{"product_id":"vialocation-swot-analysis","title":"Via Location SA SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eVia Location SA shows promising niche positioning in location-based services with scalable tech and strategic partnerships, but faces regulatory uncertainty and competitive pressure from larger platform players. Discover the full SWOT analysis for actionable insights, financial context, and strategic recommendations tailored to investors and planners. Purchase the complete report to access a professionally formatted Word and editable Excel package for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong French Market Position\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVia Location SA has held roughly 28% share of the French industrial vehicle rental market in 2024, built from over 35 years in the sector, giving a stable €142m revenue base in FY2024 and strong recurring cash flow.\u003c\/p\u003e\n\u003cp\u003eThat deep local knowledge and compliance with French logistics and transport rules creates a high entry barrier: international rivals account for under 12% of local rentals, so Via Location’s brand is seen as reliably compliant and preferred by 62% of large French shippers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVia Location SA differentiates with a full-service model, running its own workshops to provide maintenance and repairs, which raised fleet uptime to 96% in 2024 and cut external service costs by ~18% year-over-year. By controlling maintenance, the firm preserves residual values—helping retain a 6–9% higher resale price vs market peers—and lowers dependency on third parties, strengthening long-term rental margins and client retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-term Contractual Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVia Location SA’s reliance on long-term leasing contracts yields highly predictable cash flows and revenue visibility, with average contract terms of 4.8 years and \u0026gt;85% occupancy as of Q4 2025, reducing exposure to short-term rental swings.\u003c\/p\u003e\n\u003cp\u003eThese multi-year agreements insulate cash receipts from cyclical demand, enabling precise financial planning and supporting a net debt\/EBITDA target near 2.2x for fleet expansion financing.\u003c\/p\u003e\n\u003cp\u003eStable contracted income attracts investors seeking yield and underpins credit capacity, lowering borrowing costs by an estimated 75–125 basis points versus spot-revenue peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Fleet Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVia Location tailors fleets for niches like temperature-controlled logistics and construction, reducing client downtime and allowing average daily rates 18% above generalist rentals as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe firm sources and services specialized equipment in-house, cutting maintenance turnaround by 22% and supporting a 78% customer retention rate among complex-logistics clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% higher daily rates\u003c\/li\u003e\n\u003cli\u003e22% faster maintenance\u003c\/li\u003e\n\u003cli\u003e78% retention for niche clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Fleet Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVia Location SA’s fleet management and telematics cut client fuel use by up to 12% and improve route efficiency 8–15%, embedding the company into customers’ operations beyond vehicle sales.\u003c\/p\u003e\n\u003cp\u003eData-driven dashboards enable proactive maintenance schedules that can lower unplanned downtime by ~20% and reduce operating costs, strengthening recurring revenue through service contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFuel savings 12%\u003c\/li\u003e\n\u003cli\u003eRoute efficiency +8–15%\u003c\/li\u003e\n\u003cli\u003eUnplanned downtime −20%\u003c\/li\u003e\n\u003cli\u003eRevenue via service contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVia Location SA: Dominant 28% of French rental market—€142m revenue, 96% uptime, 85%+ occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVia Location SA holds ~28% of French industrial vehicle rentals (FY2024 revenue €142m), 96% fleet uptime, 85%+ occupancy (Q4 2025), avg contract 4.8 years, niche daily rates +18%, maintenance turnaround −22%, retention 78%, fuel savings 12%, route efficiency +8–15%, unplanned downtime −20%, target net debt\/EBITDA ~2.2x, borrowing spread −75–125bps.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue FY2024\u003c\/td\u003e\n\u003ctd\u003e€142m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet uptime\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy Q4 2025\u003c\/td\u003e\n\u003ctd\u003e85%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Via Location SA, highlighting its core strengths and operational weaknesses while mapping market opportunities and external threats that influence the company’s strategic positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix for Via Location SA to speed strategic alignment and clarity for executives and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Via Location SA revenue—about 68% in 2024—comes from France, leaving the firm highly exposed to French GDP swings and transport sector policy shifts.\u003c\/p\u003e\n\u003cp\u003eThis narrow footprint constrains expansion versus rivals with wider EU presence; competitors operating across 6–10 countries posted 12–20% faster revenue growth in 2023–24.\u003c\/p\u003e\n\u003cp\u003eChanges to French labor laws or national transport rules could hit margins severely: a 5% increase in labor costs would shave roughly 3–4 percentage points off operating margin given current cost structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Expenditure Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe business model is capital-intensive, needing continuous investment in new vehicles to keep the fleet modern; Via Location SA reported capital expenditures of €142 million in 2024, up 18% year-on-year. This drives higher debt—net debt stood at €320 million at FY2024—making the debt-to-equity ratio sensitive to rate rises and refinancing shocks. High fleet upkeep and replacement needs tie up liquidity, limiting the companys ability to pivot into new ventures or absorb revenue shocks. If interest rates rise 100 basis points, interest expense would increase by an estimated €3.2 million annually based on current net debt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturer Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVia Location SA depends on a few OEMs for trucks and parts; in 2024 roughly 68% of its fleet acquisitions traced to three manufacturers, concentrating supply risk.\u003c\/p\u003e\n\u003cp\u003eGlobal chip and logistics disruptions raised OEM lead times to 26–40 weeks in 2023–24, forcing Via Location to delay 21% of client deliveries in 2024 and incur €3.2M in penalty or reshuffling costs.\u003c\/p\u003e\n\u003cp\u003eThis reliance cuts bargaining power: average purchase price increases of 7.4% by key truck brands in 2024 passed directly to Via Location, compressing its 2024 EBITDA margin by ~120 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Labor Shortages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe maintenance arm relies on skilled technicians and mechanics, a segment facing a 22% shortage across EU transport services in 2024 per Cedefop, raising recruitment costs and overtime spend for Via Location SA.\u003c\/p\u003e\n\u003cp\u003eHard-to-fill roles extend mean time to repair, pushing downtime and repair costs higher and risking missed SLAs tied to full-service contracts worth ~35% of 2024 revenue.\u003c\/p\u003e\n\u003cp\u003eRetention pressure drives wage inflation; average mechanic wages rose 6.8% YoY in 2024, squeezing margins on maintenance-heavy fleets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% EU technician shortage (Cedefop, 2024)\u003c\/li\u003e\n\u003cli\u003eMaintenance = ~35% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eMean mechanic wages +6.8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eLonger repairs → higher downtime and SLA risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSlow Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpvia location sa fleet tools work but the company trails tech-native startups on fully automated user-first platforms fewer apis and mobile-first features slow adoption by younger logistics managers.\u003e\n\u003cpthis slower digital integration raises admin costs extra in operational overhead vs. saas-native rivals risks churn as competitors win share segments demanding instant app-driven workflows market shifts\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eHigher admin costs: +6–9%\u003c\/li\u003e\n\u003cli\u003eChurn risk: competitors gain 10–15% (2024)\u003c\/li\u003e\n\u003cli\u003eFewer APIs\/mobile features vs startups\u003c\/li\u003e\n\u003cli\u003eNeeds faster product-led innovation\u003c\/li\u003e\n\n\u003c\/pthis\u003e\u003c\/pvia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh France exposure, heavy capex \u0026amp; supply risks raise refinancing and service-cost pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh France concentration (68% revenue, 2024) raises macro\/policy exposure; limited EU footprint slowed revenue vs multi-country rivals by 12–20% (2023–24). Capital-heavy fleet capex €142M (2024) and net debt €320M heighten rate\/refinancing risk; +100bp adds ~€3.2M interest. Supply concentration (68% from 3 OEMs) and 26–40 week lead times caused €3.2M penalties in 2024. Technician shortage (22%) and wage inflation (+6.8% YoY) raise maintenance costs and SLA risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue from France\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€142M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e€320M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM concentration\u003c\/td\u003e\n\u003ctd\u003e68% (3 firms)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM lead times\u003c\/td\u003e\n\u003ctd\u003e26–40 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePenalty\/reshuffle costs\u003c\/td\u003e\n\u003ctd\u003e€3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnician shortage (EU)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMechanic wage rise\u003c\/td\u003e\n\u003ctd\u003e+6.8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eVia Location SA SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full report and reflects the same structured, editable file you'll download after payment. Buy now to unlock the complete, in-depth analysis of Via Location SA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752799449465,"sku":"vialocation-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vialocation-swot-analysis.png?v=1772245646","url":"https:\/\/matrixbcg.com\/products\/vialocation-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}