{"product_id":"westfraser-marketing-mix","title":"West Fraser Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how West Fraser’s product mix, pricing architecture, distribution network, and promotional tactics combine to secure market leadership—this preview highlights key strengths and gaps to inform strategy.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis for data-driven insights, ready-to-use slides, and practical recommendations you can apply immediately to benchmarking, presentations, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Lumber Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWest Fraser’s Diversified Lumber Portfolio centers on premium Spruce-Pine-Fir and Southern Yellow Pine, supplying 65% of its lumber revenue in 2024 and targeting residential construction and remodeling demand; these segments drove roughly CAD 6.8 billion of company sales in 2024. By end-2025 the firm tightened grading controls, raising structural-grade yield by 4.2 percentage points and cutting rejects 18%, improving load-bearing consistency for builders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Engineered Wood\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe engineered wood segment—Oriented Strand Board (OSB), plywood, and Medium Density Fibreboard (MDF)—serves flooring, roofing, and wall sheathing, and accounted for roughly 28% of West Fraser’s 2024 panel sales volume (about 6.5 million m3). These products meet specific standards like CSA and ASTM for structural use, and recent resin innovations raised moisture resistance and durability, cutting warranty claims by ~15% year-over-year and supporting a 6% price premium in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePulp and Newsprint Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser produces multiple grades of Northern Bleached Softwood Kraft (NBSK) pulp and newsprint at specialized mills, supplying global paper, tissue and packaging makers and generating about 12% of 2024 revenue (≈US$1.1bn); pulp prices averaged US$700\/ton in 2024, supporting margins, while newsprint volumes declined but retained niche demand. The pulp segment gains from high-quality fiber in company-managed forests in BC and Alberta, lowering raw‑material cost and securing supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Bioproducts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWest Fraser is scaling value-added bioproducts by converting wood residuals into wood chips and carbon-neutral energy, supplying ~1.2 million MWh of renewable steam\/electricity in 2024 to power its mills and reduce fossil use.\u003c\/p\u003e\n\u003cp\u003eThese secondary products raise log utilization rates toward 95% and generated an estimated CA$180 million in ancillary revenue in FY2024, supporting margins as lumber prices fluctuated.\u003c\/p\u003e\n\u003cp\u003eThe move aligns with global decarbonization: bioproducts cut Scope 1 emissions at facilities and position West Fraser for low-carbon markets and incentives.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2 million MWh renewable energy (2024)\u003c\/li\u003e\n\u003cli\u003e~95% log utilization target\u003c\/li\u003e\n\u003cli\u003eCA$180M ancillary revenue (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Forest Management Certification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWest Fraser products are backed by SFI (Sustainable Forestry Initiative) and FSC (Forest Stewardship Council) certifications, ensuring wood comes from responsibly managed forests that protect biodiversity and long-term ecosystem health.\u003c\/p\u003e\n\u003cp\u003eThese certifications sustain access to premium, eco-conscious markets—certified lumber often commands 5–15% price premiums—and align with 2024 supply-chain ESG mandates across the EU and UK.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSFI and FSC certified\u003c\/li\u003e\n\u003cli\u003eBiodiversity \u0026amp; ecosystem focus\u003c\/li\u003e\n\u003cli\u003eSupports market access in EU\/UK\u003c\/li\u003e\n\u003cli\u003eTypical price premium 5–15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Fraser: Lumber-led, certified portfolio—65% lumber, 28% panels, strong renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser’s product mix: 65% lumber (CAD 6.8B sales 2024), 28% panels (~6.5M m3 OSB\/ply\/MDF), 12% pulp\/newsprint (≈US$1.1B), ~1.2M MWh renewable energy, CA$180M ancillary revenue, 95% log utilization target; certifications SFI\/FSC support 5–15% price premiums and EU\/UK ESG access.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber revenue share\u003c\/td\u003e\n\u003ctd\u003e65% (CAD 6.8B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanels volume\u003c\/td\u003e\n\u003ctd\u003e~6.5M m3 (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp revenue\u003c\/td\u003e\n\u003ctd\u003e~US$1.1B (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable energy\u003c\/td\u003e\n\u003ctd\u003e~1.2M MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary revenue\u003c\/td\u003e\n\u003ctd\u003eCA$180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLog utilization\u003c\/td\u003e\n\u003ctd\u003e~95% target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertification\u003c\/td\u003e\n\u003ctd\u003eSFI \/ FSC (5–15% price premium)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into West Fraser’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses West Fraser’s 4P insights into a concise, leadership-ready summary that’s easy to present, customize, and use as a one-page reference for meetings, strategic alignment, or quick competitor comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic North American Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic North American Manufacturing: West Fraser operates over 60 production facilities across Western Canada and the Southern United States, including 2024 lumber capacity of ~6.0 billion board feet and pulp capacity of ~4.2 million tonnes, giving access to diverse timber baskets and reducing exposure to single-region downturns. Proximity to major timber sources trims raw material transport costs by an estimated 10–15% versus long-haul sourcing and supports a steady supply chain that helped sustain 2024 adjusted EBITDA of CAD 2.1 billion. This regional footprint also enabled faster recovery after 2023 wildfires, with select mill restarts within 90 days, lowering outage risk and inventory volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWest Fraser distributes products through a multi-channel network spanning major home-improvement chains (Home Depot, Lowe’s) and ~5,000 independent lumber yards across North America, reaching DIY buyers and contractors.\u003c\/p\u003e\n\u003cp\u003ePartnerships with national retailers drove 2024 wholesale volumes of ~8.2 million m3, supporting a 2024 inventory turnover of ~6.1x and boosting consolidated revenue to US$6.9 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAbout 40% of West Fraser Timber Co. Ltd.s production is directed to global export markets, with Asia (notably China, Japan, South Korea) and Europe taking the largest shares; in 2024 exports drove roughly CAD 3.2 billion of revenue. The company ships pulp and lumber via deep-sea terminals at major ports (Vancouver, Prince Rupert) to industrial buyers, and this international footprint reduced North American housing cyclical exposure—exports rose 18% in 2024 when US lumber demand fell.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Rail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrated rail and trucking partnerships link West Fraser mills to major hubs, cutting transit times and lowering freight costs; in 2024 logistics reduced inbound\/outbound delays by 18% versus 2022, per company operational reports.\u003c\/p\u003e\n\u003cp\u003eWest Fraser invested about CAD 85 million in logistics management and IT between 2021–2024 to ease bottlenecks and maintain on-time delivery rates above 94% in 2024.\u003c\/p\u003e\n\u003cp\u003eTheir real-time tracking and analytics platform improves route efficiency and inventory turns, trimming transit variability by 22% and supporting continental distribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCAD 85M invested (2021–2024)\u003c\/li\u003e\n\u003cli\u003eOn-time delivery \u0026gt;94% (2024)\u003c\/li\u003e\n\u003cli\u003eDelay reduction 18% vs 2022\u003c\/li\u003e\n\u003cli\u003eTransit variability down 22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Housing Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic mill placement near US South housing corridors—Florida, Texas, Georgia—cuts delivery time by ~30% versus inland plants, boosting win rates on bids for large residential projects; West Fraser reported 18% revenue from US housing in FY2024.\u003c\/p\u003e\n\u003cp\u003eShorter haul distances lower transport fuel use and CO2: a 2023 study shows regional sourcing can cut logistics emissions ~25% and save $6–12 per ton in freight, improving margins on volume contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% faster delivery vs inland plants\u003c\/li\u003e\n\u003cli\u003e18% of 2024 revenue from US housing\u003c\/li\u003e\n\u003cli\u003e~25% logistics CO2 reduction\u003c\/li\u003e\n\u003cli\u003e$6–12 saved per ton in freight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Fraser 2024: $6.9B Revenue, 6B bf Lumber, \u0026gt;94% On‑Time Delivery, 40% Exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser’s 60+ North American mills (2024: ~6.0B board ft lumber, ~4.2M t pulp) and multi-channel network (Home Depot, Lowe’s, ~5,000 independents) delivered US$6.9B revenue in 2024, with exports ~40% (CAD 3.2B), on-time delivery \u0026gt;94% and logistics capex CAD85M (2021–24), trimming transit variability 22% and cutting freight $6–12\/ton.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber capacity\u003c\/td\u003e\n\u003ctd\u003e~6.0B bf\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp capacity\u003c\/td\u003e\n\u003ctd\u003e~4.2M t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eUS$6.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e~40% (CAD3.2B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics spend\u003c\/td\u003e\n\u003ctd\u003eCAD85M (2021–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eWest Fraser 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual West Fraser 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751160066425,"sku":"westfraser-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/westfraser-marketing-mix.png?v=1772228428","url":"https:\/\/matrixbcg.com\/products\/westfraser-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}