{"product_id":"valeo-marketing-mix","title":"Valeo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Valeo’s product innovation, pricing architecture, distribution network, and promotional mix combine to drive automotive-component leadership—this preview highlights key tactics and their market impact; unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data, strategic insights, and ready-to-use recommendations to save research time and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Voltage Electrification Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValeo offers a full stack of high-voltage electrification systems—e-motors, inverters, and on-board chargers—targeting both passenger and commercial EVs, driving a 22% revenue share in electrification in 2024 and a 28% target for 2025.\u003c\/p\u003e\n\u003cp\u003eProducts focus on energy efficiency and high power density, cutting system losses by up to 12% versus previous gen, and reducing package volume by 18% for better vehicle integration.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Valeo leads 800V systems adoption, supplying platforms enabling sub-20-minute ultra-fast charging for premium brands and supporting over 1.4 million 800V-capable vehicles in its pipeline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Driver Assistance Systems and LiDAR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValeo’s product range includes third-generation SCALA LiDAR, high-res cameras, and ultrasonic sensors integrated with software delivering Level 2+ and limited Level 3 features; SCALA Gen3 cuts detection latency to ~20 ms and extends range to ~250 m (2025 spec). \u003c\/p\u003e\n\u003cp\u003eSensor fusion platforms bundle perception, decision, and redundancy; Valeo reports supplying complete ADAS suites to OEMs with claimed 99% day\/night detection reliability in mixed weather tests and €1.2B ADAS revenue in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThermal Management for Electric Powertrains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValeo’s thermal management for electric powertrains combines high-efficiency heat pumps and battery cooling plates to keep batteries in the optimal 15–35°C range, improving range by up to 10% and slowing capacity fade by ~20% over five years (industry averages, 2025). \u003c\/p\u003e\n\u003cp\u003eIntegrated hardware plus intelligent control software coordinates cabin and pack climate, cutting HVAC-related energy use by ~25% versus resistive heating and saving an estimated 0.5–1.5 kWh\/100 km depending on driving conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Lighting and Visibility Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eValeo designs intelligent lighting that combines communication through light and high-definition projection, using Matrix LED and micro-LED tech to boost nighttime safety and enable branded aesthetic signatures for OEMs.\u003c\/p\u003e\n\u003cp\u003eIntegrated sensors in lighting units support ADAS (advanced driver-assistance systems), creating a multifunctional visibility platform that Valeo reported contributed to ~€1.1bn of its 2024 Comfort \u0026amp; Driving Assistance sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMatrix LED\/micro-LED: higher beam control\u003c\/li\u003e\n\u003cli\u003eSafety: reduces glare, improves detection\u003c\/li\u003e\n\u003cli\u003eADAS sensors: lane, pedestrian support\u003c\/li\u003e\n\u003cli\u003e2024 sales: ~€1.1bn in related segment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware-Defined Vehicle Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eValeo’s Software-Defined Vehicle Services shift the firm to a software-centric model, offering middleware and application software that enable over-the-air (OTA) updates and feature rollout across a vehicle’s lifecycle.\u003c\/p\u003e\n\u003cp\u003eBy decoupling hardware from software, Valeo helps OEMs cut time-to-market; software reuse can shorten development cycles by ~30% and OTA-capable fleets (projected 200M+ vehicles by 2027) drive recurring revenue.\u003c\/p\u003e\n\u003cp\u003eSolutions emphasize cybersecurity, interior monitoring, and intuitive UIs—Valeo reported €1.2B in software-related order intake in 2024, underlining commercial traction.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnables OTA updates and lifecycle features\u003c\/li\u003e\n\u003cli\u003eDecouples hardware\/software; ~30% faster launches\u003c\/li\u003e\n\u003cli\u003eFocus: cybersecurity, interior monitoring, user interfaces\u003c\/li\u003e\n\u003cli\u003e€1.2B software orders in 2024; taps 200M+ OTA vehicle market by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValeo pivots to electrification, ADAS, software and thermal gains—€1.2B signals strong momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValeo’s product mix centers on high-voltage electrification (22% rev share 2024; 28% target 2025), ADAS\/SCALA Gen3 (€1.2B ADAS revenue 2024; 250 m range; ~20 ms latency), thermal systems improving range up to 10%, and software\/OTA (€1.2B orders 2024). Integrated lighting\/ sensors added ~€1.1B in Comfort sales 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrification\u003c\/td\u003e\n\u003ctd\u003e22% rev 2024; 28% target 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADAS\/SCALA\u003c\/td\u003e\n\u003ctd\u003e€1.2B revenue 2024; 250 m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware\/OTA\u003c\/td\u003e\n\u003ctd\u003e€1.2B orders 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Valeo’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear benchmarking tool; uses real brand practices and competitive context, with a clean layout and editable Word-ready format for reports, workshops, or client presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Valeo’s 4P marketing insights into a concise, presentation-ready snapshot that simplifies pricing, product, placement, and promotion strategy for fast leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Industrial Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValeo operates more than 150 production sites in 29 countries, supporting a localized supply chain that served customers across 33 vehicle-producing markets in 2024; this footprint cut average lead times by about 20% versus centralized peers. Manufacturing hubs in Europe, Asia and the Americas help mitigate logistics risks and enable rapid response to regional demand shifts, keeping Valeo a preferred partner for global OEMs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to OEM Assembly Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eValeo places factories within 50–200 km of major OEM assembly plants to enable just-in-time delivery, cutting transport costs by an estimated 12–18% and logistics CO2 by ~20% per module versus long-haul shipping (Valeo 2024 sustainability report). This proximity also shortens lead times to days, supports joint engineering reviews, and helped Valeo capture €2.1bn in OEM contracts in 2024 tied to early-stage integration work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValeo Service Aftermarket Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValeo Service Aftermarket Network distributes replacement parts to distributors, wholesalers and independent garages worldwide, supporting post-sale vehicle maintenance and repair with over 200,000 SKUs and presence in 160+ countries as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe division reported aftermarket sales of €2.1 billion in 2024, and uses advanced logistics and digital ordering platforms to keep availability above 95% and average delivery times under 48 hours in major markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional R\u0026amp;D and Innovation Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eValeo runs decentralized R\u0026amp;D hubs in Paris, Silicon Valley, and Shanghai, with 33,000 engineers worldwide and €2.1bn R\u0026amp;D spend in 2024, letting it access local talent and startups.\u003c\/p\u003e\n\u003cp\u003eThese centers adapt products to regional regs and tastes, shortening time-to-market for ADAS and connectivity features and supporting ~20% of revenues from electrification and software in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e33,000 engineers globally\u003c\/li\u003e\n\u003cli\u003e€2.1bn R\u0026amp;D spend (2024)\u003c\/li\u003e\n\u003cli\u003eHubs: Paris, Silicon Valley, Shanghai\u003c\/li\u003e\n\u003cli\u003e~20% revenue from electrification\/software (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Technical Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eValeo operates digital sales and technical platforms that serve over 120,000 professional customers globally, offering real-time inventory, order tracking, technical documentation, and e-learning for mechanics and engineers.\u003c\/p\u003e\n\u003cp\u003eThese portals cut average procurement lead times by about 22% and raise repeat-order rates; Valeo reported a 15% YoY increase in B2B digital transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eBy embedding digital touchpoints into distribution, Valeo strengthens partner loyalty and reduces support costs through self-service tools.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ pro customers\u003c\/li\u003e\n\u003cli\u003eReal-time inventory \u0026amp; order tracking\u003c\/li\u003e\n\u003cli\u003eTraining modules for mechanics\/engineers\u003c\/li\u003e\n\u003cli\u003e22% shorter lead times\u003c\/li\u003e\n\u003cli\u003e15% YoY rise in digital B2B sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValeo: Global scale, €4.2bn R\u0026amp;D+aftermarket muscle, faster procurement \u0026amp; broad availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValeo’s 150+ sites in 29 countries cut lead times ~20% and transport costs 12–18%; aftermarket: 200,000 SKUs in 160+ countries, €2.1bn sales (2024) with ≥95% availability; R\u0026amp;D: 33,000 engineers, €2.1bn spend (2024); digital: 120,000+ pro customers, 22% shorter procurement lead times, 15% YoY B2B digital sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\/countries\u003c\/td\u003e\n\u003ctd\u003e150+\/29\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket SKUs\/countries\u003c\/td\u003e\n\u003ctd\u003e200,000\/160+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket sales (2024)\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\/engineers (2024)\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\/33,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital customers\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eValeo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Valeo 4P's Marketing Mix analysis you’ll receive instantly after purchase—no mockups or samples, just the ready-made, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116012409,"sku":"valeo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/valeo-marketing-mix.png?v=1772222288","url":"https:\/\/matrixbcg.com\/products\/valeo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}