{"product_id":"vialocation-pestle-analysis","title":"Via Location SA PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlan Smarter. Present Sharper. Compete Stronger.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how political shifts, economic trends, social demands, technological advances, environmental pressures, and regulatory changes are shaping Via Location SA’s prospects—our concise PESTLE snapshot highlights key external risks and opportunities to inform strategy and investment decisions; purchase the full, editable report for the complete analysis and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrench Green Transition Subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe France 2030 plan allocates 4.6 billion euros (2021–2027) to decarbonize transport, including purchase subsidies up to 60,000 euros per heavy-duty vehicle and 30% grants for hydrogen refueling infrastructure, lowering fleet electrification CAPEX for Via Location SA. Strategic alignment enables maintenance of competitive leasing rates while accessing subsidies that can cut replacement costs by an estimated 20–35%. Leveraging these incentives supports compliance with France's target to reduce transport emissions 50% by 2030 versus 2005 levels. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEU Transport Policy Alignment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a French entity, Via Location SA must navigate evolving EU rules on trans-border logistics and infrastructure; the Eurovignette directive revisions (2024 EU agreement phasing in weights\/CO2-based charges) could raise road charges by up to 15–20% in some member states, shifting demand to efficient fleet management and long-term rental. Via Location should monitor these shifts and advise clients on cross-border rental strategies to contain operating cost increases. Via Location can leverage data-driven fleet optimization to capture rising demand for lower TCO solutions across the EU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Urban Access Restrictions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rollout of ZFE in 20+ French cities, targeting full diesel bans by 2025–2030, forces rapid turnover of older diesel vans, increasing compliance costs by €8–15k per vehicle on average. Via Location SA mitigates this by offering short- and mid-term leases and conversions, reducing upfront capex for fleets facing estimated retrofit or replacement bills of €200–500m nationally. In 2024 Via Location reported a 22% rise in demand from urban logistics clients seeking ZFE-compliant vehicles, positioning it as a key intermediary for businesses navigating restrictive local regulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Supply Chain Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOngoing geopolitical tensions in 2025 strained automotive parts and semiconductor supply chains, contributing to a 12% global chip shortage-related production delay and extending average vehicle delivery times by ~4–6 weeks, affecting Via Location SA fleet replenishment.\u003c\/p\u003e\n\u003cp\u003ePolitical instability in key battery and engine raw-material regions (e.g., DRC, Indonesia) risks interrupting inputs that support \u0026gt;30% of EV component sourcing, threatening fleet availability and service reliability.\u003c\/p\u003e\n\u003cp\u003eVia Location SA must implement contingency plans—diversified suppliers, increased safety stock (target +20% inventory), and contractual price hedges—to mitigate disruption-driven vehicle shortages and price hikes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 chip shortages up ~12% globally, adding 4–6 week delivery delays\u003c\/li\u003e\n\u003cli\u003eOver 30% of EV components sourced from high-risk regions (DRC, Indonesia)\u003c\/li\u003e\n\u003cli\u003eContingency actions: supplier diversification, +20% safety stock, price hedging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Labor Relations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe 2024–25 French labor climate, including pension reform protests that affected 1,000+ transport strikes in 2023, raises wage and disruption risks for Via Location SA; strict labor laws and collective bargaining push average transport labor costs up ~6–8% YoY in recent data, increasing maintenance and staffing expenses.\u003c\/p\u003e\n\u003cp\u003eShifts toward stricter protections or future flexibility could alter long-term pricing power and operational efficiency, with potential strike-related revenue losses of millions EUR per major action for mid-sized fleets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh strike frequency: 1000+ transport actions in 2023\u003c\/li\u003e\n\u003cli\u003eTransport wage inflation: ~6–8% YoY\u003c\/li\u003e\n\u003cli\u003ePotential revenue loss per major strike: millions EUR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply shocks, subsidy cuts and ZFE costs squeeze fleets—16–35% capex \u0026amp; rising compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrance 2030 subsidies (€4.6bn) cut fleet CAPEX ~20–35%; Eurovignette CO2\/weight charges may raise cross-border costs 15–20%; ZFE rollout forces diesel phase-out raising compliance costs €8–15k\/vehicle and drove 22% YTD demand for compliant leases; 2024–25 chip shortages +12% delay deliveries 4–6 weeks; transport wage inflation ~6–8% YoY; contingency: +20% safety stock.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrance 2030\u003c\/td\u003e\n\u003ctd\u003e€4.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurovignette impact\u003c\/td\u003e\n\u003ctd\u003e+15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZFE compliance cost\u003c\/td\u003e\n\u003ctd\u003e€8–15k\/veh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDemand shift\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChip delays\u003c\/td\u003e\n\u003ctd\u003e+4–6 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWage inflation\u003c\/td\u003e\n\u003ctd\u003e6–8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect Via Location SA across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with data-driven trends and region-specific examples to identify risks and opportunities for executives, investors, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Via Location SA's full PESTLE into a concise, shareable brief that highlights regulatory, economic, and tech risks for quick alignment in meetings or pitch decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVia Location SA faces heightened financing costs as its asset-heavy fleet growth depends on debt; ECB rate hikes to 3.75% by Q4 2025 raise borrowing spreads and pushed corporate loan rates in France above 5% on average, increasing annual interest expense materially.\u003c\/p\u003e\n\u003cp\u003eRate volatility forces Via Location to expand hedging—interest rate swaps and caps—and adapt pricing: higher rates can raise fleet expansion costs by an estimated 150–300 basis points, pressuring margins on multi-year rental contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShift to Asset-Light Business Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEconomic uncertainty has pushed 62% of French SMEs toward asset-light models in 2024, favoring rentals over ownership to preserve cash—benefiting firms like Via Location SA. This macro trend creates demand for providers that absorb depreciation and maintenance risk; France's equipment leasing market grew 7.8% in 2024, offering a steady tailwind. Via Location can capture CFOs seeking balance sheet optimization by marketing flexible lease terms and short-duration contracts. Flexible pricing and capex-light propositions align with corporate liquidity targets and rising demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary Pressure on Maintenance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePersistent inflation in France pushed spare parts and specialized labor costs up roughly 6-8% year-on-year in 2023–2024, while industrial electricity prices rose about 12% in 2022–2024, increasing Via Location SA’s maintenance overheads.\u003c\/p\u003e\n\u003cp\u003eMany long-term rental contracts are fixed-price, forcing the firm to absorb higher maintenance costs and compress margins unless mitigated.\u003c\/p\u003e\n\u003cp\u003eLeveraging bulk purchasing and tighter supply-chain sourcing reduced parts cost volatility by up to 4% for peers in 2024, a key economic lever for margin protection in the French market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Price Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnergy price volatility—EU wholesale electricity averaged about 120 EUR\/MWh in 2024 vs 60 EUR\/MWh in 2020—directly raises fleet total cost of ownership for Via Location SA, increasing operating expense sensitivity compared with diesel (diesel €1.60–€1.80\/l in 2024). \u003c\/p\u003e\n\u003cp\u003eThe firm supplies hardware but fleet green economics hinge on energy market stability; a 30–40% swing in power prices can erase EV payback advantages. \u003c\/p\u003e\n\u003cp\u003eVia Location must deliver data-driven forecasting and TCO models so clients can plan transitions across electricity, biogas, hydrogen and diesel price scenarios. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 EU avg electricity ~120 EUR\/MWh vs diesel €1.60–€1.80\/l\u003c\/li\u003e\n\u003cli\u003e30–40% power-price swings can negate EV ROI\u003c\/li\u003e\n\u003cli\u003eRequire TCO models covering electricity, biogas, hydrogen, diesel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Production Trends in France\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe demand for commercial vehicle rentals in France tracks manufacturing and construction output; industrial production fell 0.8% year-on-year in Q3 2025, pressuring heavy-duty transport and fleet services.\u003c\/p\u003e\n\u003cp\u003eReduced industrial activity lowers utilization rates and leasing volumes, cutting revenues for providers like Via Location SA.\u003c\/p\u003e\n\u003cp\u003eFrance's 2024–25 re-industrialization measures aim to lift manufacturing capacity by ~2% annually, creating growth opportunities to expand industrial clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndustrial production -0.8% y\/y Q3 2025\u003c\/li\u003e\n\u003cli\u003eConstruction output decline lowers heavy-duty demand\u003c\/li\u003e\n\u003cli\u003eRe-industrialization target ~2% annual manufacturing growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising ECB rates push French loan costs \u0026gt;5%, boosting leasing demand but squeezing margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigher ECB rates (3.75% by Q4 2025) lift French corporate loan rates \u0026gt;5%, raising Via Location SA interest costs; equipment leasing grew 7.8% in 2024 while SMEs shifted 62% to asset-light models, boosting demand; inflation raised parts\/labor ~6–8% and electricity to ~120 EUR\/MWh in 2024, increasing TCO and compressing fixed-price contract margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eECB rate\u003c\/td\u003e\n\u003ctd\u003e3.75% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp loan avg France\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;5% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasing market growth\u003c\/td\u003e\n\u003ctd\u003e7.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs asset-light\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity\u003c\/td\u003e\n\u003ctd\u003e~120 EUR\/MWh (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eVia Location SA PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Via Location SA PESTLE Analysis document you’ll receive after purchase—fully formatted, professionally structured, and ready to use.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers: the content, layout, and structure visible in this preview are exactly what you’ll download immediately after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751979200889,"sku":"vialocation-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/vialocation-pestle-analysis.png?v=1772236714","url":"https:\/\/matrixbcg.com\/products\/vialocation-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}