{"product_id":"viantinc-pestle-analysis","title":"Viant PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to Market Insight Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain a strategic advantage with our PESTLE Analysis of Viant—concise, research-backed insights on the political, economic, social, technological, legal, and environmental forces shaping its future; perfect for investors and strategists. Purchase the full report for a complete, actionable breakdown and downloadable, editable files to accelerate your decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Privacy Legislation Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ongoing U.S. debate over a federal data privacy law continues shaping Viant Technology’s strategy; as of late 2025, bipartisan drafts aim to preempt state laws covering ~40% of U.S. ad spend, creating compliance workstreams that could raise costs by an estimated 5–8% of revenue (~$8–13M on Viant’s 2024 revenue of $160M). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAntitrust Actions Against Tech Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRising DOJ antitrust scrutiny of Google and Meta—highlighted by the DOJ’s 2024 suit against Google and ongoing probes into Meta—has pressured walled gardens, creating tailwinds for independents; programmatic share outside Google\/Meta rose to about 28% of US digital ad spend in 2024, aiding Viant’s open-web DSP positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Tensions and Global Ad Spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFluctuating geopolitical relations among the US, China and EU disrupt supply chains and led global CPG and tech advertisers to cut or reallocate media spend by an estimated 4–7% in 2023–24; this pressure can reduce programmatic buys from Viant’s multinational clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElection Cycle Influence on Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe 2024 US election and 2025 local campaigns increased programmatic CTV spend, with political ad buys up ~35% year-over-year and CPV for premium CTV placements rising 20–30%, pressuring inventory and pricing.\u003c\/p\u003e\n\u003cp\u003ePACs and candidates used Viant’s household-level targeting to reach swing voters, making Viant a preferred partner; this amplifies revenue but demands strict content-policy enforcement to manage risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePolitical CTV spend +35% YoY (2024)\u003c\/li\u003e\n\u003cli\u003ePremium CTV CPV +20–30%\u003c\/li\u003e\n\u003cli\u003eHousehold targeting drove higher yield for Viant\u003c\/li\u003e\n\u003cli\u003eRequires tighter platform content and compliance controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Digital Infrastructure Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePolitical initiatives expanding high-speed internet to rural U.S. areas—backed by over $65 billion in federal broadband funding through 2025—expand Viant’s addressable market for digital ads; completed projects in 2025 open CTV and mobile access to millions previously offline.\u003c\/p\u003e\n\u003cp\u003eGreater rural broadband penetration (FCC reports showing 2024 estimates of ~14 million newly served locations) directly increases Viant’s omnichannel reach and monetizable inventory, supporting revenue growth opportunities in connected TV and mobile targeting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFederal broadband funding: $65+ billion through 2025\u003c\/li\u003e\n\u003cli\u003e~14 million newly served U.S. locations (FCC 2024 est.)\u003c\/li\u003e\n\u003cli\u003eExpanded CTV\/mobile inventory boosts omnichannel ad revenue potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, geo \u0026amp; political shifts squeeze ad budgets—Viant gains as open-web, CTV tighten\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal privacy law drafts (late 2025) could add 5–8% compliance costs (~$8–13M on 2024 revenue); DOJ antitrust actions (2024) shifted ~28% of US ad spend to open-web, benefiting Viant; geopolitical ad reallocations trimmed multinational buys 4–7% in 2023–24; political CTV spend +35% (2024) and premium CTV CPV +20–30% tightened inventory; federal broadband $65B+ through 2025 added ~14M served locations.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003e5–8% rev (~$8–13M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpen-web share\u003c\/td\u003e\n\u003ctd\u003e28% US ad spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeo reallocations\u003c\/td\u003e\n\u003ctd\u003e−4–7% ad spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolitical CTV\u003c\/td\u003e\n\u003ctd\u003e+35% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadband funding\u003c\/td\u003e\n\u003ctd\u003e$65B+; ~14M locations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Viant across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-driven trends and region-specific context to identify risks and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clean, visually segmented PESTLE summary that’s easy to drop into presentations or share across teams, with editable notes for region- or business-specific context to streamline planning and risk discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePost Inflationary Consumer Spending Patterns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 inflation stabilized around 3.2%, prompting a cautious recovery in discretionary spending—US retail sales ex-autos rose 4.1% YoY through Q4 2025; advertisers reallocated budgets to platforms with clear ROI, boosting programmatic demand. Viant’s Adelphic reported a 27% increase in bid requests and cited median campaign ROI improvements of 18% for CPG and retail clients in 2025. This measurable attribution helps brands justify marketing spend as CFOs scrutinize every dollar amid tighter margins. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShift from Linear TV to Programmatic CTV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertising spend has shifted sharply to CTV, with US CTV ad spend hitting an estimated $20.6B in 2024, up ~18% from 2023, driving Viant’s growth as dollars migrate from linear TV.\u003c\/p\u003e\n\u003cp\u003eBrands favor programmatic CTV for efficiency and targeting as linear TV viewership declines; US linear TV ad revenue fell ~6% in 2023, accelerating the shift.\u003c\/p\u003e\n\u003cp\u003eViant’s household-based identity graph is positioned to capture this capital, enabling precise programmatic buys that align with marketers’ demand for measurement and ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Impacts on Tech Valuation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigher rates through 2024–25 raised Viant’s weighted average cost of capital, compressing DCF valuations as 10-year Treasury yields rose from ~1.5% (2021) to ~4.5% by end-2024, increasing hurdle rates for tech R\u0026amp;D investment.\u003c\/p\u003e\n\u003cp\u003eViant’s emphasis on a strong balance sheet and path-to-profitability—reporting positive adjusted EBITDA in H2 2024—helped sustain investor confidence amid volatility.\u003c\/p\u003e\n\u003cp\u003eRising borrowing costs reduced deal financing availability, accelerating AdTech consolidation in 2024 with global M\u0026amp;A value down ~22% year-over-year, shifting strategic options for Viant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Costs for Specialized Software Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising demand for senior software and data science talent is increasing Viant’s labor costs; US median software engineer total compensation reached about $160,000 in 2025 and data scientists averaged ~$145,000, pressuring margins as cloud spend scales.\u003c\/p\u003e\n\u003cp\u003eEconomic volatility in tech hiring raises retention risks—attrition rates in 2024–25 for senior engineers hovered near 18%—pushing Viant toward targeted retention pay, equity incentives, and selective automation to preserve long-term scalability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedian senior engineer pay ~160,000 (2025)\u003c\/li\u003e\n\u003cli\u003eData scientist avg ~145,000 (2025)\u003c\/li\u003e\n\u003cli\u003eSenior engineer attrition ~18% (2024–25)\u003c\/li\u003e\n\u003cli\u003eAutomation and retention measures needed to protect margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Budgeting for Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMany organizations have integrated digital advertising into core strategy, making digital transformation budgets resilient; global ad tech spending reached about $520 billion in 2024, supporting steady demand for Viant’s services.\u003c\/p\u003e\n\u003cp\u003eAs firms rely more on data-driven insights to navigate volatility, Adelphic shifts from discretionary spend to strategic utility, with 72% of CMOs in 2024 reporting increased investment in analytics platforms.\u003c\/p\u003e\n\u003cp\u003eAdoption of programmatic and identity-safe solutions drove a 14% market growth in 2023–2024, reinforcing predictable revenue streams for Viant despite macroeconomic soft patches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital ad spend ~$520B (2024)\u003c\/li\u003e\n\u003cli\u003e72% CMOs increased analytics investment (2024)\u003c\/li\u003e\n\u003cli\u003eProgrammatic market +14% (2023–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation Eases to 3.2%; CTV Booms, Viant ROI +18% as WACC Squeezes Valuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInflation eased to ~3.2% by end-2025, boosting retail and programmatic ad ROI; US CTV spend ~$20.6B (2024) as linear TV revenue fell ~6% (2023). Viant saw +27% bid requests and +18% median campaign ROI (2025) while rising WACC from higher yields compressed valuations; median senior engineer pay ~$160k (2025) with ~18% attrition.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInflation (end-2025)\u003c\/td\u003e\n\u003ctd\u003e3.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS CTV Spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$20.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdTech market (2024)\u003c\/td\u003e\n\u003ctd\u003e$520B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViant bid requests (2025)\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian campaign ROI (2025)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSenior engineer pay (2025)\u003c\/td\u003e\n\u003ctd\u003e$160,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineer attrition (2024–25)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eViant PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Viant PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use for strategic planning or investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751533064569,"sku":"viantinc-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/viantinc-pestle-analysis.png?v=1772232679","url":"https:\/\/matrixbcg.com\/products\/viantinc-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}