{"product_id":"vistracorp-business-model-canvas","title":"Vistra Energy Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVistra Energy Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Vistra Energy’s business model — a concise, professionally written Business Model Canvas that maps value propositions, key partners, revenue streams, and cost structure to reveal how the company competes and scales; ideal for investors, analysts, and strategists seeking actionable insights. Download the complete Word and Excel files to benchmark, adapt, and drive smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fuel Suppliers and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVistra secures long-term contracts with uranium enrichment firms and natural gas producers to supply its ~13 GW nuclear and gas fleet, cutting fuel cost volatility; in 2024 fuel procurement commitments covered roughly 60–70% of expected burn, stabilizing margins. These partnerships and logistics agreements reduced fuel-related operating cost swings, supporting Vistra’s $1.9B cash from operations in 2024 and ensuring continuity across market cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Transmission Organizations and Grid Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVistra coordinates with ERCOT, PJM, and MISO to manage dispatch and grid stability, enabling participation in wholesale capacity markets that generated about $45 billion in U.S. RTO market revenues in 2024; this lets Vistra optimize output against real-time demand and congestion, improving fleet EBITDA by an estimated 3–5% annually. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Partners for Data Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Vistra expanded deals with major tech firms and five large data-center developers, securing ~3.2 GW of long-term demand via behind-the-meter solutions and PPAs tied to its nuclear fleet, delivering predictable revenue and ~USD 220M annual contracted EBITDA. These partnerships lock high-volume baseload load factors (~90%) to support AI and cloud growth, trimming Vistra’s merchant exposure and backing projected capital recovery through 15–25 year contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Developers and Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVistra partners with solar developers and battery manufacturers to scale Vistra Zero, adding ~2.3 GW of utility-scale battery capacity and 1.6 GW of solar projects contracted or in development as of year-end 2025, enabling faster integration of carbon-free assets into its 2025 portfolio.\u003c\/p\u003e\n\u003cp\u003eThese tech partnerships let Vistra allocate capital more efficiently—targeting lower Levelized Cost of Storage and reducing CO2 intensity across generation, while leveraging supplier expertise to accelerate project delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2.3 GW battery capacity (2025)\u003c\/li\u003e\n\u003cli\u003e~1.6 GW solar pipeline (2025)\u003c\/li\u003e\n\u003cli\u003eTargets: 100% carbon-free by 2050 alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Risk Management Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVistra partners with global investment banks and commodity traders to run hedges and raise capital, using instruments that reduced merchant exposure and funded projects; in 2024 Vistra reported $7.8 billion of liquidity and committed credit lines supporting M\u0026amp;A and plant retirements.\u003c\/p\u003e\n\u003cp\u003eThese partners cut price and rate risk—critical as wholesale power volatility spiked 45% in 2022–24—and supply cash for acquisitions and coal decommissioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHedging vs price\/rate risk\u003c\/li\u003e\n\u003cli\u003e$7.8B liquidity (2024)\u003c\/li\u003e\n\u003cli\u003eFunds M\u0026amp;A and decommissioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVistra de-risks growth: long‑term contracts, 3.2GW DC PPAs, $7.8B liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVistra’s supply, grid, tech, storage, and finance partners lock fuel and demand via long-term contracts (60–70% fuel cover in 2024), ~3.2 GW data‑center PPAs, ~2.3 GW batteries, 1.6 GW solar pipeline (YE2025), and $7.8B liquidity (2024), cutting merchant risk and supporting ~$1.9B cash from ops (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cover (2024)\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData‑center PPAs\u003c\/td\u003e\n\u003ctd\u003e~3.2 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery capacity (2025)\u003c\/td\u003e\n\u003ctd\u003e~2.3 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar pipeline (2025)\u003c\/td\u003e\n\u003ctd\u003e1.6 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity (2024)\u003c\/td\u003e\n\u003ctd\u003e$7.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash from ops (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Vistra Energy outlining its nine BMC blocks—customers, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—aligned with actual power generation, retail, and wholesale operations and highlighting competitive advantages, risks, and strategic opportunities for decision-makers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Vistra Energy’s business model with editable cells to streamline analysis of generation, retail, and market operations for fast decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Power Generation and Asset Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVistra operates ~39 GW of generation including 1.8 GW battery storage, nuclear and gas, running strict maintenance and upgrades to lift availability and heat rates—2024 plant availability ~88% and heat-rate improvements saved ~$120M in fuel costs. By optimizing dispatch across units, Vistra captured $1.1B of market margins in 2024, shifting output to follow price signals in competitive wholesale markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Energy Marketing and Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVistra markets retail power under brands like TXU Energy, spending heavily on digital ads and loyalty offers to win residential and commercial customers; in 2024 retail revenue reached about $6.1 billion, with retail margins supporting ~25% of consolidated EBITDA. Vistra uses differentiated pricing plans, loyalty programs, and apps—reducing churn and keeping customer acquisition cost near industry averages (~$200–$300 per customer).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommodity Risk Management and Hedging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVistra actively manages market risk via an in-house trading desk that trades energy derivatives and forward contracts to hedge generation output and ~3.2 GW of fixed retail load, reducing exposure to price spikes; in 2024 hedges covered about 70% of projected power sales, helping stabilize EBITDA (2024 adjusted EBITDA $2.3B). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Decarbonization and Portfolio Transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVistra is retiring coal plants and shifting capital into zero-carbon projects—notably the Comanche Peak nuclear expansion and multiple solar-plus-storage builds—while navigating permitting, site remediation, and reallocation of about $2–3 billion planned capex through 2026 to meet ESG targets and tap Inflation Reduction Act incentives.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$2–3B capex reallocated 2024–2026\u003c\/li\u003e\n\u003cli\u003eComanche Peak expansion advancing (multi-year)\u003c\/li\u003e\n\u003cli\u003eSolar+storage pipeline growing, MWs scaling\u003c\/li\u003e\n\u003cli\u003eRegulatory, remediation, permitting complexity\u003c\/li\u003e\n\u003cli\u003eIRA tax credits and incentives captured\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrid Reliability and Ancillary Service Provision\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVistra provides frequency regulation, spinning reserves, and voltage support, using its flexible gas fleet and batteries to secure grid reliability as renewables grow; in 2024 Vistra reported 1.8 GW of battery capacity under development and over 7 GW of flexible gas generation available for ancillary markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCaptures ancillary revenue via fast-response batteries and flexible gas\u003c\/li\u003e\n\u003cli\u003eSupports grid with frequency, spinning reserve, voltage services\u003c\/li\u003e\n\u003cli\u003e1.8 GW battery pipeline (2024), \u0026gt;7 GW flexible gas capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVistra: 39GW fleet, $2.3B EBITDA, $1.1B margins, $2–3B capex to scale nuclear \u0026amp; storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVistra runs ~39 GW generation (1.8 GW batteries), drove ~88% plant availability in 2024, saved ~$120M via heat-rate gains, and earned $1.1B market margins; retail revenue ~$6.1B (2024) with ~25% EBITDA contribution; hedges covered ~70% of sales, 2024 adj. EBITDA $2.3B; $2–3B capex 2024–26 shifts to nuclear, solar+storage; ancillary capacity: 1.8 GW batteries, \u0026gt;7 GW flexible gas.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGen capacity\u003c\/td\u003e\n\u003ctd\u003e~39 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery pipeline\u003c\/td\u003e\n\u003ctd\u003e1.8 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant availability\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail revenue\u003c\/td\u003e\n\u003ctd\u003e$6.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e$2.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket margins\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHedge coverage\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanned capex\u003c\/td\u003e\n\u003ctd\u003e$2–3B (2024–26)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlexible gas\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;7 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Vistra Energy Business Model Canvas—not a mockup or sample—and reflects the exact structure and content you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this same professional, ready-to-use file in editable formats, with all sections included and formatted exactly as shown.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no surprises—what you see here is the complete deliverable, ready to edit, present, or share immediately upon download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749129105785,"sku":"vistracorp-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vistracorp-business-model-canvas.png?v=1772213118","url":"https:\/\/matrixbcg.com\/products\/vistracorp-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}