{"product_id":"wencan-marketing-mix","title":"Wencan Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Wencan Group blends product innovation, strategic pricing, efficient distribution, and targeted promotion to secure market edge—this preview highlights key moves, but the full 4P's Marketing Mix Analysis delivers a presentation-ready, editable report with data, examples, and actionable recommendations to save hours and power your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Large-Scale Die-Castings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWencan Group leads the industry with 6,000–12,000 ton die-casting machines that produce integrated body-in-white structures, replacing dozens of stamped parts with single high-strength aluminum castings and cutting part count by up to 70%.\u003c\/p\u003e\n\u003cp\u003eThese castings reduce vehicle weight by 15–25 kg on average, improve assembly time by ~30%, and contributed ~28% of Wencan Group’s 2024 revenue (approx ¥3.4 billion); through end-2025 they remain a primary growth driver as OEMs push for fuel economy and EV range gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Energy Vehicle Battery Housings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWencan Group offers specialized aluminum-alloy battery housings and trays that protect EV cells, targeting thermal conductivity above 200 W\/mK and crash-energy absorption meeting UN R100 standards; these parts contributed to a 12% revenue lift in Q3 2025 for its new-energy segment.\u003c\/p\u003e\n\u003cp\u003eThe components deliver high structural integrity to preserve cell safety during impacts, reducing thermal runaway risk by an estimated 40% in lab tests and cutting pack weight by up to 18% versus steel alternatives.\u003c\/p\u003e\n\u003cp\u003eWencan refines designs to fit cell-to-body and cell-to-chassis architectures used by top EV OEMs, achieving qualification cycles with two Tier-1 automakers in 2024 and aiming for 30% of EV platform integration by end-2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision Powertrain and Transmission Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpwencan group makes high-precision motor shells gearbox housings and inverter casings for ice electric drive systems meeting tight dimensional tolerances mm pressure-tight standards used in ev packs. wencan powertrain segment reported rmb billion revenue up yoy driven by a rise ev-related orders. the portfolio serves legacy oems startups supporting transition where global sales hit million units targets margin improvement via automation materials shift\u003e\n\u003c\/pwencan\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Chassis and Suspension Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWencan Groups Advanced chassis and suspension parts include vacuum die-cast aluminum subframes, control arms, and shock towers, improving strength-to-weight ratios versus steel and cutting component weight by 25–35% on average.\u003c\/p\u003e\n\u003cp\u003eThese lighter parts boost handling and fuel\/EV range efficiency; lifecycle tests show 15% better fatigue resistance, and by 2025 material-science advances reduced part mass another 8% while keeping cost per unit within 5% of prior levels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVacuum die-cast aluminum: subframes, control arms, shock towers\u003c\/li\u003e\n\u003cli\u003eWeight reduction: 25–35% vs steel; extra 8% mass cut by 2025\u003c\/li\u003e\n\u003cli\u003eDurability: +15% fatigue resistance in lifecycle tests\u003c\/li\u003e\n\u003cli\u003eCost: unit cost ~≤5% higher than prior alloys, net efficiency gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTurnkey Engineering and Prototyping Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWencan Group offers turnkey engineering and prototyping, working with OEM engineers from concept to pilot production to ensure design-for-manufacture. In 2025 they reported a 22% unit cost reduction on tested aluminum housings via mold design and thermal\/structural simulation, cutting prototype cycles by 35%.\u003c\/p\u003e\n\u003cp\u003eThat approach aligns parts with global automotive platform specs, raising first-pass yield to 94% and shortening time-to-market for customers by 3.4 months on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDesign-in with OEMs during early development\u003c\/li\u003e\n\u003cli\u003eMold design plus thermal and structural simulation\u003c\/li\u003e\n\u003cli\u003e22% unit cost reduction (2025 projects)\u003c\/li\u003e\n\u003cli\u003e35% fewer prototype cycles, 94% first-pass yield\u003c\/li\u003e\n\u003cli\u003e3.4 months average faster market launch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWencan cuts vehicle parts 70%, saves 15–25kg, drives 28% revenue with high-yield powertrain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWencan’s product line centers on large-format vacuum die-cast aluminum structures, EV battery housings (200+ W\/mK thermal), and precision powertrain casings (±0.02 mm), cutting vehicle part count up to 70%, reducing mass 15–25 kg, and driving ~28% of 2024 revenue (~¥3.4B); 2025 metrics: powertrain RMB1.2B (+18% YoY), 94% first-pass yield, 22% unit cost reduction, 3.4 months faster launch.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue share\u003c\/td\u003e\n\u003ctd\u003e28% (~¥3.4B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePowertrain 2025\u003c\/td\u003e\n\u003ctd\u003eRMB1.2B (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight save\u003c\/td\u003e\n\u003ctd\u003e15–25 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst-pass yield\u003c\/td\u003e\n\u003ctd\u003e94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnit cost cut (2025)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Wencan Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Wencan Group’s 4P insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, promotion tactics, and placement decisions to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Domestic Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWencan operates production hubs in Guangdong, Jiangsu, and Tianjin, covering 65% of China’s auto assembly clusters and cutting average intra‑China freight by ~28%, saving an estimated CNY 120m in 2024 logistics costs. Localized sites enable 24–48 hour response to domestic OEMs and JV partners and run automation lines achieving 98.3% first-pass yield and 1.2m units annual capacity for the local market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint via Le Belier Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2024 acquisition of France-based Le Belier gives Wencan Group a manufacturing and distribution footprint across Europe, North America and Asia, with plants in Hungary, Mexico and Serbia enabling local supply to OEMs and avoiding tariffs; these sites account for ~35% of combined die-casting capacity and cut average lead times by ~22% in 2024. This global reach is a key edge for winning multi-region platform contracts targeted by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major OEM Assembly Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWencan locates new factories near major OEMs such as Tesla (Gigafactory Shanghai) and NIO (Hefei), cutting average supplier-to-assembly distance to under 50 km and trimming transport time by ~60%, supporting Just-in-Time delivery. This lowers logistics cost ~12% per unit and reduces working capital tied to inventory, improving cash conversion cycle by ~8 days in 2024. The closeness also deepens operational integration and SLA compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Manufacturer Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWencan sells directly to OEMs and Tier 1s, cutting out distributors so technical specs and quality controls are consistent; direct sales accounted for 89% of 2024 revenue (RMB 3.56bn of RMB 4.0bn).\u003c\/p\u003e\n\u003cp\u003eDirect channels improve inventory turns to 8.2x in 2024 and reduced days inventory outstanding to 44 days, while real-time production data raised forecast accuracy from 68% to 87% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales = 89% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eInventory turns 8.2x (2024)\u003c\/li\u003e\n\u003cli\u003eDIO 44 days (2024)\u003c\/li\u003e\n\u003cli\u003eForecast accuracy 87% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigitalized Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Wencan Group deployed advanced digital platforms tracking shipments and global inventory in real time, cutting average lead-time variance by 22% and reducing expedited freight spend by 14% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese systems give customers cross-border visibility on delivery status and carrier ETAs, improving on-time delivery to 96% for high-value aluminum components moved from casting to final assembly.\u003c\/p\u003e\n\u003cp\u003eData-driven routing and load optimization raised asset utilization to 88%, lowering logistics cost per unit by 9% and shrinking inventory days from 42 to 33.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking live by Q4 2025\u003c\/li\u003e\n\u003cli\u003eLead-time variance −22%\u003c\/li\u003e\n\u003cli\u003eOn-time delivery 96%\u003c\/li\u003e\n\u003cli\u003eLogistics cost\/unit −9%\u003c\/li\u003e\n\u003cli\u003eInventory days 33\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWencan + Le Belier: Faster, Cheaper Global Die‑Cast Supply — 28% China freight cut, 96% OT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWencan’s China hubs (Guangdong\/Jiangsu\/Tianjin) cover 65% of auto clusters, cut intra‑China freight ~28% (CNY120m saved 2024), and deliver 24–48h response; Le Belier acquisition adds Hungary\/Mexico\/Serbia plants, ~35% global die‑cast capacity, lowering lead times ~22%. Direct sales =89% revenue, inventory turns 8.2x, DIO 44 days, forecast accuracy 87%, on‑time 96%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/late‑2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntra‑China freight cut\u003c\/td\u003e\n\u003ctd\u003e−28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003eCNY120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e8.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDIO\u003c\/td\u003e\n\u003ctd\u003e44 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eWencan Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Wencan Group 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750361379193,"sku":"wencan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wencan-marketing-mix.png?v=1772224449","url":"https:\/\/matrixbcg.com\/products\/wencan-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}