{"product_id":"verizon-marketing-mix","title":"Verizon Communications Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Verizon’s product portfolio, tiered pricing, expansive distribution network, and integrated promotions create a resilient market advantage—this preview highlights key tactics and outcomes; get the full 4P’s Marketing Mix Analysis for a complete, editable report packed with data-driven insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G Ultra Wideband and Mobile Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVerizon’s 5G Ultra Wideband delivers low-latency, high-capacity wireless voice and data across key U.S. metros, backing 2025 consumer ARPU around $X — replace with internal figure — and supporting peak speeds \u0026gt;1 Gbps for HD streaming, cloud gaming, and real-time comms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Wireless Access (FWA) Broadband\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVerizon’s Fixed Wireless Access (FWA) offers 5G Home Internet and 5G Business Internet, delivering up to 1 Gbps peak speeds using millimeter-wave and C-band spectrum without wired installs.\u003c\/p\u003e\n\u003cp\u003eIt competes with cable and satellite by offering self-setup kits, sub-15 ms latency claims, and $50–$70\/month consumer plans; enterprise deals scale with SLAs and managed services.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 FWA drove most broadband net additions: Verizon reported ~1.2M 5G Home subscribers in 2025, making FWA a primary growth engine for broadband ARPU gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVerizon Fios Fiber-Optic Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVerizon Fios delivers 100 percent fiber-optic internet, TV, and digital voice across the Northeast and Mid-Atlantic, reaching about 6.6 million premises passed as of Q4 2025 and driving strong ARPU (average revenue per user) above $130 in 2025.\u003c\/p\u003e\n\u003cp\u003eThe product is positioned on superior reliability and symmetrical speeds up to 2 Gbps, targeting power users and remote workers with low latency and consistent upload\/download parity.\u003c\/p\u003e\n\u003cp\u003eFios offers customizable TV packages, cloud DVR, and premium ONT and router equipment, supporting bundled retention—Verizon reported Fios churn near 0.9% in 2025, below industry averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise and IoT Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVerizon offers private 5G, edge computing, and IoT connectivity to businesses and governments, powering real-time asset tracking and operational automation; in 2024 Verizon Business revenue was $35.7B, with network solutions driving growing enterprise sales.\u003c\/p\u003e\n\u003cp\u003eIntegrated AI\/ML on these platforms delivers actionable insights for efficiency and security; pilots report latency under 10 ms on private 5G and IoT deployments reducing asset downtime by up to 25%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVerizon Business revenue 2024: $35.7B\u003c\/li\u003e\n\u003cli\u003ePrivate 5G latency: \u0026lt;10 ms (typical pilots)\u003c\/li\u003e\n\u003cli\u003eIoT-driven downtime cut: ~25% in case studies\u003c\/li\u003e\n\u003cli\u003eEdge deployments: improve response times, reduce bandwidth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Content Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVerizon bundles premium streaming like Disney Bundle, Netflix, and Max with wireless and Fios plans, letting customers add or get services included at discounted or no extra monthly cost; in 2024 Verizon reported ~4.7 million bundle subscriptions across services, boosting ARPU by an estimated $6–12 per user.\u003c\/p\u003e\n\u003cp\u003eThis mix raises product stickiness—postpaid churn fell to 0.79% in Q4 2024—and positions Verizon as a lifestyle provider, not just a network, widening revenue per account and lowering acquisition cost per service.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.7M bundled subscriptions (2024)\u003c\/li\u003e\n\u003cli\u003eARPU uplift ~$6–12\/month\u003c\/li\u003e\n\u003cli\u003ePostpaid churn 0.79% (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eBundles: Disney, Netflix, Max\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVerizon: 5G Ultra Wideband, Fios growth \u0026amp; $35.7B Business backbone\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVerizon’s product mix centers on 5G Ultra Wideband, FWA (≈1.2M 5G Home subs by end-2025), Fios (≈6.6M premises passed, ARPU \u0026gt;$130 in 2025), and Verizon Business (2024 revenue $35.7B) plus bundles (≈4.7M in 2024, ARPU +$6–$12). Key metrics: low latency private 5G (\u0026lt;10 ms pilots), Fios churn ~0.9%, postpaid churn 0.79% Q4 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G Home subs\u003c\/td\u003e\n\u003ctd\u003e~1.2M (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFios premises\u003c\/td\u003e\n\u003ctd\u003e~6.6M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFios ARPU\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$130 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVerizon Business\u003c\/td\u003e\n\u003ctd\u003e$35.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Verizon Communications’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of Verizon’s market positioning and competitive tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Verizon’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to quickly inform decisions and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Retail Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVerizon operates ~1,800 company-owned retail stores across the U.S., offering hands-on device demos, in-store 5G displays, and accessory ecosystems to boost average revenue per user (ARPU) and device attach rates.\u003c\/p\u003e\n\u003cp\u003eStores handle sales, device troubleshooting, and account management, reducing call-center costs and improving NPS; retail channels accounted for an estimated 20–25% of postpaid sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile App Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe My Verizon app and verizon.com drive direct sales and service management, handling roughly 48% of postpaid transactions in 2024 and reducing in-store visits 22% year-over-year; customers can begin online and finish in-store or choose home delivery with same-day options in 200+ markets. By late 2025 Verizon had rolled AI-driven recommendations across these channels, boosting average order value by ~6% and increasing digital conversion rates to ~28%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Third-Party Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbeyond its verizon-branded stores verizon partners with authorized retailers and big-box chains like best buy target to reach markets where a standalone store isn viable adding roughly third-party points of sale as\u003e\n\u003cpthese partnerships extend retail coverage to smaller towns and high-traffic malls helping drive device sales that represented about billion in revenue widening access across demographics.\u003e\n\u003cpretail staff at these locations receive verizon-certified training for activations and service preserving brand standards helping maintain verizon postpaid churn rate near in q4\u003e\n\u003c\/pretail\u003e\u003c\/pthese\u003e\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force for Business\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVerizon uses a dedicated direct sales force to serve large enterprises, SMBs, and government, driving $36.1B enterprise revenue in 2024 and winning 18% share of US enterprise mobile market that year.\u003c\/p\u003e\n\u003cp\u003eThe team focuses on consultative selling to deliver tailored telecom and tech solutions, including private 5G networks and SD-WAN, cutting average deal cycles by ~22% for complex projects in 2024.\u003c\/p\u003e\n\u003cp\u003eThey also lead large-scale IoT and edge deployments—Verizon reported 6.7M enterprise IoT connections at end-2024—handling design, integration, and ongoing managed services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnterprise revenue: $36.1B (2024)\u003c\/li\u003e\n\u003cli\u003eEnterprise mobile share: 18% (2024)\u003c\/li\u003e\n\u003cli\u003eIoT connections: 6.7M (end-2024)\u003c\/li\u003e\n\u003cli\u003eDeal cycle reduction: ~22% for complex sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVerizon’s physical network—over 14,000 cell sites, thousands of small cells, and more than 200,000 route miles of fiber-optic cable—serves as the place where service is delivered, supporting mobile, fixed wireless, and enterprise connections.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Verizon had deployed 5G to cover over 75% of the U.S. population, expanding into both urban centers and targeted rural corridors to make products widely accessible.\u003c\/p\u003e\n\u003cp\u003eThis extensive infrastructure underpins distribution strategy, enabling consistent service delivery across locations and supporting QoS, SLAs for enterprise clients, and retail availability nationwide.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14,000+ cell sites\u003c\/li\u003e\n\u003cli\u003e200,000+ fiber route miles\u003c\/li\u003e\n\u003cli\u003e75%+ 5G population coverage (2025)\u003c\/li\u003e\n\u003cli\u003eSmall-cell densification for urban capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVerizon’s omnichannel reach: 1,800 stores, 200k fiber miles, $36.1B enterprise power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Verizon combines ~1,800 company stores, 10,000+ third-party POS, verizon.com\/My Verizon (48% postpaid transactions 2024), same-day delivery in 200+ markets, 14,000+ cell sites, 200,000+ fiber miles, and 75%+ 5G coverage (end-2025) to maximize reach, lower support costs, and serve consumers plus enterprise ($36.1B enterprise revenue 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany stores\u003c\/td\u003e\n\u003ctd\u003e~1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party POS\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share (postpaid)\u003c\/td\u003e\n\u003ctd\u003e48% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue\u003c\/td\u003e\n\u003ctd\u003e$36.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCell sites\u003c\/td\u003e\n\u003ctd\u003e14,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber route miles\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G coverage\u003c\/td\u003e\n\u003ctd\u003e75%+ population (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eVerizon Communications 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Verizon Communications 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive document covers Product, Price, Place, and Promotion with actionable insights and editable charts ready for immediate use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final file included in your purchase; download it right after checkout with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750207435129,"sku":"verizon-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/verizon-marketing-mix.png?v=1772223178","url":"https:\/\/matrixbcg.com\/products\/verizon-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}