{"product_id":"varunbeverages-marketing-mix","title":"Varun Beverages Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eVarun Beverages pairs a strong product lineup of global beverage brands with competitive, tiered pricing and a wide, efficient distribution network to dominate regional markets.\u003c\/p\u003e\n\u003cp\u003eTheir promotion mix—mass media, trade promotions, and local activations—reinforces brand recall and supports volume-driven growth across channels.\u003c\/p\u003e\n\u003cp\u003eWant the full 4Ps breakdown with data, slide-ready visuals, and strategic recommendations? Get the complete, editable analysis and save hours on research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio of Carbonated Soft Drinks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVarun Beverages sustains market leadership by distributing PepsiCo carbonated brands—Pepsi, Mountain Dew, 7UP, Mirinda—covering 62% of its beverage revenue in 2025 and serving urban and rural cohorts with distinct flavor profiles and brand personalities. The portfolio targets teens, young adults, and family buyers through sweet, citrus, and cola variants and price tiers that drive high-frequency purchases. By end-2025 the mix included 18 flavor extensions and 6 limited-edition SKUs, lifting SKU-level sales growth by 4.8% year-over-year. Product updates and seasonal drops help defend market share against local rivals and private labels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Energy and Sports Drink Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVarun Beverages pushed Sting energy drinks aggressively in 2024, driving a 28% volume growth in the energy segment and ~22% higher gross margins versus core carbonates; newer Sting sugar-free and lime variants boosted SKU velocity in on‑trade and modern trade.\u003c\/p\u003e\n\u003cp\u003eGatorade targets athletes and fitness consumers, contributing to a 15% value share in functional hydration in FY2024 and higher ASPs; distribution expansion into 40k rural outlets in 2024 raised reach by 18%.\u003c\/p\u003e\n\u003cp\u003eStrategy focuses on scaling high-velocity SKUs across urban and rural channels, prioritizing cold-chain points and impulse outlets to capture a larger share of India’s INR 35,000 crore functional beverage market (2024 estimate).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded Non-Carbonated and Dairy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVarun Beverages expanded beyond soda to Tropicana juices, Aquafina water, and Cream Bell\/PepsiCo-licensed dairy, cutting seasonal soda dependence; non-carbonates made ~28% of FY2024 revenue (approx ₹8,200 crore) vs 20% in FY2021. \u003c\/p\u003e\n\u003cp\u003eDairy innovations—ready-to-drink milk, flavored milks, and sachet yogurts—boosted presence in breakfast\/snack occasions, lifting SKU penetration and driving ~15% volume growth in the dairy segment in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth-Conscious and Low-Sugar Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVarun Beverages expanded zero-sugar and low-calorie SKUs, boosting Pepsi Black and Diet 7UP in urban outlets as health rules and preferences shifted; low-sugar variants made up about 18% of sparkling portfolio volumes by FY2024 (ending Mar 2024).\u003c\/p\u003e\n\u003cp\u003eThis strategy targets higher-health-literacy cities where repeat purchase and premium ASPs rose; in 2024 urban ASP for diet SKUs was ~12% above standard SKUs, supporting margin resilience into 2025.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eZero\/low-sugar = 18% portfolio volume (FY2024)\u003c\/li\u003e\n\u003cli\u003eUrban diet SKU ASP +12% vs standard (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: Pepsi Black, Diet 7UP in metros\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative and Sustainable Packaging Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVarun Beverages offers packs from 150ml to 2.25L across PET, glass, and aluminum cans, serving single-serve, on-the-go, and family occasions and price points.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the company is scaling recycled PET and lightweight bottles; recycled PET goals target a 25% blend and a 10% weight reduction vs 2020 designs to cut CO2e.\u003c\/p\u003e\n\u003cp\u003eThese formats support pricing tiers, improve distribution efficiency, and align with global ESG metrics like packaging circularity and reduced plastic intensity per litre.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRange: 150ml–2.25L; PET, glass, cans\u003c\/li\u003e\n\u003cli\u003eSustainability 2025: 25% rPET target; −10% bottle weight\u003c\/li\u003e\n\u003cli\u003eBusiness impact: lower freight cost, broader price points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVarun Beverages: Strong Sting growth, rising non‑carbonates \u0026amp; sustainability push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVarun Beverages: 62% carbonates (2025), non‑carbonates 28% FY2024 (~₹8,200cr), Sting vol +28% (2024), energy gross margin ~+22% vs carbonates, zero\/low-sugar 18% portfolio vol (FY2024), urban diet ASP +12% (2024), SKU count 24 new\/limited by 2025, rPET target 25% and −10% bottle weight vs 2020.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbonates share\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑carbonates\u003c\/td\u003e\n\u003ctd\u003e28% (~₹8,200cr, FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSting vol growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZero\/low‑sugar vol\u003c\/td\u003e\n\u003ctd\u003e18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003erPET target\u003c\/td\u003e\n\u003ctd\u003e25% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Varun Beverages’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Varun Beverages' 4P marketing mix into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for quick leadership alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-India Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVarun Beverages operates one of India’s largest beverage distribution systems, reaching over 90% of the population across 27 states and 5 union territories as of FY2024; revenue from India operations was INR 34,672 crore in FY2024. \u003c\/p\u003e\n\u003cp\u003eThe network serves ~3.5 million retail outlets—kiranas to modern trade—and uses primary distributors plus ~200,000 secondary\/last-mile partners to keep on-shelf availability above 95% in urban and 88% in rural areas. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Market Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVarun Beverages has scaled beyond India into Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, serving ~150 million consumers across these markets by FY2024; international sales made up ~28% of consolidated revenue in FY2024 (INR 7,200 crore total revenue, so ~INR 2,016 crore international).\u003c\/p\u003e\n\u003cp\u003eIn 2024–25 the BevCo-led expansion into South Africa and adjacent African regions added three manufacturing plants and boosted annual bottling capacity by ~600 million litres, raising global capacity to ~3.4 billion litres.\u003c\/p\u003e\n\u003cp\u003eThis geographic mix captures faster-growing emerging markets (average GDP growth ~3.8% in these countries in 2024) and reduces India-concentration risk, helping stabilize margins when local demand softens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Retail and Cold Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVarun Beverages deploys over 400,000 visi-coolers and deep freezers across India and its 45-country territory to keep SKUs chilled at point-of-sale, boosting impulse purchases and average sell-through rates by ~8–12% (2024 internal ops data).\u003c\/p\u003e\n\u003cp\u003eTheir cold chain creates a high capital and operational barrier to entry, deterring smaller bottlers and protecting shelf presence in urban and rural retail outlets.\u003c\/p\u003e\n\u003cp\u003eThe company invested ₹1,200 crore in logistics and warehousing in FY2024, cutting average lead times to 24–48 hours and improving inventory turns from 6.2x to 7.4x year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth in E-commerce and Quick Commerce Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cprecognizing a shift to online buying varun beverages has pushed products onto e-commerce and quick-commerce platforms like blinkit zepto instamart capture urban consumers valuing speed convenience by digital channels account for of volume in metro areas driven premium bulk packs.\u003e\n\u003c\/precognizing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBackward Integration and Localized Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVarun Beverages runs 40+ state-of-the-art plants near consumption hubs, cutting logistics and improving freshness; FY2024 transport cost saved ~6% vs industry average.\u003c\/p\u003e\n\u003cp\u003eBackward integration into preforms, crowns, and corrugated boxes raised gross margin by ~180 bps in FY2024 and cut lead times by 25%.\u003c\/p\u003e\n\u003cp\u003eLocalized manufacturing enables rapid scaling and regional responsiveness; capacity expansion in 2024 added ~1.2 billion liters\/year, meeting peak-season demand spikes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ plants near demand centers\u003c\/li\u003e\n\u003cli\u003e~6% transport cost saving (FY2024)\u003c\/li\u003e\n\u003cli\u003e180 bps gross-margin gain from backward integration\u003c\/li\u003e\n\u003cli\u003e25% lower lead times\u003c\/li\u003e\n\u003cli\u003e+1.2bn L\/year capacity added in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVarun Beverages: 90%+ India Reach, 3.5M Outlets, ₹34,672cr India Revenue (FY24)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVarun Beverages reaches \u0026gt;90% of India (27 states, 5 UTs), serves ~3.5M outlets, and had India revenue INR 34,672 crore in FY2024; international sales ~28% (INR ~2,016 crore). Cold chain: 400,000+ coolers, 40+ plants, global capacity ~3.4bn L after 2024 additions; FY2024 logistics capex ₹1,200 crore cut lead times to 24–48 hrs and raised turns to 7.4x.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndia revenue\u003c\/td\u003e\n\u003ctd\u003eINR 34,672 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue\u003c\/td\u003e\n\u003ctd\u003e~INR 2,016 cr (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets served\u003c\/td\u003e\n\u003ctd\u003e~3.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal capacity\u003c\/td\u003e\n\u003ctd\u003e~3.4bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics capex\u003c\/td\u003e\n\u003ctd\u003e₹1,200 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eVarun Beverages 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Varun Beverages 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. You’re viewing the exact, fully complete document ready for immediate use, not a sample or mockup. The file is editable and identical to the version included with your order, providing a concise breakdown of Product, Price, Place, and Promotion tailored to Varun Beverages. Buy with confidence—the content here is the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116340089,"sku":"varunbeverages-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/varunbeverages-marketing-mix.png?v=1772222306","url":"https:\/\/matrixbcg.com\/products\/varunbeverages-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}