{"product_id":"weston-marketing-mix","title":"George Weston Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how George Weston’s product lineup, strategic pricing, distribution network, and promotional mix combine to drive market leadership—this concise preview highlights key strengths and gaps. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark performance, and apply practical recommendations for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Food and Pharmacy Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeorge Weston operates mainly via Loblaw Companies Limited, offering groceries and pharmacy services across ~2,400 stores in Canada, with food and pharmacy accounting for about 70% of Weston’s 2025 consolidated revenue (approx C$44bn of C$63bn total).\u003c\/p\u003e\n\u003cp\u003eThe 2025 focus is essentials, fresh produce, and health services—fresh categories grew ~4.5% YoY and pharmacy prescriptions rose 3.2%—supporting market share leadership near 38% in Canadian food retail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eControl Brand Product Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe President's Choice and No Name private labels form George Weston Ltd's core product offering, lifting Loblaw Companies' gross margins—private-label share reached ~30% of C$52.7B 2024 retail sales—by selling higher-margin, exclusive SKUs versus national brands.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these labels expanded into sustainable, plant-based and health-focused lines; PC reported 18% growth in plant-based SKUs in 2024 and No Name drove value-led loyalty, helping private-label penetration hit a record share in key categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Choice Properties REIT (ticker: CHP.UN), George Weston holds ~1,900 retail, industrial and residential properties valued at CAD 14.2B as of Dec 31, 2024, with Loblaw-anchored leases representing ~60% of NOI, driving \u0026gt;95% occupancy and predictable FFO; this asset mix shields Weston from cyclic retail swings, provides steady cash flows and delivered a 5‑year NAV growth near 24% (2019–2024), supporting long-term capital appreciation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePC Financial, part of George Weston Limited via Loblaw Companies, offers integrated banking—credit cards, chequing and savings—embedded in the retail ecosystem to drive seamless payments and savings; PC Financial cardholders accounted for an estimated 3.2 million active accounts in 2024. \u003c\/p\u003e\n\u003cp\u003eThese services link transactions to PC Optimum rewards, boosting spend frequency: Loblaw reported PC Optimum redemptions worth roughly CAD 1.1 billion in FY2024, making the financial product a key loyalty driver and primary payment tool for many customers. \u003c\/p\u003e\n\u003cp\u003eBy combining payment, credit and rewards, PC Financial deepens customer lifetime value and increases basket size; users who pay with PC Financial cards spend on average ~12% more per visit, per internal retail metrics in 2024. \u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~3.2M active PC Financial accounts (2024)\u003c\/li\u003e\n\u003cli\u003eCAD 1.1B PC Optimum redemptions (FY2024)\u003c\/li\u003e\n\u003cli\u003e~12% higher spend per visit by card users (2024 internal)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare and Wellness Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe expansion of shoppers drug mart and integrated health clinics makes george weston a leading community healthcare provider in canada with loblaw companies pharmacy network serving over million customers annually as\u003e\n\u003cpproduct mix goes beyond meds to include beauty lines pharmacist consultations and in-store diagnostics pharmacy sales contributed roughly cad billion loblaw revenue boosting margins repeat visits.\u003e\n\u003cpthis diversification targets canada aging demographic aged in steady foot traffic and predictable service revenues lowering seasonal retail volatility.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e11M+ pharmacy customers (2024)\u003c\/li\u003e\n\u003cli\u003eCAD 5.2B pharmacy revenue (2024)\u003c\/li\u003e\n\u003cli\u003e21.6% Canadians 65+ (2023)\u003c\/li\u003e\n\u003cli\u003eServices: consultations, diagnostics, beauty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pproduct\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeorge Weston: Loblaw-led retail powerhouse—38% share, strong private labels \u0026amp; payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeorge Weston’s product mix centers on Loblaw groceries\/pharmacy (~2,400 stores), strong private labels (PC, No Name ~30% retail sales), PC Financial (≈3.2M accounts) and Shoppers health services (11M pharmacy customers; CAD 5.2B pharmacy revenue 2024), driving market share ~38% and higher margins via private-label growth and integrated payments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~2,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePC Financial\u003c\/td\u003e\n\u003ctd\u003e3.2M accounts (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy customers\u003c\/td\u003e\n\u003ctd\u003e11M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 5.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into George Weston’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses George Weston’s 4P marketing insights into a concise, leadership-ready snapshot that’s ideal for quick alignment, presentations, or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeorge Weston operates about 2,400 retail locations under banners such as Loblaws, Real Canadian Superstore, and No Frills, giving reach to over 90% of Canadians in urban and rural areas; this footprint drove Loblaw Companies’ 2024 retail sales of CA$54.9 billion and supports market penetration via high-traffic placements and daily-consumption visibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel and PC Express\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeorge Weston (parent of Loblaw Companies) has invested over CAD 1.2 billion since 2020 in digital infrastructure, powering PC Express click-and-collect that handled ~45% of Loblaw online grocery orders in FY2024.\u003c\/p\u003e\n\u003cp\u003ePC Express lets customers order online and pick up at 2,200+ locations, including transit hubs and kiosks, reducing last-mile costs and raising basket size by ~20% per order in 2024.\u003c\/p\u003e\n\u003cp\u003eThis omni-channel model meets post-pandemic demand for convenience and time savings, with Loblaw reporting a 30% YoY increase in digital active customers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChoice Properties Strategic Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChoice Properties manages over 700 properties across Canada, concentrated in high-traffic commercial corridors and residential nodes, providing George Weston with prime last-mile real estate for retail and e-commerce. These assets support both in-store sales and digital fulfilment—shortening delivery times and cutting last-mile costs—while proximity to homes sustains steady foot traffic and contributes to rental income; in 2024 Choice reported NOI of ~CAD 460M from its portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Supply Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa sophisticated network of warehouses and distribution centers moves goods from global suppliers to local george weston stores cutting average lead time by since full automation in late lowering stockouts for perishables\u003e\n\u003cpadvanced ai-driven logistics tuned inventory turns to reduced shrink by percentage points and ensured availability for essential pharmaceuticals across the chain.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e75+ warehouses, 120 DCs\u003c\/li\u003e\n\u003cli\u003eLead time −28% (post-2025)\u003c\/li\u003e\n\u003cli\u003ePerishable stockouts 2.1%\u003c\/li\u003e\n\u003cli\u003eInventory turns 14.8\/year\u003c\/li\u003e\n\u003cli\u003ePharma availability 99.3%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/padvanced\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Mixed-Use Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeorge Weston targets high-growth urban centers with mixed-use projects, integrating residential units and retail to secure repeat foot traffic for Loblaw grocery and Shoppers Drug Mart pharmacy; this reduced vacancy risk and boosted same-store sales in pilot sites by ~4.2% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe approach raises land-use efficiency—average retail-to-residential floor-area ratios of 0.35 in Toronto pilots—and aligns with Canadian municipal infill policies, shortening site approval timelines by ~6 months versus greenfield sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBuilt-in customer base: stable daily catchment for grocery\/pharmacy\u003c\/li\u003e\n\u003cli\u003eFinancial uplift: pilot +4.2% same-store sales (2024)\u003c\/li\u003e\n\u003cli\u003eEfficiency: FAR retail\/residential ~0.35 (Toronto pilots)\u003c\/li\u003e\n\u003cli\u003eFaster approvals: ~6 months quicker than greenfield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeorge Weston: 2,400 stores, 99.3% pharma fill, CA$54.9B Loblaw sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeorge Weston leverages 2,400 stores (Loblaws, Real Canadian Superstore, No Frills), 2,200 PC Express pickup sites, 75+ warehouses and 120 DCs, and 700+ Choice Properties to ensure 99.3% pharma availability, 14.8 inventory turns, ~2.1% perishable stockouts, and CA$54.9B Loblaw retail sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Network\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~2,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePC Express sites\u003c\/td\u003e\n\u003ctd\u003e~2,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses \/ DCs\u003c\/td\u003e\n\u003ctd\u003e75+ \/ 120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChoice Properties\u003c\/td\u003e\n\u003ctd\u003e700+ assets, NOI CA$460M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e14.8\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerishable stockouts\u003c\/td\u003e\n\u003ctd\u003e2.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma availability\u003c\/td\u003e\n\u003ctd\u003e99.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoblaw retail sales\u003c\/td\u003e\n\u003ctd\u003eCA$54.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGeorge Weston 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual George Weston 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact editable document included with your order; no samples, no mockups, no surprises—download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750276280697,"sku":"weston-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/weston-marketing-mix.png?v=1772223844","url":"https:\/\/matrixbcg.com\/products\/weston-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}