{"product_id":"viantinc-five-forces-analysis","title":"Viant Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eViant faces intense rivalry from ad-tech incumbents and rising programmatic platforms, while buyers wield strong leverage through scale and data demands; suppliers exert moderate influence but data privacy shifts heighten compliance costs and operational complexity.\u003c\/p\u003e \n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Viant’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Premium CTV Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePublishers of premium Connected TV (CTV) inventory hold strong leverage because premium ad slots are scarce while advertiser spend on CTV rose 28% in 2024 to $19.3B, keeping supply tight.\u003c\/p\u003e\n\u003cp\u003eViant’s Adelphic depends on top-tier media partners, letting large owners push higher CPMs or favor direct deals over programmatic; reported CTV CPMs climbed 22% in 2025 YTD.\u003c\/p\u003e\n\u003cp\u003eThis dependency deepens as streaming viewership hit 85% of US households by Q3 2025, concentrating pricing power with a few high-demand publishers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Dependencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViant runs on cloud infrastructure, so AWS and Google Cloud hold high supplier power; switching costs for 2025-scale adtech workloads (petabytes, thousands of VMs) exceed tens of millions of dollars and months of engineering work.\u003c\/p\u003e\n\u003cp\u003ePrice hikes or SLAs changes by these providers directly squeeze Viant’s margins—cloud IaaS rose ~12% YoY in spot markets in 2024, so a 5–10% rate increase would cut operating margin materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Provider Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eViant’s Household ID relies on high-quality third-party feeds; about 4-6 specialist vendors supply the most accurate demographic and behavioral datasets, concentrating leverage in the supplier base.\u003c\/p\u003e\n\u003cp\u003eThose vendors can raise licensing fees or limit access—industry reports show data licensing price indices rose ~12% from 2022–2024, squeezing margins for DSPs and identity platforms.\u003c\/p\u003e\n\u003cp\u003eTighter privacy rules expected by end-2025 (e.g., updated US state laws and EU adequacy talks) increase demand for compliant, high-fidelity sources, strengthening supplier bargaining power and raising switch costs for Viant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Path Optimization Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSupply Path Optimization (SPO) lets advertisers cut intermediaries, reducing fees—SPO adoption rose to ~45% of programmatic spend in 2024, pressuring margins.\u003c\/p\u003e\n\u003cp\u003eConsolidated major SSPs can favor select DSPs, so Viant needs tight tech integrations and competitive fee\/share terms to keep client access to premium inventory.\u003c\/p\u003e\n\u003cp\u003eThis forces Viant to prove clear ROI and unique data-driven value or risk exclusion from top buying paths.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45% programmatic spend via SPO (2024)\u003c\/li\u003e\n\u003cli\u003eMajor SSP consolidation increases gatekeeping risk\u003c\/li\u003e\n\u003cli\u003eMust maintain integrations, favorable terms\u003c\/li\u003e\n\u003cli\u003eContinuous ROI proof needed to avoid exclusion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpas global privacy laws fragment jurisdictions with modern data protection rules by management and compliance-tool vendors gain leverage constraining viant supplier options raising switching costs.\u003e\n\u003cp\u003eViant must embed these services to keep omnichannel campaigns lawful across regions; loss of compliance can cost fines like GDPR penalties up to €20m or 4% of revenue, so vendors hold steady bargaining power.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e140+ jurisdictions with data rules (2025)\u003c\/li\u003e\n\u003cli\u003eGDPR max fine: €20m\/4% revenue\u003c\/li\u003e\n\u003cli\u003eSpecialized tech → few alternatives\u003c\/li\u003e\n\u003cli\u003eIntegration necessary to avoid legal risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers Hold the Cards: Scarce CTV, Costly Cloud, Data \u0026amp; Compliance Drive Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers—premium CTV publishers, cloud IaaS (AWS\/GCP), data vendors, SSPs, and compliance-tool providers—hold high bargaining power due to scarce premium inventory, concentrated data sources, cloud switching costs (tens of millions), SPO pressure (~45% programmatic spend in 2024), and 140+ jurisdictions with modern privacy laws by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCTV publishers\u003c\/td\u003e\n\u003ctd\u003eCTV ad spend $19.3B (2024)\u003c\/td\u003e\n\u003ctd\u003eHigh CPMs, scarcity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud IaaS\u003c\/td\u003e\n\u003ctd\u003eSpot +12% YoY (2024)\u003c\/td\u003e\n\u003ctd\u003eHigh switch cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData vendors\u003c\/td\u003e\n\u003ctd\u003eLicensing +12% (2022–24)\u003c\/td\u003e\n\u003ctd\u003eMargin pressure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSPO\/SSPs\u003c\/td\u003e\n\u003ctd\u003e45% programmatic (2024)\u003c\/td\u003e\n\u003ctd\u003eAccess gatekeeping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance tools\u003c\/td\u003e\n\u003ctd\u003e140+ jurisdictions (2025)\u003c\/td\u003e\n\u003ctd\u003eMandatory integration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Viant that uncovers competitive drivers, buyer\/supplier power, entry barriers, substitutes, and emerging threats to inform strategy and valuation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eInteractive Porter's Five Forces for Viant—one-sheet clarity that maps competitive pressure and suggests targeted mitigation actions for faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertising agencies run multiple demand-side platforms (DSPs) and can reallocate budgets quickly, so Viant faces constant churn risk unless it proves superior ROI; in 2024, programmatic spend shifts saw 28% of agency budgets move quarterly between DSPs. \u003c\/p\u003e\n\u003cp\u003eLow switching costs mean agencies will shift to competitors like The Trade Desk or Google if performance lags; Viant reported $123.2M revenue in Q3 2024, so even small market-share loss can cut growth sharply. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Pricing Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025, 68% of large advertisers demand full take-rate transparency across DSPs and SSPs, pressuring buyers to negotiate lower margins or flat fees as they understand ad-tech cost stacks.\u003c\/p\u003e\n\u003cp\u003eCustomers can force Viant to cut fees—median programmatic take rates fell from 19% in 2022 to 14% in 2024—so Viant must offer granular, auditable reporting tying fees to measurable outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Housing of Ad Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn-housing of ad tech is rising: by 2024 about 38% of global ad spend from top 200 brands was managed in-house, so Viant faces customers with deep first-party data and tech skills who push for custom features and volume pricing; these direct-to-brand buyers can cut agency fees (US advertisers saved an estimated $4.3B in 2023) and force Viant to split sales motions between agencies and internal brand teams, redesigning product demos, SLAs, and pricing tiers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Ad Budgets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLarge advertisers have moved budgets to fewer platforms: the top 10 global advertisers now allocate ~45% of digital ad spend to preferred stacks, pressuring Viant to win RFP slots or lose full budgets.\u003c\/p\u003e\n\u003cp\u003eBeing excluded from a consolidated tech stack means total revenue loss per client, so buyers push harder on SLAs, pricing, and integrations, lowering Viant’s bargaining power.\u003c\/p\u003e\n\u003cp\u003eCompetition from DSPs and walled gardens (Google, Meta, The Trade Desk) amplifies buyer leverage during negotiations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop 10 advertisers: ~45% spend concentration\u003c\/li\u003e\n\u003cli\u003eMissing RFP slot = full budget loss\u003c\/li\u003e\n\u003cli\u003eBuyers demand tougher SLAs, lower fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRequirement for Unified Measurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers now demand cross-channel measurement that ties CTV views to sales or store visits; industry studies show 62% of marketers in 2024 prioritized unified attribution across TV and digital for budget allocation decisions.\u003c\/p\u003e\n\u003cp\u003eIf Viant’s Household ID fails to match or outperform rivals’ models, clients will shift spend—programmatic budgets moved 14% toward platforms with superior attribution in 2023–24.\u003c\/p\u003e\n\u003cp\u003eBuyers use measurement accuracy to enforce ROI: advertisers expect campaign-level ROAS proof and can withhold renewal if lift tests or foot-traffic linking miss targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of marketers prioritize cross-channel attribution (2024)\u003c\/li\u003e\n\u003cli\u003e14% programmatic budget reallocation to better-attributing platforms (2023–24)\u003c\/li\u003e\n\u003cli\u003eClients demand campaign-level ROAS and foot-traffic linkage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers Seize Power: In‑housing, DSP Shifts Drive Fee Cuts \u0026amp; Demand Unified Attribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers hold strong leverage: low switching costs, agency reallocation (28% quarterly DSP shifts in 2024), in-housing (38% of top-200 brand spend in-house, 2024), and top-10 advertisers concentrating ~45% of spend force Viant to cut fees and meet strict SLAs; median take-rates fell 19%→14% (2022–24), and 62% of marketers demand unified attribution (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuarterly DSP reallocation\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-housed top-200 spend (2024)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-10 advertiser spend share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTake-rate median (2022→2024)\u003c\/td\u003e\n\u003ctd\u003e19%→14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketers prioritizing unified attribution (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eViant Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Viant Porter's Five Forces analysis you'll receive immediately after purchase—no placeholders or mockups; it's fully formatted, ready to download, and usable the moment you buy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747072192889,"sku":"viantinc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/viantinc-five-forces-analysis.png?v=1772194830","url":"https:\/\/matrixbcg.com\/products\/viantinc-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}