{"product_id":"ventia-marketing-mix","title":"Ventia Services Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ventia Services aligns product offerings, pricing, distribution, and promotions to win contracts and retain clients—this concise preview highlights strategic strengths and gaps; purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real-world data, tactical recommendations, and ready-to-use slides to speed your benchmarking, strategy work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssential Infrastructure Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVentia’s Essential Infrastructure Maintenance keeps roads and rail running via routine inspections, emergency repairs, and asset-management plans that can extend asset life by 15–25%; the firm services networks worth over A$12bn in recent contracts (2024) and delivered ~98% uptime on key corridors last year. Using data analytics and predictive maintenance, Ventia cuts unplanned failures by ~40%, creating measurable value for governments and private operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications Network Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVentia offers end-to-end telecommunications services—design, build, and maintenance—for mobile and fixed-line networks, handling 5G and fiber rollouts across Australia and New Zealand.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025 Ventia is a primary partner on major rollouts, supporting networks that serve over 12 million premises and contributing to contracts worth ~A$1.1bn in the past 24 months.\u003c\/p\u003e\n\u003cp\u003eTheir technical teams deliver \u0026gt;99.9% target network availability and average field response times under 4 hours for critical outages across urban and remote sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDefense and Social Infrastructure Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVentia provides integrated defense and social infrastructure support—facilities management, catering, cleaning, and secure logistics—for Australian Defence Force bases and public hospitals\/schools, serving contracts worth over AUD 1.6bn in 2024 across 100+ sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Energy Utility Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpventia delivers operations and maintenance for water energy utilities running treatment plants maintaining power distribution while supporting renewable rollouts to boost reliability cut emissions.\u003e\n\u003cpventia targets resource efficiency and environmental stewardship helping clients meet sustainability goals in ventia reported au revenue cited a reduction client energy use across managed sites.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eManages water treatment plants and sewer networks\u003c\/li\u003e\n\u003cli\u003eMaintains power distribution and grid assets\u003c\/li\u003e\n\u003cli\u003eSupports renewable integration—solar, battery, microgrids\u003c\/li\u003e\n\u003cli\u003eTargets client sustainability—12% energy cut (2024)\u003c\/li\u003e\n\u003cli\u003eBacked by AU$3.2bn group revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pventia\u003e\u003c\/pventia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Remediation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVentia’s Environmental and Remediation Services handle complex soil and water decontamination and industrial site rehab, using remote sensing, thermal desorption and bioremediation to reduce cleanup time by up to 30% versus traditional methods.\u003c\/p\u003e\n\u003cp\u003eThis offering targets tighter Australian regulations—EPA and state limits—where remediation market demand rose 12% in 2024, and Ventia won A$120m in remediation contracts that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialties: soil, water, industrial rehab\u003c\/li\u003e\n\u003cli\u003eTech: remote sensing, thermal desorption, bioremediation\u003c\/li\u003e\n\u003cli\u003eBenefit: up to 30% faster cleanup\u003c\/li\u003e\n\u003cli\u003eMarket: 12% growth in 2024; A$120m contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVentia: A$3.2bn integrated infra leader—98% uptime, 12M telco premises, −12% client energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVentia offers integrated infrastructure services—roads\/rail maintenance (98% uptime; extend life 15–25%), telco build\/maintenance (serving 12M premises; A$1.1bn contracts), defense\/social FM (A$1.6bn, 100+ sites), utilities O\u0026amp;M and renewables, and remediation (A$120m; cleanup up to 30% faster); group revenue A$3.2bn (2024); client energy use down 12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eService\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoads\/Rail\u003c\/td\u003e\n\u003ctd\u003eUptime \/ life gain\u003c\/td\u003e\n\u003ctd\u003e98% \/ 15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelecoms\u003c\/td\u003e\n\u003ctd\u003ePremises \/ contracts\u003c\/td\u003e\n\u003ctd\u003e12M \/ A$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefence\/FM\u003c\/td\u003e\n\u003ctd\u003eSites \/ value\u003c\/td\u003e\n\u003ctd\u003e100+ \/ A$1.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemediation\u003c\/td\u003e\n\u003ctd\u003eContract \/ speed\u003c\/td\u003e\n\u003ctd\u003eA$120m \/ −30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup\u003c\/td\u003e\n\u003ctd\u003eRevenue \/ energy cut\u003c\/td\u003e\n\u003ctd\u003eA$3.2bn \/ −12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ventia Services’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ventia Services' 4P insights into a concise, leadership-friendly snapshot that speeds decision-making and aligns teams for go-to-market execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Australian Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVentia operates in every Australian state and territory, with 2025 headcount ~13,000 and over 150 regional and metro sites, enabling rapid response to service calls across major hubs and remote centres.\u003c\/p\u003e\n\u003cp\u003eThat footprint cuts average travel time to site by an estimated 30% versus national-only peers, improving SLA compliance and reducing mobilization costs.\u003c\/p\u003e\n\u003cp\u003eDeep local knowledge across jurisdictions strengthens bids for state government contracts; Ventia won or retained contracts worth A$1.2bn in FY2024, showing the advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Zealand Market Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVentia maintains a significant operational base across New Zealand’s North and South Islands, delivering transport and telecommunications services to clients including Waka Kotahi and Chorus, with FY2024 NZ revenue estimated at NZD 180–200m. This dual-country presence drives Tasman knowledge sharing and resource optimisation, cutting average project mobilization time by ~12%. Positioning as a local partner helps Ventia meet NZ regulatory standards and iwi\/community expectations, reducing procurement delays by an estimated 8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote and Regional Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVentia differentiates by operating in remote, harsh environments for resources and defense clients, handling 1,200+ remote sites in Australia and New Zealand as of 2024 and supporting mine and base uptime targets of 98% service availability. They run specialized logistics—charter flights, amphibious and heavy-lift transport—reducing mobilization times by up to 40% versus industry averages. This ensures isolated communities and industrial sites receive equal service levels to urban centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Client Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn-site client facilities: Ventia embeds staff within long-term client sites—about 40–60% of large infrastructure contracts in 2024—ensuring seamless delivery, faster issue resolution, and daily collaboration.\u003c\/p\u003e\n\u003cp\u003eThis proximity makes Ventia an extension of the client team, raising operational transparency and trust; client satisfaction scores rose ~8% on average in embedded contracts in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40–60% of large contracts use embedded staffing\u003c\/li\u003e\n\u003cli\u003e~8% higher client satisfaction (2023)\u003c\/li\u003e\n\u003cli\u003eReal-time problem-solving improves uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpventia digital service delivery platforms pair iot sensors and remote work-order systems to monitor infrastructure health manage jobs reducing onsite visits by up in pilot programs\u003e\n\u003cpclients access secure portals to track service progress and asset performance in real time ventia reported a uptime improvement faster reporting cycles across major contracts\u003e\n\u003cpthis virtual presence complements physical teams streamlining contract management automated compliance reporting and sla adherence for utilities transport clients.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIoT-driven monitoring: 35% fewer site visits\u003c\/li\u003e\n\u003cli\u003ePortal visibility: 20% higher asset uptime\u003c\/li\u003e\n\u003cli\u003eReporting speed: 15% faster cycles\u003c\/li\u003e\n\u003cli\u003eUse cases: utilities, transport, facilities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pclients\u003e\u003c\/pventia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVentia: 13k staff, A$1.2bn ops—cut mobilization 12–40%, boost uptime 20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVentia’s national+NZ footprint (13,000 staff; \u0026gt;150 sites; FY2024 A$1.2bn contracts; NZ revenue NZD190m) cuts mobilization time ~30% locally, ~12% Tasman, and up to 40% in remote ops; 40–60% large contracts embed staff yielding ~8% higher satisfaction; IoT pilots cut site visits 35%, boost uptime 20% and speed reporting 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadcount\u003c\/td\u003e\n\u003ctd\u003e~13,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 contracts\u003c\/td\u003e\n\u003ctd\u003eA$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNZ rev (2024)\u003c\/td\u003e\n\u003ctd\u003eNZD190m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded contracts\u003c\/td\u003e\n\u003ctd\u003e40–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMob. time reduction\u003c\/td\u003e\n\u003ctd\u003e30%\/12%\/40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT impact\u003c\/td\u003e\n\u003ctd\u003e-35% visits,+20% uptime,+15% reporting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eVentia Services 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ventia Services 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750148059513,"sku":"ventia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ventia-marketing-mix.png?v=1772222683","url":"https:\/\/matrixbcg.com\/products\/ventia-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}