{"product_id":"vivaenergy-marketing-mix","title":"Viva Energy Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eViva Energy Group’s 4P’s reveal a focused product portfolio of fuel and energy services, value-based pricing tied to wholesale markets, extensive retail and B2B distribution networks, and targeted promotions emphasizing reliability and sustainability—see how these elements create market resilience. Get the full, editable 4Ps Marketing Mix Analysis to save hours, access real-world data, and adapt a ready-made strategy for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Energy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy’s Fuel and Energy portfolio sells Shell V-Power, standard unleaded and diesel—refined at Geelong or imported—to meet Australian engine-performance standards; fuels accounted for about A$7.8bn of group revenue in FY2024 (ended 30 June 2024). \u003c\/p\u003e\n\u003cp\u003eThe company is expanding biofuels and lower-emission blends for commercial clients, targeting a 22% reduction in Scope 1–3 fuel emissions intensity by 2030 from a 2020 baseline, and ramping supply partnerships to meet growing demand. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Food Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing the 2023 acquisition of OTR Group, Viva Energy Group now operates over 800 convenience sites, shifting from fuel-only to full retail hubs offering 24\/7 groceries and ready meals; convenience sales grew ~18% in FY2024, contributing roughly A$220m to retail EBITDA.\u003c\/p\u003e\n\u003cp\u003eTheir one-stop model targets commuters and locals with fresh food ranges, contactless checkouts and loyalty tie-ins to Viva Energy’s Ampol network, driving a 12% rise in basket size and higher after-fuel in-store conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Energy and Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy’s Specialty Energy and Chemicals unit supplies bitumen, industrial chemicals and aviation fuels to Australia’s infrastructure, manufacturing and aviation sectors, underpinning ~15% of domestic bitumen demand and fueling airports that served 22 million passengers in FY2024.\u003c\/p\u003e\n\u003cp\u003eTechnical services and logistics from the Geelong refinery enable margin-rich niche products; specialty fuels and chemicals contributed an estimated A$210m to group EBITDA in FY2024, keeping Viva competitive on reliability and local supply security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Lubricants and Fluids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs Shell’s exclusive Australian licensee, Viva Energy supplies a wide range of engine oils and industrial fluids serving automotive, mining and agriculture, focusing on engine protection and longer equipment life.\u003c\/p\u003e\n\u003cp\u003eShell-branded tech and R\u0026amp;D back products; Shell global lubricants reported US$5.2bn revenue in 2024, reinforcing proven performance and scale for Viva Energy’s offerings.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eExclusive licensee for Australia\u003c\/li\u003e\n\u003cli\u003eProducts for automotive, mining, agriculture\u003c\/li\u003e\n\u003cli\u003eFocus: engine protection, longevity\u003c\/li\u003e\n\u003cli\u003eBacked by Shell global R\u0026amp;D and US$5.2bn lubricants revenue (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpviva energy is developing the geelong hub with hydrogen refueling and ev charging reflecting a strategic shift toward transition corporate sustainability targets.\u003e\n\u003cpby offering carbon-neutral product options and partnering with corporates viva targets rising demand for low-carbon fuels australia transport clean-fuel market grew in reported capex toward projects.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGeelong Energy Hub: hydrogen + EV charging\u003c\/li\u003e\n\u003cli\u003e2024 capex ~A$250m for low-carbon projects\u003c\/li\u003e\n\u003cli\u003eTransport clean-fuel market growth ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eCarbon-neutral product lines to meet corporate sustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pviva\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy: A$7.8bn fuels, strong retail growth \u0026amp; A$250m low‑carbon pivot to 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy sells Shell fuels, lubricants and specialty chemicals; fuels generated ~A$7.8bn revenue in FY2024 and specialty products ~A$210m EBITDA; convenience (OTR) added ~A$220m retail EBITDA with ~18% sales growth. The group targets 22% Scope 1–3 fuel emissions intensity cut by 2030, invested ~A$250m capex in low-carbon projects in 2024 and is building Geelong Energy Hub (H2 + EV).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel revenue\u003c\/td\u003e\n\u003ctd\u003eA$7.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty EBITDA\u003c\/td\u003e\n\u003ctd\u003eA$210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience EBITDA\u003c\/td\u003e\n\u003ctd\u003eA$220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon capex\u003c\/td\u003e\n\u003ctd\u003eA$250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Viva Energy Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Viva Energy Group’s 4Ps into a concise, presentation-ready snapshot that clarifies product, price, place and promotion strategies for fast decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeelong Refinery and Energy Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Geelong Refinery and Energy Hub, part of Viva Energy Group, supplies about 10% of Australia’s fuel needs and processed ~5.2 billion litres in 2024, making it a vital strategic asset. Its coastal site enables efficient crude imports and multimodal distribution by sea, road and pipeline, lowering logistics cost per litre by an estimated 8% versus inland sites. By end‑2025 the site expanded into a diversified energy hub with a 120 MW battery, 15 MW hydrogen pilot and hydrogen-ready pipeline connections, supporting both refined fuels and emerging low‑carbon fuels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViva Energy Group operates over 1,300 service stations across Australia, combining Shell-branded sites with the fast-growing OTR (Over The Road) and Reddy Express formats; as of FY2025 the network delivered ~A$3.1bn retail fuel sales revenue and served ~420m customer transactions annually. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpviva energy group uses a wide logistics network to supply fuel and specialty products directly large industrial clients supporting over service sites delivering roughly billion litres of in fy2024. dedicated chains serve remote mining hydrant systems at major international airports reducing intermediaries cutting distribution margins by an estimated these direct channels boost reliability for critical infrastructure across australia.\u003e\n\u003c\/pviva\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTerminal and Storage Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy operates a nationwide network of 22 fuel terminals and over 1.2 billion litre storage capacity, letting it manage inventory and react to supply swings; terminals sit near major ports and industrial hubs like Sydney, Melbourne and Perth to speed bulk-liquid movement.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure underpins Australia fuel security and supports Viva Energy’s market-leading distribution, handling roughly 30% of national refined fuel throughput in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22 terminals nationwide\u003c\/li\u003e\n\u003cli\u003e1.2 billion litres storage\u003c\/li\u003e\n\u003cli\u003eLocated near major ports\/industrial centers\u003c\/li\u003e\n\u003cli\u003eHandles ~30% of Australia’s fuel throughput (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eViva Energy uses digital places like the OTR App and Shell Card portals to let customers locate sites, pay for fuel, order food, and manage fleets from mobile devices, linking physical forecourts with digital retail.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel setup boosted digital payments to ~28% of transactions in 2024 and cut average pump-to-payment time by ~22%, improving convenience and network efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOTR App: site locator, mobile orders, digital payments\u003c\/li\u003e\n\u003cli\u003eShell Card portals: fleet billing, telematics, expense control\u003c\/li\u003e\n\u003cli\u003e2024: ~28% digital payments; pump-to-payment time −22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eViva Energy: 1,300+ sites, 30% throughput, A$3.1bn retail — Geelong fuels 10% of Australia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViva Energy’s Place: 1,300+ sites (Shell, OTR, Reddy), Geelong Refinery\/Hub (10% national fuel, 5.2bn L 2024), 22 terminals, 1.2bn L storage, ~30% national throughput (2025), ~420m transactions, A$3.1bn retail fuel revenue (FY2025), ~28% digital payments (2024), logistics cut cost\/margin ~8–12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeelong output 2024\u003c\/td\u003e\n\u003ctd\u003e5.2bn L (10% AU)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals \/ Storage\u003c\/td\u003e\n\u003ctd\u003e22 \/ 1.2bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput 2025\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions 2025\u003c\/td\u003e\n\u003ctd\u003e~420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel rev FY2025\u003c\/td\u003e\n\u003ctd\u003eA$3.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital payments 2024\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eViva Energy Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Viva Energy Group Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750357414265,"sku":"vivaenergy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vivaenergy-marketing-mix.png?v=1772224419","url":"https:\/\/matrixbcg.com\/products\/vivaenergy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}