003c\/li\u003e\n\u003cli\u003eMaintenance tickets: streamlined, lower OPEX per sqm ~8%\u003c\/li\u003e\n\u003cli\u003ePortfolio: 1.2m sq ft managed digitally (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pwharf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Hospitality Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwharf places hotels in prime business and leisure districts across greater china southeast asia with over properties contributing billion hospitality revenue boosting occupancy to a regional average of\u003e\n\u003cpmany hotels are integrated into wharf commercial complexes consistent corporate and tourist flow raising adjacent retail rent premiums by vs standalone malls in\u003e\n\u003cpthis physical integration forms a self-sustaining ecosystem: offices retail and hospitality cross-feed demand improving revpar per available room by for integrated sites in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ hotels across Greater China \u0026amp; SE Asia\u003c\/li\u003e\n\u003cli\u003e2024 hospitality revenue ~HKD 3.2B\u003c\/li\u003e\n\u003cli\u003eAvg occupancy ~78% (2024)\u003c\/li\u003e\n\u003cli\u003eIntegrated-site RevPAR +10% (2024)\u003c\/li\u003e\n\u003cli\u003eRetail rent premium +8% vs standalone (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pmany\u003e\u003c\/pwharf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWharf: 1.2M sq ft, HK$70B+ value, \u0026gt;90% occupancy, Mainland rents +18%, ops down\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Wharf owns 1.2m sq ft prime GFA (HK \u0026amp; Mainland) with HK$70B+ valuation, \u0026gt;90% flagship occupancy (2024); IFS expansion drove Mainland rental +18% y\/y (2024); logistics hubs at Shekou\/Nansha\/Yantian \u0026lt;300km to clusters; 40+ hotels, HKD3.2B hospitality revenue and 78% occupancy (2024); digital leasing cut turnaround ~30% and OPEX\/sq m -8% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGFA\u003c\/td\u003e\n\u003ctd\u003e1.2m sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValuation\u003c\/td\u003e\n\u003ctd\u003eHK$70B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship Occ.\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainland rental\u003c\/td\u003e\n\u003ctd\u003e+18% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003e40+, HKD3.2B, 78% occ.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital impact\u003c\/td\u003e\n\u003ctd\u003eTurnaround -30%, OPEX\/sq m -8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eWharf (Holdings) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Wharf (Holdings) you’ll receive instantly after purchase—no samples or mockups, fully editable and ready to use for strategy, presentations, or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751097381241,"sku":"wharfholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wharfholdings-marketing-mix.png?v=1772227674","url":"https:\/\/matrixbcg.com\/products\/wharfholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}