{"product_id":"urw-marketing-mix","title":"Unibail-Rodamco-Westfield Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnibail-Rodamco-Westfield’s 4P mix reveals a premium retail-property product strategy, value-based and portfolio pricing, strategic mall locations and omnichannel tenant mix, plus targeted promotional partnerships and events that drive footfall—get the full 4Ps Marketing Mix Analysis to see detailed tactics, metrics, and editable slides for professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Retail Destinations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eURW centers its portfolio on flagship Westfield destinations that act as lifestyle hubs, not traditional malls, blending luxury retail with large F\u0026amp;B and leisure offers to boost footfall and dwell time.\u003c\/p\u003e\n\u003cp\u003eThese assets host top-tier brands and curated experiences; in 2024 URW’s flagship centers delivered like-for-like rental growth of 6.2% and attracted over 350 million annual visits across key cities.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 URW had positioned Westfield as the experiential retail benchmark in major global cities, with flagship centers accounting for roughly 60% of group NOI and driving premium rent premiums versus local markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Office Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnibail-Rodamco-Westfield’s Premium Office Portfolio comprises high-grade offices in CBDs of Paris and London, totaling ~1.3 million sqm and generating ~€460m in 2024 rental income, up 4% y\/y; spaces are built to WELL\/BREEAM standards with 60% ESG-certified assets to attract blue-chip tenants like BNP Paribas and Deloitte. This office segment smooths cash flow, reducing group revenue volatility linked to retail footfall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvention and Exhibition Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Viparis, Unibail‑Rodamco‑Westfield runs Paris region venues hosting 6,000+ annual events and 12 million visitors, anchoring international business tourism and sector launches; these centers drive ~€220m annual revenue for URW's venue segment (2024 pro forma). By 2025 they completed digital upgrades—5G, hybrid-event platforms—and flexible layouts boosting booking resilience: average event capacity now scales 30–80% per configuration, reducing vacancy by 18% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMixed-Use Urban Districts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eURW is shifting into mixed-use urban districts that integrate residential units, hotels, and offices with retail to create captive footfall and higher tenant sales per sqm; in 2024 URW reported a 12% rise in development pipeline value to €8.9bn, driven largely by mixed-use projects.\u003c\/p\u003e\n\u003cp\u003eThese 24\/7 sustainable neighborhoods boost land-use efficiency—expected NAV uplift of ~8–12% per scheme—and lower vacancy through diversified income streams while meeting ESG targets (Net Zero by 2030 pathways used in projects).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePipeline value €8.9bn (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated NAV uplift 8–12% per mixed-use scheme\u003c\/li\u003e\n\u003cli\u003eFootfall\/store sales rise from captive audiences\u003c\/li\u003e\n\u003cli\u003eAligned with Net Zero by 2030 ESG plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestfield Rise Media and Brand Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWestfield Rise is URW’s in-house retail media agency offering digital screens, pop-up activations, and data-driven campaigns that let non-tenant brands reach high-intent shoppers across 86 Westfield malls; in 2024 Rise drove ~€120m in incremental service revenue and delivered avg. CPMs 20–35% above market for experiential spots.\u003c\/p\u003e\n\u003cp\u003eThe product is high-margin, leverages mall infrastructure and first-party footfall data, and supports targeted campaigns using anonymized shopper analytics; conversion rates for pop-ups averaged 4.2% in 2024, boosting tenant and partner ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-house agency model — control and higher margins\u003c\/li\u003e\n\u003cli\u003eChannels — digital screens, pop-ups, programmatic data\u003c\/li\u003e\n\u003cli\u003e2024 revenue impact — ~€120m incremental services\u003c\/li\u003e\n\u003cli\u003ePerformance — avg. CPM +20–35%, pop-up CVR 4.2%\u003c\/li\u003e\n\u003cli\u003eScales across 86 Westfield centres; leverages first-party data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eURW: Flagship Westfields Drive 60% NOI, 6.2% LFL Rent Growth \u0026amp; €8.9bn Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eURW’s product mix centers flagship Westfield lifestyle hubs, high-grade offices (~1.3m sqm; ~€460m rent 2024), Viparis venues (~€220m revenue 2024; 12m visitors), and mixed-use pipeline (€8.9bn 2024) plus Westfield Rise media (~€120m 2024); flagships = ~60% NOI and drove 6.2% like‑for‑like rental growth in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship LFL rent growth\u003c\/td\u003e\n\u003ctd\u003e6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship share of NOI\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffice rental income\u003c\/td\u003e\n\u003ctd\u003e~€460m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViparis revenue\u003c\/td\u003e\n\u003ctd\u003e~€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMixed-use pipeline\u003c\/td\u003e\n\u003ctd\u003e€8.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWestfield Rise revenue\u003c\/td\u003e\n\u003ctd\u003e~€120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Unibail‑Rodamco‑Westfield’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the company’s marketing positioning, grounded in actual brand practices, competitive context, and strategic implications for benchmarking or casework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Unibail-Rodamco-Westfield’s 4P insights into a concise, leadership-ready snapshot that’s ideal for presentations, quick alignment, or as a plug-and-play one-pager to facilitate cross-functional marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime Global Urban Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eURW concentrates 18 flagship malls in top metros—Paris, London, Madrid, Milan, New York—serving catchments with GDP per capita often 25–60% above national averages; malls like Westfield London and Les Quatre Temps delivered combined 2024 footfall ~170 million and rental income ≈ €2.1bn, ensuring steady high-spend locals and tourists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransit-Oriented Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnibail-Rodamco-Westfield (URW) embeds transit-oriented developments in distribution: ~35 flagship centers sit above or next to major subway\/train hubs, boosting catchment to 2–5 million monthly visitors per site (2024 footfall data).\u003c\/p\u003e\n\u003cp\u003eThis connectivity cuts average car trips by ~18% per center and supports URW’s 2030 sustainability targets to lower scope 3 emissions intensity 30% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eURW integrates online and physical retail by offering click-and-collect infrastructure and streamlined returns across 86 European centers, processing ~3.2 million click-and-collect orders in 2024 and cutting last-mile costs for tenants by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Portfolio Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUnibail-Rodamco-Westfield (URW) has divested roughly €4.3bn of non-core US assets by 2024 to concentrate on 35 flagship assets across Europe and key global cities, boosting portfolio yield and management focus.\u003c\/p\u003e\n\u003cp\u003eConcentrating capital on fewer high-impact sites raised like-for-like footfall and tenant sales, and supported a targeted capex plan that improved portfolio net operating income (NOI) by ~6% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€4.3bn US disposals by 2024\u003c\/li\u003e\n\u003cli\u003e35 flagship assets targeted\u003c\/li\u003e\n\u003cli\u003eNOI +6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCapital deployed for max return and appreciation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Presence and Westfield Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eURW pairs flagship malls with Westfield apps and web platforms that drive discovery and visits; as of 2024 the Westfield app had 4.2 million downloads globally and increases footfall conversion by ~8% per visit in pilot markets.\u003c\/p\u003e\n\u003cp\u003eFeatures include indoor wayfinding, live parking availability, and digital storefronts with click-and-collect, improving dwell time and average spend—pilot data shows a 12% lift in basket size for app users.\u003c\/p\u003e\n\u003cp\u003eThis mobile-first layer makes physical centres more findable and accessible, supporting URW’s place strategy amid 60% of shoppers using smartphones to plan mall visits in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4.2M Westfield app downloads (2024)\u003c\/li\u003e\n\u003cli\u003e≈8% footfall conversion lift in pilots\u003c\/li\u003e\n\u003cli\u003e12% higher basket size for app users\u003c\/li\u003e\n\u003cli\u003e60% of shoppers used phones to plan mall visits (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eURW’s 35 flagship malls: 170M footfall, €2.1bn rent, app boosts sales, NOI +6%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eURW concentrates 35 flagship malls in top metros, driving 2024 footfall ~170M at flagship sites and rental income ≈€2.1bn; transit adjacency (≈35 centers) raises catchments to 2–5M monthly, cuts car trips ~18%, and supports scope‑3 emissions target (-30% vs 2019). Westfield app (4.2M downloads) lifted conversion ~8% and basket +12%; €4.3bn US disposals by 2024 improved NOI +6% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship malls\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship footfall\u003c\/td\u003e\n\u003ctd\u003e≈170M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental income (flagships)\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads\u003c\/td\u003e\n\u003ctd\u003e4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI change\u003c\/td\u003e\n\u003ctd\u003e+6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eUnibail-Rodamco-Westfield 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Unibail-Rodamco-Westfield you’ll receive instantly after purchase—no samples or mockups, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749895057785,"sku":"urw-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/urw-marketing-mix.png?v=1772219919","url":"https:\/\/matrixbcg.com\/products\/urw-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}