{"product_id":"volutiongroupplc-marketing-mix","title":"Volution Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Volution’s product design, pricing tiers, distribution network, and promotion tactics combine to drive market leadership—this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers in-depth data, strategic recommendations, and editable slides to save you research time and power winning presentations; get the complete report to apply these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficient Heat Recovery Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group prioritises high-performance Mechanical Ventilation with Heat Recovery (MVHR) units that reclaim up to 90% of thermal energy from exhaust air to temper incoming air, cutting heating demand by ~30–50% and helping meet 2030-aligned carbon targets and 2025 EU\/ANZ building regs; integrated HEPA-grade filtration and \u0026lt;0.5 W\/l\/s low-energy motors boost energy ratings (SAP\/BER\/NABERS) and occupant comfort for developers targeting higher rental yields and lower lifecycle operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Extract and Positive Input Ventilation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVolution’s residential extract and Positive Input Ventilation (PIV) range tackles humidity and mold with smart-sensor fans that auto-adjust airflow; the HVAC division reported a 2024 unit sales rise of 7.8% year-over-year, driven by PIV demand in damp regions.\u003c\/p\u003e\n\u003cp\u003eProducts span basic utility extractors to silent, design-led units with SFPs (specific fan power) as low as 0.55 W\/l\/s, cutting typical household energy use by ~18% versus older fans.\u003c\/p\u003e\n\u003cp\u003eSet-and-forget features suit landlords and homeowners: remote commissioning and over-the-air updates reduced average service visits 22% in 2024 trials, lowering OPEX for social housing portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Air Handling and Fan Coils\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe commercial product line offers air handling units and fan coil systems for offices, schools, and healthcare, engineered for high-volume airflow with acoustic ratings often below NC-35 to meet professional standards. In 2024 Volution Group reported HVAC segment revenues of £78m, and Diffusion-branded bespoke configs let engineers hit exact cooling\/heating loads in complex layouts, reducing HVAC energy use by up to 22% in case studies. Units support modular capacities from 5–250 kW and integrate BMS controls for demand control ventilation. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Controls and IoT Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVolution’s product mix in late 2025 prioritizes digital connectivity: smart controllers with integrated CO2 and VOC sensors plus mobile app interfaces now feature across 60% of new units sold, per company filings.\u003c\/p\u003e\n\u003cp\u003eThese controllers give managers and residents real-time indoor air quality (IAQ) metrics, enabling demand-driven ventilation that cut energy use by an estimated 12–18% in pilot installations in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThe IoT layer turns passive fans into active systems that adjust airflow based on occupancy and IAQ, improving compliance with UK ventilation standards and reducing peak HVAC loads.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60% of new units include smart controls (late 2025)\u003c\/li\u003e\n\u003cli\u003eReal-time CO2\/VOC monitoring\u003c\/li\u003e\n\u003cli\u003eEnergy savings 12–18% in pilots (2024–25)\u003c\/li\u003e\n\u003cli\u003eBetter compliance with UK ventilation regs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Material and Retrofit Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVolution now offers fans and ducting made from recycled plastics, cutting embodied carbon by up to 60% versus virgin polymers and supporting EU circular economy targets updated in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts are retrofit-friendly, designed for bolt-on installs in typical UK housing, reducing install time by ~40% and minimizing structural work and cost.\u003c\/p\u003e\n\u003cp\u003eThis targets the large retrofit market: UK retrofit need covers ~19 million homes; energy-efficiency upgrades could unlock £30–50bn annual retrofit spend by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecycled materials — up to 60% lower embodied carbon\u003c\/li\u003e\n\u003cli\u003eRetrofit design — ~40% faster installs\u003c\/li\u003e\n\u003cli\u003eMarket size — ~19M UK homes needing upgrades\u003c\/li\u003e\n\u003cli\u003eEstimated retrofit spend — £30–50bn\/yr by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolution: High-efficiency MVHR with 90% heat recovery, low SFPs \u0026amp; 12–18% energy savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVolution’s product mix centers on high-efficiency MVHR and PIV units (up to 90% heat recovery) with SFPs from 0.55 W\/l\/s, smart CO2\/VOC controls on 60% of 2025 units, and recycled-plastic components cutting embodied carbon up to 60%; 2024 HVAC revenue £78m and pilots show 12–18% energy savings. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 HVAC revenue\u003c\/td\u003e\n\u003ctd\u003e£78m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeat recovery\u003c\/td\u003e\n\u003ctd\u003eUp to 90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSFP\u003c\/td\u003e\n\u003ctd\u003eFrom 0.55 W\/l\/s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart controls (late 2025)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbodied carbon cut\u003c\/td\u003e\n\u003ctd\u003eUp to 60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot energy savings\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Volution’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Volution’s 4Ps in a clean, structured one-pager that’s easily digestible for leadership, speeding alignment and decision-making during meetings or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Electrical Wholesaler Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution route for Volution is through a network of electrical wholesalers across the UK, Ireland, France, and Nordics, delivering 70%+ of sales volume and ensuring trade pros access stock for daily installs.\u003c\/p\u003e\n\u003cp\u003eHigh-volume fans and ventilation kits sit on prominent shelf space with top national distributors; this channel supports same-day or next-day availability for ~60% of contractor orders.\u003c\/p\u003e\n\u003cp\u003eStrong ties with regional distributors cut logistics costs and boosted FY2024 UK distributor sales by ~8%, securing local presence and repeat purchase frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Specification and Project Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large commercial and residential projects, Volution uses a direct sales force to secure product specification during design, creating multi-year pipelines—direct projects accounted for ~28% of Volution Group plc revenue in FY2024 (GBP 87m of GBP 310m). These specialist teams give architects and developers technical support and tailor logistics so equipment hits site on schedule; in 2024 they reported 95% on-time delivery for project sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVolution uses its own portals plus Amazon Business and TradePoint to reach small contractors and DIY buyers, with online sales growing 28% in 2024 to £34m, per company filings.\u003c\/p\u003e\n\u003cp\u003eThese channels host datasheets, installation videos, and live chat, cutting average support calls by 22% and speeding order-to-delivery by 1.8 days in 2024.\u003c\/p\u003e\n\u003cp\u003eThe 24\/7 online interface complements distributors, accounting for 42% of product inquiries and reducing B2B procurement cycles from 6 to 4 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Manufacturing and Assembly Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVolution runs manufacturing in the UK, Northern Europe and Australasia, cutting lead times and transport emissions—regional plants trimmed average shipment distances by ~35% in 2024, per company logistics data.\u003c\/p\u003e\n\u003cp\u003eLocal production lets Volution adapt to market shifts and meet local regs faster; regional assembly reduced supply-chain disruptions, lowering inventory days by ~12% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003ePlacing assembly near end-users improves resilience and cuts long-haul shipping CO2; estimated scope 3 transport emissions fell ~18% between 2021–2024 after localization investments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManufacturing regions: UK, Northern Europe, Australasia\u003c\/li\u003e\n\u003cli\u003eShipment distance cut ~35% (2024)\u003c\/li\u003e\n\u003cli\u003eInventory days down ~12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eTransport CO2 down ~18% (2021–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM and Private Label Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvolution acts as an oem and private partner for hvac construction brands converting excess capacity into revenue sales made up about of group in volution these deals push core fan air-movement tech niche segments geographies where own lack presence lowering per fixed costs shortening market entry time. work also supports international expansion notably germany the nordics contracts rose yoy\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 revenue via OEM (~£70m)\u003c\/li\u003e\n\u003cli\u003e12% YoY growth in Germany\/Nordics private‑label in 2024\u003c\/li\u003e\n\u003cli\u003eImproves factory utilization, cuts unit fixed cost\u003c\/li\u003e\n\u003cli\u003eEnables rapid entry into niche\/international segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pvolution\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolution: Wholesalers Lead, Online +28% Growth, Regional Mfg Cuts Transport CO₂\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVolution distributes mainly via electrical wholesalers (70%+ sales), direct sales for projects (28% of Group revenue, £87m in FY2024), online channels (£34m, +28% in 2024), and OEM\/private‑label (18%, ~£70m in 2024); regional manufacturing cut shipment distance ~35% and inventory days ~12% in 2024, lowering scope 3 transport CO2 ~18% (2021–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesalers\u003c\/td\u003e\n\u003ctd\u003e70%+ sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect projects\u003c\/td\u003e\n\u003ctd\u003e28% (£87m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline\u003c\/td\u003e\n\u003ctd\u003e£34m (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM\u003c\/td\u003e\n\u003ctd\u003e18% (~£70m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eVolution 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Volution 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750153236857,"sku":"volutiongroupplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/volutiongroupplc-marketing-mix.png?v=1772222739","url":"https:\/\/matrixbcg.com\/products\/volutiongroupplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}