{"product_id":"vowasa-marketing-mix","title":"VoW Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how VoW’s Product, Price, Place, and Promotion choices create market traction and customer value—this concise preview highlights key strategic moves and competitive advantages.\u003c\/p\u003e\n\u003cp\u003eGet the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Maritime Waste Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVow ASA’s Scanship systems treat food, wastewater, and dry waste onboard cruise ships using advanced purification tech, helping operators meet IMO 2023 discharge rules and EU MRV limits; Scanship installations reduced onboard discharge volumes by up to 85% in recent fleet retrofits (2024 pilot data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Pyrolysis and Carbon Capture Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVoW’s patented ETIA pyrolysis turns organic waste and biomass into biochar and synthesis gas, cutting Scope 1 emissions by up to 60% versus fossil fuels in pilot sites (2024) and producing biochar with 70–85% fixed carbon content used for soil amendment and carbon sequestration.\u003c\/p\u003e\n\u003cp\u003eThe system’s carbon capture integration yields CO2 avoidance of ~0.9–1.4 tCO2e per tonne of feedstock, making it suitable for land-based industries aiming net-zero and eligible for $20–50\/t CO2 credits in several markets (2025 pricing).\u003c\/p\u003e\n\u003cp\u003eModular units scale from 1 to 50 t\/day, enabling deployment across metallurgy, cement, and agriculture, with capex roughly $1,200–2,500 per t\/day and payback in 3–7 years depending on feedstock value and energy offsets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiochar and Renewable Energy Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVow’s biochar systems convert waste into biochar (carbon sink and soil enhancer) and capture syngas for on-site heat and power, reducing fossil fuel use by up to 80% per unit; pilot projects in 2024 showed 2–6 tonnes CO2e sequestered per tonne biochar and IRR estimates of 12–18% for mixed-waste sites; the line supports circular economy markets—agriculture, steelmaking (reductant), and decentralized energy—selling carbon credits at ~USD 15–25\/tCO2e in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBallast Water Treatment Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder the Cleanship brand, Vow supplies standardized and custom-engineered ballast water treatment systems that stop invasive species, serving newbuilds and retrofits to meet IMO and USCG rules; installed base reached ~1,100 units by end-2024.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize high reliability and low maintenance, cutting lifecycle OPEX by an estimated 15–25% versus competitors, making them popular with commercial fleets managing tighter environmental compliance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,100 Cleanship units installed (2024)\u003c\/li\u003e\n\u003cli\u003eMeets IMO D-2 and USCG ballast standards\u003c\/li\u003e\n\u003cli\u003eLifecycle OPEX -15–25% vs peers\u003c\/li\u003e\n\u003cli\u003eAvailable for newbuilds and retrofit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle Support and Digital Monitoring Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvow offers aftersales spare parts field maintenance and the vow connect digital monitoring platform which in reduced unplanned downtime by across installed systems cut lifecycle o costs pilots.\u003e\n\u003cpvow connect provides real-time performance tracking and predictive maintenance improving uptime to extending asset life by an estimated years versus baseline.\u003e\n\u003cplong-term support ties to service contracts that generate recurring revenue vow reported backlog of in about total order book.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpare parts \u0026amp; maintenance\u003c\/li\u003e\n\u003cli\u003eVow Connect: real-time + predictive\u003c\/li\u003e\n\u003cli\u003e98.6% uptime (2025 pilots)\u003c\/li\u003e\n\u003cli\u003e~12% lower O\u0026amp;M costs; 28% less downtime\u003c\/li\u003e\n\u003cli\u003e€45m service backlog (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plong-term\u003e\u003c\/pvow\u003e\u003c\/pvow\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVow: Modular pyrolysis \u0026amp; biochar systems—0.9–1.4 tCO2e avoided\/t, €45m backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVow’s product line—Scanship, ETIA pyrolysis, Cleanship, biochar systems, and Vow Connect—delivers regulatory compliance, 0.9–1.4 tCO2e avoided\/t feedstock, 70–85% biochar carbon, 1–50 t\/day modular scale, capex $1,200–2,500\/t·day, payback 3–7 years, 98.6% uptime, €45m service backlog (2025), ~1,100 Cleanship units (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 avoided\u003c\/td\u003e\n\u003ctd\u003e0.9–1.4 t\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiochar C\u003c\/td\u003e\n\u003ctd\u003e70–85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScale\u003c\/td\u003e\n\u003ctd\u003e1–50 t\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$1,200–2,500\/t·day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Product, Price, Place, and Promotion with real-brand examples and competitive context, ideal for managers and consultants needing a ready-to-use, professionally structured marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the VoW 4P’s into a concise, structured snapshot that eases leadership briefings and cross‑functional alignment, making marketing strategy clear and actionable for quick decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Cruise and Shipping Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVow holds a leading presence in major maritime centers—Rotterdam, Hamburg, Fukuoka, and Singapore—partnering with top shipyards in Europe and Asia to embed its wastewater and scrubber systems during vessel design. By 2025 Vow reported ~€42m revenue from maritime segments and claims integrations on projects representing ~18% of new cruise and offshore orders in key yards. This placement secures high-growth market share in the maritime environmental sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Land-Based Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVow targets land-based industrial sites in Europe and North America—plastic recycling, metal production, and municipal waste treatment—where IEA data shows industry accounted for 36% of CO2 emissions in 2023 and decarbonization demand rose 8% y\/y.\u003c\/p\u003e\n\u003cp\u003ePlacing tech at waste sources boosts recovery rates; pilot installs report up to 65% plastic-to-oil conversion and 30% lower transport costs, cutting scope 1–3 emissions and improving site EBITDA by an estimated 4–7%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVow uses strategic partners and joint ventures to extend reach—partnered with five major industrial firms in 2025, enabling entry into 12 new countries and supporting projects worth NZD 420m in total contract value that Vow could not deploy alone. These collaborations supply local expertise and existing distribution channels, cutting market entry time by ~40% in Southeast Asia and Africa and boosting green-tech order intake by 32% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales and Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses an internal sales force and regional representative offices in 12 key markets, delivering technical sales that shorten bid-to-contract time by ~18% and support €420M in 2024 international revenue.\u003c\/p\u003e\n\u003cp\u003eThese offices act as hubs for business development, customer relationship management, and local project coordination, improving repeat business rate to 36% and cutting travel costs by 22%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 markets covered\u003c\/li\u003e\n\u003cli\u003e€420M 2024 intl revenue\u003c\/li\u003e\n\u003cli\u003e18% faster bid-to-contract\u003c\/li\u003e\n\u003cli\u003e36% repeat business\u003c\/li\u003e\n\u003cli\u003e22% lower travel spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Remote Support Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVow uses cloud platforms and remote diagnostics to deliver software updates and technical support to 95% of its installed systems, cutting on-site visits by ~60% and saving an estimated $1.2M annually in field service costs (2025 forecast).\u003c\/p\u003e\n\u003cp\u003eThis virtual reach keeps systems running in remote maritime and isolated industrial sites, reducing downtime risk and supporting continuous environmental monitoring and treatment operations.\u003c\/p\u003e\n\u003cp\u003eRemote channels improve customer convenience, speed issue resolution, and extend service life of assets by up to 18% per internal 2024 data.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95% of systems covered remotely\u003c\/li\u003e\n\u003cli\u003e~60% fewer on-site visits\u003c\/li\u003e\n\u003cli\u003e$1.2M annual field-service savings (2025)\u003c\/li\u003e\n\u003cli\u003e18% longer asset service life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVow scales to 12 markets, €420M revenue, 95% remote service and $1.2M saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVow places systems in 12 key markets—maritime hubs and industrial sites—driving €420M international revenue (2024) and ~€42M maritime revenue (2025); partners cut market entry time ~40% and boost orders 32% y\/y; remote service covers 95% of installs, reducing on-site visits ~60% and saving $1.2M (2025 forecast).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets covered\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaritime revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e~€42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\/new countries\u003c\/td\u003e\n\u003ctd\u003e5 partners → 12 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote coverage\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site visit reduction\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField service savings (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVoW 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual VoW 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. It’s the exact, fully complete and editable document included with your order, ready for immediate use in presentations, strategy work, or client deliverables. Buy with confidence; this is not a sample or mockup, but the final high-quality analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750609990009,"sku":"vowasa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vowasa-marketing-mix.png?v=1772225538","url":"https:\/\/matrixbcg.com\/products\/vowasa-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}