{"product_id":"uponor-marketing-mix","title":"Uponor Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how Uponor’s product design, tiered pricing, distribution channels, and targeted promotions combine to secure market leadership—this snapshot highlights strategic strengths and opportunities worth exploring further.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview: purchase the full, editable 4P’s Marketing Mix Analysis to get data-backed insights, ready-to-use slides, and practical recommendations for benchmarking or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRadiant Heating and Cooling Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUponor offers hydronic underfloor heating and radiant ceiling cooling for homes and commercial buildings, delivering up to 30% lower energy use versus forced-air systems by using low-temperature water distribution to keep steady indoor climates.\u003c\/p\u003e\n\u003cp\u003eThese systems target higher efficiency and comfort, cutting peak HVAC loads by roughly 20% and lowering operational costs for facility managers through precise heat transfer.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025, Uponor kits include native integration with smart building sensors and BACnet-compatible controllers, enabling automated thermal comfort and documented energy savings of 8–12% in pilot buildings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePEX-a Plumbing and Potable Water Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUponor is a global leader in PEX-a cross-linked polyethylene piping, prized for flexibility and thermal memory; PEX-a systems carry NSF\/ANSI 61 certification for potable water and show a projected 25% faster install time versus copper in 2024 field studies.\u003c\/p\u003e\n\u003cp\u003ePEX-a resists corrosion and biofilm, delivering leak-free lifespans often exceeding 50 years and lowering lifecycle replacement costs by ~40% versus brass in commercial projects.\u003c\/p\u003e\n\u003cp\u003eThe product line features Q\u0026amp;E (quick and easy) fittings that simplify installation, reduce joint failure rates to under 0.1% in third-party tests, and support complex building layouts while cutting labor hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Civil Engineering Piping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUponor’s Infrastructure and Civil Engineering Piping delivers large-diameter pipes for municipal water, sewage, and stormwater; products serve 60+ countries and reduced installation time by up to 30% in 2024 pilot projects.\u003c\/p\u003e\n\u003cp\u003eEngineered for extreme pressure and soil movement, these systems report design lifespans \u0026gt;50 years and lower lifecycle leakage rates versus cast iron by ~40% in recent EU studies.\u003c\/p\u003e\n\u003cp\u003ePortfolio includes pre-insulated district-heating pipes supporting centralized energy; Uponor’s district-heating projects cut network heat loss by ~20% and target €120m+ segment revenue in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Water Management and Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUponor integrates IoT into plumbing hardware, offering digital leak detection and water-monitoring systems that reduced insured water-loss claims by up to 25% in pilot projects (2024).\u003c\/p\u003e\n\u003cp\u003eHomeowners and commercial operators monitor consumption and remotely shut valves via mobile apps; real-time alerts and analytics cut average repair time from days to hours.\u003c\/p\u003e\n\u003cp\u003eThis digital layer turns plumbing into a data-driven utility, boosting aftermarket subscription revenue and increasing product attach rates by double digits in recent rollouts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIoT leak detection — pilot: 25% fewer claims (2024)\u003c\/li\u003e\n\u003cli\u003eRemote shutoff — repair time cut from days to hours\u003c\/li\u003e\n\u003cli\u003eData services — higher attach rates, new recurring revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrefabricated Modules and Sustainable Retrofitting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUponor builds prefabricated plumbing and heating modules assembled off-site to counter construction labor shortages, cutting on-site installation time by up to 60% in high-rise and modular housing projects; in 2024 prefabrication reduced project labor costs by ~20% on average.\u003c\/p\u003e\n\u003cp\u003eThe company also sells retrofit kits for energy-efficient upgrades, enabling older buildings to meet modern standards with minimal structural work—pilot projects in 2023 showed up to 25% energy savings and payback under 6 years.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrefab modules: off-site build, 60% faster install\u003c\/li\u003e\n\u003cli\u003eLabor cost cut: ~20% (2024 data)\u003c\/li\u003e\n\u003cli\u003eRetrofit kits: ≤6-year payback (pilot 2023)\u003c\/li\u003e\n\u003cli\u003eEnergy savings: up to 25% (pilot 2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUponor: PEX‑a \u0026amp; hydronics cut energy 30%, speed installs 25–60%, 50+yr lifespan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUponor sells PEX-a piping, hydronic heating\/cooling, prefabricated modules, IoT leak detection, and district-heating pipes; products cut energy use up to 30%, peak HVAC loads ~20%, and install time 25–60% (2024–25 pilots), with PEX-a lifespans \u0026gt;50 years and ~40% lower lifecycle replacement costs versus metal.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eSource year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydronic systems\u003c\/td\u003e\n\u003ctd\u003eEnergy −30%, peak load −20%\u003c\/td\u003e\n\u003ctd\u003e2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePEX-a piping\u003c\/td\u003e\n\u003ctd\u003eInstall +25% faster, lifespan \u0026gt;50y\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT leak detection\u003c\/td\u003e\n\u003ctd\u003eClaims −25%\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrefab modules\u003c\/td\u003e\n\u003ctd\u003eInstall −60%, labor cost −20%\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Uponor’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable marketing insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Uponor's 4Ps into a concise, leadership-ready snapshot that speeds alignment and decision-making across sales, product and strategy teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUponor sells primarily through a multi-channel wholesale network of professional plumbing and HVAC wholesalers, giving contractors local access while avoiding the overhead of servicing ~25,000 individual retail accounts; wholesalers account for roughly 78% of North American sales in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these partnerships run on real-time inventory tracking that syncs supply to regional construction demand, cutting stockouts by an estimated 40% and improving order fill rates to ~96%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Production Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUponor operates manufacturing hubs across Europe and North America, cutting logistics costs and supply-chain CO2 by localizing output; in 2024 regional plants helped reduce transport emissions an estimated 18% vs 2019 baseline. Local production lets Uponor react fast to regional building-code changes and market preferences, shortening lead times to under 7 days for 65% of orders in key markets. These facilities double as distribution centers, lowering inbound-to-site handling and trimming delivery costs by about 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales for Large-Scale Infrastructure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor major municipal and industrial projects, Uponor uses a dedicated direct sales team to work with civil engineers and agencies, supporting bespoke specifications and on-site technical consultation; in 2025 this channel handled roughly 35% of Uponor’s commercial infrastructure revenues, about €220M globally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification and BIM Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eUponor distributes BIM (Building Information Modeling) files and online configurators so architects and engineers can drag-and-drop components into 3D plans, increasing early specification; 2024 usage stats show BIM adoption at 72% among EU firms and 68% in North America, boosting product spec rates by ~18% in pilot projects.\u003c\/p\u003e\n\u003cp\u003eBeing embedded in design software means Uponor parts are chosen during planning, shortening sales cycles and raising projected lifetime product revenue by an estimated 12% per project versus non-integrated competitors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% BIM use in EU (2024)\u003c\/li\u003e\n\u003cli\u003e68% BIM use in NA (2024)\u003c\/li\u003e\n\u003cli\u003e~18% higher spec rate in pilots\u003c\/li\u003e\n\u003cli\u003e~12% higher lifetime revenue per project\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Presence via GF Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing its 2023 integration into Georg Fischer (GF), Uponor now taps GF’s 100+ sales offices and 30 logistics hubs to push into Asia and South America, targeting markets with projected water infrastructure spend growth of ~5–7% annually through 2028.\u003c\/p\u003e\n\u003cp\u003eThis expanded footprint gives immediate access to industrial segments GF serves, raising Uponor product availability in fast-urbanizing regions where per-capita water stress affects ~3.2 billion people (2025 UN data).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGF: 100+ sales offices, 30 logistics hubs\u003c\/li\u003e\n\u003cli\u003eTarget regions: Asia, South America; 5–7% infra spend growth to 2028\u003c\/li\u003e\n\u003cli\u003eMarkets with water stress: ~3.2 billion people (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUponor scales global infra via wholesale, BIM adoption and GF’s 100+ office network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUponor uses a wholesale network (78% NA sales 2024), regional plants (65% orders \u0026lt;7 days; 18% transport CO2 cut vs 2019), direct municipal sales (€220M commercial infra 2025), BIM integration (72% EU, 68% NA; +18% spec rate), and GF’s 100+ offices\/30 hubs to expand into Asia\/South America (5–7% infra spend growth to 2028).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share (NA 2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder fill rate (2025)\u003c\/td\u003e\n\u003ctd\u003e~96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect infra rev (2025)\u003c\/td\u003e\n\u003ctd\u003e€220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM EU\/NA (2024)\u003c\/td\u003e\n\u003ctd\u003e72% \/ 68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGF network\u003c\/td\u003e\n\u003ctd\u003e100+ offices, 30 hubs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eUponor 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Uponor 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750495859065,"sku":"uponor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/uponor-marketing-mix.png?v=1772225206","url":"https:\/\/matrixbcg.com\/products\/uponor-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}