{"product_id":"voegol-business-model-canvas","title":"GOL Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGOL Business Model Canvas: Strategic Blueprint for Value, Routes \u0026amp; Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind GOL’s business model—this concise Business Model Canvas exposes how the airline creates customer value, optimizes routes and costs, and captures revenue in a competitive market; perfect for investors, consultants, and entrepreneurs seeking actionable insights and ready-to-use templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAbra Group Strategic Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, GOL's Abra Group alliance with Avianca gives combined network scale across 26 Latin American countries and drives estimated annual procurement savings of $120–150m, enables joint route planning to boost load factors ~3–5 percentage points, and delivers cost synergies that strengthen GOL's competitive position while preserving its separate brand and operational control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoeing Fleet Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGOL keeps Boeing as its exclusive 737 supplier, underpinning its fleet modernization to 737 MAX for ~15–20% fuel burn savings per trip; by 2025 the deal includes delivery slots for 60+ MAX jets and multi-year maintenance support, reducing AOG (aircraft on ground) risk and estimated lease+maintenance savings of ~$120–180m annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmiles Loyalty Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmiles Loyalty Ecosystem drives retention and indirect revenue: in 2024 Smiles generated BRL 3.8 billion in commercial revenue (about 35% of GOL’s consolidated revenues), with 60+ bank and retail partners and 35 airlines allowing miles earn\/redeem across 50+ countries, making bookings through Smiles 28% stickier than non-loyalty channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCodeshare and Interline Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCodeshare and interline pacts with American Airlines and Air France-KLM extend GOL’s sales footprint into North America and Europe, routing international flyers into GOL’s domestic network and boosting Guarulhos hub connectivity.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these ties helped raise international-fed domestic load factors by ~4 percentage points and supported a ~3% rise in RPKs (domestic) versus 2024, improving yield capture on connecting itineraries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: American Airlines; Air France-KLM\u003c\/li\u003e\n\u003cli\u003eImpact: +4 pp domestic load factor (2025 est.)\u003c\/li\u003e\n\u003cli\u003eRPK uplift: ~3% YoY (domestic, 2025 est.)\u003c\/li\u003e\n\u003cli\u003eHub: Guarulhos — higher connectivity, more transfer traffic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Leasing Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing its 2021–2023 restructuring, GOL Linhas Aéreas works closely with aircraft lessors and banks to secure liquidity and fund fleet growth, keeping net debt\/EBITDAR around 2.0x as of Q3 2025 and maintaining R$3.2 billion in committed credit lines.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these partners prioritize long-term stability and funding for SAF (sustainable aviation fuel) projects, targeting a 10–15% SAF blend pilot with secured capex leases and €120 million in green financing commitments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet debt\/EBITDAR ~2.0x (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eCommitted lines: R$3.2 billion\u003c\/li\u003e\n\u003cli\u003eGreen finance: €120 million\u003c\/li\u003e\n\u003cli\u003eSAF pilot target: 10–15% blend\u003c\/li\u003e\n\u003cli\u003eFleet expansion via operating leases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGOL partners drive scale, 60+ MAX slots, BRL3.8bn Smiles, net debt ~2.0x\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGOL’s key partners—Abra\/Avianca alliance, Boeing (737 MAX), Smiles loyalty, American \u0026amp; Air France-KLM, lessors\/banks—deliver network scale, fleet fuel savings, BRL 3.8bn Smiles revenue (2024), ~+3–5 pp load factor via joint planning, 60+ MAX slots (60+ deliveries by 2025 est.), net debt\/EBITDAR ~2.0x (Q3 2025), R$3.2bn committed lines, €120m green finance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmiles\u003c\/td\u003e\n\u003ctd\u003eCommercial rev\u003c\/td\u003e\n\u003ctd\u003eBRL 3.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoeing\u003c\/td\u003e\n\u003ctd\u003eMAX delivery slots\u003c\/td\u003e\n\u003ctd\u003e60+ (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlliance\u003c\/td\u003e\n\u003ctd\u003eCountries covered\u003c\/td\u003e\n\u003ctd\u003e26 LATAM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCodeshares\u003c\/td\u003e\n\u003ctd\u003eDomestic LF uplift\u003c\/td\u003e\n\u003ctd\u003e+4 pp (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancing\u003c\/td\u003e\n\u003ctd\u003eCommitted lines \/ green\u003c\/td\u003e\n\u003ctd\u003eR$3.2bn \/ €120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeverage\u003c\/td\u003e\n\u003ctd\u003eNet debt\/EBITDAR\u003c\/td\u003e\n\u003ctd\u003e~2.0x (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA focused Business Model Canvas for GOL mapping nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with the airline’s operational strategy and competitive positioning to support investor presentations and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page snapshot of GOL’s business model that condenses strategy into a clean layout—ideal for quick reviews, boardrooms, or collaborative adaptation to save hours of structuring and support rapid comparison across companies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlight Operations and Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary activity is the safe, efficient transport of passengers across GOL Linhas Aéreas’ dense domestic and international network, handling ~35 million passengers in 2024 and targeting similar volumes in 2025. This demands strict safety protocols, precise crew rostering, and real-time flight monitoring to sustain on-time performance (2024 OTP ~82%) and preserve the low-cost model amid rising fuel and inflation pressures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Management and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGOL Aerotech runs in-house maintenance, repair and overhaul (MRO) that kept 98% of GOL Linhas Aéreas’ fleet airworthy in 2024, cutting third-party MRO costs by an estimated BRL 240 million that year.\u003c\/p\u003e\n\u003cp\u003eOngoing technical training and predictive-maintenance analytics reduced AOG downtime by ~22% in 2024, while planned fleet renewal—retiring Boeing 737-700\/800s for 737-8 and A320neo—aims to improve fuel burn ~10–15% per seat and lower maintenance CAPEX over 2025–2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Yield Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGOL uses real-time revenue management with machine learning to optimize fares and seat inventory, targeting higher RASK (revenue per available seat kilometer) — in 2024 RASK rose 6% year-on-year to 13.4 US cents, showing yield uplift from dynamic pricing. Marketing emphasizes digital acquisition and seasonal route promos, tied to Smiles loyalty (23.5 million members in 2024) to boost repeat customers and ancillary sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Cargo Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthrough gollog manages cargo using passenger belly space accounting for about of gol linhas a ancillary revenue and supporting e-commerce-driven freight volume rise cagr in brazil s.a. rapid delivery lanes cold-chain handling target high-value perishable goods cutting door-to-door times to hours on key domestic routes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses belly space on scheduled flights\u003c\/li\u003e\n\u003cli\u003e10–12% of ancillary revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~18% freight volume CAGR (2023–2025 est.)\u003c\/li\u003e\n\u003cli\u003e24–48h delivery on core domestic lanes\u003c\/li\u003e\n\u003cli\u003eCold-chain and high-value handling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgol invests over brl million capex in digital infrastructure to streamline booking through baggage claim deploying mobile apps with active users biometric boarding at airports and ai chatbots handling of inquiries cut touchpoints lower ops costs by\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBRL 350M 2024 capex\u003c\/li\u003e\n\u003cli\u003e12.5M mobile users\u003c\/li\u003e\n\u003cli\u003e23 airports biometric\u003c\/li\u003e\n\u003cli\u003eAI handles 48% enquiries\u003c\/li\u003e\n\u003cli\u003e~7% ops cost reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pgol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGOL: Efficient, tech-driven carrier—35M pax, 82% OTP, fuel \u0026amp; maintenance gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: safe, efficient passenger transport (~35M pax in 2024; OTP ~82%), in-house MRO (98% fleet airworthy; BRL 240M saved 2024), predictive maintenance (AOG −22% 2024), fleet renewal (737-8\/A320neo → −10–15% fuel\/seat), ML revenue management (RASK 13.4 US¢ +6% YoY 2024), cargo via GOLLOG (10–12% anc. rev), digital ops (BRL 350M capex 2024; 12.5M app users).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePassengers\u003c\/td\u003e\n\u003ctd\u003e~35M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTP\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRASK\u003c\/td\u003e\n\u003ctd\u003e13.4 US¢ (+6% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRO airworthy\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex digital\u003c\/td\u003e\n\u003ctd\u003eBRL 350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual GOL Business Model Canvas file—not a mockup—and reflects the exact structure and content you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you buy, you’ll download this same complete, ready-to-edit document formatted for practical use in Word and Excel, with no added placeholders or missing sections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748687327609,"sku":"voegol-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/voegol-business-model-canvas.png?v=1772210613","url":"https:\/\/matrixbcg.com\/products\/voegol-business-model-canvas","provider":"matrixbcg.com","version":"1.0","type":"link"}