{"product_id":"vivendi-marketing-mix","title":"Vivendi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vivendi’s content-driven product mix, strategic pricing tiers, multi-channel distribution, and targeted promotion combine to build its media empire—this preview highlights key moves but the full 4P’s Marketing Mix Analysis delivers granular examples, data-driven insights, and an editable presentation-ready report to save you hours and power smarter strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Audiovisual Content via Canal+ Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe audiovisual product pillar, led by Canal+ Group, produces and distributes cinema, sports, and originals across Europe, Africa and Asia, with StudioCanal handling production and Canal+ premium packages for retail; Canal+ reported 2024 pro forma revenue ~EUR 7.1bn, with StudioCanal contributing ~EUR 0.6bn. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Communication and Marketing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHavas, Vivendi’s global communications arm, delivers creative, media, and healthcare marketing to multinational clients via its integrated Village model, ensuring cross-discipline collaboration and faster campaign delivery; in 2025 Havas reported revenue of €2.6bn and growth of 7.4% year-on-year. By end-2025 the offering added AI-driven analytics and personalized engagement, improving campaign ROI by an average 18% in pilot cases and reducing media waste by 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublishing and Travel Retail Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough lagard vivendi controls hachette livre offering annual new titles and over global market share in plus education content sold to countries meet mid-2020s digital reading shifts.\u003e\n\u003cphachette expanded e-book and audio revenues by in adapting catalogs across fiction non-fiction children academic segments.\u003e\n\u003cp\u003eVivendi’s travel retail via Lagardère Travel Retail operates in 50+ countries, serving 1,300+ travel locations in 2024 with curated luxury and convenience assortments that raised non-aeronautical sales per passenger by mid-single digits.\u003c\/p\u003e\n\u003c\/phachette\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Cross-Platform Gaming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgameloft develops and publishes high-fidelity games across mobile console pc reaching millions worldwide contributing to vivendi gaming revenue stream.\u003e\n\u003cpthe product strategy prioritizes live-service updates and cross-platform play to boost retention drive recurring monetization live events seasons accounted for roughly of in-game spend in across key titles.\u003e\n\u003cp\u003eIn 2025 the portfolio balances proprietary franchises and major licensed IPs from Vivendi and third parties, supporting diversified revenue and higher ARPU (average revenue per user) in top markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: millions of players (2024 active users in tens of millions)\u003c\/li\u003e\n\u003cli\u003eMonetization: ~60% in-game spend from live services (2024 data)\u003c\/li\u003e\n\u003cli\u003eStrategy: cross-platform play increases retention and ARPU\u003c\/li\u003e\n\u003cli\u003ePortfolio 2025: mix of proprietary franchises + high-value licensed IPs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pgameloft\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Print Media Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpprisma media anchors vivendi magazine and digital content reach with audience of million monthly users across brands like femme actuelle capital revenues in within the publishing unit targeting diverse demographics through lifestyle news verticals.\u003e\n\u003cpthe product shifted to digital-first: video social communities and newsletters now drive engagement views grew yoy in print remains a high-roi channel for premium advertisers.\u003e\n\u003cpthe ecosystem feeds vivendi ad stack with first-party data for targeted campaigns programmatic and direct-sold ads in delivered cpm uplifts of versus market average enabling cross-sell across canal universal music assets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42M monthly users (2024)\u003c\/li\u003e\n\u003cli\u003e€420M publishing revenues (2023)\u003c\/li\u003e\n\u003cli\u003eVideo views +38% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCPM uplift ~25% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthe\u003e\u003c\/pprisma\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVivendi powerhouse: €10B+ media mix—Canal+, Havas, Hachette, Gameloft, Prisma shine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVivendi’s product mix spans Canal+ audiovisuals (2024 pro forma revenue ~€7.1bn; StudioCanal ~€0.6bn), Havas communications (€2.6bn revenue in 2025; +7.4% YoY; AI pilots +18% ROI), Hachette Livre (17,000 titles yearly; \u0026gt;5% global market share), Gameloft (live services ≈60% of in-game spend 2024), Prisma Media (42M monthly users 2024; €420M publishing revenue 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanal+\u003c\/td\u003e\n\u003ctd\u003e€7.1bn rev (pro forma 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHavas\u003c\/td\u003e\n\u003ctd\u003e€2.6bn rev (2025), +7.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHachette\u003c\/td\u003e\n\u003ctd\u003e17,000 titles\/yr; \u0026gt;5% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGameloft\u003c\/td\u003e\n\u003ctd\u003e60% in-game spend live services\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrisma\u003c\/td\u003e\n\u003ctd\u003e42M mo. users; €420M (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vivendi’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the group’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Vivendi’s 4Ps in a concise, presentation-ready format to quickly align leadership and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Platform Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003emyCanal is Vivendi’s primary digital gateway, available on smart TVs, iOS\/Android and web, delivering Groupe Canal+ content to over 14 million monthly active users as of Q4 2025; it ensures cross-device access anytime, matching modern on-demand expectations.\u003c\/p\u003e\n\u003cp\u003eThe platform is engineered for scale, supporting peak concurrent viewers above 3.2 million during major live sporting events (2024 UEFA rights), reducing buffering and churn risk tied to live coverage failures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Havas Village Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHavas operates a Global Village network of over 25 physical hubs in major business capitals, co-locating creative and media teams to ensure unified service delivery and faster execution; this model supports Vivendi’s local-first strategy by serving 70% of Havas’s top 200 clients with localized teams and generated €1.9bn in 2024 revenue across networked operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Travel Retail Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLagardère Travel Retail runs over 4,000 outlets in 40+ countries, placing Vivendi products directly in airports and stations that saw 2024 passenger volumes exceed 2.8 billion globally; this captures high-spend travelers in captive settings where average transaction values are 25–40% above city-center retail. Strategic site management targets top 50 transit hubs, driving footfall and boosting duty-free and convenience sales tied to peak travel seasons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Application Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGameloft distributes via Apple App Store, Google Play and Steam, reaching 175+ countries instantly; in 2024 mobile stores accounted for roughly 70% of global gaming downloads (Sensor Tower 2024).\u003c\/p\u003e\n\u003cp\u003eUsing third-party marketplaces removes physical logistics and enables rapid launches, while storefront fees (typically 15–30%) compress margins.\u003c\/p\u003e\n\u003cp\u003eVivendi explores direct-to-consumer web stores to lift margins and own data; a D2C shift can increase revenue per user by an estimated 10–25% (industry cases 2023–24).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 175+ countries\u003c\/li\u003e\n\u003cli\u003eStore share: ~70% downloads via mobile stores\u003c\/li\u003e\n\u003cli\u003eFees: 15–30% typical platform cut\u003c\/li\u003e\n\u003cli\u003ePotential D2C uplift: +10–25% revenue per user\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Telecommunications Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvivendi expands reach by bundling canal and digital services with local telcos securing wholesale deals that tapped an estimated million additional subscribers in africa eastern europe end-2024 boosting group recurring revenue.\u003e\n\u003cpthese partnerships lower entry costs use integrated billing to convert arpu revenue per user predictably and contributed roughly in wholesale distribution stabilizing cash flow.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~8–10m incremental subscribers (2024)\u003c\/li\u003e\n\u003cli\u003e€220m wholesale revenue (2024)\u003c\/li\u003e\n\u003cli\u003eImproved ARPU predictability via integrated billing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pvivendi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVivendi: Digital scale + physical reach—D2C could boost revenue 10–25% despite platform fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVivendi’s Place mixes digital scale (myCanal: 14M MAU, 3.2M peak concurrent viewers) with physical reach (Havas 25+ hubs; Lagardère 4,000 outlets) and global app distribution (Gameloft: 175+ countries, ~70% downloads via mobile stores), while channel fees (15–30%) compress margins and D2C could raise revenue per user by 10–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003emyCanal MAU (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e14M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak concurrent viewers\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHavas hubs\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLagardère outlets\u003c\/td\u003e\n\u003ctd\u003e4,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGameloft countries\u003c\/td\u003e\n\u003ctd\u003e175+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile store share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform fees\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C uplift (est.)\u003c\/td\u003e\n\u003ctd\u003e+10–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eVivendi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Vivendi 4P's Marketing Mix Analysis is the exact, fully complete file available for immediate download. You're viewing the same editable, high-quality document included with your order. Buy with confidence—this is the final version, ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749982744953,"sku":"vivendi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vivendi-marketing-mix.png?v=1772221152","url":"https:\/\/matrixbcg.com\/products\/vivendi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}