{"product_id":"vicat-business-model-canvas","title":"Vicat Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVicat Business Model Canvas: Strategic Blueprint, Templates \u0026amp; Market Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Vicat’s business model—our in-depth Business Model Canvas reveals how the cement leader creates value, optimizes its supply chain, and captures market share across geographies; ideal for investors, consultants, and entrepreneurs seeking actionable insights and ready-to-use Word\/Excel templates to benchmark or adapt proven strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Decarbonization Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpvicat teams with engineering firms and tech providers to install carbon capture utilization storage at key plants sharing r cutting projected clinker co2 intensity toward the target of a reduction versus levels pilot ccus contracts cover kiln output capex cofunding reached in by pooling costs for innovative kilns alternative-fuel processing these partnerships aim cut operational emissions shorten payback under years.\u003e\n\u003c\/pvicat\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government and Municipal Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublic-sector ties secure long-term mining permits and access to national projects, with Vicat reporting c.€110m revenue from public contracts in 2024 and supplying cement to 18% of French public works that year.\u003c\/p\u003e\n\u003cp\u003eVicat coordinates with regional authorities to match capacity to urban plans and advances waste-to-energy use—municipal RDF (refuse-derived fuel) now fuels ~12% of its kilns in France, cutting CO2 by an estimated 8% versus coal in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVicat supplements its fleet with third-party logistics providers and independent haulers to ensure on-time delivery of ready-mix and bulk cement to remote sites; in 2024 ~28% of land shipments were subcontracted, cutting peak shortfalls by 40%.\u003c\/p\u003e\n\u003cp\u003eStrategic rail and maritime alliances—handling ~22% of long‑distance volume in 2024—reduced distribution costs by ~9% and CO2e per tonne-km by 14% versus road-only transport. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Fuel and Raw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVicat partners with industrial-waste producers and recycling firms to source fly ash, slag and demolition waste, and biomass fuels, cutting virgin raw-material use—these streams supplied about 12% of group raw-material inputs in 2024, saving an estimated €45 million in material and energy costs that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of inputs from alternative materials (2024)\u003c\/li\u003e\n\u003cli\u003e€45m estimated savings (2024)\u003c\/li\u003e\n\u003cli\u003eTargets to raise to 20% by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and Scientific Research Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvicat partners with universities and materials labs to co-develop low-carbon binders high-performance concrete targeting a co2 reduction in binder emissions by improving durability thermal conductivity meet evolving eu standards.\u003e\u003cpthese collaborations keep vicat at the forefront of chemical innovation supported by joint projects that contributed in r investments and multiple iso-compliant pilot certifications.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% target CO2 cut by 2030\u003c\/li\u003e\n\u003cli\u003e€12m R\u0026amp;D spend in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: durability, thermal performance\u003c\/li\u003e\n\u003cli\u003eISO-compliant pilot certifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pvicat\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVicat cuts costs €45m, boosts circularity and targets 30% binder CO2 cut by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpvicat partners supply ccus pilots kiln output alternative fuels of kilns recycled inputs raw materials and logistics long yielding material savings r in while targeting binder co2 cut by\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2030 target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCUS coverage\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRDF use (kilns)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled inputs\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€12m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial savings\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong‑distance via rail\/maritime\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBinder CO2 reduction target\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pvicat\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Vicat that maps customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships with real-world operational insights and SWOT-linked competitive analysis—designed for presentations, funding discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas tailored to Vicat that condenses strategy into a one-page snapshot, saving hours of setup and enabling quick comparisons, boardroom-ready presentations, and collaborative team adaptation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Cement and Clinker Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity is limestone extraction and high‑temperature processing into clinker and cement; in 2024 Vicat produced 11.4 Mt of cement and clinker, running integrated plants in France, the US and Turkey that cut thermal energy use via automation and waste heat recovery by ~7–12% per site. Continuous kiln monitoring keeps quality stable (Cement strength classes CEM I–II) and helps lower CO2 emissions—Vicat reported 608 kg CO2\/t cementitious product in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Mix Concrete Production and Blending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVicat runs over 250 batching plants globally, mixing cement, aggregates, water and admixtures to supply ready-mix concrete; in 2024 ready-mix sales contributed about €1.1bn of group revenue, so timing and logistics are tightly managed to deliver within the 90–120 minute workable window. Customized mixes for strength, slump and durability—including \u0026gt;15 low-carbon formulations—are a core focus to meet architectural and structural specs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAggregate Quarrying and Mineral Extraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVicat runs large quarry operations extracting sand, gravel, and crushed stone to feed its cement and ready-mix concrete plants, operating over 200 quarries globally and sourcing roughly 30–40% of its aggregates internally to cut costs; in 2024 Vicat reported aggregates and concrete volumes of ~22 million tonnes and €2.1 billion in group revenue, so efficient fleet use, land rehabilitation plans, and ISO 14001 environmental controls keep supply steady and compliant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Sustainable Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVicat directs R\u0026amp;D capex toward carbon-neutral binders and upgrading existing cement and concrete ranges, including trials of chemical additives and accelerated carbonation to let concrete re-absorb CO2; R\u0026amp;D spending was about €45m in 2024 (≈1.8% of group sales), underpinning compliance with LEED\/BREEAM demands.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€45m R\u0026amp;D in 2024\u003c\/li\u003e\n\u003cli\u003e~1.8% of sales\u003c\/li\u003e\n\u003cli\u003etrials: chemical additives, carbonation tech\u003c\/li\u003e\n\u003cli\u003egoal: carbon-neutral binders, green certifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Specialized Transport Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVicat operates and maintains a mixed fleet of ~8,500 vehicles (2024 group data), including mixer trucks, bulk tankers and specialized carriers, ensuring safe, on-time delivery of cement and aggregates from plants to construction sites across Europe, Africa and the US.\u003c\/p\u003e\n\u003cp\u003eDigital GPS tracking and routing cut empty runs and fuel use; Vicat reported a 6% logistics fuel-efficiency gain in 2023, lowering transport CO2 and operating costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet size ~8,500 vehicles (2024)\u003c\/li\u003e\n\u003cli\u003e6% fuel-efficiency improvement (2023)\u003c\/li\u003e\n\u003cli\u003eFocus: safety, on-time delivery, route optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVicat: 11.4Mt cement, €3.2bn aggregates\/ready‑mix, 608kgCO2\/t and €45m R\u0026amp;D driving decarbonisation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVicat extracts limestone, processes 11.4 Mt clinker\/cement (2024), and operates 200+ quarries plus 250+ batching plants to supply ready‑mix (≈€1.1bn revenue) and aggregates (≈22 Mt; ≈€2.1bn revenue), while cutting thermal energy 7–12% per plant and reporting 608 kg CO2\/t cementitious product (2024).\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D €45m (1.8% sales) develops low‑carbon binders; fleet ~8,500 vehicles achieved 6% fuel efficiency gain (2023) for on‑time delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCement \u0026amp; clinker\u003c\/td\u003e\n\u003ctd\u003e11.4 Mt (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReady‑mix revenue\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAggregates\u003c\/td\u003e\n\u003ctd\u003e22 Mt; €2.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity\u003c\/td\u003e\n\u003ctd\u003e608 kg CO2\/t (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e€45m (1.8% sales, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e~8,500 vehicles; 6% fuel gain (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Vicat Business Model Canvas you'll receive—no mockups or samples—presented here as a live snapshot of the final file.\u003c\/p\u003e\n\u003cp\u003eUpon purchase, you’ll download this same complete, professionally formatted document ready for editing, presenting, or sharing in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749651263865,"sku":"vicat-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vicat-business-model-canvas.png?v=1772216422","url":"https:\/\/matrixbcg.com\/products\/vicat-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}