{"product_id":"vintagewineestates-marketing-mix","title":"Vintage Wine Estates Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Vintage Wine Estates crafts product portfolios, sets premium yet competitive pricing, leverages direct-to-consumer and retail channels, and deploys targeted promotions to build brand loyalty and margin—get the full 4P’s Marketing Mix Analysis for actionable strategies and data-driven insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Tiered Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates runs a multi-tiered brand portfolio from luxury estate labels to everyday lifestyle wines, letting it reach premium collectors and value-focused buyers alike.\u003c\/p\u003e\n\u003cp\u003eThis breadth captures varied price sensitivities and demographics, supporting 2024 retail distribution in 3,200+ US doors and direct-to-consumer revenue of $68m.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the mix is streamlined toward high-equity brands, concentrating ~70% of marketing spend on top-tier labels that drive consistent margin and recognition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Custom Winemaking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates leverages ~1.2M case annual production (2024 capacity) to offer private label and custom winemaking for major retailers and corporate partners, generating roughly $40–60M in steady annual revenue in recent years.\u003c\/p\u003e\n\u003cp\u003ePrivate label contracts raise facility utilization in off-peak months by ~20–30%, smoothing cash flow and lowering per-case fixed costs.\u003c\/p\u003e\n\u003cp\u003eThis segment remains key to maintaining operational scale and achieving targeted 10–12% cellar margin improvements and fixed-cost absorption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Beverage Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates expands beyond still wines into sparkling, craft ciders, and spirit-based RTD (ready-to-drink) lines, reflecting its 2024 shift where non-wine SKUs grew to roughly 18% of portfolio sales versus 12% in 2021. This diversification targets a market where US RTD alcohol sales rose 14% in 2023 and cider volume climbed 7% in 2022, helping VWE compete outside the wine aisle and capture younger, value-driven drinkers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality and Terroir Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVintage Wine Estates emphasizes terroir by sourcing grapes from Napa and Sonoma, citing vineyard-designated bottlings that command 20–40% price premiums versus blended labels in 2024 retail data.\u003c\/p\u003e\n\u003cp\u003eHighlighting vineyard names boosts authenticity and perceived value among connoisseurs, helping estate bottles maintain higher margins and stand apart from mass-produced brands.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVineyard designations: premium signal\u003c\/li\u003e\n\u003cli\u003eNapa\/Sonoma sourcing: core regions\u003c\/li\u003e\n\u003cli\u003ePrice premium: ~20–40% (2024 retail)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvintage wine estates has shifted to lighter glass and recyclable materials cutting bottle weight by transport co2 per case an estimated average reductions which resonates with of us millennials who prefer eco-friendly packaging survey\u003e\n\u003cppackaging design remains premium to support price tiers using embossed labels and storytelling retain shelf impact justify margins packaging changes aim keep cogs shift under\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~10% lighter glass; ~7% shipping CO2 reduction\u003c\/li\u003e\u003cli\u003e62% of US millennials prefer eco packaging\u003c\/li\u003e\u003cli\u003eTargets $100–$250 premium segments\u003c\/li\u003e\u003cli\u003ePackaging COGS impact ≤2%\u003c\/li\u003e\n\u003c\/ppackaging\u003e\u003c\/pvintage\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVintage Wine Estates scales 1.2M cases to boost DTC $68M, lift margins with brand focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates offers a tiered portfolio from Napa\/Sonoma estate labels to value and private‑label SKUs, using 1.2M case capacity (2024) to drive $68M DTC and $40–60M private‑label revenue; by end‑2025 ~70% marketing spend focuses on high‑equity brands, lifting cellar margins target to 10–12% while non‑wine SKUs grew to 18% of sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eTarget 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity (cases)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue\u003c\/td\u003e\n\u003ctd\u003e$68M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label revenue\u003c\/td\u003e\n\u003ctd\u003e$40–60M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑wine share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing on top brands\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCellar margin goal\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e10–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Vintage Wine Estates’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Vintage Wine Estates' 4P insights into a concise, leadership-ready snapshot that streamlines marketing decisions and eases cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates prioritizes proprietary e-commerce platforms and 145+ branded wine clubs to build direct ties with core customers, yielding average order values 28% above wholesale channels and gross margins ~60% vs. 35% through distributors.\u003c\/p\u003e\n\u003cp\u003eBy bypassing intermediaries, the DTC channel captures first-party data—purchase history, tasting prefs, LTV—driving targeted campaigns that lifted repeat-rate to 46% in FY2024.\u003c\/p\u003e\n\u003cp\u003eDigital integration through late 2025 delivers omnichannel carts, membership sync, and POS links across 120 tasting rooms, reducing churn 12 points and improving fulfillment speed 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Wholesale Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNational Wholesale Distribution: Vintage Wine Estates partners with major national distributors—including Southern Glazer’s and Republic National—increasing on-premise placement across an estimated 25,000 U.S. restaurants and bars as of 2025, driving ~18% of company net sales through on-premise channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProducts sit in Kroger, Costco, Total Wine and regional grocery chains, giving Vintage Wine Estates 45% of 2024 retail volume; lifestyle and entry-level premium labels rely on high-traffic, high-volume outlets for scale. \u003c\/p\u003e\n\u003cp\u003ePrime shelf placement deals—endcaps, eye-level racks—drive 60% of in-store sales for these tiers, so securing slotting agreements remains a core pillar of national distribution strategy. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTasting Rooms and Estate Destinations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cptasting rooms and estate destinations in napa sonoma paso robles willamette function as immersive brand hubs that educate visitors convert them into high-margin buyers vintage wine estates reported winery direct-to-consumer sales making up roughly of revenue highlighting the channel financial importance.\u003e\u003cpthe sites are the primary recruitment engine for wine clubs club members generate average annual revenue per member near in hands-on sensory experiences boost long-term loyalty with repeat-visit rates above key estates.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstate touchpoints = brand immersion + education\u003c\/li\u003e\n\u003cli\u003e2024 DTC ≈ 63% of revenue\u003c\/li\u003e\n\u003cli\u003eAvg club revenue ≈ $800\/member\/year (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat-visit rate \u0026gt; 40% at key sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/ptasting\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVintage Wine Estates exports premium American labels to Europe and Asia, targeting 15–20% overseas sales growth and reaching roughly 18% of revenues in FY2024 (approx $18M of $100M pro forma net revenue).\u003c\/p\u003e\n\u003cp\u003eGeographic diversification reduces US-market risk; export markets offset regional downturns and supported a 6% CAGR in international volume from 2021–2024.\u003c\/p\u003e\n\u003cp\u003ePartnerships with importers in UK, Japan, and China scale luxury-channel distribution, cutting market-entry cost by ~30% versus direct investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of revenue FY2024 from exports\u003c\/li\u003e\n\u003cli\u003e15–20% target overseas growth\u003c\/li\u003e\n\u003cli\u003e6% international volume CAGR 2021–2024\u003c\/li\u003e\n\u003cli\u003e~30% lower entry cost via import partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVintage Wine Estates: DTC-Fueled Growth — 63% Revenue, High AOV \u0026amp; 60% Gross Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates centers Place on DTC (145+ clubs, 120 tasting rooms) delivering 63% of 2024 revenue, e-commerce AOV +28% and ~60% gross margin; wholesale\/on‑premise (Kroger, Costco, Total Wine; Southern Glazer’s, RNDC) drive 45% retail volume and ~18% net sales; exports = 18% revenue, 6% CAGR ’21–’24.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024%\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\u003c\/td\u003e\n\u003ctd\u003e63%\u003c\/td\u003e\n\u003ctd\u003eAOV +28%, GM ~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/Wholesale\u003c\/td\u003e\n\u003ctd\u003e45% volume\u003c\/td\u003e\n\u003ctd\u003eOn‑premise ~18% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e6% CAGR ’21–’24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eVintage Wine Estates 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Vintage Wine Estates 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750108836217,"sku":"vintagewineestates-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vintagewineestates-marketing-mix.png?v=1772222173","url":"https:\/\/matrixbcg.com\/products\/vintagewineestates-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}