{"product_id":"wegmans-five-forces-analysis","title":"Wegmans Food Markets Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eWegmans leverages strong brand loyalty, differentiated private labels, and customer experience to counter supplier and buyer pressures, but faces intense rivalry from national chains and growing online grocers while low entry barriers and substitute food-delivery options heighten strategic risk; this snapshot highlights key tensions and competitive levers.\u003c\/p\u003e\n\u003cp\u003eReady to move beyond the basics? Get a full strategic breakdown of Wegmans Food Markets’s market position, competitive intensity, and external threats—all in one powerful analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWegmans sources from over 3,000 local farms and 1,200 global vendors, cutting reliance on any single supplier and lowering supplier leverage; this diversification kept produce out-of-stock rates under 2% in 2024 and helped control input-cost inflation to roughly 1.8% vs. the industry average of 3.5%. By signing multi-year contracts with regional growers, Wegmans secures quality and volume discounts, preserving competitive pricing across fresh departments and reducing bargaining power of large conglomerates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWegmans’ private-label portfolio grew to roughly 20% of sales by 2024, giving the chain strong leverage over national brands; if suppliers push prices up, Wegmans can swap shelf space to its own labels, protecting consumer prices and traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Purchase Volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWegmans, with 108 stores and roughly $12.5 billion in 2024 sales, leverages high purchase volume to extract lower unit costs and preferential slotting from suppliers who want exposure in its high-traffic stores.\u003c\/p\u003e\n\u003cp\u003eSuppliers grant volume discounts, promotional funding, and occasional exclusive SKUs to secure shelf space, cutting Wegmans’ procurement costs and improving margin on premium items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerishability Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of fresh produce, meat, and dairy have weak bargaining power because perishability forces rapid turnover; Wegmans moved 2024 fresh categories faster than many peers, with same-store sales of perishables up ~4.5% and shrink targets under 1.5%, so suppliers must accept tighter terms to avoid losses and secure steady volume into Wegmans’ large, efficient distribution network.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePerishability cuts supplier leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Quality Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWegmans strict quality standards shrink the supplier pool for niche items, slightly boosting supplier power for those SKUs; in 2024 Wegmans sourced about 22% of specialty produce from 75 unique vendors meeting its standards, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eFor organic and premium items only a handful of vendors meet ethical-sourcing and freshness rules, creating mutual dependency: suppliers gain premium-price access while Wegmans protects its high-end positioning and ~5–8% higher basket spend on specialty lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupplier pool narrowed → slight power increase\u003c\/li\u003e\n\u003cli\u003e~75 vetted specialty vendors (2024)\u003c\/li\u003e\n\u003cli\u003eOrganic\/premium items drive 5–8% higher basket spend\u003c\/li\u003e\n\u003cli\u003eMutual dependency preserves margins and brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWegmans' scale and private label keep supplier power low, OOS \u0026lt;2% and inflation ~1.8%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWegmans’ supplier power is low overall: 3,000+ local farms and 1,200 global vendors plus multi-year contracts cut dependence and kept 2024 produce OOS \u0026lt;2% and input inflation ~1.8% vs industry 3.5%; private label (~20% of sales) and $12.5B spend (108 stores) yield leverage to demand discounts and slotting; niche organic\/specialty (75 vetted vendors, 22% of specialty produce) slightly raise supplier power for those SKUs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e108\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$12.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e1,200 global, 3,000+ local\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label % of sales\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduce OOS rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInput-cost inflation\u003c\/td\u003e\n\u003ctd\u003e~1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty vendors\u003c\/td\u003e\n\u003ctd\u003e~75 (22% specialty produce)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Wegmans Food Markets, this Porter's Five Forces overview uncovers competitive drivers, supplier and buyer influence, threats from new entrants and substitutes, and identifies disruptive forces and market dynamics that shape Wegmans’ pricing power and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Wegmans—quickly assess supplier and buyer power, competitive rivalry, new entrant threats, and substitution risk to guide strategic retail decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers face low switching costs and can shift spending to Whole Foods, Aldi, or local grocers with no penalty, so Wegmans lost share would be easy—US grocery churn averages ~25% annually (2024 IRI), pressuring retention.\u003c\/p\u003e\n\u003cp\u003eThis forces Wegmans to invest in innovation and service: in 2024 it opened 4 stores and expanded deli\/ready-meal offerings, keeping NPS above grocery peers to curb churn.\u003c\/p\u003e\n\u003cp\u003ePrice sensitivity persists; 2024 Nielsen data show 62% of shoppers compare prices weekly, so even Wegmans’ affluent base reacts to promotions and inflation-driven price moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAbundance of Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWegmans faces strong customer bargaining power due to abundant alternatives: discount chains like Walmart and Aldi held 28% of US grocery sales in 2024, online grocery sales reached 11% of total grocery spend in 2024, and traditional grocers remain widespread, letting buyers switch freely. Shoppers commonly split baskets—67% of US shoppers used multiple retailers weekly in 2024—to chase deals or specialty items. This fragmentation forces Wegmans to offer competitive pricing, broader assortments, and better service to retain loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Price Information\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital tools and mobile apps let customers compare grocery prices in real time, and 72% of US shoppers used price-comparison apps in 2024, limiting Wegmans from pricing staples much above market averages.\u003c\/p\u003e\n\u003cp\u003ePrice transparency forces Wegmans to justify premiums with quality, private-label differentiation, or service, since a 2023 NielsenIQ report found 59% will switch stores for better value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Brand Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWegmans enjoys near-cult brand loyalty, cutting customer bargaining power as shoppers stick with the chain despite higher prices; NPS (net promoter score) studies show grocery NPS leaders near 60–70, and Wegmans reports consistently top-tier scores, reducing churn versus national rivals.\u003c\/p\u003e\n\u003cp\u003eMany customers pay premiums for Wegmans’ prepared foods—prepared food sales rose ~7% in 2024 at similar premium grocers—so emotional ties blunt price-based competition from Walmart and Kroger.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh NPS (~60–70 range)\u003c\/li\u003e\n\u003cli\u003ePrepared-food premium: ~7% sales growth (2024 proxy)\u003c\/li\u003e\n\u003cli\u003eLower price-sensitivity, higher retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of curbside pickup and home delivery reshapes how Wegmans customers judge value; digital orders rose industry-wide by 35% in 2024, making convenience a primary loyalty driver.\u003c\/p\u003e\n\u003cp\u003eThese services lower switching costs—customers compare service fees and delivery windows across retailers—so Wegmans risks attrition if its fees or speed lag rivals like Instacart or Amazon.\u003c\/p\u003e\n\u003cp\u003eWegmans must invest in its digital platform; a 2023 report showed grocers spent an average 3–5% of revenue on e-commerce tech, and Wegmans needs similar or higher spend to retain convenience-seeking shoppers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital orders +35% in 2024\u003c\/li\u003e\n\u003cli\u003eGrocers spend 3–5% revenue on e‑commerce tech\u003c\/li\u003e\n\u003cli\u003eSwitching driven by fees and delivery windows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomers wield strong price power; Wegmans offsets with service, private labels, digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong bargaining power: low switching costs, 25% annual grocery churn (2024 IRI), 62% weekly price checks (2024 Nielsen), and 72% using price apps (2024) force Wegmans to defend with service, private labels, and digital investment while its high NPS (≈60–70) and prepared-food premiums (≈7% sales growth proxy, 2024) partially blunt price pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrocery churn\u003c\/td\u003e\n\u003ctd\u003e25% (IRI)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly price checks\u003c\/td\u003e\n\u003ctd\u003e62% (Nielsen)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-app users\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders growth\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS range\u003c\/td\u003e\n\u003ctd\u003e≈60–70\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepared-food sales growth\u003c\/td\u003e\n\u003ctd\u003e≈7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eWegmans Food Markets Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Wegmans Food Markets Porter’s Five Forces analysis you'll receive immediately after purchase—no placeholders, no samples. It summarizes competitive rivalry, supplier and buyer power, threat of new entrants, and threat of substitutes with actionable insights and scoring. The document is professionally formatted and ready for download upon payment. What you see is the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746820305273,"sku":"wegmans-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/wegmans-five-forces-analysis.png?v=1772192182","url":"https:\/\/matrixbcg.com\/products\/wegmans-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}