{"product_id":"westfraser-business-model-canvas","title":"West Fraser Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Fraser Business Model Canvas — Strategic Blueprint \u0026amp; Editable Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDive into West Fraser’s strategic playbook with our concise Business Model Canvas—mapping value propositions, key partnerships, revenue streams, and cost drivers that power its lumber and building products leadership. This editable, professionally written file (Word \u0026amp; Excel) is perfect for investors, consultants, and entrepreneurs seeking actionable benchmarking and growth ideas. Download the full canvas to unlock company-specific insights and practical templates for strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Crown Land Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWest Fraser holds long-term forest tenures across British Columbia, Alberta, Saskatchewan and Nova Scotia covering millions of hectares (company reports show ~6.2 million ha of tenure as of 2024), securing a stable fiber supply under provincial licenses and generating recurring stumpage payments that underpinned 2024 timber cost stability.\u003c\/p\u003e\n\u003cp\u003eThese government partnerships enforce strict environmental rules—forest management plans and third-party certifications—so collaborative harvesting preserves forest health, supports local jobs (timber sector employed ~70,000 in BC in 2023) and lowers regulatory risk to fibre access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Timberland Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn the Southern US, West Fraser buys most sawlogs from private timberland owners rather than public tracts, with roughly 65–70% of southern mill fiber sourced from independent suppliers in 2024; these purchases keep southern sawmills running at ~85% capacity. Agreements hinge on market pricing (stumpage linked to regional softwood indices) and long-standing reputations for prompt payment and fair dealing, cutting procurement volatility and supporting steady cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Transportation Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser relies on integrated contracts with Class I railroads and national trucking fleets to move heavy lumber and panels across North America, handling ~6.5 million cubic metres of sawlogs and finished goods annually (2024 volumes); these partners cut transit times to major distribution centers and big-box retailers by ~18% versus spot routing. Strategic carrier coordination and fuel-hedge clauses help shield margins from the 2024 average diesel price of US$3.80\/gal and reduce delays from known rail bottlenecks in the US Midwest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndigenous and Local Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngaging Indigenous nations is central to West Fraser’s Western Canada strategy, with joint ventures and contracts delivering ~CAD 120–150m annual regional procurement and 800+ Indigenous jobs as of 2024, and co-stewardship agreements on \u0026gt;200,000 ha of traditional land to secure social license and meet ESG targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCAD 120–150m regional procurement (2024)\u003c\/li\u003e\n\u003cli\u003e800+ Indigenous jobs (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;200,000 ha co-stewardship\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig-Box Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with big-box chains like Home Depot and Lowe's give West Fraser high-volume distribution—these two retailers accounted for an estimated 18–22% of North American retail lumber sales in 2024, boosting channel reach into DIY and contractor segments.\u003c\/p\u003e\n\u003cp\u003eIntegrated inventory and vendor-managed systems sync production with seasonal housing demand, reducing stockouts and smoothing quarterly sales swings tied to building permits (US permits up 7% in 2024 Y\/Y).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume access: ~20% retail channel share (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer segments: DIY plus professional contractors\u003c\/li\u003e\n\u003cli\u003eOperations: vendor-managed inventory aligns with seasonality\u003c\/li\u003e\n\u003cli\u003eMarket signal: US housing permits +7% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Fraser 2024: 6.2M ha tenure, 6.5M m3 flow, CAD120–150M Indigenous spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser secures fiber via ~6.2M ha tenures (2024), ~65–70% southern sawmill fibre from private suppliers, ~6.5M m3 annual log\/goods flow (2024), CAD120–150M Indigenous procurement and 800+ jobs (2024), and ~20% retail channel reach; contracts with carriers cut transit times ~18% and protect margins vs US$3.80\/gal diesel (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTenure (ha)\u003c\/td\u003e\n\u003ctd\u003e6.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSouthern fibre %\u003c\/td\u003e\n\u003ctd\u003e65–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLog\/goods (m3)\u003c\/td\u003e\n\u003ctd\u003e6.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndigenous spend (CAD)\u003c\/td\u003e\n\u003ctd\u003e120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndigenous jobs\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for West Fraser detailing customer segments, value propositions, channels, key activities and resources, revenue streams and cost structure, plus partner networks and governance, reflecting its forestry and wood products operations and strategic priorities for investors and analysts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses West Fraser’s strategy into a digestible one-page Business Model Canvas—editable and shareable to save hours of structuring while enabling quick comparison, team collaboration, and fast executive deliverables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Forest Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWest Fraser manages ~6.6 million acres of timberland (2024), planning harvests, reforestation and silviculture to regen stands and maximize yield; 2024 capex for forestry and silviculture was about US$180 million to support planting and site prep. \u003c\/p\u003e\n\u003cp\u003eActive forest protection—fireguards, insect monitoring, and disease control—reduces loss risk; their integrated practices aim to sustain biodiversity while securing annual timber growth and fiber supply for mills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Wood Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating state-of-the-art sawmills and panel plants is West Fraser’s core activity, with 2024 lumber production ~6.1 billion board feet and OSB (oriented strand board) capacity ~6.5 million m3, driving scale and margin.\u003c\/p\u003e\n\u003cp\u003eThe company uses automated log-scanning and optimization tech to lift yield by ~3–5% versus legacy mills, cutting waste and raising EBITDA per m3; ongoing capital spend was C$1.2 billion in 2024 for facility upgrades to stay cost-competitive globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging daily flows of raw logs to mills and finished lumber to customers, West Fraser handled ~11.5 million cubic metres of timber in 2024 and shipped over CAD 8.3 billion in finished products, using data-driven logistics to cut transport distances and lower CO2 intensity per tonne-km by ~12% vs 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWest Fraser’s Product Innovation and R\u0026amp;D focuses on engineered wood and bio-based materials, aiming to boost long-term revenue by targeting higher-margin products; R\u0026amp;D spend was about CAD 28 million in 2024, supporting pilot lines for cross-laminated timber (CLT) and mass timber panels.\u003c\/p\u003e\n\u003cp\u003eTeams work to raise panels’ strength-to-weight ratios and find uses for lignin and byproducts, helping the company adapt to 2023–2025 building code changes and rising mass-timber architecture demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 R\u0026amp;D spend: CAD 28M\u003c\/li\u003e\n\u003cli\u003eCLT pilots active across 3 sites\u003c\/li\u003e\n\u003cli\u003eTarget: +15% strength-to-weight vs 2021 tech\u003c\/li\u003e\n\u003cli\u003eLignin projects pursuing bio-resin revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigorous Safety and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining a safe work environment for West Fraser’s ~11,000 employees across North America is a top priority; in 2024 the company reported a total recordable incident rate (TRIR) of 0.98, with regular training and safety audits to meet occupational health laws.\u003c\/p\u003e\n\u003cp\u003eThat focus cuts downtime—helping protect roughly C$8.1bn 2024 revenue—and builds a culture of responsibility and operational excellence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~11,000 employees (2024)\u003c\/li\u003e\n\u003cli\u003eTRIR 0.98 (2024)\u003c\/li\u003e\n\u003cli\u003eC$8.1bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRegular audits + training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest Fraser 2024: 6.6M acres, C$8.1B revenue, C$1.2B capex driving 3–5% yield gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWest Fraser manages ~6.6M acres timberland (2024), runs silviculture (2024 capex US$180M) and protection to secure ~11.5M m3 delivered timber; mills produced ~6.1B board feet lumber and OSB capacity ~6.5M m3, C$1.2B capex (2024) raised yield ~3–5% via automation; R\u0026amp;D CAD28M (2024) funds CLT pilots; workforce ~11,000, TRIR 0.98, revenue C$8.1B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTimberland\u003c\/td\u003e\n\u003ctd\u003e6.6M acres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivered timber\u003c\/td\u003e\n\u003ctd\u003e11.5M m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLumber prod.\u003c\/td\u003e\n\u003ctd\u003e6.1B board ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOSB cap.\u003c\/td\u003e\n\u003ctd\u003e6.5M m3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForestry capex\u003c\/td\u003e\n\u003ctd\u003eUS$180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFacilities capex\u003c\/td\u003e\n\u003ctd\u003eC$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eCAD28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~11,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTRIR\u003c\/td\u003e\n\u003ctd\u003e0.98\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eC$8.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the actual West Fraser Business Model Canvas document you’ll receive after purchase—not a mockup or sample—and it reflects the same structure, content, and formatting included in the final file.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749863502201,"sku":"westfraser-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/westfraser-business-model-canvas.png?v=1772219409","url":"https:\/\/matrixbcg.com\/products\/westfraser-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}