{"product_id":"waystar-marketing-mix","title":"Waystar Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Waystar’s strategic blend of Product, Price, Place, and Promotion in a concise preview—then unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive with data-driven insights, channel mapping, pricing architecture, and tactical recommendations to apply immediately in business planning or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Revenue Cycle Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWaystar's Unified Revenue Cycle Platform is a cloud-based suite that automates end-to-end healthcare payments, handling eligibility checks, claims submission, and denial management in one interface.\u003c\/p\u003e\n\u003cp\u003eBy using AI-driven rules and automation, clients report up to 40% faster reimbursement and 60% fewer manual touches; Waystar processed over $300 billion in healthcare payments in 2024.\u003c\/p\u003e\n\u003cp\u003eThe platform reduces coding and entry errors, cuts days in A\/R (accounts receivable) by ~20–30%, and scales across hospitals and physician groups with SaaS pricing and 99.9% uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatient Financial Engagement Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWaystar’s patient financial engagement tools give transparent cost estimates and flexible payment plans before and after care, reducing surprise bills; a 2024 KLAS report showed digital estimate tools can lift patient collections by ~10–15%.\u003c\/p\u003e\n\u003cp\u003eMobile-friendly billing portals and e-payment options boost patient satisfaction and on-time payments; Waystar case data (2023) reported up to a 20% drop in self-pay balances within 90 days for clients using these tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Driven Analytics and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe AI-driven analytics in Waystar 4P uses machine learning to surface actionable insights on revenue-cycle performance and bottlenecks, reducing A\/R days; pilot customers saw median days in accounts receivable fall 18% within 90 days (2025 data). \u003c\/p\u003e\n\u003cp\u003eReal-time dashboards track KPIs—days in A\/R, claim pass-through rates, denial rates—and stream 95th-percentile alerts so leaders can act fast. \u003c\/p\u003e\n\u003cp\u003eThese data-driven tools helped one 2024 health system lift net collections by 3.6% and cut claim rework 22%, letting executives prioritize strategy and cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDenial Prevention and Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWaystar’s Denial Prevention and Recovery uses predictive models to flag likely claim rejections pre-submission, cutting denial rates by up to 30% and improving first-pass acceptance—recent case studies show 15–25% lift in net collections (2025).\u003c\/p\u003e\n\u003cp\u003eThe feature automates appeals for denied claims, recovering more revenue with minimal staff time and lowering cost to collect by an estimated 20–35% versus manual workflows.\u003c\/p\u003e\n\u003cp\u003eBy reducing follow-up admin, providers report 40% fewer touchpoints per claim and faster cash flow, shortening days in A\/R by ~10–18 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictive denial flagging: ~30% fewer denials\u003c\/li\u003e\n\u003cli\u003eNet collections lift: 15–25% (2025 data)\u003c\/li\u003e\n\u003cli\u003eCost to collect reduction: 20–35%\u003c\/li\u003e\n\u003cli\u003eTouchpoints cut: ~40% fewer\u003c\/li\u003e\n\u003cli\u003eA\/R days reduced: ~10–18 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance and Security Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWaystar's Compliance and Security Infrastructure follows HIPAA and HITRUST frameworks, encrypting PHI and payment data and supporting SOC 2 controls; as of 2025 Waystar reports processing $1.2 trillion in claims annually, underscoring scale.\u003c\/p\u003e\n\u003cp\u003eThe platform auto-updates CPT and ICD medical coding rules and regulatory changes, reducing coding disputes by up to 30% in client pilots and lowering denials for large health systems.\u003c\/p\u003e\n\u003cp\u003eThis compliance-first design boosts data integrity and gives enterprise health systems and private practices measurable risk reduction and operational predictability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHIPAA + HITRUST + SOC 2 controls\u003c\/li\u003e\n\u003cli\u003eProcesses $1.2T claims annually (2025)\u003c\/li\u003e\n\u003cli\u003eAuto-updates CPT\/ICD; -30% coding disputes\u003c\/li\u003e\n\u003cli\u003eReduces denials, improves revenue cycle stability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWaystar Cloud RCM: +40% faster reimbursements, -20–30% A\/R days, $1.2T claims\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWaystar’s cloud RCM platform speeds reimbursement (up to 40%), cuts manual touches (60%), reduces A\/R days ~20–30% and lifted net collections 3.6–25% in 2024–25; processes $1.2T claims annually (2025) with HIPAA\/HITRUST\/SOC2 controls.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eReimbursement speed\u003c\/td\u003e\n\u003ctd\u003e+40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA\/R days\u003c\/td\u003e\n\u003ctd\u003e-20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet collections\u003c\/td\u003e\n\u003ctd\u003e+3.6–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaims processed\u003c\/td\u003e\n\u003ctd\u003e$1.2T (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Waystar’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Waystar’s 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, placement channels, and promotional priorities—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Native SaaS Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWaystar delivers solutions via a cloud-native SaaS model, enabling deployment in days across hospitals and clinics without heavy on-site hardware; SaaS accounted for over 90% of Waystar’s revenue mix in 2024, per company filings. The cloud approach pushes automatic updates to all users, reducing IT spend by an estimated 25% versus on-prem systems. Providers access the platform anywhere with secure internet, supporting remote admin teams—healthcare remote work rose 48% from 2019–2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEHR and HIS Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWaystar embeds deeply with major EHRs—Epic, Cerner, Meditech—so its revenue cycle tools sit inside clinicians’ and billers’ workflows; integrations drove 38% faster client onboarding in 2024 and a 22% higher retention vs non-integrated peers. By being an invisible, in-workflow placement, Waystar reduces billing disruption, lifts AR (accounts receivable) collections by up to 12% in pilot hospitals, and secures distribution through EHR marketplaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWaystar maintains a direct enterprise sales force that targets large health systems, academic medical centers, and multi-specialty groups, closing ~60% of deals over $500k in 2024 and driving 48% of enterprise ARR; reps engage C-suite leaders to map platform ROI to regional cash cycle issues, often citing 12–18% reductions in days sales outstanding (DSO) in deployed systems; this channel enables bespoke contract terms and multi-year renewals, supporting \u0026gt;70% retention among top-200 clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Channel Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWaystar leverages partnerships with healthcare consultants, banks, and professional associations to widen reach; channel referrals accounted for about 18% of new SMB customers in 2024 per company disclosures.\u003c\/p\u003e\n\u003cp\u003ePartners often bundle Waystar into financial transformation or banking packages, boosting ARR—channel-driven deals averaged $45k ARR in 2024 versus $120k for direct enterprise sales.\u003c\/p\u003e\n\u003cp\u003eThis strategy pushes Waystar into niche markets and smaller practices that the enterprise sales force misses, increasing total addressable market and lowering customer acquisition cost by ~22%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels = 18% new SMBs (2024)\u003c\/li\u003e\n\u003cli\u003eAvg channel ARR $45k (2024)\u003c\/li\u003e\n\u003cli\u003eChannel CAC ~22% lower\u003c\/li\u003e\n\u003cli\u003eTargets niche\/smaller practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Resource and Support Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwaystar online resource and support portals let clients manage accounts access training get technical help boosting post-sale retention through self-service plus expert assistance in waystar reported portal uptime reduced tickets by after upgrades.\u003e\n\u003cpthe portal acts as a central engagement hub driving product adoption nps rose to in helps clients extract maximum value via tutorials live chat and analytics.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% portal uptime (2024)\u003c\/li\u003e\n\u003cli\u003e24% fewer support tickets after upgrades\u003c\/li\u003e\n\u003cli\u003eNPS 46 (2024)\u003c\/li\u003e\n\u003cli\u003eSelf-service article use up 32% year-over-year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pwaystar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWaystar: 90% SaaS, 38% faster onboarding, 48% enterprise ARR, NPS 46\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWaystar uses cloud-native SaaS (90%+ revenue 2024) for fast deployment, EHR integrations (Epic, Cerner, Meditech) that cut onboarding 38% and boost retention 22%, direct enterprise sales closing ~60% of \u0026gt;$500k deals (48% enterprise ARR) plus partner channels driving 18% of SMBs; portal uptime 98%, NPS 46, support tickets down 24% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS rev share\u003c\/td\u003e\n\u003ctd\u003e90%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding faster\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (integrations)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARR share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel new SMBs\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal uptime\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e46\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eWaystar 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Waystar 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750050279801,"sku":"waystar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/waystar-marketing-mix.png?v=1772221619","url":"https:\/\/matrixbcg.com\/products\/waystar-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}