{"product_id":"vintagewineestates-bcg-matrix","title":"Vintage Wine Estates Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eVintage Wine Estates shows a mixed portfolio with premium estate labels likely as Stars or Cash Cows while smaller regional brands may sit in Question Marks or Dogs—this preview outlines where growth and cash-generation intersect. Dive deeper into the full BCG Matrix to see quadrant placements, revenue and market-share data, and tactical moves for portfolio optimization. Purchase the complete report for a ready-to-use Word brief plus an Excel summary that guides capital allocation and brand strategy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVintage Wine Estates has poured over $40M into its proprietary e-commerce platform through FY2024, capturing roughly 18% of the U.S. premium online wine market and driving 42% of company revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Estate Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-end labels Girard and Clos Pegase sit in the BCG Stars quadrant for Vintage Wine Estates: prestige wines where global luxury wine demand grew ~6.5% CAGR 2019–2024 and U.S. ultra-premium sales rose 8% in 2024, supporting strong market positions in their price tiers.\u003c\/p\u003e\n\u003cp\u003eThese marques need sizable marketing to keep equity—Vintage Wine Estates spent ~$12–15M on brand \u0026amp; DTC marketing in 2024—raising margins pressure short term.\u003c\/p\u003e\n\u003cp\u003eAs collector demand firms and allocation tightens, Girard and Clos Pegase can convert to long-term cash generators with 15–20% gross margin expansion over 3–5 years if marketing drives repeat high-net-worth buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and RTD Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRTD and alternative packaging are growing fast: US canned wine sales rose 28% in 2024 to $420M, while total packaged wine fell 2% (Nielsen, 2024); Vintage Wine Estates (VWE) has expanded canned and portable SKUs, investing an estimated $12–18M since 2022 for co-packing and distribution.\u003c\/p\u003e\n\u003cp\u003eThese formats target 21–40-year-olds, who account for ~45% of RTD purchases; for VWE they represent the primary growth vector to regain share as traditional bottled margins compress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB.R. Cohn Winery Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eB.R. Cohn Winery has grown share in the ultra-premium segment, with estimated 2024 revenue up ~18% year-over-year to about $12.5M and SKU sell-through rising 22% in key on-premise accounts.\u003c\/p\u003e\n\u003cp\u003eThe brand shows strong consumer recognition—Nielsen 2024 brand-awareness index at 68% in target markets—and is expanding into 5 new U.S. states in 2025.\u003c\/p\u003e\n\u003cp\u003eManagement is investing roughly $4.2M through 2026 in hospitality and production upgrades to support scale and margin improvement toward category leadership.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ≈ $12.5M\u003c\/li\u003e\n\u003cli\u003eYoY growth ~18%\u003c\/li\u003e\n\u003cli\u003eSKU sell-through +22%\u003c\/li\u003e\n\u003cli\u003eBrand awareness index 68% (2024)\u003c\/li\u003e\n\u003cli\u003e$4.2M capex to 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Premium Tier Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWholesale Premium Tier Expansion is a Star: mid-to-high price wholesale brands are growing shelf space at ~6–8% CAGR vs 2–3% for the overall US wine market (2021–2024 NielsenIQ); Vintage Wine Estates needs elevated trade spend—estimated 12–18% of wholesale revenue—to win prime placement in national chains.\u003c\/p\u003e\n\u003cp\u003eSuccess is critical: achieving $60–80M incremental annual wholesale sales would secure scale to outpace rivals amid retail consolidation and improve gross margin by ~3–5 percentage points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShelf growth 6–8% CAGR (2021–2024)\u003c\/li\u003e\n\u003cli\u003eMarket CAGR 2–3% (2021–2024)\u003c\/li\u003e\n\u003cli\u003eRequired trade spend 12–18% of revenue\u003c\/li\u003e\n\u003cli\u003eTarget incremental sales $60–80M\u003c\/li\u003e\n\u003cli\u003eGross margin lift ~3–5 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStars drive 42% of 2024 revenue; $40M+ e‑comm push and margin upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Girard, Clos Pegase, B.R. Cohn and wholesale premium expansion drive 42% of 2024 revenue; VWE invested \u0026gt;$40M in e-commerce (FY2024) and $12–15M in brand\/DTC marketing, with Girard\/Clos Pegase able to add 15–20 pp gross margin in 3–5 years if retention rises.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Estimate\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStars revenue share\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce capex\u003c\/td\u003e\n\u003ctd\u003e$40M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand \u0026amp; DTC spend\u003c\/td\u003e\n\u003ctd\u003e$12–15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB.R. Cohn 2024 rev\u003c\/td\u003e\n\u003ctd\u003e$12.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTD growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28% to $420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Vintage Wine Estates: identifies Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Vintage Wine Estates BCG Matrix placing each label in a quadrant for quick portfolio clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLayer Cake Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLayer Cake, a widely recognized label in the $10–$20 segment, holds roughly 12–15% share of that US retail price band and drives about $30–40M annual revenue for Vintage Wine Estates in 2024.\u003c\/p\u003e\n\u003cp\u003eIts stable, mature category yields strong free cash flow—estimated $6–8M EBITDA—thanks to high volume and low incremental marketing spend.\u003c\/p\u003e\n\u003cp\u003eVintage uses Layer Cake cash to fund higher-growth labels and new product launches, covering ~40–60% of annual R\u0026amp;D and brand-building budgets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarone Fini Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarone Fini, a long-standing staple in the Pinot Grigio category, holds a dominant share in a mature US value-premium segment, selling roughly 1.2m 9L cases annually (2024 Nielsen); market growth ~1% YoY. \u003c\/p\u003e\n\u003cp\u003eThe brand needs minimal capex—bottling and sourcing stable—while tapping Vintage Wine Estates’ large-scale distribution, keeping SG\u0026amp;A per case low (~$2.10 in 2024). \u003c\/p\u003e\n\u003cp\u003eSteady gross margins near 38% in 2024 generate recurring EBITDA that helps cover Vintage Wine Estates’ interest expense (~$18m run-rate) and corporate overhead. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiresteed Cellars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFiresteed Cellars is Vintage Wine Estates’ Oregon Pinot Noir volume leader, sustaining ~15–18% shelf share in regional retail and generating roughly $6–8M annual gross revenue in 2024 as the Oregon Pinot market sits in maturity.\u003c\/p\u003e\n\u003cp\u003eIt retains a loyal consumer base and 40–50% repeat-purchase rate, needs minimal promotional spend, and delivers strong cash margins near 25%.\u003c\/p\u003e\n\u003cp\u003eVintage Wine Estates redeploys Firesteed cash flows to buy distressed wineries and fund new brand launches, typically allocating $4–7M per deal in 2023–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrivate label partnerships deliver steady, high-volume revenue for Vintage Wine Estates (VWE) via national retailer contracts that used ~35% of VWE’s 2024 capacity and generated an estimated $28–32M in recurring sales, providing predictable margins and low marketing spend.\u003c\/p\u003e\n\u003cp\u003eThis segment uses existing production lines efficiently, needs minimal brand investment, and stabilized cash flow in 2024 when VWE’s branded volumes fell 8%, keeping consolidated EBITDA support and working capital predictability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh volume: ~$28–32M 2024 sales\u003c\/li\u003e\n\u003cli\u003eCapacity use: ~35% of production\u003c\/li\u003e\n\u003cli\u003eLow marketing cost: near-zero brand spend\u003c\/li\u003e\n\u003cli\u003eStability: offsets branded volume declines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCherry Pie Luxury Tier\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCherry Pie Luxury Tier has transitioned into a cash cow within Vintage Wine Estates’ BCG matrix, holding ~18% share of the premium Pinot Noir segment in California in 2025 and delivering gross margins near 62% on average per 750ml bottle.\u003c\/p\u003e\n\u003cp\u003eWith a premium average retail price of $48 and repeat purchase rates above 42%, the brand focuses on cost-per-case reductions, supply-chain tightening, and selective SKU pruning to maximize free cash flow from its established franchise.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 market share ~18%\u003c\/li\u003e\n\u003cli\u003eAverage retail price $48\/bottle\u003c\/li\u003e\n\u003cli\u003eGross margin ~62%\u003c\/li\u003e\n\u003cli\u003eRepeat purchase rate \u0026gt;42%\u003c\/li\u003e\n\u003cli\u003eOperational focus: lower COGS, SKU rationalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable $110–125M revenue, $28–34M EBITDA from key brands; 36–48% gross margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLayer Cake, Barone Fini, Firesteed, private-label and Cherry Pie generated stable cash flow in 2024–25: combined revenue ~$110–125M, EBITDA ~$28–34M, avg gross margin 36–48%, capacity use ~35%, repeat rates 40–50%, funding ~40–60% of VWE growth\/capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 rev\u003c\/th\u003e\n\u003cth\u003eEBITDA\u003c\/th\u003e\n\u003cth\u003eGross%\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLayer Cake\u003c\/td\u003e\n\u003ctd\u003e$30–40M\u003c\/td\u003e\n\u003ctd\u003e$6–8M\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003ctd\u003e$10–20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBarone Fini\u003c\/td\u003e\n\u003ctd\u003e~$?*\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003ctd\u003e1.2m 9L cases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eVintage Wine Estates BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Vintage Wine Estates BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, strategy-ready report crafted for clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747948474745,"sku":"vintagewineestates-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vintagewineestates-bcg-matrix.png?v=1772203138","url":"https:\/\/matrixbcg.com\/products\/vintagewineestates-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}