{"product_id":"vocus-marketing-mix","title":"Vocus Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vocus blends product innovation, strategic pricing, targeted distribution, and compelling promotions to capture market share—this preview only scratches the surface; purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report packed with actionable insights, real-world data, and tactical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Bandwidth Fiber Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVocus Business offers Dark Fiber and Ethernet core services over its proprietary national fiber network, delivering sub-5ms latency and 99.99% uptime for high-capacity enterprise needs. By end-2025 the suite targets scalable bandwidth tiers from 1Gbps to 400Gbps, supporting multicloud backhaul and hyperscale workloads. Revenue from enterprise connectivity rose 12% in FY2024 to A$420m, and capex for fiber expansion is budgeted at A$110m for 2025. This enables seamless bandwidth growth as data demand scales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Cloud and Data Center Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVocus Integrated Cloud and Data Center Services deliver dedicated Cloud Connect links to AWS, Microsoft Azure, and Google Cloud, with private connectivity that cuts latency by up to 40% vs internet routes; in 2024 Vocus reported 18% revenue growth in enterprise cloud services. The product includes colocation in Tier III+ data centers with 99.995% uptime SLAs and multi-layer physical and cyber security for critical hardware. Designed for hybrid cloud, the solutions let customers shift workloads across on‑prem, colocation, and public clouds, reducing TCO by an estimated 20% over five years. Enterprise customers gain predictable billing and SLAs to support high‑availability apps and compliance needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Communications and Voice Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVocus offers IP-based voice services—SIP Trunking and hosted PBX—tailored for distributed workforces, linking traditional telephony with tools like Microsoft Teams and Webex to boost collaboration and productivity. In FY2024 Vocus reported 99.95% network uptime and voice-grade MOS scores averaging 4.2, supporting enterprise customers across Australia and New Zealand. The service rides a fiber-rich backbone with 12+ regional POPs, reducing latency for critical comms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Security and Cyber Defense\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVocus Managed Security and Cyber Defense bundles DDoS protection, managed firewalls, and SASE (Secure Access Service Edge) integrated at the network layer for proactive detection and mitigation, targeting enterprises and public sector clients.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Vocus emphasized automated security protocols; customer telemetry shows a 38% reduction in incident mean time to detect and a 22% drop in breach costs for protected accounts, supporting higher-margin managed services revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated DDoS, firewalls, SASE\u003c\/li\u003e\n\u003cli\u003eNetwork-layer threat mitigation\u003c\/li\u003e\n\u003cli\u003e38% faster detection (telemetry)\u003c\/li\u003e\n\u003cli\u003e22% lower breach costs (protected accounts)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSatellite and Remote Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVocus has partnered with Low Earth Orbit (LEO) satellite providers to deliver high-speed internet to isolated sites, expanding reach beyond its 20,000 km Australian fiber footprint as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis satellite layer complements fiber by offering redundancy and primary connectivity for mining, agriculture, and remote government sites, supporting SLA-grade links with \u0026gt;99.5% uptime targets.\u003c\/p\u003e\n\u003cp\u003eThe integration ensures business-grade performance—latency often 25–50 ms via LEO—and enables serviceable revenue expansion in regional markets, where Vocus reported 8%+ YoY growth in wholesale in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLEO latency 25–50 ms\u003c\/li\u003e\n\u003cli\u003eSupports SLA \u0026gt;99.5% uptime\u003c\/li\u003e\n\u003cli\u003eExtends 20,000 km fiber reach\u003c\/li\u003e\n\u003cli\u003eWholesale growth 8% YoY in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVocus: Ultra-low latency fiber, 99.995% cloud SLA, faster security—A$420m scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVocus products: national fiber (sub-5ms, 99.99% uptime; 1–400Gbps; A$420m enterprise revenue FY2024; A$110m capex 2025), cloud\/data-center (private Cloud Connect to AWS\/Azure\/GCP; 99.995% SLA; 18% revenue growth 2024; ~20% 5-year TCO), voice (SIP\/hosted PBX; MOS 4.2; 99.95% uptime), managed security (38% faster detection; 22% lower breach costs), LEO satellite (25–50ms; \u0026gt;99.5% SLA).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber\u003c\/td\u003e\n\u003ctd\u003eSub-5ms; 99.99%; A$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/DC\u003c\/td\u003e\n\u003ctd\u003e99.995% SLA; 18% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity\u003c\/td\u003e\n\u003ctd\u003e-38% MTTD; -22% breach cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vocus’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform tactical and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Vocus's 4P analysis into a concise, presentation-ready snapshot that helps leadership and cross-functional teams quickly align on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Terrestrial Fiber Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVocus distributes services via a 25,000 km fiber network across Australia and New Zealand, carrying enterprise and wholesale traffic into metropolitan and regional hubs.\u003c\/p\u003e\n\u003cp\u003eOwning this infrastructure gives Vocus control over delivery and maintenance, supporting \u0026gt;99.9% service availability SLAs reported in FY2024 and reducing reliance on third parties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Subsea Cable Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVocus uses international subsea cables like the Australia Singapore Cable to offer high‑capacity gateways, supporting wholesale and enterprise traffic with \u0026gt;100 Tbps combined design capacity across its network (ASX: 2025 filings). \u003c\/p\u003e\n\u003cp\u003eThese assets cut latency to Asia and US financial centers—typical Sydney–Singapore RTT ~15–25 ms—making Vocus attractive to multinationals needing stable, low‑latency cross‑border links. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise and Government Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVocus uses a specialized direct sales force of account managers to win enterprise and government contracts, targeting customers that represent over 55% of its FY2024 enterprise revenue (A$420m of A$760m total). These managers co-design bespoke infrastructure and compliance-aligned solutions—often multi-year, high-margin deals averaging A$3–12m—while providing dedicated technical support across the contract lifecycle, reducing churn and shortening procurement cycles by ~20%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Partner and Reseller Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVocus sells wholesale capacity to telcos and ISPs, letting partners use its national fibre and subsea network to offer branded residential and SMB services; in FY2024 wholesale revenue was A$220m, ~28% of group revenue.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel boosts network utilisation and lowers unit costs, while Vocus concentrates sales, support, and product dev on enterprise and government customers where ARPU is higher.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 wholesale revenue A$220m (28% of revenue)\u003c\/li\u003e\n\u003cli\u003eHigher utilisation lowers fixed-cost per Gbps\u003c\/li\u003e\n\u003cli\u003eIndirect channel supports branded retail reach without sales capex\u003c\/li\u003e\n\u003cli\u003eEnterprise focus preserves higher ARPU and margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Management Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpservice accessibility is enhanced through sophisticated online portals that let it managers monitor network kpis and change service configs in real time reducing mean to repair by up for enterprise telco clients.\u003e\n\u003cpthese digital touchpoints let customers scale bandwidth or log faults without manual steps self-service orders now account for roughly of provisioning events at major carriers by\u003e\n\u003cpby these platforms are central to cx giving transparency and control over complex telco estates churn falls when portals include analytics slas.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% lower MTTR (2024)\u003c\/li\u003e\n\u003cli\u003e60% self-service provisioning (2025)\u003c\/li\u003e\n\u003cli\u003e12% churn reduction with portal analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/pservice\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVocus: 25,000km fibre, 100+Tbps design, A$420m enterprise, \u0026gt;99.9% SLA, 12% churn down\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVocus owns 25,000 km fibre and subsea links (100+ Tbps design), delivering \u0026gt;99.9% SLA (FY2024) and low-latency routes (SYD–SGP ~15–25 ms), with FY2024 enterprise revenue A$420m (55%) and wholesale A$220m (28%). Self-service portals cut MTTR 35% (2024), 60% provisioning via portals (2025), and churn down 12% with analytics.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFibre length\u003c\/td\u003e\n\u003ctd\u003e25,000 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign capacity\u003c\/td\u003e\n\u003ctd\u003e100+ Tbps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA FY2024\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise rev FY2024\u003c\/td\u003e\n\u003ctd\u003eA$420m (55%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale rev FY2024\u003c\/td\u003e\n\u003ctd\u003eA$220m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMTTR reduction\u003c\/td\u003e\n\u003ctd\u003e35% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service provisioning\u003c\/td\u003e\n\u003ctd\u003e60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e12% with analytics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eVocus 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Vocus 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact editable, high-quality document included in your order, so what you see is what you’ll download right after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750437925241,"sku":"vocus-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vocus-marketing-mix.png?v=1772224961","url":"https:\/\/matrixbcg.com\/products\/vocus-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}