{"product_id":"wforwoman-marketing-mix","title":"TCNS Clothing Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how TCNS Clothing’s product assortment, tiered pricing, omni-channel distribution, and targeted promotions create a cohesive brand advantage; our concise preview highlights key tactics and results.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot—purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with detailed strategies, data-driven insights, and practical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Multi Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCNS Clothing runs a multi-brand portfolio—W, Aurelia, Wishful, and Elle Ven—to target distinct womenswear segments; in FY2024 TCNS reported consolidated revenue of INR 1,100 crore, with branded retail growing 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eW targets premium fusion wear and drove 35% of branded sales in FY2024; Aurelia captures mass-contemporary ethnic wear for daily use, supporting scale and 40% store footprint.\u003c\/p\u003e\n\u003cp\u003eWishful offers high-end occasion wear, contributing higher gross margins (~58% in FY2024) despite lower volume, while Elle Ven addresses western-to-fusion shoppers to fill a gap in conversion and younger cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign Innovation and Fusion Aesthetics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCNS Clothing’s product team blends Indian silhouettes with western function, launching fusion categories like culotte sets, gilets, and draped dresses that target working professionals and fashion-forward youth; fusion lines grew 18% YoY in 2025, contributing ~22% of SKU mix.\u003c\/p\u003e\n\u003cp\u003eDesign cycles run quarterly so collections follow global and local trends; newness rate hit 42% in FY2024–25, lowering markdowns from 12% to 8% and improving full-price sell-through.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSize Inclusivity and Fit Standardization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cptcns brands invested over inr crore by in proprietary fit research to standardize sizing for the indian body type a key differentiator apparel.\u003e\n\u003cpoffering sizes and silhouette fits across brands cut e-commerce returns by in fy2024 raised repeat purchase rates to among women aged\u003e\n\u003cpfit precision sustained loyalty across tier-2 cities driving a yoy revenue mix shift to online channels in\u003e\n\u003c\/pfit\u003e\u003c\/poffering\u003e\u003c\/ptcns\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Fabric and Material Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTCNS sources premium fabrics—sustainable Liva viscose, high-grade cotton, and silk blends—positioning brands like Wishful as premium and supporting a higher ASP (average selling price); in FY2024 TCNS reported a 12% ASP premium on premium lines versus core ranges.\u003c\/p\u003e\n\u003cp\u003eQuality is ensured via lab tests for color fastness, shrinkage, and tensile durability, lowering return rates to 2.1% in 2024 and extending garment life by an estimated 18–24 months.\u003c\/p\u003e\n\u003cp\u003eThis material focus underpins premium pricing, improves gross margins (premium segment gross margin ~42% in 2024), and boosts perceived value among urban women aged 25–45.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses Liva viscose, premium cotton, silk blends\u003c\/li\u003e\n\u003cli\u003eLab tests: color fastness, shrinkage, durability\u003c\/li\u003e\n\u003cli\u003eReturn rate 2.1% (2024)\u003c\/li\u003e\n\u003cli\u003ePremium segment GM ~42% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOccasion Specific Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOccasion Specific Collections at TCNS group curated lines for workwear, festive and wedding use, driving sales via capsule drops tied to the Indian festive calendar (Diwali, Navratri, Eid) to capture peak spend—festive months account for ~35–40% of annual revenues in 2024 for Indian ethnic wear firms.\u003c\/p\u003e\n\u003cp\u003eThe collections showcase artisanal embroidery and embellishments, leveraging TCNS’s heritage in Indian ethnic fashion and higher ASPs (average selling price) for festive\/wedding ranges, often boosting GM by 4–6 percentage points during season peaks.\u003c\/p\u003e\n\u003cp\u003eThese capsule launches increase footfall and omni-channel conversion rates; TCNS reports holiday campaign conversion uplifts of ~20–25% in recent seasonal quarters.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeted lines: workwear, festive, wedding\u003c\/li\u003e\n\u003cli\u003eFestive months ≈35–40% of sector revenue (2024)\u003c\/li\u003e\n\u003cli\u003eSeasonal GM uplift: +4–6 pp\u003c\/li\u003e\n\u003cli\u003eHoliday conversion uplift: ~20–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCNS: Premium Brands Fuel INR1,100Cr, 42% GM, Low Returns \u0026amp; Rising Repeat Rates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTCNS’s product mix—W, Aurelia, Wishful, Elle Ven—drives premium positioning and scale: FY2024 revenue INR 1,100 crore; fusion SKUs 22% (2025), newness 42%, markdowns down 12%→8%, returns 2.1%, premium GM ~42%, Wishful margin ~58%; fit program cut e-com returns 18%, repeat rate 42% (25–45 women).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eINR 1,100 Cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium GM\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns (2024)\u003c\/td\u003e\n\u003ctd\u003e2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into TCNS Clothing’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for practical strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses TCNS Clothing’s 4P insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or workshop use—easy to customize and ideal for comparing brands or seeding deeper analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Exclusive Brand Outlet Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCNS operates several hundred Exclusive Brand Outlets (EBOs)—about 420 stores as of FY2024—across high streets and premium malls in India, driving ~65% of retail sales through owned retail channels.\u003c\/p\u003e\n\u003cp\u003eThese EBOs showcase the full product range in curated store formats, improving conversion and AOV (average order value), which TCNS reported at ~INR 2,150 in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company has been expanding into Tier 2–3 cities, adding ~60 new EBOs in FY2024 to capture rising demand for branded ethnic wear outside metros.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Format Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTCNS Clothing partners with Large Format Stores like Pantaloons, Shoppers Stop, and Lifestyle to tap their combined annual footfall exceeding 200 million visits in India, boosting brand visibility among department-store shoppers who compare labels in-store.\u003c\/p\u003e\n\u003cp\u003eThese LFS tie-ups contributed an estimated 28% of TCNS Group’s retail sales in FY2024, offering scale without the capex of standalone stores and improving inventory turns by ~15% through consolidated replenishment.\u003c\/p\u003e\n\u003cp\u003eLogistically, LFS partnerships cut distribution costs up to 18% in Tier 2–3 markets by using shared regional warehousing and retail-ready delivery schedules, speeding market entry where TCNS retail presence is limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Omnichannel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 TCNS integrated store and online inventory, enabling ship-from-store and click-and-collect across 320 stores and a 1,200-SKU e-catalog, lifting omnichannel sales to 28% of revenue and cutting fulfillment lead time from 5.2 to 2.1 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Marketplace Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTCNS brands sell across Myntra, Ajio, Amazon, Flipkart and brand sites, reaching 24\/7 a national, younger audience and contributing ~45% of online revenues in FY2024-25.\u003c\/p\u003e\n\u003cp\u003ePlatforms supply real-time analytics; TCNS uses these signals to tweak regional stock, cutting stockouts by ~18% and improving conversion rates by ~12% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% online revenue share FY2024-25\u003c\/li\u003e\n\u003cli\u003ePresence: Myntra, Ajio, Amazon, Flipkart, brand sites\u003c\/li\u003e\n\u003cli\u003e24\/7 national reach, youth skew\u003c\/li\u003e\n\u003cli\u003e-18% stockouts; +12% conversion (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTCNS Clothing has expanded beyond India into the Middle East, Mauritius, and Nepal, targeting the global Indian diaspora and reporting ~12% of FY2024 revenue from international channels.\u003c\/p\u003e\n\u003cp\u003eGrowth uses franchise retail partners plus international shipping from online portals; overseas store count reached ~45 outlets by Dec 2024.\u003c\/p\u003e\n\u003cp\u003eInternational sales diversify revenue and raise brand recognition for modern Indian fashion, contributing to a 3.5% CAGR in exports since 2021.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12% FY2024 revenue from international channels\u003c\/li\u003e\n\u003cli\u003e~45 overseas outlets by Dec 2024\u003c\/li\u003e\n\u003cli\u003e3.5% export CAGR since 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTCNS: 420 EBOs, 60 added FY24; 45% online, omnichannel 28% by 2025, 12% intl\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTCNS drives ~65% retail via ~420 EBOs (FY2024), added ~60 EBOs in FY2024, and 320 stores enabled omnichannel (ship-from-store, click‑collect) by end‑2025 raising omnichannel to 28% revenue; online (Myntra, Ajio, Amazon, Flipkart, brand sites) = 45% of online revenues FY2024‑25; international = ~12% of FY2024 revenue, ~45 overseas outlets Dec 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBOs (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew EBOs (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline platforms\u003c\/td\u003e\n\u003ctd\u003eMyntra, Ajio, Amazon, Flipkart, brand sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue share (FY2024‑25)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas outlets (Dec 2024)\u003c\/td\u003e\n\u003ctd\u003e~45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eTCNS Clothing 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual TCNS Clothing 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document covering Product, Price, Place, and Promotion with actionable insights and data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750097236345,"sku":"wforwoman-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wforwoman-marketing-mix.png?v=1772222002","url":"https:\/\/matrixbcg.com\/products\/wforwoman-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}