{"product_id":"westpac-marketing-mix","title":"Westpac Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Westpac Bank’s product offerings, pricing architecture, distribution networks, and promotional tactics combine to secure market share—this preview highlights key themes; get the full 4P's Marketing Mix Analysis for an editable, presentation-ready report packed with data, strategic insights, and practical recommendations to save research time and power your next pitch or strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac’s Consumer Financial Solutions suite covers home loans, credit cards and transaction accounts tailored to life stages, with 2025 retail lending at about A$250bn and credit card receivables near A$12bn. By end-2025 products include real-time carbon tracking in digital wallets and stronger multi-factor security; 62% of retail customers use mobile banking monthly. Mortgages are being refined for rate volatility—owner-occupier mortgage book NPLs remain low at ~0.3% while average LVRs steady near 60%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness and Institutional Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac Business and Institutional Banking offers lending, cash management, and trade finance for SMEs and corporates, backed by relationship managers and online treasury platforms; the segment reported A$8.2bn in business lending and A$1.1bn in institutional revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth and Superannuation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Westpac and its brands, Wealth and Superannuation Services offer investment platforms, super funds and retirement planning tools that served about 1.6 million customers as of Dec 2024, aiming to grow long-term wealth; the bank has simplified its product lineup since 2022 to emphasize transparent, lower-cost options—platform fees down to ~0.18% on some index-based choices—and tailored services for retail and high-net-worth clients. These offerings are increasingly embedded in Westpac’s core mobile app, launched upgrades in 2023 to show consolidated net worth, super balances and goal-tracking in one dashboard, boosting digital engagement and cross-sell metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Protection Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWestpac offers home, contents, and travel insurance to reduce customer financial risk, with policies often bundled into bank packages for savings and convenience.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Westpac reports claims processing times cut by ~40% after deploying AI automation, improving settlement accuracy and customer satisfaction metrics.\u003c\/p\u003e\n\u003cp\u003eBundles drive retention: packaged protection accounts for an estimated 25% of new retail cross-sell sales in 2024–25.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHome, contents, travel products\u003c\/li\u003e\n\u003cli\u003eAI claims automation → ~40% faster\u003c\/li\u003e\n\u003cli\u003eBundled with banking services\u003c\/li\u003e\n\u003cli\u003e25% of retail cross-sell (2024–25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWestpac invests over A$400m annually in digital infrastructure and its award-winning app acts as a central hub for banking, offering AI-driven financial insights, instant virtual card issuance, and digital wallet integration.\u003c\/p\u003e\n\u003cp\u003eThis digital-first model helped Westpac grow mobile active users to ~3.8m by FY2024 and drives higher engagement among customers aged 18–34 who value speed and convenience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eA$400m+ annual digital spend\u003c\/li\u003e\n\u003cli\u003e3.8m mobile active users (FY2024)\u003c\/li\u003e\n\u003cli\u003eAI insights, instant virtual cards, wallet integration\u003c\/li\u003e\n\u003cli\u003eStrong uptake in 18–34 demographic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestpac: A$250bn retail book, 1.6m wealth clients, AI speeds claims ~40% — bundles boost cross-sell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWestpac’s product suite spans consumer mortgages (retail lending ~A$250bn by 2025), credit cards (receivables ~A$12bn), business lending (A$8.2bn FY2024), wealth (1.6m clients Dec 2024), insurance and digital services (A$400m+ annual tech spend; 3.8m mobile users FY2024); AI cut claims times ~40% and bundles drove ~25% of retail cross-sell (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail lending\u003c\/td\u003e\n\u003ctd\u003eA$250bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit cards\u003c\/td\u003e\n\u003ctd\u003eA$12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness lending\u003c\/td\u003e\n\u003ctd\u003eA$8.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth clients\u003c\/td\u003e\n\u003ctd\u003e1.6m (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003eA$400m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e3.8m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI claims speed\u003c\/td\u003e\n\u003ctd\u003e~40% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-sell from bundles\u003c\/td\u003e\n\u003ctd\u003e~25% (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Westpac Bank’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Westpac’s 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings or quick strategy alignment, helping non-marketing stakeholders grasp pricing, product, place, and promotion choices rapidly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWestpac maintains about 700 branches across Australia and New Zealand (2025), focusing face-to-face advice for complex needs like mortgages and commercial lending.\u003c\/p\u003e\n\u003cp\u003eAfter recent network optimization, remaining branches act as community hubs and advisory centres handling high-value transactions and wealth planning.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel model complements digital channels so clients preferring in-person service still get expert advice and relationship managers on site.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025 Westpac’s primary distribution is its digital platform, handling over 6 million customer logins and roughly 12 million transactions daily across mobile and online channels.\u003c\/p\u003e\n\u003cp\u003eCustomers can open accounts, manage payments, invest, and apply for commercial loans up to AU$250m remotely, with 85% of consumer origination completed end-to-end online in 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform targets 99.95% uptime and uses multi‑factor authentication plus real‑time fraud monitoring, supporting 24\/7 access across Australia and offshore clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Broker Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cparound of westpac group new home loans and a similar share small business lending were written via accredited third-party brokers in making them key distribution channel. serve as bridge to customers offering loan advice widening reach into regional self-employed segments. backs with dedicated broker portal fast-track approval workflows cutting average decision times by roughly this support improves speed reliability for clients alike.\u003e\n\u003c\/paround\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart ATM and Self-Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWestpac operates ~2,200 smart ATMs across Australia, enabling deposits, withdrawals and basic services without tellers and reducing branch footfall by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eMachines sit in retail and transport hubs to boost convenience; by 2025 they feature biometric authentication and improved accessibility (screen readers, tactile keys), raising transaction speed ~12%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~2,200 smart ATMs nationwide\u003c\/li\u003e\n\u003cli\u003e18% branch footfall reduction (2024)\u003c\/li\u003e\n\u003cli\u003e12% faster transactions post-upgrade\u003c\/li\u003e\n\u003cli\u003eBiometric auth and accessibility features live by 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Institutional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWestpac maintains institutional hubs in London, New York and Singapore to support cross-border trade, FX and capital markets for corporate clients; by 2024 these hubs handled an estimated 28% of the bank’s institutional transaction volume and supported NZD\/AUD flows exceeding A$45bn annually.\u003c\/p\u003e\n\u003cp\u003eThese offices enable large-scale institutional partners to access global liquidity and underwriting, helping Australian and New Zealand corporates expand internationally with advisory and execution capabilities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: London, New York, Singapore\u003c\/li\u003e\n\u003cli\u003e2024 institutional volume share: ~28%\u003c\/li\u003e\n\u003cli\u003eCross-border flows supported: ~A$45bn\/year\u003c\/li\u003e\n\u003cli\u003eServices: FX, capital markets, cross-border payments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestpac: 700 advisory branches, 6M logins\/day, 85% online originations, A$45bn flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWestpac uses ~700 branches (2025) as advisory hubs, a digital platform handling ~6M daily logins and ~12M transactions, ~85% consumer originations online (2024), ~2,200 smart ATMs (18% branch footfall cut), ~40% new home loans via brokers, and institutional hubs (London\/NY\/Singapore) handling ~28% institutional volume and A$45bn cross-border flows (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~700 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e~6M logins\/day; ~12M tx\/day; 85% online origination (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e~2,200; 18% footfall ↓ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e~40% new home loans (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutions\u003c\/td\u003e\n\u003ctd\u003e~28% volume; A$45bn flows (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eWestpac Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Westpac Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, fully editable document you'll download immediately after checkout, covering Product, Price, Place and Promotion in detail.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact full version of the analysis—complete, high-quality and ready to use for strategy, presentations or research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749896270201,"sku":"westpac-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/westpac-marketing-mix.png?v=1772219934","url":"https:\/\/matrixbcg.com\/products\/westpac-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}